Lake One

HubSpot Outfitters.

Don’t throw darts, chart courses with a team of accredited HubSpot experts who help B2B brands set up, scale, and optimize HubSpot for growth. 

We think B2B is sexy and solving gnarly business problems is our love language.

Founder & CEO

RevGenius

12,000+ members who are contributing to RevGenius’ mission and building the future of sales and marketing. More at https://vrlps.co/7jPPpOY/cp

Member

Pinky Swear Foundation

A childhood cancer diagnosis is an unfair crisis that turns a family’s world upside down. Amid having to make life-and-death decisions, there is the unanticipated burden of indirect costs, paired with a critical lack of resources or support.

High financial distress, significant income losses, and families going from middle class to poor are all too common outcomes of a childhood cancer experience. 

Since 2003, Pinky Swear Foundation has supported families’ quality of life with direct financial aid for basic needs.

Learn more about why I'm supporting this critical organization: https://www.classy.org/team/297404

Board Member

result150

Result150 was a funded, digital marketing startup CUSO conceived and launched by Members Development Company.

Recruited to direct the design, development and both B2C and B2B marketing of financial lead generation solutions augmenting the online marketing strategies credit unions. 

Launched B2B brand reaching ~ 10% of total addressable market in first quarter establishing sales pipeline by building website, brand, establishing inbound marketing and lead generation, online advertising (PPC, Display & Remarketing), social media presence, influencer marketing and public relations, and email marketing.

Established MVP lead generation products producing ~$600,000 in quarterly loan leads, leading internal and external resources to design and develop content focused financial services solutions optimized for lead conversion. 

Business needs led to the addition of CEO duties including partnering with the Board of Directors and investors to vet, define and articulate business models, corporate strategies, and management of P & L through the end of company burn rate.

VP Marketing

Four51, Inc.

Recruited and developed an integrated marketing team including a Marketing Coordinator, Business Development Specialist, Graphic Designer/Developer, CRM Specialist, and social media/PR coordinator.

Reduced user acquisition costs and increased acquisition rate 887% for SaaS product through integrated marketing strategy leveraging PPC, Display, Social Media, SEO Content, Trade Advertising, Tradeshows, Webinars, Email Marketing and the implementation of a Content Management System for rapid Landing Page development and A/B testing. 

Established new services business line generating substantial new revenue opportunity by partnering with cross functional business units. 

Increased customer insights and service response by leading company wide Salesforce CRM implementation.

Acquired by SiteCore

Marketing Director

NativeX

Recruited to then W3i to establish a global media presence for growing desktop, social and mobile AdTech network. Promoted to PR Manager.

Increased online lead generation by 20 % by developing and executing an integrated, global media and digital communications plan, enabling a year-over-year revenue increase of 133%. Plan leveraged media relations, social media, email, b2b PPC advertising and content marketing.

Partnered with sales, marketing, product managers, engineering, and executive leadership to develop and execute go-to market strategy and PR launch of a half dozen mobile app marketing products including sales enablement, media relations and events and tradeshows.

Established thought leadership and media relations by developing and launching two prominent industry blogs securing dozens of high profile industry placements and content partnerships including: TechCrunch, GigaOm, ReadWriteWeb, Macworld and more.

Acquired by Mobvista.

Public Relations Manager

Leighton Broadcasting

Live host and producer at 6-station cluster broadcasting on NewsTalk and CHR formats. (KNSI-AM, KCLD-FM)

Society of Professional Journalists - Mark of Excellence Award Winning Coverage of 2009 flooding in Red River Valley

Broadcast Journalist

Hubbard Broadcasting, Inc.

Authored station’s first social media policy and coached newsroom management and staff on digital strategy in news-gathering/reporting. 

Grew site traffic by 2 million visits per month and social media 20% for Twitter and 500% for Facebook in first 3 months of launching new digital strategy.

Digital Producer / Newsroom Intern

I help navigate growth driven organizations through digital transformation.

I've spent a bulk of my career aligning sales, marketing and support teams around goals and strategies that move their business forward - while equipping them with tools to drive efficiency for them and their customers.

I founded Lake One in 2014 and have been blessed to work with founders and go-getters in a variety of industries including tech, manufacturing, business services, financial services, and e-commerce from startup to Enterprise.

Before pursuing a career in marketing, I worked in broadcasting - journalism and entertainment as a top 40 DJ and radio news reporter where I earned recognition from the Society of Professional Journalists for reporting coverage of flooding in the Red River Valley.

Ryan Ruud

NumFOCUS

Advisory Council

Storj

Lead a marketing team at IaaS startup, for globally distributed storage. Responsible for all product marketing positioning, messaging, go-to-market as well as sales enablement, partner marketing, martech stack, PR, and demand gen.

