thats good studio

Marketing Director

Ringers Western

+ Strategy across all leading e-commerce channels
+ Shooting campaigns, lifestyle & product
+ Increasing brand turnover (4x year on year) 
+ Implementing of Shopify Plus partnered platforms
++ Klaviyo
++ Okendo
++ Gorgias
++ SMS Bump
++ Push Owl

Marketing Manager

DHD Darren Handley Designs

+ Content Management 
+ EDM marketing 
+ Product management
+ Product quality control

Junior Marketing

Bond University

+	Use of problem-solving and critical thinking to raise money for the campaign
+	Representation of Bond University 
+	Interacting with Alumni and building rapport 
+	Answering queries, providing history and knowledge of Bond

Annual Fund Campaign Telephone Fundraising Consultant

Australia Post TravelSIM®

+ Analysing and processing refund requests
+ Managing customer accounts
+ Provide mobile technical support
+ Providing feedback on call performance
+ Completing other administrative tasks given by the supervisor

Customer Support Representative

Ever since uni, I wanted to build my own "thing", fortunately, I was given the best piece of advice I'd ever been given, period.

I'm always wary of advice given by others but this guy happened to be the CEO of America's 1st publicly traded furniture company so my ears pricked up.

He said, "Son, your missing 3 key components:

1. You've got no experience
2. You've got no money and
3.  You've got no business losses in the game"

I was DJ'ing at the timing working 12-hour weeks making $1,500, but honestly, he was right I had no clue what "work" was.

He said, "Go work for a start-up, where you control a large majority of the output. Make mistakes on their dime, get your reps. Once you've learned all that, then start your own journey."

And that's exactly what I did. For 2.5 years I worked for a clothing brand as the in-house marketing manager. In that time frame, I made countless mistakes, with countless all-nighters and stacked the chips in my favour. In the end, we took that brand from $503k to $10.8 million in 2.5 years.

From my experience working brand-side, we saw a complete breakdown of the advertising agencies. Their king of spin sales teams, promising the world and delivering sweet FA.

That left a sour taste in my mouth. With my love of brand, building solidified, I wanted the ability to partner with brand builders. People who defied conventionality and saw the "commercial agency" the same way I did broken and unable to provide the experience of a team tailored for their brand's growth.

That is the reason I co-founded thatsgood+ STUDIO and I now get to work with some of the most unique brands in Australia.

We ran all sides of paid marketing. We're a small team and always will be to keep impact high and 1-1 collaboration at the core of TGS.

These are just some of what brands have had to say so far:

“Working closely with the team at Thats Good Studio for over a 2 years has been a dream...Creating an omnichannel paid strategy, helping scale Merchants and implementing creative tech solutions. It’s a relationship that goes way beyond business; we’re glad they’re the team by our side.”

Merchants Of The Sun
★★★★★

"We've been able to grow from 6 figures to 8 figures, with Laura and Sabian's help and guidance far beyond driving and scaling our ads...”

Ringers Western
★★★★★

“We’ve worked with agencies in the past, they didn’t get our brand or the results we needed. TGS has decreased our CAC 5.8x from $162.28 to $27.98. Whilst showing us how to grow our brand for the long-term- guns.”

PlugHub
★★★★★

Like to get a free action plan? Link in bio.

SABIAN .

E-Revbay Private Limited

E-Revbay is building financial products to disrupt the traditional financial distribution model for insurance, loans & credit cards. 

And I am privileged to be a part of a startup with unique value propositions like FINQY, Test My Policy, Test My Loan, My Loan Bhai, Car Par Loan, and a bunch of other products in beta. 

As CMO, my mandate includes good old marketing strategy & tactics to build pipeline and brand, define CX, UI/UX of our products and grow our partner ecosystem.

It's been helluva roller-coaster so far with sharp learning curves, infectious startup energy, huge aspirations, and daily reality checks.

Co Founder & CMO

Do My Content

At Do My Content, I create communication and storytelling content for brands and businesses. Content that creates empathy. Propels action. Invites engagement. And helps sell ideas, products and services. In short, content that works. What can I do for you?

Founder & Chief Creative

Zirkel Technologies GmbH

Communication concepts, web content and design direction for technology clients in the EU markets.

Creative Director

Synapse Information Services Pvt. Ltd.

IT | Telecom | BFSI | Travel | Start-ups
Led the Synapse creative team. Communication strategy and storytelling for multiple digital platforms for clients like Microsoft, EMC, CtrlS, TCS, Tata Chemicals, Bharti Airtel, Kotak Mahindra Bank, ICICI Bank, Yes Bank, HDFC, Cleartrip and a bunch of home-grown start-ups.

Head of Communication Ideas

Hakuhodo Inc.

Led the Hakuhodo creative team of 20-odd people across Delhi, Bangalore & Chennai. Handled large Japanese businesses. Involved in crafting communication campaigns & GTM for multiple brands. Won hard fought pitches, including Sony, Suzuki Two Wheelers, Toshiba, Yakult, Daikin Air Conditioners, Maruti Suzuki.

Executive Creative Director

Dentsu

Creative Director on large MNC & Indian brands, including HDFC Life, Honda Motorcycles & Cars, Canon, Tata Tea, Daikin Airconditioners, Sony Ericsson Mobile Phones, TV Today, DS Group, etc.

Associate Creative Director Copy

Wunderman

Wrote direct marketing copy for Airtel, Oracle & Microsoft B2B & B2C projects as part of Wunderman’s creative team. Made more direct mailers than I have received in all of my life.

Group Head - Copy

Miscellaneous Positions

Initial years in advertising. Learned the art and craft of copywriting. Worked on print, radio & tv campaigns for a clutch of brands, from Dainik Jagran to Harley Davidson.

Creative Copywriter

I straddle marketing, advertising, and content. I love crafting brand narratives, agnostic of media or platform.

I lead the marketing function at ERB - a fintech startup. And run Do My Content - a creative slash content collaborative.

As a seasoned adman, I’ve defined advertising strategy and launched multiple brands/sub-brands for diverse industry verticals; from Automotive, BFSI, Durables, FMCG, Education, Hospitality, IT... to Real Estate, Tech Startups, and pretty much everything in between.

When I’m not working, I share my learnings as a passionate coach and mentor, conducting storytelling workshops for creative teams. 

On weekends, you might find me exploring little known roads of Goa on a motorcycle.

taplio

The Battle

SABIAN .

Manish M.

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