Sagi Shrieber

CEO @ Contrast: Boosting UX performance for our clients with 'The Hero Framework", and our top notch UI/UX Design Services🌟 New: Boosting CX performance with AI ⭐️ Founder, Affirmations.co. 🌕 Ex: Fiverr, Similarweb.

I build companies, frameworks, and myself.
15 years of deep product & UX work and building brands. 
Today with my two companies I help CEOs and founders gain clarity - either on their product (Contrast UX), or on their personal brand (Gravity).

Previously: First designer at Fiverr, 7 years mentoring at Google. 

Writing about: entrepreneurship, UX, clarity, leadership, building a personal brand, and the inner work behind building businesses.

⭐ CONTRAST UX:
As CEO and Strategic UX Advisor at Contrast, I lead a UI/UX design agency that partners with standout startups globally. 
Our unique UX and UI frameworks with AI are set up in a way that - once implemented in digital products - sparks EMOTIONS. This has proven to boost engagement, retention, and brand awareness for our clients. 

TL;DR: We use UX methods with AI to analyze Emotional Triggers, then design pixel perfect designs using our specific framework that sparks human dopamine triggers. That’s why our designs WORK.


Who am I: My journey spans across 17 years of working with startups. From being Fiverr's first design hire, to mentoring at Google Launchpad (and being trained by them on their methods), co-founding my own startup - Tapdog, later to be acquired by Similarweb where I became Design Director, and learning from design leaders at top tech firms such as Airbnb, Facebook, Google, Apple, Etsy, Intercom, and more. 

I’ve spent the last 9 years distilling this experience into methodologies that empower startups and proving them out in the open market.

Our unique frameworks at Contrast are:
+ "The Hero Framework" for UX - fuses storytelling with Google’s Design Sprint methodology
+ "Design Triggers" for UI - built on neuroscience-based UI design tactics

💫 GRAVITY
At Gravity - we help founders build their personal brand and create content that pull ICPs and opportunities toward them. 

Check out my "featured" section for ways to reach out.

I just realized something that made me smile :) 

While everyone's freaking out about AI taking their jobs, I notice that there is a light there...

We - the professionals who know the art of asking the right QUESTIONS , while understanding product and business - are about to get superpowers.

Microsoft's AI CEO said this week that AI will handle human-level professional tasks in 12–18 months.

Law. Accounting. Marketing. Project management. Design...

And yeah, my feed exploded with panic. I did too at first.

"RIP designers."
"RIP developers." 
"RIP marketers."
F* that.

If AI handles the execution of professional tasks in 18 months, the one thing it will never do is decide WHICH tasks matter.

AI can write the brief. 
It can't decide what to build.

AI can design the screens. 
It can't know what the customer actually needs. Or which components will fit better for them.

AI can draft the contract. 
It can't build the relationship that makes the client sign it.

For 17 years, I've been in rooms where brilliant execution on the wrong thing destroyed product companies.

The commodity has always been execution.

The moat has always been judgment.

AI just makes that distinction impossible to ignore.

So while everyone's mourning their profession, I'm asking a different question:

How much of your career have you spent building judgment vs. just executing? 

Because if you've been asking the right questions, knowing what actually matters, understanding which problems are worth solving...

You're not getting replaced.

You're getting a superpower.

Much love ❤️

Building Contrast & Gravity | Helping Founders Gain Clarity on their Product and Brands | Book Coming 2026 🌕 Ex: Fiverr, Similarweb, Mentor @ Google Launchpad

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A founder who brought tens of millions of users to his companies just wrote his first book.

His name is Colin Hodge.

We've worked with a lot of founders at Gravity. Colin is one of the most talented we've ever met.

He didn't just build products that grew. 

He understood something most founders miss - the psychology behind why users stay, share, and come back.

That deep understanding is what made his companies scale to tens of millions of users while others burned through ad budgets and stalled.

Over the past 8 months, we got to work closely with Colin. watching him do something rare - take everything he learned building and scaling companies and with our help - distill it into a clear, structured framework anyone can learn and follow.

The result is his first DEEP ASSET... 
His book: "Outrageous Startup Growth."

It's a playbook for founders who want to grow their companies by truly understanding the people who use their product. No growth hacks. Real psychology-driven growth from someone who actually did it.

The book is coming out with a well-known publisher and yesterday Colin revealed it publicly for the first time.

He's also giving away free copies and one personal meeting with him - which if you know Colin, you know that's worth more than most paid programs out there.

If you want a chance to win this copy of the book + a meeting with Colin (and also to support a brilliant founder and first-time author), 
go follow him here: Colin Hodge 
and check out his post (I'll also link it here below in the comment section).

Enjoy guys!

p.s. we're looking for the next founder who'd like to develop their deep asset. Is that someone you know? I would love if you could connect us!

Totally disagree with this argument! 

Alex is super smart but misleading statements like these can be dangerous for young generations!

1 - I'd rather be poor and fulfilled but not rich and miserable.

2 - i believe that you can build both a happy life and business with being rich! But never put niches with riches on top of your choice of calling because it will empty your soul! 

Entrepreneurship is a spiritual journey. Not only scientific.

Pick the PEOPLE you work with carefully - business is hard so do it with people you live grinding with. They can be business partners but also clients.

Pick a career path that's aligned with your calling, your inner compass. We all have one.

Then be scientific about it and find what offer/product that you're competent of building an serving with can make the most amount of money for you.

Good luck ✌️

And btw I personally learn a ton from Alex, but you know what I learn from him by watching him? ... Critical thinking! 
I believe in watching a man's feet more than his mouth.

graphical user interface, text, application

With over 7 months as a Growth Product Designer at eToro and more than 4 years of experience in product design, I specialize in creating user-focused, research-driven designs that improve user experiences and support business growth. My work emphasizes user interface (UI) design, user experience (UX) research, and growth strategies.  

At eToro, I focus on crafting intuitive, scalable solutions that align with user needs and business objectives. Leveraging a collaborative approach, I work closely with cross-functional teams to deliver seamless, engaging digital experiences. My mission is to turn complex challenges into user-friendly designs that drive meaningful outcomes.

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Liran Keidar

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