🧙🏽‍♀️ Sabrina Chevannes (EMBA, MCIM)

If you’ve landed on my profile, it’s hopefully because you’ve some content that you like. A refreshing take on the world of entrepreneurship perhaps, a clip from one of my podcasts or perhaps me calling out the giant pile of bullsh*t that pollutes the world of entrepreneurship. 💩

Either that, or you’re one of the ones who leaves nasty put downs in my comment section or DMs and you’re snooping around here thinking “Who on earth is this gobby ****?!” 😅

If you fit into the first category, then welcome! 👋🏽

I’m Sabrina, I’m known as the No Bullsh*t Entrepreneur, because I say things how they are. I prefer to keep things real instead of portray a life of constant success and happiness. 

 Now, I like to consider myself pretty happy and successful, but life just ain’t perfect all the time… so why pretend that it is online?! 🤷🏽‍♀️

I’m also the one who posts the things that you’re thinking, but are too afraid to say them.

Too scared of the backlash? Yeah, I used to be, until I started getting backlash anyway. So I just started posting whatever I thought. 

I’m here for the people who WANT the truth - who want to actually learn how to build a legitimate and successful business. 💪🏽

Those who want to be surrounded by inspiring people who motivate them to always be better. Those who believe in continuous learning and striving to do the right thing. 

This is why I created N0BS; it stands for No Bullsh*t and it’s a place where entrepreneurs can feel safe, supported and nurtured. 

You will see that I post a lot about entrepreneurship:
💥 Things I’ve learned along the way
💥 Resources that I think are useful
💥 Tricks and tips I’ve discovered
💥 My own personal learnings

Please also realise that I’m sarcastic AF and many of my posts will be satirical. They’re designed to get you to realise that life should not be taken so seriously - and we can just lighten up and have a bit of fun sometimes. 

Oh, I sometimes talk about chess and poker too, and how they relate to entrepreneurship. As a Women’s International Chess Master and international poker player, I have a unique perspective when it comes to strategy and can apply these skills to business in a way that gets results like no other. ♟️

If you want to find out what a strategy day with me looks like, then please do drop me a DM. 

But please be prepared for it to change your life.

Founder

Complex Creative is known as the No Bullsh*t Agency, as we are fully honest and transparent with our work and we explain things how they are. No more getting ripped off by agencies because your job is "so complicated" and XYZ needs to be done because it's essential to your brand. 

We provide you with no BS answers and explain our processes throughout. 

If you know someone who may be being ripped off by their agency, feel free to get in touch for a second opinion!

🧙🏽‍♀️ Sabrina Chevannes (EMBA, CMktr)

This year, I’m filled with gratitude, even though it’s arguably been the worst year of my life. 

But it’s because I wouldn’t have been able to get through it without some genuinely kind people who have been there for me. 🥰

This post is just to say thank you to several people that I'm lucky to have in my life. 

Rochelle Hibbert: my legendary creative manager. Many bad employees have come & gone, but Rochelle has always stayed by my side. During the most difficult parts of this year, Rochelle has stepped up, managed clients excellently and helped keep the lights on, allowing me to take the time out that I needed. 

Natalie Connor: the most incredible friend, but also kickass lawyer around. I already know she's a vibe to hang with but LegalEdge handled a legal case for me this year while I was dealing with grief... made it as stress-free as possible, getting me the outcome I wanted too!

Madalina Ana Vasilie and the team at HubHub in Shoreditch were the wonderful hosts of this year’s TEDxShoreditch Salon events. Always incredibly professional, so generous & extremely helpful at every event. We would never have been able to run so many great TEDx events without their support! 

I highly recommend reaching out to them if you have any events you want to run next year. 

Ten Trinity Square Private Club - my favourite place to work, rest & play. I've been a member of most private members clubs in London, but this is by far my favourite one! The team are all unbelievable, the food is off-the-scale, it’s a stunning place to work and bring clients, and their spa is so relaxing! 

I am so grateful I have somewhere so wonderful to escape to when the business is too stressful!

Splento - all the lovely event photos & professional footage I have are from these guys. They even shot my wedding! Thanks to the incredible Gemma N. who values building great relationships with clients (a huge value we have at N0BS, they’ve accommodated last-minute requests, dealt with things going wrong very professionally and always proved they’ve valued me as a customer, which is a lot more than most other companies ever do. 

