(1) Getting B2B CMOs a LinkedIn-literate team | (2) 12-week enquiry generation program *only* for consultants | +$300K in client pipeline | Message "Curious" to know more.

"Popular" content never impresses buyers.

It impresses the "LinkedIn Famous" (who don't buy from you.)

If posting worked,

And 5 of your team members just posted then everyone would be winning.

After working with leaders from multiple B2B industries, dealing with complex buyer behavior, and business problems....

It's *always* about sales psychology.

What triggers your clients?

What makes them go "We need this team on our side ASAP"

Content, profile, DMs are methods, 

The core is the trigger.

Once you figure out what makes them tick, you are golden.

You learn that with training. 

In 6 weeks business starts coming in,

In 12 weeks our partners need to outsource because they are over occupied.   

Many spend $15K for months and see no growth at all...

Which is why I want you to vet me.

Because if you want a solid business, you need a solid partner.

I would do the same.

My only condition is you evolve. I hate un-invested people.

You can see my case studies now, message me "Curious."

Ciao.

Sadiya Mulla

Founders get played by doomed market “predictions” 
Every. Single. Time.

Tactics can’t disrupt the market,
So they disrupt humans.

"AI will kill LinkedIn." 
"Founder-led sales is dead." 
"Only carousels/videos work.” 
"Thought leadership is no more."

They get scared. Rush to pivot so they don’t fail…
And slam the table when the new thing doesn’t work.

Suddenly, a new hype hits the market. Again. 
Companies squirm to keep up. Again. 
The cycle never stops.

Yet 1 fundamental has never not worked: classic LinkedIn.

Inbound wins without toe-curling sensationalism and new tactics. 
It does not budge for creator rules. 
Doomed predictions. 
Or trends.

When the metric is $80K enquiries without burying your reputation,
lure bombs burn it alive.

Sadiya M.

Hate ads, so I nailed inbound · Engineering B2B enquiries for $45k–2m deals · Deploying in-house sales

There’s 0 benefit to inbound without its core element:
Essence.

Without essence, your content gets claps,
but never gets buy-in.

Without essence, your profile is a stand-up;
not a “He sees through our problem.”

Without essence, your name is just known for its knowledge;
not trusted for executive judgment.

There is a thin line between an excellent business,
and an excellent creator.

The former assumes $12k retainer enquiries in your DMs.
The latter forces you to use “DM now” CTAs in every post.

Commoditization is a sly venom veteran businesses ingest happily.

Ciao.

2-decade agency founders forced to write “DM me” in every post is pure agony.

You saw the industry break and reform through every season. 
You saved companies from massive failures.
You made entrepreneurs who they are today.

Yet when one fails to leverage this gold for inbound -
They’re forced to perform like beginners.

The wrong catalyst destroys decades of reputation 
and brand image within a second. 

The right one never forces you to act low.

Un-normalize post CTAs.

Ciao.

Craig Davis

An award-winning Senior Customer Service Representative with 12+ years of experience. Helping hospitality companies create amazing customer experiences that drive 7-figures in annual growth.

I help content creators on LinkedIn by leaving value-driven comments.

My first job was working as a Janitor at the Greater Allen Cathedral of New York in June 2006. I enjoyed learning how to serve people, do a job, and learn about its mission.

I volunteer to serve Thanksgiving food, Christmas Gifts and attend church conferences.

Those experiences translated to my first full-time job, working at a casino in October 2011.

Out of over 1,000+ employees with no phone experience, I became the first-ever Employee of the Month in the Call Center for Outstanding Customer Service.

My former manager wrote in 2015:

"His dedication to excellence and delivering above and beyond what is required makes him a solid addition to any organization." - Elba Batista, Former Customer Relations Manager at Resorts World Casino New York City.

Working in hospitality taught me how to be patient, empathetic, and caring.

My goal is to become a Customer Success Associate at a hospitality tech startup in New York, NY. Here are three reasons why:

1) To start, I want to make a career change that I will be happy with for a long time.

2) Throughout my career, I’ve become an expert at uncovering people’s desired outcomes to help create amazing customer experiences.

3) You get my skills and relevant customer experience to bring a hospitality tech startup in New York, NY.

Why a hospitality startup? To bring insights from working in hotels.

I create content on LinkedIn that focuses on personal branding, adding value, and sharing webinar takeaways. I like to visit Farmer's Markets in New York.

To see webinar takeaways from May 27th, 2020 to now, click "See all" on the featured tab.

To follow my content, follow my hashtag: #CraigNotes

If you are open to how we can work and help each other, please send an InMail or LinkedIn Message.

