Sabeeka Ashraf

Client Manager at Pivot | Mischief Maker | Copywriter

I’m fascinated by the human mind. 

So I'm letting my curiosity get the best of me and sharing how the human mind shapes the way we move through business, money and everyday decisions. 

Because once you understand the mind, nothing feels random anymore. 

You (& your business) will be forever thankful. 

And in my spare time?
Genius. Billionaire. Playboy. Philanthropist. 

Ps Drop me a DM and say hii

(I only bite if you pitch me)

Client Manager

So… let’s finally talk about it. 

I disappeared for 12 months (hi hello) 

Jan 2025: Shared I landed in Bangkok after booking a one-way ticket. 

Then *silence* 

That was naughty but 100% on brand lol.

So wtf happened Sabeeka?!

Let me bring all 19,878 of you up to speed: 

Jan 25: Fell in love with Bangkok 
Feb 25: Highs and lows in Malaysia 
March 25: Side-missions to Penang
April 25: Endless food comas in Langkawi
May 25: Glimpse of paradise at Koh Lipe
June: 25: Bangkok shenanigans X2
July 25: Bali. Singapore. Vietnam
August/Dec 25: Recovery in Bali

It was a wild year indeed. 

Yesterday I said adios to chill island life. 

Today? 

Writing this on zero sleep in a tiny hotel room, in a city that doesn’t sleep. Tiktok/Chatgpt is blocked. Lost in a concrete maze. 

(Any guesses?)

All this to say… 

It’s time I starting showing up again. I’ve deleted many versions of this post. 

So here I am unapolegetically being myself on a random Wednesday. 

I had a blast offline discovering Asia, living my digital nomad dream (still am) 

But like you, I too have new exciting goals to attack 
So it’s GO TIME.

The 1 year NO posting streak is over. 
(Does this mean I win LinkedIn?)  

Sooo if you’re into growth, random stories, sales psychology or unhinged like moi and sick of the AI slop you will love it here. 

It’s good to finally be back. 

Hope you enjoy the ride 🫡

Ps Are you building? Going insane? Enjoying my selfie? Catch me up below I’m replying

inside the human mind | sales, psychology & human behaviour

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New revenue record: £0 
But for the first time RICHER than ever. 

Maybe cos it’s my BDAY 🥳
Maybe cos i’m in HONG KONG 🇭🇰
Maybe it’s Maybelline 😂

For years I tied my worth to milestones.
(Take a seat. We’re all guilty) 

“If I make more money then….”
“If I start this thing then….” 
“If I hit this goal then…” 

As much as I wanna beautifully sob in my Lambo none of the above fulfils the void. 

And I was embarrassed to admit neither did travelling, those first initial months. Your shadows follow you wherever u go… 

But I’ve finally hit IDGAF age 

Had an epiphany moment at Victoria peak mesmerised by the insane views. 

“I made it.” 

- moved outta my boring UK town alone
- booked a 1 way ticket to Bangkok 
- 373 days of solo travelling Asia (so far!) 
- make internet money when + how I want 
- focused on health, experiences + creating 
- doing what I want, when I want!!!

Like HELLO. 
I’m living my dream!!

So many people want this. And somewhere along the way u forget - because the goal posts keep on moving. 

Don’t get me wrong… 

I’m more ambitious than ever 
I’m more aligned than ever 
I’m more me than ever 

Goals galore but detached. 

Right now im focused on nailing sales and applying the neuroscience behind us humane. 

[sidenote: hangry af so gonna wrap it up] 

So if you’re stuck in the loop.

Stop. 

You’re probably already living pieces of your dream. Open your eyes amigo. 

Recognise them. Recognise your journey. 

And then keep on going 🥰

PS matter of fact where is everyone from and what car we crying in??

2 types of people in the world… 

One climbs Taipei 101 in 90 mins for free bcos he’s bored 

Me: pays £14.18 to ride the super duper fast 37 second elevator to floor 89 for the views BEHIND glass. 

We are not the same 😂


P.s I missed him by 3 days dang it! 🇹🇼

Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

taplio

The Battle

Sabeeka Ashraf

Isobel Cowell

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The Battle

Sabeeka Ashraf

Isobel Cowell

Followers

Posts

Engagements

Likes

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