If you want affordable photo/video, these are the guys to speak to!

Then, of course, all the people who have had my back in the comments on here! I get a lot of sh*t on LinkedIn and so many of you have always supported me throughout the nastiness, checked in with me when things have got difficult and always offered your help. 

You have no idea how much each of these kind gestures mean to me, so thank you so much for being there!

I know there are a lot more of you who I couldn’t run my business without. I may not say it enough, but I appreciate each and every one of you. 

Despite tough times, you guys are the ones who make things worthwhile. 

I think we’re all guilty of taking things for granted sometimes. Why not use this post as a sign to thank someone you’re grateful for this year!

Spread the love xx

🧙🏽‍♀️ Sabrina Chevannes-Denman

“I’m sorry, but you don’t really look very trustworthy”. 
→ This is what someone said to me yesterday. 😢

“And you don’t exactly scream success”

These words have sat with me ever since and I can’t shake them off. 

I’ve been running my own business for 18 years, and I STILL can’t be trusted. Because of the way I look. 😫

I was introduced to someone yesterday at a WeWork, as someone who was “an excellent marketing consultant, who could definitely help grow your brand”. 

But they did not trust a word I said. They laughed at every major brand I worked with saying: “No way they would have trusted you.” 🤦🏾‍♀️

They were more vocal about it than usual, so I decided to ask specifically what it was. 

“Well, you’re wearing trainers for starters”

I was like WTF? Shoes determine trust? And they were Prada trainers anyway haha 😅

“You have to bring your dog to work and you’re sitting in a WeWork - you’re obviously not that successful.”

I chose to work out of a WeWork yesterday for a change of scenery and because they’re dog friendly. 🐶🐶🐶

I was excited that I GET to bring my dog to work! I didn’t think it was a negative. 

It really threw me off, because when I’ve dressed smartly and been in fancier places, I have been told that I’m clearly trying too hard and so that doesn’t build trust. Successful people don’t need to try. 

And when we had our own branded offices, I was told that it was too shabby and it would look better if I was in a coworking space that was modern and new.
 
So, what on earth do I do?! 🤷🏽‍♀️

Who knew trust and respect was so dependent on image?

I guess I understand why so many people BS their way through business. 

My worry is - if I have nearly 2 decades of experience, a portfolio of clients, great testimonials and still can’t demand respect, is the game just completely rigged to those with a better image?! 🤔

IT'S HERE! 2025's Bullsh*t of the Year! 🥳

I've spent a good deal of time looking through the submissions and want to thank everyone who has contributed to this report. 

As usual, the focus is on the BS and not the people. Although, we have some top-class BSers who naturally got their own places. 🙊

What have I missed though? What else would you have included in 2025's bullsh*t of the year? 🤔

Bullshit of the year 2025

[Insert some AI bullsh*t]

Agree?

Thoughts?

Now I'm a thought leader 💪🏽

I’ve just had someone apply to work with us with the title of “AI Copywriter.” 

What in the devil is this?? 😱

You do realise you’re not actually a copywriter unless you actually write… right?! 

Oh man, I think I’m done. 😢

It’s dangerous to go all-in on one platform, they say.  

But then if something is doing well, shouldn’t you double down on that thing? 🤔

LinkedIn works for me - I have great convos here and get lots of business from it. So, I’m not going anywhere.

But, I've decided to post more elsewhere this year.

You know the frustrations I've had with this platform, and I'm looking for something more real, less stale... less AI 🙄

Think:

✨ More BTS
✨ More day-to-day running a business
✨ More casual, less polished

If you already like what I share here, you’ll probably enjoy that side too.

If LinkedIn doesn’t completely restrict this post for promoting other platforms… let’s see 😅

I’ll drop the links in the comments if you want to follow along elsewhere.

And I’m curious - which platforms are you actually enjoying spending time on this year?

I’m not setting goals this year. 
I’m setting STANDARDS. 💪🏽

I am predicting 2026 will be very different. People are fed up of the bullsh*t. 

Plus, people are seriously running out of money. So, the BS tactics need to stop and people need to start making actual money. 💰

So my content is also going to make a shift this year. 