Specialties: Customer Experience | Hospitality Expert | Account Management | Communication | Relationship Management | Data Analysis | Project Management | Customer Engagement | Relationship Building | Market Research | Customer Retention | Salesforce.com | Customer Support | Troubleshooting | Data Entry | Technical Support

Technical Skills / Systems: | Trello | OS365 / Microsoft Office - Word, Excel, Sharepoint, Powerpoint | Google Suite - Docs, Sheets, Slides | SQL | Slack | Hubspot | OnQ | Meridian | HotSoS | MARSHA | Guestware | Canva | Zoom

Senior Customer Service Representative

•	Facilitated exceptional customer experiences through utilizing data within the hotel data 
        management system, resulting in $5K of extra daily revenue.

•	Boosted customer testimonials by handling customer inquiries during the nomination which 
        resulted in winning the 2019 Certificate of Excellence award from TripAdvisor for the hotel.

•	Upsell ~$900k on an annual basis for upgrades in service packages and room upgrades 
        consistently by educating customers on incentives and rewards.

7 LinkedIn challenges I’m taking on in 2026

(Here's how to completely transform your networking)

1. I will ask for specific help when I need it

- Start your post with: "I need your advice on this."
- Share what you tried. Be straight to the point.
- Ask why you need help. (Not clear? Rewrite)

2. I will personalize my comments

- When commenting, share your personal experience.
- Write how you felt or what the post reminds you of.
- Even if you think no one will read it, still share.

3. I will go on a call with 1 connection monthly

- Check connections you haven't spoken to.
- In your DM, mention a recent post you loved.
- Finally, ask to speak for 15 minutes. Follow up.

4. I will write at least 1 LI Recommendation per quarter.

- Reach out to your 1st degree connections.
- Think of how they added value to you and thank them.
- Send a draft. Talk about the situation, with results.

5. I will reflect on my comments to improve them

- Look at the last 10 comments you wrote.
- Think of how you can make your comments better.
- Ask yourself: "Does my comment expand on the post?"

6. I will connect with at least 1 new person per day

- Check posts from 2nd and 3rd-degree connections.
- Check their content and send a personalized request.
- Offer to support their posts. Check their posting time.

7. I will write 7 thank you cards to send in person
- Find a store or shop online to buy blank cards.
- Let your connections know you are sending a card.
- Ask where to mail it to and thank them for their help.

This list is important to help you build real relationships.

Let's make 2026 the year of quality networking!

(Save and Repost this ♻️ to help someone start 2026 strong.)

P.S. Which of these (1-7) will you start first in 2026? Happy New Year!

👉 Click my hashtag #CraigNotes for more of my posts.

Helping beginners navigate LinkedIn and stand out with proven tips and strategies | 10+ years on LinkedIn, known for writing "really good comments" that convert

This is easily overlooked in LinkedIn comments:

Making the author of the post look "great".

Often times, we fall into this trap of trying to say the best thing. Something that'll attract likes and replies.

But we forget about the author of the post.

My simple formula is:

1. Always tag + acknowledge the author of a post
2. Compliment them.

Why should you do this? Because...

1. You're valuing the author's work
2. You're not making it all about yourself
3. It shows "authenticity" to your audience

In a nutshell...

Don't make your comment look good.
Make the author look great too!
It's an excellent combination!

Sounds "good"? :)

(Save and repost this to help others make authors of posts look great.♻️)

P.S. Do you compliment a post's author in your comments? Or do you just leave your thoughts?

👉 Click my hashtag #CraigNotes for more of my posts.

Working hard towards your New Year’s resolution?

Or is momentum starting to fade?

Here's the truth:

Most people have resolutions that fade before the month ends.

In my opinion, the best way to stay the course and to accomplish your goals is to start smart. To do this you:

Take a goal.
Break it down.
Make it realistic.

For example: my goal is to comment on at least 20 new people's posts. Daily.

So I:

-Set aside time to comment daily
-Ensure my commenting time is uninterrupted
-Have a list of 20 accounts that I want to comment on

This means I have to step out of my comment zone, too.

And I have to build a habit. One that I can handle.

But the good thing is the more you do it, the better you get.

Carry this momentum forward and make each day count so you can ensure that you meet your goal.

Let's make 2026 a great year for stretching ourselves!

(Save and repost this so someone can start 2026 well.♻️)

P.S. What new habits are you starting to build this year?

👉 Click my hashtag #CraigNotes for more of my posts.

The best thing about the new year?

You get a chance to work on you.

Wrote LinkedIn Articles for 5 years since December 2020.

The theme for 2026 is in the article.

(Save and repost this.♻️)

P.S. Do you make New Year's Resolutions?

👉 Click my hashtag #CraigNotes for more of my posts.

Tuesday, 8:05am January 6th, 2026 Mom is resting. She made breakfast for the family. Baby bro is in his room. Right now, it's partly cloudy. It's 35 d

Open article: My theme for 2026 by Craig Davis • 2 min read

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The Battle

Sadiya Mulla

Craig Davis

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taplio

The Battle

Sadiya Mulla

Craig Davis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sadiya Mulla's LinkedIn Performance

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