I help nonprofits and purpose-driven organizations reduce friction in how they grow.

As Founder & CEO of Lake One, I lead a team of Digital Outfitters helping nonprofits, B Corps, and purpose-led businesses build sustainable growth systems built on HubSpot. Our work sits at the intersection of strategy, technology, and stewardship, connecting marketing, sales, and support so organizations can serve people better, not just scale faster.

Since 2014, I’ve partnered with founders and operators across nonprofit, healthcare, manufacturing, and technology, guiding them through the real work of digital transformation: aligning people, process, and platforms around a clear point of view.

My career began behind a microphone, as a DJ and later a reporter, where I learned how clarity and storytelling create trust. That experience still shapes how I lead today: designing systems that support humans, reduce friction, and enable better decisions over time.

I’m also a childhood cancer survivor and advocate. That experience deeply shaped how I think about stewardship, resilience, and the long view, and why I care so much about building systems that support people when things get hard, not just when they’re growing.

Outside of Lake One, you’ll usually find me rewilding my Minnesota yard, exploring trails, or supporting conservation and community efforts, reminders that growth only matters when it’s grounded in purpose.

Ryan Ruud

Paperboy Marketing

National Door Hanger and Flyer Distribution Services

Business Owner

Our Town America

Franchise Owner

Pumptec

General Manager

VP of Marketing

Butterfly Recruiting 🦋 

Managing Partner

CAMS-care // treat suicide risk

Director of Marketing Strategy

Kelly Enterprise

Marketing Manager

Tracy Kelly Consulting, Inc

Fractional Marketing Leadership

Freelance Marketing Consultant

Celarity

• Established and built long-term relationships with clients across diverse industries, including marketing agencies, medical device and healthcare, finance and banking, professional services, manufacturing, and retail and e-commerce
• Initiated and implemented client contracts to ensure a smooth transition in finding the right talent for their needs
• Understood client business needs and provided our recruiting team with the information required to bring the best talent to our clients quickly
• Collaborated with our marketing team to provide clients with valuable salary insights for over 100 marketing, creative, and digital roles

Client Experience Manager

• Monitored marketing, creative, and digital staffing trends in Minnesota and beyond
• Built a network of high-quality marketing, creative, and digital candidates who could be matched with new, exciting client opportunities
• Met with and screened candidates to understand their career goals, personal values, and the types of roles that would be a good fit based on job requirements, openings, and fit within client organizations
• Facilitated the job offer process with candidates and helped articulate employment terms and conditions

Marketing Recruiter

Hook Agency

• Created & implemented sales process, trained others how to sell
• Brainstormed marketing ideas for company and clients
• Helped grow team from 6 people to 18 people
• Grew social following from 2K to 16K
• Led company trade show initiatives
• Wrote sales & marketing blogs

Worked with clients in construction, home services, health care, medical device, med tech, Software as a Service (SaaS), legal and media. Offered WordPress website design and development, Search Engine Optimization (SEO) and Google Ads (Paid Media + PPC).

Director of Sales And Business Development

Rocket55

• Attended marketing events and helped organize an event with Google
• Met with potential clients to learn marketing goals
• Helped develop strategy recommendations
• Created proposals and closed deals
• Outbound prospecting


Helped marketers and business owners grow sales with a suite of digital marketing services including WordPress websites, Search Engine Optimization (SEO), Paid Media (Google Ads, Facebook Ads, Paid Social, Amazon Ads, Programmatic), Organic Social Media Management, Amazon Management, Branding, and Marketing Strategy.

Worked with small, medium and large companies in both B2B and B2C. Clients in Software as a Service (SaaS), Entertainment, Engineering, Manufacturing, Retail, Banking, Insurance, Credit Unions, Architect (AEC), Higher Education (University), Senior Living, & Startups.

Director Of Sales And Business Development

Tracy Kelly 📬

taplio

The Battle

Ryan Ruud

Tracy Kelly 📬

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