dua.com

dua - Platform for Diaspora Intelligence
dua.com is the global community platform where fragmented communities reconnect for all kinds of relationships: Love. Biz. Friends.

We build the Community of the Communities. We understand the needs of International Migrants, Expats, Diaspora members and fragmented Communities.

9 Mio App Installs | 8 billion User interactions | 270 mio likes/dislikes | 110 Mio messages sent

Strategic Advisor

Angel Investor

We Don't Have Time

We Don't Have Time is the world largest social media for climate solutions. 

Through our platform, millions of members will unite to put pressure on leaders, politicians and corporations to act for the climate. 

We reached in average 195 Mio people every month in 2022.

Member of The Board of Advisors

MINE STORAGE

Electrification of our society puts new demands on the electric system – mainly large-scale energy storage. Mine Storage is a company founded by people with a vision and commitment to enable this change by using underground mines to store energy and to balance the grid
We use the cleanest means of storage – WATER
We use the most basic law of nature - GRAVITY

Advocate & Investor

NIKIN AG

NIKIN is a Swiss lifestyle brand that offers sustainable clothes & accessoires and plants one tree for each product sold. Every product sold, plants a tree 🌲 | >2'000'000 trees planted

Prime Computer

Exit to PCP Group. 
Responsible for Strategy, Vision, and Execution; Grew the company from 6 to 31 employees; The team won 8 Awards in the Sustainable Tech-Sector; Expanded sales & operation from 2 to 19 countries 
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The Swiss IT pioneer helps companies worldwide achieve their digitalisation and environmental goals whilst reducing operating costs with smartly designed hardware. Prime Computer is the purpose brand dedicated to reducing e-waste, carbon emission and energy consumption in ICT.

CEO, CMO & Member of the Board of Directors

EU Tech Chamber (EUTEC)

The European Technology Chamber is a registered non-profit organisation, which supports European businesses in using technologies for the benefit of Europe and humanity.
We firmly believe that technology is the only way to reach those targets and that with great technology comes great responsibility. The EU TECH Chamber helps to apply technologies for the benefit of humanity to achieve the SDGs – the DNA of this goal.

Member of The Board | Climate Action Alliance

yeswetrust

Swiss Social Tech Company yeswetrust, is on a mission to make education and wealth accessible worldwide by incentivizing positive behavior through the yeswetrust App. 

With educational journeys, access to an incubator and offering funding opportunities for impactful startups, yeswetrust is revolutionizing the Membersclub space with its unique ESG-focused approach.

The ultimate goal is to build Eco-Resorts as physical locations and create a network state of like-minded individuals, committed to unifying humanity and achieving positive global impact.

SG Brand Studios

Marketing communication for SMEs - 
Video editing, image films, logo design & strategy development

Founder & Owner

Studex

Studex is the world's largest manufacturer of ear piercing systems and accessories. The parent company of Studex is located in Los Angeles, California. Around 1000 employees are currently working for Studex worldwide. Studex of Europe acts as European headquarters serving all customers in and around Europe.

Head of Marketing & Key Account Manager Europe 

M.Opitz & Co AG

Responsible for the own brand Mila d'Opiz - sold in 42 countries
Product Development - G2M Strategy - New Market Entries - Global Markom Campaigns
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M. Opitz & Co. AG has specialized in the development, production and filling of high-quality cosmetic products since 1965 and now exports all over the world. Thanks to a pronounced international presence and exceptional quality standards, they have found our firm place among Europe's contract manufacturers and outsourcing partners, producing world brands on the outskirts of Switzerland in St. Gallen.

Head of Marketing & Business Development

Advisor for Brands & our Planet ♻️ | Enhancing People to #actnow and focus on their community | sharing positivity 🤟

🔆 A tech visionary immersed in the AI realm before it was mainstream, I'm on a mission to share cutting-edge innovations and insightful trends that shape our digital future. But technology is just the catalyst – my true passion lies in empowering people to adopt a #mindsetmatters attitude and unlock their fullest potential.
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✨ As a strategic and innovative leader, I thrive on challenging conventions and guiding teams to achieve their best. With a diverse industry experience, I'm committed to creating unique pathways, fostering change in realms like strategy, sustainability, and technology.
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🌟 Renowned for exceptional communication prowess, I've become a recognizable face, adeptly leveraging the art of storytelling to promote ideas, build brands, and rally people around a shared vision.
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🚀 At the core of my personal vision is a relentless pursuit of continuous learning and a steadfast commitment to positivity. I seek opportunities to make a transformative impact by inspiring individuals to embrace a mindful, growth-oriented mindset – the key to unlocking our true potential and shaping a better future.
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👉Join me on this journey as we explore the boundaries of technology and human potential, one mindful step at a time.

