FIEMG

Early stage venture capital focused on indtechs

Venture Capital 

Genesis Startups

Startup Studio

A Ponte

Open Innovation 

Me Escuta

Founder

big_bets

Investor

Ctrl Saúde

Helping clinics save on related medical products

Co-Founder

eMotion Studios

Chief Corporate Venture Officer

Cubo.network

Head Corporate Innovation

Hub Minas Digital

Open Innovation program sponsored by the government

Imeri Capital

Private Equity Specialist

For over 17 years, I have been building startups, leading open innovation projects and developing the brazilian innovation ecosystem. I have a passion for creating positive impact through technology and entrepreneurship. 

As venture capital advisor at FIEMG, I am on a mission to create the largest industry innovation hub in LATAM. 

As the Founder of Me Escuta, I want to give hearing back to millions of people who suffer from hearing loss.

I also founded Genesis Startups, a corporate venture studio that helps companies launch and scale their startups. 

I also host a podcast named named A Ponte to help corporates and startups connect and generate results.

I have solid skills in open innovation, venture building and corporate venture capital.

Rodolfo Zhouri

Kontempo

Go-to-Market Advisor

Jira Preloved

Jira Preloved nace de la convicción de que una ropa, zapatos o libros pueden tener muchas vidas. Sabemos que los papás y mamás siempre quieren ofrecer lo mejor a sus hijos. Pero los pequeños crecen muy rápido y necesitan nuevas prendas. Eso genera un gran costo para las familias. Nosotros decidimos actuar pro-activamente, ayudando a generar un ingreso adicional para las familias que venden sus productos que ya no ocupan y la posibilidad de comprar productos de mucha calidad por un precio más accesible. 

Esta es la economía circular, que genera un ahorro mientras protege a nuestro planeta, pues evita que más residuos necesarios para la producción de nuevos productos sean despejados en el medioambiente.

La marca Jira es el nombre de nuestra hermosa jirafita, pero también creemos que la ropa de tu hijo ya quiere salir de gira y estrenar en otra família!

¡Juntos estamos construyendo un mundo mejor para nuestros hijos!

Self.

- Advisor: helps founders of startups to scale, especially working with go-to-market and market entry strategies. Worked with companies like: Insider(Turkey/Singapur), Nulinga(Argentina), 1DOC3(Colombia), Envoy, Arvore(Brazil), Ayam, Kontempo, Koble(México).
- Investor: participates in 2 seed/venture capital funds, 0BS in Mexico and Big Bets in Brazil, and Angel invests in companies like Mecanizou(Brazil), Personal Brands Group(Mexico), Panda Salud(Mexico)
- Board Member: served as board member for 2 Movile invested companies: Mercadoni(groceries delivery in Mexico, Colombia and Argentina) and Mensajeros Urbanos(last mile delivery services in Mexico and Colombia)

Advisor, Investor, Board Member

Betterfly

Betterfly is a purpose-driven benefits and wellbeing digital platform that converts healthy activities into charitable donations and dynamic insurance coverage.
- Structured Mexico's operations since the beginning: hired team, defined product localization, marketing and sales strategy.
- Reached profitability in the first 12 months with more than 100 corporate clients and 170K users.
- Execution of B2B2C strategy achieving +70% onboarding in the platform.

Country Manager México

Gympass

Gympass is a complete corporate wellbeing digital platform that ignites every journey to feel good. Worldwide companies rely on Gympass' unmatched variety, convenience, and flexibility to support their employees' health and happiness.
- Responsible for operations in Mexico, Argentina and Chile.
- Launch of a digital platform during pandemic allowing Gympass to retain its corporate clients.
- B2B sales to Corporate and Enterprise clients.
- Client Success: onboarding, upselling and retention.

CEO Spanish Speaking Latam

iFood

- SinDelantal(2018-2019): one of the biggest food delivery companies in Mexico(a joint venture between iFood from Brazil and Just Eat from UK). Increased orders from 200K to 1M in 18 months, 8 direct reports and 350 people in the team.
- iFood Colombia and Argentina(2017): multiplying orders in both countries, 7X and 10X respectively.

B2W Digital

B2W is an online retail company in Latin America, as a result of the merger between Americanas.com and Submarino.com. Lojas Americanas(+1500 stores retailer) are the controlling shareholder.
- Marketplace(2014-2016): Commercial and business development leader from zero to 700M USD in GMV in 3 years. Responsible for seller acquisition, seller development and third party sales.
- Online Outlet(2013): responsible for the sales of refurbished products.
- Online video rental(2011-2012): subscription of DVDs/Blu-rays, launch of vending machines and Submarino.com digital rental/sell of movies and series.

General Manager

Endeavor

Endeavor is the leading global community of, by, and for High-Impact Entrepreneurs — those who dream bigger, scale faster, and pay it forward.
- Director of Operations(2010-2011): Responsible for the organization budget and cash flow management, design and implementation of target setting & monitoring process, HR: team performance evaluations, compensation plans and rewards system.
- Entrepreneur Services Manager(2009-2010): Defined business strategies and mobilized Endeavor resources to help fourteen high-growth companies with combined revenues of $250M overcome critical growth challenges.
- Search and Selection Manager(2007-2008): Evaluated 400 companies with revenues between $2M to $30M. Identified and selected 6 high-growth companies with $236M in combined annual revenues.

Director of Operations

Solid Corporate Travel

- Mapped and improved sales department process.
- Redesigned commercial presentation.
- Developed CRM tools.

Management Trainee

Esporte Interativo

- Developed and managed department KPIs.
- Produced performance reports about sports events broadcast.

Intern in Product Development

Specialist in digital platforms, e-commerce, marketplaces, B2B SaaS and wellbeing solutions, with experience in multiple Latin American countries such as Mexico, Brazil, Colombia, Argentina and Chile. Extensive experience in managing high-growth companies and new businesses, from unicorn scale ups such as iFood, Gympass and Betterfly to large public corporations such as B2W Digital. Strong entrepreneurial drive, with a very good balance between analytical and soft skills.

taplio

The Battle

Rodolfo Zhouri

Lucas Melman

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