Sabeeka Ashraf

Client Manager at Pivot | Mischief Maker | Copywriter

I’m fascinated by the human mind. 

So I'm letting my curiosity get the best of me and sharing how the human mind shapes the way we move through business, money and everyday decisions. 

Because once you understand the mind, nothing feels random anymore. 

You (& your business) will be forever thankful. 

And in my spare time?
Genius. Billionaire. Playboy. Philanthropist. 

Ps Drop me a DM and say hii

(I only bite if you pitch me)

Client Manager

So… let’s finally talk about it. 

I disappeared for 12 months (hi hello) 

Jan 2025: Shared I landed in Bangkok after booking a one-way ticket. 

Then *silence* 

That was naughty but 100% on brand lol.

So wtf happened Sabeeka?!

Let me bring all 19,878 of you up to speed: 

Jan 25: Fell in love with Bangkok 
Feb 25: Highs and lows in Malaysia 
March 25: Side-missions to Penang
April 25: Endless food comas in Langkawi
May 25: Glimpse of paradise at Koh Lipe
June: 25: Bangkok shenanigans X2
July 25: Bali. Singapore. Vietnam
August/Dec 25: Recovery in Bali

It was a wild year indeed. 

Yesterday I said adios to chill island life. 

Today? 

Writing this on zero sleep in a tiny hotel room, in a city that doesn’t sleep. Tiktok/Chatgpt is blocked. Lost in a concrete maze. 

(Any guesses?)

All this to say… 

It’s time I starting showing up again. I’ve deleted many versions of this post. 

So here I am unapolegetically being myself on a random Wednesday. 

I had a blast offline discovering Asia, living my digital nomad dream (still am) 

But like you, I too have new exciting goals to attack 
So it’s GO TIME.

The 1 year NO posting streak is over. 
(Does this mean I win LinkedIn?)  

Sooo if you’re into growth, random stories, sales psychology or unhinged like moi and sick of the AI slop you will love it here. 

It’s good to finally be back. 

Hope you enjoy the ride 🫡

Ps Are you building? Going insane? Enjoying my selfie? Catch me up below I’m replying

inside the human mind | sales, psychology & human behaviour

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New revenue record: £0 
But for the first time RICHER than ever. 

Maybe cos it’s my BDAY 🥳
Maybe cos i’m in HONG KONG 🇭🇰
Maybe it’s Maybelline 😂

For years I tied my worth to milestones.
(Take a seat. We’re all guilty) 

“If I make more money then….”
“If I start this thing then….” 
“If I hit this goal then…” 

As much as I wanna beautifully sob in my Lambo none of the above fulfils the void. 

And I was embarrassed to admit neither did travelling, those first initial months. Your shadows follow you wherever u go… 

But I’ve finally hit IDGAF age 

Had an epiphany moment at Victoria peak mesmerised by the insane views. 

“I made it.” 

- moved outta my boring UK town alone
- booked a 1 way ticket to Bangkok 
- 373 days of solo travelling Asia (so far!) 
- make internet money when + how I want 
- focused on health, experiences + creating 
- doing what I want, when I want!!!

Like HELLO. 
I’m living my dream!!

So many people want this. And somewhere along the way u forget - because the goal posts keep on moving. 

Don’t get me wrong… 

I’m more ambitious than ever 
I’m more aligned than ever 
I’m more me than ever 

Goals galore but detached. 

Right now im focused on nailing sales and applying the neuroscience behind us humane. 

[sidenote: hangry af so gonna wrap it up] 

So if you’re stuck in the loop.

Stop. 

You’re probably already living pieces of your dream. Open your eyes amigo. 

Recognise them. Recognise your journey. 

And then keep on going 🥰

PS matter of fact where is everyone from and what car we crying in??

2 types of people in the world… 

One climbs Taipei 101 in 90 mins for free bcos he’s bored 

Me: pays £14.18 to ride the super duper fast 37 second elevator to floor 89 for the views BEHIND glass. 

We are not the same 😂


P.s I missed him by 3 days dang it! 🇹🇼

Niall Cleaver

Documenting the journey of crafting a timeless coffee cup brand | CEO & Founder of Cupsly

My story isn’t about a polished entrepreneur. My journey hasn’t been traditional. I left school without an English qualification, uncertain of what the future held. 

That failure shaped me, it forced me to think differently, fall into business, and ultimately embrace creativity, resilience, and the belief that change is possible, even when doubted. Fast forward to today, I’m growing and scaling businesses while sharing the real lessons that come from it.

Founder

Are you struggling to grow an engaging community for your business or personal brand.

Stop right there, I think I have you covered ⬇️

This is me (Niall), I'm a 22-year-old who is fascinated by growing communities in the online space. Actual communities that have meaning and purpose. 

The services we provide at Social Library 

➡️ Personal Branding (LinkedIn)

➡️ Guidance & support consulting


Drop me a message to discuss your social media strategy, review how well your current socials/posts are doing, and research how we can build your community and gain you more followers and leads.

or you can email us @

hello@sociallibrary.co.uk

For years... I thought starting small wasn’t even an option.

This year, I want to start small. You need to read this.