Chief Marketing Officer

Building data science evangelism for IBM. Curate and create technical content for data scientists, by data scientists. Technical hands on workshops for clients and students, videos, hackathons, community events, online courses, AI learning programs, AI for Academia. technical blogging. Growing IBM's Data Science Community and relationships with open source and ecosystem partners such as NumFOCUS, Linux Foundation AI, Data Council, PyData, WiDS, TWiML and beyond.

Data Science and AI Technical Marketing and Evangelism

Head of Technical Marketing for Data Science and AI for IBM. Lead a team for demand gen, product marketing, portfolio marketing, content strategy, digital strategy, thought leadership and awareness for developers and data scientists. Portfolio of products includes predictive analytics (SPSS), Watson Studio, Watson Machine Learning.

Worldwide Data Science and AI Marketing Leader

LF AI & Data Foundation 

Outreach Committee

Covisint

Built product marketing, developer marketing, and auto solutions marketing team. Company turnaround that re-positioned it from services to product company. Re-established relationships with analysts, created identity of things positioning as an open platform, delivered sales enablement, go to market messaging, and marketing assets on platform, IoT, and connected car.

Vice President Product-Solution-Developer Marketing

Pivotal

Lead product marketing for Pivotal Cloud Foundry PaaS. Built first PaaS product marketing team. Focus on leading sales enablement for new enterprise sales team with product training, competitive intel, product messaging, white board creation resulting in largest ever first year sales revenues for an open source company.

Senior Director, PaaS Marketing

salesforce.com

Product marketing leader. Drove content and go-to-market strategy for top market recognition in PaaS.  Created IT focused content that generated record-breaking downloads and leads. Wide-range of content including ebooks, webinars, videos, speaking, white papers, demos and more. Grew revenue by 37%. Recognized and awarded as top sales community resource.

Director, Platform Marketing

Embarcadero Technologies

Headed team of up to 8 driving corporate change in sales enablement, messaging, and content development for application development and data management tools market. Led team to refocus on higher value solution topics to support worldwide sales force, create more aggressive marketing programs to take market share as growth strategy, introduced platform strategy for legacy dev tools to market to a younger developer audience. Designed two-day certification course and trained worldwide sales team on new product. Recipient of Sales MVP award. Led go to market strategy for PC enterprise app store.

Senior Director, Product Marketing

Pocket Journey

Google Android Challenge Top 20 winner:
- Google’s announcement of the Android Challenge winners:   http://code.google.com/android/adc_gallery/index.html#2
 
Reviews of Pocket Journey
- Forbes.com: http://www.forbes.com/home/2008/05/12/google-android-apple-tech-cx_ew_0512android.html
- Gizmodo: http://gizmodo.com/390045/the-top-5-android-developer-challenge-round-1-winners

Co-founder

CollabNet

Headed up Marketing Team as well as responsible for Federal Marketing, Virtual Lab Automation, and ALM products

Director, Product Marketing

TECHNOLOGY MARKETING EXECUTIVE
Versatile, energetic, results-oriented technical marketing leader with deep experience in enterprise IT, platform and developer marketing. Launched over 50 products and companies including early stage products and re-positions. Successful in building distributed, international teams.

Domain expertise: PaaS (platform), SaaS, AI, open source, cloud, mobile, IoT, identity, identity of things, data science, advanced analytics, machine learning, connected products, application development and data management tools, development platforms, infrastructure software, virtualization.

Full stack marketer : B2B, product marketing, solution marketing, software and developer marketing, demand gen, sales enablement, partner marketing, field marketing, community. 

Innovative, scalable, tenacious, growth-hacking builder who gets it done with any size budget and team. Expert in taking technology products to market for over 20 years, via community, digital, content marketing. Excels in range of strategic and tactical marketing skills: market validation, positioning, sales training and tools, master at messaging, go-to-market strategy, lead generation, huge range of content creation, channel support, partner development. 

Senior marketing positions in small startup, large public corporations, open source.  Includes leadership roles at Pivotal, Salesforce, Embarcadero Technologies, CollabNet, VMware (Thinstall) Accellion, AOL/Netscape (iAmaze), Intel (Dialogic), Siebel (BoldFish), Carl Zeiss, DuPont. Companies funded by top tier venture firms such as Sierra Ventures, Battery Ventures, Greylock, Canaan Partners, Draper Fisher, Alloy Ventures, Mayfield Fund, Accel Partners.

taplio

The Battle

Ryan Ruud

Rosie Pongracz

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