Don’t worry - I’m still gonna be sarcastic AF and point out the BS when I see it. 😅 

BUT, I will also be providing you with the tools that you need to run your business properly. 

What you’ll see:

🔥 Bullsh*t of the month: reduced, so can make room for research
🔥 2x podcasts, filled with entrepreneurial advice each week
🔥 Quarterly trends in entrepreneurship report
🔥 Research done for you, with actual stats
🔥 Ready-to-use templates and tools
🔥 Video content library

I’m going all in on helping entrepreneurs and small teams run businesses that they LOVE. 

There’s so much generic advice on here that doesn’t help anyone. People are wasting hours on strategies that were set up to fail and getting stressed and bleeding money.  😢

I’m going to provide you what all these “paid communities” are providing for free, right here on my LinkedIn.  

Why?

Because I believe that’s what you do with community.  🙌🏽

So how do I make money?

Well, people still can’t do EVERYTHING themselves, so I will still be doing my Fractional CMO stuff, my strategy days, keynotes and my chess for business workshops. 

Here, I just want to help people sniff out the bullsh*t, not get ripped off, and support their businesses so they can have the life they truly want. 

What do ya think? Am I crazy to give away everything for free? Or should this be how all creators work?! 🤔

There are soooo many bullsh*tters on here, but they’re getting VERY good at persuading people they’re legit. So… how can you tell who’s a fexpert and who’s the real deal?? 🤔

I’ve been doing my bullsh*t roundups for a while now, but the questions I always get asked is HOW I know.

Now, I like to get my Jessica Jones on, so I dig harddddddd into people and speak to a lot of sneaky confidantes. 🤫

BUT, there are also clear signs.

So, I’m starting my How to spot a bullsh*tter series, where I help you work out who is legit and who is not.

Part I: The fexpert with a big following.

When you read this, does anyone come to mind?! 😬

How to spot a bullsh*tter: the fexpert

🚨 Bullsh*t SCAM alert! 🚨

Don’t get caught out by yet another sophisticated-sounding scam designed to scare you into spending money you don’t need.

I’ve now received multiple emails from so-called “legal professionals” telling me someone is trying to register a trademark for my business name - and that I have 24 hours to act, or I could lose everything.

At first glance, these emails seem very official:

⚖️ Quoting the Trade Marks Act
📨 Using an SRA ID number
💼 Linking to what looks like a legitimate application process
⏳ And applying pressure with phrases like “final notice” and “we will proceed without your consent”

But, it's all bullsh*t!!! The truth is:

👉 There is no legal requirement for a solicitor to contact you like this
👉 There is no 24-hour rule under UKIPO
👉 No one has filed anything - they’re just trying to get you to pay them to register through their service

It’s not a trademark conflict... it’s a sales funnel.
Sprinkled with some legal urgency for added effect. 

I'm taking the time to file a formal complaint agains this guy, because he's using his position of authority to scare entrepreneurs out their hard-earned cash. 

This isn’t just one shady person either - it’s a wider pattern of manipulation that targets entrepreneurs who don’t know how the trademark system works. 😢

These people know exactly what they’re doing. They rely on your fear, and want you to panic.

And too many people are falling for it.

Stay safe and spread the word. I don't want people to fall for this bullsh*t.

I've had many DMs from people SHOCKED that bullsh*t happens in business!

"Surely people wouldn't be that dishonest to win work?!?" 😱

Oh honey, I kinda wish I were that naive too. 

I guess I used to be. And in some ways, I still can be. 

I WANT to believe the best in people, but they keep showing up with new ways to deceive. 

A lead came in off the back of my How to Spot a Bullsh*tter post as they were gutted they didn't see it 6 months ago. 💔

In that space of time, they've lost £33k on a personal brand "guru". 😢

Promising the earth and only delivering engagement pods and vanity metrics. 

These are NOT the only dirty tactics being used at the moment. 

Small business owners are being targeted, and I've done a video on some of the biggest scams atm. 

Link to the full vid in the comments below.

I sent one cold email on behalf of my client and earned her £46k.  🔥

I’ve totally got the outreach strategy down to an art, and my results are incredible. 💪🏽

Yes it took a fair amount of research, I approached the right person, and I spent a long time crafting the perfect email… but it was totally worth it. 