Everyone is so scared to start small and I was one of those people. I used to overthink about creating something big instead of worrying about starting small.

Turns out, starting small is how you build big.

It’s how you take the first step forward.
It’s how you stop overanalysing.
It’s how you actually start.

It almost feels wrong when you say it out loud.

But every successful founder and business you see today didn’t get where they are by massive moves. They got there by starting small and then scaling.

So if you’re starting a business, building a hobby, or whatever it may be… stop worrying about “scaling big” and focus on the small step that gets you going.

Growing @thistlescientific and sharing the lessons while I do

Building vs scaling a business. What's the difference?

A few years ago, I learned one of the most valuable lesson in business. I left school with qualifications that made it hard for me to get any sort of job.

Luckily, my family ran a business. I jumped in and started learning. And here’s what I learned: There’s a huge difference between building and scaling.

Building a business:

Proving the idea
Short-term survival
Doing everything yourself
Energy, speed & scrappiness

Scaling a business:

Letting go of control
Long-term decisions
Patience, systems & people
Making sure it works without you.
Alignment throughout the whole company.

Building feels exciting. Scaling feels uncomfortable. Both are essential. I didn’t realise how different they both were until I lived them.

But the one thing that never changes between both? 
The hard work that comes with it.

I just spent 2 hours yesterday in one of the best meetings of my life!!!

What about? How do we build further on our foundation?

Yesterday was a special day, do you know where you get the team together and you leave feeling excited for what's to come? That's what happened.

It's been a pretty wild couple of months for Thistle, but it always comes back to the same thing. How can we deepen the connection we can have with researchers?

The personal touch.
The real support they deserve.
The professionalism and trust they have in us.

This year, we’re looking at how we double down on that.

We’ve set some big objectives, and the whole team is ready for them. If yesterday was anything to go by, this next phase is going to be an exciting one.

We can't wait to share more on this very soon.

We’re excited to announce our new collaboration.

I'm genuinely proud of the impact we're creating in research at Thistle Scientific. It started with one clear objective to make research the best it can be, not only to impact our lives, but also to impact the lives of generations to come.

Last week was a big reminder of this as we announced our collaboration with arcorisbio AG, which will help accelerate the industrialisation and commercialisation of their breakthrough MUSE® platform.

A collaboration that will help keep the world safe.

One of the best mistakes I learned pretty quickly in business.

Thinking strategy comes first in business. But it doesn’t… 

Understanding who you’re building for is.

I’m nowhere near successful yet. But I’ve been lucky to spend time around people who definitely are. And one topic comes up over and over again: 

Strategy.

How did you come up with your strategy?
Why has your strategy been effective?
When do you adapt your strategy?

The answer usually sounds complicated.
But, it keeps coming back to one word: audience.

Before you can plan anything, you have to understand them. What do they care about? When do they need to hear from you? How do they feel when they see you show up?

This is where a lot of founders go wrong. No strategy is 100% correct. It’s custom‑made based on how well you understand the information your audience is giving you.

So copying what works in another company or industry rarely works. You’re playing a different game, with different people, at a different stage.

Strategy is an understanding game.

I used to panic hearing the word strategy in business.

It sounded complicated... but it wasn’t.

I would hear the word and be like that sounds proper technical. I'd just nod like I understood exactly what it meant, when I didn't but now I get it and it's simple.

It's just a plan.

What are the objectives?
What action will you take to hit them?
Which data tells you it's working or it isn't?

We love to make words sound more complicated than they are. 

It's easy to overcomplicate things when you hear all of the advice online but it's simpler than you think. If something isn't working don't wait, go and find the reason why.

Try something. Learn. Adapt. Evolve. Repeat.
Just enjoy the process of figuring out.

That's what business is!

When I was younger, I hesitated on the idea of working for my family business.

Today, I’m 3 years in, working alongside nearly 50 incredible people.

It’s crazy how life works. Some days you’re completely against something before you’ve even tried it…then you try it and realise it was exactly what you were meant to do.

I always had this doubt in the back of my head:
That I had to prove myself somewhere else first.

That’s why:

- I started posting on LinkedIn.
- I kept looking for “my own thing”.
- I started learning more about business.

Now it feels like all of that happened so I could come back better and help continue to grow a business I genuinely care about. But this growth has hardly been me. It’s been the team I get to work with every single day.

A few things this has taught me:

- Don’t write something off until you’ve actually tried it.
- You can prove yourself elsewhere, but always bring the knowledge back

So don't resist an opportunity just because it didn't fit your picture in that specific moment of your life. It might be worth taking a closer look.

Stop listening to too much advice.

Read that again... throughout my journey, I've fallen for many distractions. Stuff that didn't feel right personally, and so many of us are going through this.

There's advice here, there and everywhere.

And it's very hard to know which is the right or wrong advice, and you know what you'll never really know. The only way to find out is to...

Listen to your gut and try.

In a world full of advice after advice, trust yourself first. 
There's no right or wrong way to do anything.

If it works, it works!

P.S. Have a little day in the life vid

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The Battle

Sabeeka Ashraf

Niall Cleaver

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The Battle

Sabeeka Ashraf

Niall Cleaver

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sabeeka Ashraf's LinkedIn Performance

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