Sacha Ghiglione

NVIDIA just made its boldest move yet beyond chips.

With Nemotron 3, Nvidia is releasing a new family of open models built for agentic AI and this is a bigger statement than it looks at first glance.

What’s in the lineup:
🔹 Nano (30B) —> available now
🔹 Super (100B) —> coming 2026
🔹 Ultra (500B) —> also slated for 2026

Early signals are strong:
Nano already outperforms similarly sized models like Qwen3-30B on coding and instruction-following, while generating responses 3× faster.

But the real shift is here:
Nvidia isn’t just releasing models
They’re releasing everything around them.

🔹 Training data transparency
🔹 Fine-tuning tools
🔹 Reinforcement learning environments

Early adopters include Cursor, Perplexity, ServiceNow, and CrowdStrike, spanning coding, search, enterprise automation, and security.

Why this matters:
U.S. frontier labs are closing up and building custom silicon.
China is dominating open-model adoption globally.

Nvidia is threading the needle:
Open models for developers
…that keep them building on Nvidia hardware.

This isn’t Nvidia trying to become OpenAI. It’s Nvidia ensuring that the agentic AI ecosystem runs on its stack, from silicon to software.

AI & Transformation Executive | Former Head of Corporate AI at GF | Strategic Sparring Partner to Leaders

Sunday Food for Thought

We spend so much of life trying to meet expectations that were never ours to carry.

Trying to impress people who won’t remember.
Trying to fit into standards we didn’t create.

But clarity comes the moment you shift the focus inward.

Not on the world watching you today, but on the version of yourself who once dreamed, and the version who will one day look back.

The child you used to be only wanted courage, honesty, and wonder.

The elder you’ll become will only want integrity, presence, and a life that felt true.

Those two versions of you… they’re the real audience.

They’re the ones who know if you lived authentically or just performed.
They’re the ones who understand whether you chased meaning or approval.

If you can honor where you came from and be at peace with where you’re going, you’re living right.

Live in a way that your past self admires
and your future self thanks you for.

Everything else is noise.

AI & Digital Strategy Leader | Former Head AI at GF | Driving Transformation & Innovation

Megadeals

We have developed a blueprint for success based on extensive research on what the successful Megadealers do to sign and manage the largest and most complex accounts. Our programs help train and develop already experienced business professionals to sign and manage your largest prospects and accounts so called Megadeals. We offer a set of services and products from seminars, 2 day skill development workshops, coaching programs, "train the the trainer" and digital skill development products. Our methodology is based on proven blended learning approach to ensure that skills are adopted and has a direct impact on your most important and profitable business. Our customers are top 1000 fortune companies and mid sized scale ups.

Co-Founder & Managing Partner Megadeals 

Performance Excellence

We believe that every individual and company has an untapped potential. Our passion is to inspire people and companies realise that potential and become world class at what they do

Co Founder

Venizum Marketing Technology

TRANSLATIONS: Amazing software that solves a massive pain! - Verbis
For companies that 
- operate in multiple countries needing to translate into many different languages, 
- Salesforce or Slack users
- often uses spreadsheets emailed to different local translators 
- time consumed with rectifying human errors in translations
- need for a solution for translation and localisation that is seamless form the original content, translation, approval on to execution and distribution 

Using traditional translation vendors is often time consuming, expensive and local teams end up having to polish up.

Many companies end up using some form of digital / automated translation tools. Generic tools (Google translate etc) often don't include proofing to correct faults, risk for human errors, lack localisation of your most important content.

The ideal scenario is a translation tool that is a digital translation and localisation tool integrated into the same platform as your marketing suite. Well look no more the tool is here for Salesforce and Slack users... VERBIS!
- Integrated into Salesforce connects seamlessly to CMS and Marketing Cloud. 
- handels 120 languages and speech files for 40+ languages

Chairman of the Board at Venizum

American Express

In my current role I lead the new sales business (acquiring) for merchant services. I develop and execute a sales strategy by optimising a variety of sales channels to drive merchant coverage, incremental sales and new active merchants. The sales channels I lead are proprietary sales force inbound and outbound telesales and Strategic Alliance partners i.e Banks and PSP’s (Internet Payment Solution Providers.) as a distribution channel.

Director - Head of Merchant Acquisition Nordics

Director Global Sales Training & Effectiveness. In my current role I am responsible for developing and deploying the sales training strategy for the sales teams (Merchant Acquisition & Client Management) across International (LAC, EMEA, JAPA). My team (4 professionals) deploys a blended approach of sales training programs to acquire, develop and retain top class sales professionals to support the business in meeting its key priorities

Director - Global Sales Training & Effectiveness International

Head of Merchant Acquisition for Establishment Services International (ESi), Nordics (Sweden &amp; Finland). I lead the Merchant Acquisition business in ESi Sweden and Finland, planned and executed against the Merchant Acquisition Strategy by optimising a variety of sales channels to drive merchant coverage and new revenue growth. The sales channels I managed were a sales force (3-4 people), external sales agents (3-5 people), inbound and outbound telesales and Strategic external partnerships i.e with anks and PSP’s (Internet Payment Solution Providers.)