BULLSH*T!

So yeah, I won her a £46k client which started with a cold email.  

BUT, it wasn’t just down to me perfecting the email! It was also down to the fact she’s a complete badass at what she does, she has tons of experience and incredible case studies, and we’ve been working on her brand reputation across various different channels. 🙌🏽

So, when the email landed, everything else added up. 

Plus, it took months to convert!! 🥵

Please stop taking things in isolation and painting the picture that suits you. 
Also give credit where credit is due!!

Your job as a marketer is sooooo much easier, if your client is legit and is willing to put in the work too.

I watch around 20 hours of TV a week. 

Apparently this means I’ll never be successful 🤷🏽‍♀️🤦🏽‍♀️

👎🏽I also don’t wake up at 4:30am to “get ahead”...
👎🏽I don't meditate and shout affirmations at myself in the morning
🤭I love my booze and rarely go a week without drinking
🤭I love cake and crisps and don't take loads of supplements 

According to most of the gurus, I'm a total and utter failure. 

But yet, I feel like I've got a kinda comfortable life...

💕 I own my own three-bed, two-bath flat in Zone 2, London.
💕 I travel abroad at least once a month, plus regular staycations.
💕 I’m a member of multiple private members’ clubs.
💕 I have multiple wardrobes full of designer clothes.
💕 I have a busy, healthy social life and go out a couple of times a week.

To me, this is pretty successful, as I'm living a life I actually enjoy.

To others, that won't be enough - no yacht, no lambo, no giant house with a pool etc. 

But that's why you need to carve your own definition of success. 

The bigger lie is this idea that following a guru’s checklist guarantees anything... it doesn’t. 

I do pretty much the opposite of what they preach and still get great results.

🙌🏽 Turns out discipline doesn’t have one aesthetic.
🙌🏽  Ambition doesn’t require suffering as proof.
🙌🏽  And productivity isn’t cancelled out by joy.

So, I'm gonna go back and rewatch the entire MCU timeline, in between an entire week of football that's lined up. 

But watch me still smash my goals while doing it. 

Turns out success doesn’t mind if you enjoy your life.

Is AI just ruining everything when it comes to entrepreneurship? 🤔

Because I can’t genuinely think of anything it’s made better. 

😫 I don’t understand what businesses do because it’s filled with BS buzzwords
😫 Everyone sounds exactly the same online, despite the “custom GPT”
😫 People have lost the ability to think…because they don’t need to
😫 No one actually has an opinion anymore - they just agree
😫 Creativity? Pah - it’s all just generic AF now

I am TIRED of speaking to robots… and guess what? I’m not the only one!!!

Do you really think that AI is making you sound better? It’s actually EMBARASSING. You sound stupid. You really do. 🤦🏽‍♀️

Everyone can tell it’s AI. You’re not fooling anyone. 

Those who bumlick you in the comments are only doing it for their own personal gain, not because they think you’re insightful. 

Honestly, if you have any self-respect left, go pick up a damn book - read how a human sounds for a bit. Better still - go SPEAK to someone; go touch some grass! 🌾

You AI-shaggers may think you’re being super productive and getting ahead of the pack, but you’re not. 

If you want a real edge:
🧠 Learn how to think
🧠 Learn how to lead
🧠 Learn why strategy is important 

Use the damn tools - don’t become one.

I know it’s super tempting to inflate your numbers and “look popular”, but there are so many ways it’s backfiring and you don’t realise!!

Those who use engagement pods seriously regret it. 

The only thing they have to show is some vanity metrics, but no real business success. 

Check out these 8 ways that engagement pods are DESTROYING your brand. 

The question is - do you care about genuine success or popularity?

8 Ways Engagement Pods Are Ruining Your Brand

New year, same bullsh*t?

We’ve been “officially back” one day and I’ve already seen all the usual posts to “start the year strong”:

🥱 Analysis of your 2 week break: the importance of rest
🥱 2026 Goals: To show off how ambitious you are
🥱 All the amazing things January has to offer
🥱 A new launch: perfect for the new year

It’s all about THEM. Because this is what “personal branding” teaches us.

We’ve forgotten how to serve customers because there’s been so much focus on putting ourselves first.

I think 2026 will be different. For those who want it to be.

