Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

Geekly Media

- Manage and execute marketing and marketing technology initiatives for up to 27 clients
- Conduct SEO, content marketing, and supplemental research to assist with ongoing client success
- Create quarterly marketing strategies and plans to achieve KPI's and deliver on sales and marketing plan.
- Lead team of motivated individuals to create targeted marketing campaigns for B2B clients
- Conceptualize, digest and manage marketing data-driven analytics to measure and optimize ROI
- Create, plan, and execute B2B marketing schedules and strategies
- Develop marketing objectives, cross-channel tactics, CRM and optimization methodology for online sales

Senior Digital Marketing Account Manager

- Enhancing online presence and audience growth through quality content and SEO strategies
- Implementing digital inbound campaign strategies to drive lead capture and improve lead quality
- Managing a diverse portfolio of clients and delivering exceptional results; up to 14 clients
- Leading cross-functional teams and fostering collaboration for optimal outcomes
- Proficiency in utilizing HubSpot, particularly within the Marketing and Sales Hubs
- Driving client success and achieving measurable goals
- Incorporating strong communication and relationship-building abilities to ensure client satisfaction
- Actively leveraging technology and innovative solutions to drive business growth
- Build out Sales Enablement process and package to optimize and streamline this offering for clients
- Staying up-to-date with industry trends and best practices

Digital Marketing Account Manager

Lake One ®

- Conduct SEO, content marketing, and supplemental research to assist with ongoing client success
- Create quarterly marketing strategies and plans to achieve KPI's and deliver on sales and marketing plan.
- Lead team of motivated individuals to create targeted marketing campaigns for B2B clients
- Conceptualize, digest and manage marketing data-driven analytics to measure and optimize ROI
- Create, plan, and execute B2B marketing schedules and strategies
- Develop marketing objectives, cross-channel tactics, CRM and optimization methodology for online sales

- Managing and acting as the point of contact for 18+ clients
- Cultivating strong, long-term client relationships 
- Setting digital strategies for each custom marketing campaign, from website implementation to content marketing, SEO and more.
- Suggesting, designing and implementing digital projects to increase client ROI
- Addressing client inquiries effectively and in a timely manner
- Keeping up with industry best practices 
- Digesting reporting and analytics (Google, HubSpot, Heatmapping, A/B Testing, Visualization, Dashboards etc. )
- Proficiency in the following: HubSpot, Digital Marketing, Digital Strategy, SEO Strategy, Social Media Strategy, Admin Knowledge, Google Drive & Apps, Productivity Tools – Slack, Wrike

EmoryDay, LLC

- Primary lead on each client account, managing marketing initiatives, results, and communicating with the client; Optimize and manage 8 large-scale and 21 small-medium scale individual client accounts 
- Progressively improve and manage all aspects of client accounts with digital marketing, including: Website Design, Content Development, Lead Generation, Search Engine Marketing, Email Marketing, Newsletters, Social Media & Publicity
- Implement critical thinking and analytical problem-solving skills for client accounts
- Demonstrate excellent communication skills, both written and verbal
- Maintain strong interpersonal and project management skills, as interaction with weekly client meetings and presentations 
- Actively provide website development techniques, content creation, and creative design for client marketing materials
- Effectively coordinate and work with a small content, PPC, and project management team to deliver all services to clients

Dynamic Directions

- Developed & launched the digital marketing division at D2
- Implemented social media and content marketing strategies
- Created engaging & custom digital marketing content to promote on social platforms
- Developed and tracked custom analytics monthly for social media, website, and Marketing On Demand
- Actively assisted advisors with marketing efforts to exceed their goals
- Optimized website, social platforms and more
- Conjured custom marketing campaigns with lasting results

Digital Marketing Specialist

InnerAction Media

- Developed written and video content for clients and internal usage; average 15 published blogs a month 
- Content included the following: blogs, news releases, feature articles, web
copy, email campaigns, video news packages and other content development as needed
- Scheduled social media on HubSpot and Hootsuite (Facebook, Twitter, Instagram, LinkedIn); average 120 posts per week
- Strategized with Content Manager content and social media for marketing blueprint for clients to understand and meet their goals and develop the best strategies.
- Utilized marketing tools, including WordPress, HubSpot, MailChimp, Facebook Manager, Microsoft Office and others as needed.
- Conducted research for media outlets, backlinking, keywords, etc. to cater to client goals and strategies

Content Developer | Social Media Manager

Teaching Institute for Excellence in STEM

- Managed and lead the logistics for ecosystem events (including the CoP, LEAD STEM events, leadership planning meetings, other meetings, etc.)
- Generated awareness and implementation of the event tasks and internal processes
- Supported the Director and Associate Director, who serve as technical leads on all events and projects
- Supported the Communications Director in creating social media materials related to the SLECoP
- Followed, updated, and informed staff of event timelines and protocols
- Created and administered logistics guides for events
- Assigned tasks to other staff members
- Coordinated and communicated with 3rd-party vendors and representatives at events

Event Coordinator

The Walt Disney Company

Disney College Program Intern at Walt Disney World. I've had the opportunity to experience two different roles within the WDW company during my CP. 

Character Performer:
- Provided exceptional Guest service and maintained character integrity to enhance experiences for over 400-800 Guests per day as a Character Performer
- Continued to create magic while managing large costumes in extreme conditions 
- Communicated non-verbally to diverse Guest base in a high capacity location 

Park Greeter:
- Verified Guests have valid ticket media to enter the park 
- Partnered with Guest Relations to resolve issues with admission  
- Provided exceptional Guest service to answer questions in a timely and appropriate manner
- Created happiness to Guests as they enter/exit WDW property
- Managed crowd control safely and efficiently

Disney College Program Intern

West Liberty University

Media Relations/Public Relations Intern

Assist with the official university social media accounts to positively represent the university. Wrote and published press releases on the university's media relations website.

Public Relations Intern

West Virginia Black Bears

Summer intern for Class A-Affiliate for Pittsburgh Pirates. Co-managed West Virginia Black Bears social media accounts. Created promotional materials including billboard ads, flyers, business cards, etc. Captured pictures of fan engagement, sponsorship activation, player appearances, and ballpark events. Coordinated and assisted in players’ community relations. Worked 32 home games.

Media Intern

College of Creative Arts at West Virginia University

Took photos of events, people, and performances at the CAC for my university. I would then edit them on adobe photoshop.

Sat in on a marketing meeting as well as give them my ideas and input.

Photography Intern

👋🏻 I'm here to solve digital marketing challenges for small to mid-sized businesses; this is achieved by cultivating meaningful relationships and driving results with my top-notch optimization efforts. 

What else? Additionally, it's my job to generate growth for companies and provide ample opportunity for their personalities to shine and stand out from the competition.

taplio

The Battle

Ryan Ruud

Meredith Morrow

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