Head of Merchant Acquisition - Nordics

Head of Merchant Acquisition for Establishment Services International (ESi), Sweden. I lead the Merchant Acquisition business in ESi Sweden , planned and executed against the Merchant Acquisition Strategy by optimising a variety of sales channels to drive merchant coverage and new revenue growth. The sales channels I managed were an internal sales force (2 people), external sales agents (2 people) and inbound telesales.

Head of Merchant Acquisition - Sweden

Megadeals typical clients are found among sustainability startups and scaleups and enterprise SaaS startups and scaleups. We also do work with some of the biggest B2B companies in the world, but with a key focus on startups and scaleups where we can make a very big impact. 

A few other key attributes found in our most suitable clients are having a finite target market such as one or two industries. If you can and do sell to everyone and anyone, then you are operating in an infinite market and that is a different game. We observe many companies applying the infinite market game rules on the finite market game and that doesn’t work.

A typical Megadeals client also has complexities in the deal making such as…
Cross hierarchical decision making on the customer side (often higher up than most people realise)
Cross functional decision making
A complex offering that takes a long time for new people to handle on their own
The environment on the customer side is a blend of processes and interfacing technologies

These 4 complexities lead to another key trait of our clients, which is a very high dependency on key people in the deal making. Often a CEO, a CTO and a Head of sales. We call it the rainmaker dependency. Hiring more and more sales people only makes the matter worse as your rainmakers have to hold the new sales peoples’ hands, which they don't have time for. We often see companies making the mistake of recruiting too many new sales people and then ending up in the calendar problem. They find themselves having to support everyone else and then experiencing lower sales as a consequence.

Most of our clients aim at becoming the leader in their category and in their core customer segment. It is also quite common that a Megadeals client is trying to establish or grow a new solution category which has its own list of challenges and special moves.

Looking forward to talking more about your exciting potential to dominate your finite market and category.

Bora Brännström

Paid Media in B2B: Same channel. Two completely different games.

Most scale-ups master paid media in Complexity 3–4 — and then stall when they move into 5–6.

Why?
Because the game changes.

Complexity 3–4 & Infinite Market
•⁠ ⁠Broad audiences
•⁠ ⁠Sequential buying
•⁠ ⁠Marketing hands leads (MQLs) over to sales. 
•⁠ ⁠1–4 stakeholders
•⁠ ⁠Optimise CTR, CPC, CPA
•⁠ ⁠You want to know ”who is a potential buyer”
→ The goal: broad ”net”, cheap conversion. 

Complexity 5–6 & Finite Market
•⁠ ⁠Known accounts
•⁠ ⁠Known Stakeholder groups & ecosystems
•⁠ ⁠Parallel orchestration with multiple buying groups. 
•⁠ ⁠Decisions driven by risk and consensus. 
•⁠ ⁠Sales & Marketing operate as a unit throughout the orchestration. 
→ The goal: high win rate & lower total CAC (sales & marketing)

Yet most teams still run Growth Marketing playbooks in a Finite Market in complexity 5 & 6.

They optimise metrics…
…but lose deals.

In Complexity 5–6 & finite markets, paid media is not a demand engine.
It’s an orchestration engine.

It’s not about traffic.

It’s about who inside your target accounts is aware, aligned, and moving toward consensus.

Same channel.
Different rules.

Njord (fka Megadeals) Co-Founder & Managing Partner, CRO I Speaker

Buying logic - understanding them helps you bring discipline to your deal orchestration. 

We have observed several buying logics in large, complex deals (where consensus is required across an ecosystem of stakeholders). Buying logic is about understanding the most optimal way for your buyer to buy and modeling your land, and expand approach to that logic. There is a clear pattern of how it works and we have observed that similar companies have similar buying logics.

The logic dictates how to land and expand a deal. For example, which typical entry stakeholders to approach, how the decision matrix looks, where in the organisation to start etc and then how to expand the deal, where in the organisation to go next, how to utilise the land deal, who are the typical stakeholders etc

Once you understand your clients' buying logic, you can begin to model the land and expand GTM approach, which is often repeatable. 

In the video below, Christopher Engman explains the buying logic principle and gives some examples. 

How does the buying logic look like for some of your clients? If you would like to hear more, feel free to ping me.

taplio

The Battle

Sacha Ghiglione

Bora Brännström

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taplio

The Battle

Sacha Ghiglione

Bora Brännström

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sacha Ghiglione's LinkedIn Performance

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