Thanks to AI and the 20 new personal branding gurus popping up every minute, all the content sounds the same. 💩

So, I have analysed trends from 2025 and used them to create predictions for 2026, for those who genuinely want to get ahead.

For those who want to do something different to what all the gurus are “teaching” them.

I’d love to hear your predictions for 2026?

As long as it’s not “Optimise your profile and be authentic” 🙄

2026 Entrepreneurship Playbook

Alright peeps - January is over now. How are your goals doing?
How did your launches go?

Worth all that stress in December/January to get "launched" in the most difficult month of the year?

When everyone is:
- Sick
- Tired
- Broke
- Depressed

We're sooooo obsessed with fresh starts and new beginnings that it's blinding us from what the reality is. 

If you're feeling exhausted already and not sure "what you did wrong" with how you've started the year, then please do listen to my new episode of Sniffing Out the Bullsh*t - I will delve into the BS around fresh starts and what we really should be doing right now!

I'd love to know - what's been the best thing about January so far for you?

How to spot a Bullsh*tter Pt 2: The Fame Farmer

You know who I’m talking about… the ones who seem to be EVERYWHERE. 

Getting awards, speaking at events, featured in magazines etc. 🙄

The thing is, the most legit people I know aren’t posting these things all the time… because they don’t need to. 

It’s the ones who don’t have any experience or credibility that need to buy their own credibility. 🤦🏽‍♀️

Ironic, huh?!

Well, here’s my guide on how you can spot these peeps and the truth about their “fame”. 

Have you ever fallen for a Fame Farmer’s PR tactics?!

How to spot a bullsh*tter - the fame farmer

Melanie Amini

Principal Consultant & Advisor

I help brands grow through creative marketing and influencer-driven strategies | Influencer Marketing consultant

I help VC-backed and bootstrapped startups scale by crafting growth strategies that drive real results. From influencer marketing and UGC to ads, social media, and product marketing—I build and execute data-driven marketing plans that help brands grow their audience, acquire users, and increase revenue.

With years of experience working with hundreds of startups, I specialize in connecting brands with the right audiences at the right time through innovative, performance-driven marketing strategies.

What I Do:
🔹 Growth Marketing & Creative Strategy – Combining creativity with data to craft marketing campaigns that resonate and convert.
🔹 Influencer & UGC Marketing – Building authentic brand-influencer partnerships that drive engagement and revenue.
🔹 Paid Ads & Performance Marketing – Turning content into high-converting ads across social and digital platforms.
🔹 Startup & Product Marketing Advisory – Helping early-stage startups scale with the right positioning, messaging, and growth strategies.

I’m also a strong advocate for remote work and its power to create flexible, high-performing teams. I believe the best ideas come from diverse, globally connected teams working in environments that empower them.

Let’s Connect
🚀 If you're a startup looking to scale with influencer marketing, UGC, ads, or growth marketing, let’s chat. Get More Users, Build Your Brand, and Scale In Just 7 Days.
📩 DM me or reach out at info[@]gossipmedia[dot]co

Co Founder & Lead Strategist

Gossip Media is a digital marketing and growth specialists agency for startups and enterprise companies wanting to use content, creators, influencers, paid ads, and social media to create a lead generation funnel for their sales and marketing teams.

The team aims to help and guide businesses and startups to reach and go past their expected growth goals via marketing, social and digital media.

Gossip Media is a hands-on agency who can build your marketing strategy as well as building your content strategy, event planning, social media, media buying, PR, mobile marketing, branding, website development, product development (UX/UI) and startup strategy.

The founders of Gossip Media are veterans of the startup ecosystem, both having led and been part of startups (often from the very beginning) all the way to rounds of funding and exits. The founders are mentors for startups globally via accelerator programs, Google Campus and Women in Wireless.

Gossip Media will help you reach your goals with guidance, mentoring and marketing that works.

Our vision is to grow with startups we advise, connect, mentor and consult with. Together, we can succeed and make waves.

Focus is on apps both consumer and B2B, but can be any product or eco system.

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🧙🏽‍♀️ Sabrina Chevannes (EMBA, CMktr)

Melanie Amini

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The Battle

🧙🏽‍♀️ Sabrina Chevannes (EMBA, CMktr)

Melanie Amini

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