Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Great Hill Partners

Executive in Residence

Testimonial IQ

Advisory Board Member

Datalign Advisory

Co-founder and Executive Director

Choice Bank

LifeYield

Spilled Grain Brewhouse

Supporting the growth of one of Minnesota's most awarded breweries.

Co-Owner

Cogo Labs

Explore, build, launch and grow the next wave of tech-driven incubator launches.

Launched Datalign Advisory as a founding member.

Special Partner

pocketnest

Wealth Enhancement Group

Rejoined in an interim operating role to help guide the firm through an additional Private Equity transaction.

Chief Growth & Marketing Officer (interim)

Supporting the Wealth Enhancement Group management team in continued growth initiatives.

Executive Consultant

Built a fast growth national financial planning brand. Increased organic asset growth from under $300M to over $3.0B annually through acquisition channel diversification, efficiency and geographic expansion.  PE-Backed.  

Responsible for revenue and organic growth including marketing, advisor team leadership, referral programs, inside sales and corporate communications.  Built staff from under 5 to over 50.

Three successful private equity transactions with firm value increasing by over 40x.

Executive Vice President, Chief Marketing Officer

Marketing Architects

Built revenue and client base for one of the fastest growing marketing agencies in the country.  Grew firm revenue from under $10M to over $120M. Responsible for building teams to lead B2B sales and account management / strategy creation for 200+ B2C clients.

Responsible for leading all aspects of consultative marketing account growth and acquisition.  Built staff from zero to over 35.  

Designed customized direct marketing campaigns including P&L and offer development, creative, response solutions and media planning generating accountable results.  Clients include Fisher Investments, Best Buy, H&R Block, Rosetta Stone, Murad, Lumber Liquidators, ADT Home Security and Mutual of Omaha.

Member of Executive Team and Partner.

Partner, Chief Advertiser Officer

With over 25 years of experience in leading and transforming marketing and growth strategies for various businesses, I am currently an Executive in Residence at Great Hill Partners, a private equity firm that invests in high-growth companies in the financial services, technology, consumer, and healthcare sectors. I leverage my expertise in B2C, B2B, B2B2C, AdTech, Programmatic Marketing, Demand Generation, Direct Marketing, Brand Marketing, Digital Marketing, Social Media, Integrated Marketing, Team Building, Media, P&L Management, Database Marketing, Interactive / Web Marketing, Business Development, Enterprise Modeling, Organizational Restructuring, Product Management, Product Marketing, Product Development, Advertising & Promotions, Speaker & Presenter, Research & Analysis, and Public Relations to support the portfolio companies and drive organic growth.

As a board director, advisor, investor, and interim executive, I have been recognized as a trusted, influential, and collaborative executive team and board member, and a thought leader in the marketing industry. I have contributed to the success of startups and Fortune 500 companies, such as Wealth Enhancement Group, Cogo Labs, and Marketing Architects. My mission is to use marketing as a growth engine to support meaningful causes and create positive social impact. I am also passionate about supporting non-profit organizations that make a difference in the lives of children, veterans, and communities.

taplio

The Battle

Ryan Ruud

John Wernz

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