(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

I love working with 55+ founders. We use “boomer” as an insult, but these folks are THE business builders.

They've watched the industry break and regrow many times.

Heck, they made the industry what it is today.

They know when the hype is just noise.
And when serious change is coming.

So when we start working, they tell me this outright:

“I want less random posts or followers.
I want a strong circle of partners (buyers).
I want to build a legacy.”

This looks like:
Way less noise in their business.
No FOMO strategy changes.
No cringe tactics.

They don’t doubt themselves no matter who yells online.

I know they are bound to win.

DMs from prospects NEVER start with “Hey, we need help. What’s your price?”

But with 2 paras explaining:
a. What they want
b. Where they are stuck
c. A request to hop on a call. ASAP.

Every business needs reliable partners now more than ever.

But when you push for more salesy content, lead magnets, and likes

They think you are a mere creator.

Not an actual service.

While I was building their inbound system

My clients were having dinners with their prospects.

Not worried about where the next enquiry will come from.

They call less.
Play golf.
Sell high.

I will bet on a 55+ founder over an “AI, tactics, go viral” founder any day.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

“Ideal clients never like our posts. BAD sign for inbound...?” my greentech client asked. I sighed, this myth never dies. Here’s the truth:

His buyers were fin. institution CEOs AND their close advisors (more imp. than buyers). Deal size anywhere from $200k to a million.

I asked him: “Did YOU like any of my posts before you approached me?”

Client: “No."

“Did you like them after we started our partnership?”

Client: “No.”

“Why do you think prospects would stick their neck out to like your posts then? Especially with problems that need large capital.”

Client: /still processing/

Me: “It’s like expecting mice to dance in front of a starving, feral, ginger cat.”

He got the mechanics at play. 

Buyers never like posts because they hate being seen. Being pitched.

And with tools like Clay, it’s easier than ever to call some stranger a prospect and DM them every 18 hours.

Companies that are serious about you will NOT show up with weak signals like reacting to your posts or asking stuff in the comments.

They lurk.
They judge you.
They check if you can be trusted.

Then they DM you.
On their terms.

That's inbound 101.

So if an ideal client actually likes your post,

that’s a bad sign.

They want free info.
They won’t sign with you.

Likes don’t predict sales;

The trifecta of selling signals do:
I. Profile views (repeat views >>>)
II. Silent follows
III. Companies in search appearances

“Never thought LinkedIn was this powerful,” said my client after 5 posts and $2mn in DMs. I could hear the smile in his voice. All because I went anti-influencer;

4:30 am. I wave to my client sitting in windy Texas.

Their real estate project will launch soon —

His LinkedIn has no hint of it.
No demand from investors.
No interest from partners.

He assumed he needed:
• a PR agency
• conferences
• 10,000 cold emails
• a 132-slide deck
• a team of 12

To make it happen.

He requests me to take over his LinkedIn. Build his authority in the market.

But I know what's coming.

So I map the LinkedIn campaign at dawn. 

His partner nods to it.
I execute. We go live.

They expect “press leverage.”

The next day:

He opens his DMs.

He gets enthusiastic messages to meet up over brunch. 

Strong real estate and multi-industry partners and investors. 

He sends me a thank you. 

All DMs were:
• Long paragraphs with business details 
• What they expect to achieve
• How much capital they want to invest
• When they can meet in person

Serious. Intent. To. Partner. Up.

7 posts.
Across 4 weeks.

Outperformed the avg. 30 posts/month “strategy.”

No video.
No sob stories.
No salesy CTAs.
No lead magnets.

Just LinkedIn engineered right.

Don’t expect $35K prospects when you have a $200 LinkedIn.

Buyers aren’t sitting there waiting for you to finally show your worth.

They are swiping fast and choosing your competitors because they •look• better.

So while you question why they choose companies that don’t have nearly enough case studies

And shady, lousy, embarrassing execution -

You don't see that your LinkedIn looks shady, lousy, and embarrassing, too.

Even if your work speaks for itself, no buyer will DM you and wait for you to slowly reveal how great you are.

You are not in a romance novel.

Either upgrade your profile and prospects' touchpoints so they know your worth and finally DM you.

Or drop your expectations of getting great prospects. Take in cheap clients.

Ciao.

“Authenticity” is NOT a public right; it’s a privilege.
And it’s why clients don’t DM you.

Ask me why you don’t get serious enquiries on LinkedIn -

And I will ask you why you use LinkedIn as your therapy room.

Your buyers don’t care that you slept on the office floor with no pillows.
Or that you are building in public for the 167th day now. 
Or that you hit $5m 3 years ago. But felt numb.

They need you to be a partner.
They need your content to *subtly* prove your mastery. 

So they can let go once you take over.

Instead, their feed is full of “I am the most vulnerable” people.

Inbound is simple when you know your real selling points.

And they sure aren't coming out of pop psych slang and trauma speak.

You aren’t actors.
You aren’t just creators.
You aren’t enlightenment gurus.

Your business comes from clients, not followers.

Your business lives on potential clients’ opinion of you.

And on the relief they feel because you signed the contract.

Your best inbound will happen when your value is undeniable.
Not when your feelings are. 

Ciao.

The Facial Lounge

As a Shareholder Representative Director of The Facial Lounge, I am focused on driving innovation and growth for the brand in the premium beauty care space. My focus is on optimizing facial services and enhancing customer satisfaction while helping the company stay ahead of the curve in a highly competitive market. By guiding strategic planning and enhancing the customer experience, I am committed to making The Facial Lounge an industry benchmark.

Shareholder Representative Director

Upwork

Freelance Copywriter

Bethy’s Fragrance

Lead Copywriter

At 3M, I am responsible for leading the commercialization and marketing of innovative products. Through effective cross-functional collaboration, I optimized the project process, drove the market adoption of several technological innovations, and improved the market competitiveness and profitability of the products.

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The Battle

Sadiya Mulla

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The Battle

Sadiya Mulla

Ajibola Aiyelabola

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sadiya Mulla's LinkedIn Performance

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