Koffee Media

Founder

Freelance 101 Academy

Freelance 101 Academy is your best friend if you want to become a highly paid Freelancer.  

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It will guide you with everything you need to know about Freelancing starting from identifying the best skills for you, resources to learn those skills, a complete process to get clients across the globe who will pay you for those skills and ultimately scaling your income to 1 Lakh in 3-6 months.

As an organic marketing strategist I have helped Service-Based Entrepreneurs Coaches and Consultants build their visibility online with my Organic Marketing strategies. I've worked with multiple 6 figure businesses and directly generated over 135,000 USD in a single launch - no ads.

Organic Marketing Strategist

Self Employed

With 5 years of experience in Social Media Marketing, I have successfully helped clients and students use Instagram and Facebook to grow their business, startups and agencies. My clientele includes young entrepreneurs, freelancers, coaches and consultants in service based industries who need help with their social media marketing.

Marketing Consultant

The 1% Club

Building The 1% Club to the biggest finance e-learning platform in India

Head of Marketing

Freelance

With an eye for originality and great research skills, I have helped several website owners by providing them with top quality content that engages readers and builds better relationships.

Content Writer

If you are looking for a Social Media Marketing Specialist, I can help you.

Hi, I am Saheli Chatterjee, the founder of AmbiFem, an agency that is dedicated towards growing your brand organically with the help of Social Media.

I’m a Marketing Expert for Coaches, Consultants, and Service-based Businesses. I specialize in working with people who are looking to create or grow income streams through coaching or consulting by using my marketing expertise to get them more clients.

I help passion-driven coaches, consultants, entrepreneurs build businesses they love by attracting High-Quality clients using Social Media Marketing.

Are you ready to take your business to the next level?  Let me show you how!

I will work with you to help you step-by-step identify what it is you are selling and the end result you are working toward, craft a marketing plan that is unique to your needs, create templates and documents you can use over and over again so you can actually implement your plan and see results.

I have 3+ years of experience in Social Media and I have grown multiple accounts from scratch- both organically and through paid ads. I help my clients grow their audience and business by leveraging the power of Social Media and Video Marketing. I have over 5 years of experience in YouTube and Instagram Growth using Video Marketing. 



☑️ Execute two multiple-5 figure launches with a client-centric online marketing strategy

☑️ Six-Figure Course Launches Strategies

☑️ Helped my clients hit $10k Months

☑️ 10x their email lists, generate 100s of leads using social media channels like Instagram, Facebook, LinkedIn and YouTube- both organically and through paid advertising

☑️ Grow their Personal Brands, Businesses and Monetize their Passions. 

☑️ Consulted 200+ People to get Clients on Social Media Freelancers in Service-Based Industries.


Contact me if you want to grow your Personal Brand and Business on Facebook,Instagram, or YouTube.

 The Services I offer :

1. Social Media Management (across major social media platforms)
2. Social Media Strategy ( Facebook, Instagram, LinkedIn & YouTube)
3. Instagram Strategy & Management (Organic & Paid)
4. Youtube Strategy & Management
5. Facebook Ads Management
6. Content Marketing & Content Creation
7. Marketing Copy that Converts to bring you Sales

Message me "Marketing" and I'll help you get more clients so you can help more people:)

Saheli Chatterjee

I’ve been thinking a lot about how most of us start our day on autopilot.

Grab something quick… something tasty… something that’s basically 80% carbs!

And honestly, the reports don’t lie. Indian breakfasts are way too sugar-heavy, way too carb-loaded, and nowhere near what our bodies actually need to perform.

So when I saw Licious step in and boldly take ownership of the protein-first breakfast space, it genuinely felt refreshing.

No scare tactics.
No “eat clean or else.”
Just a simple idea: better mornings start with better fuel.

Their G.O.L.D. Eggs are basically the hero in that story high-quality, protein-rich, and honestly, as a Bengali, "Dim/egg" has always been our star!

Most brands talk convenience.
Licious is talking choices.
And that’s the kind of clarity we need first thing in the morning.

(Sharing the campaign here- worth a watch.)

Marketing Strategist @Koffee Media | Helping entrepreneurs with Marketing, AI Tools & Revenue Growth | $10M+ In Revenue Generated.

Champions aren’t born, they’re built by the choices they make every single day.
We’re excited to launch 'Champions Go for G.O.L.D.' - a campaign that celebrates those who refuse to settle for anything less than the best. How you start your day defines your champion journey, and gold is the only standard worth chasing.
Don’t settle for anything less than gold!

#ChampionsGoForGold #Licious #GoForGold #GoldStandardEggs 
#ChildrensDay

Scaled Socials For 30+ Founders & Coaches To 30M+ Impressions + Client Made $20k MRR & Attracted Inbound Leads | Social Media Manager | Viral Content Marketing | Personal Brand Strategist

Stop Wasting Time on Social Media That Doesn’t Convert.

❌ Tired of posting on LinkedIn and Instagram with zero results?
❌ Feel like your content is invisible, even though your work is amazing?
❌ No time to figure out what actually works?

You’re not alone. Most founders, coaches, and consultants are stuck in the content hamster wheel.

👋 I’m Muskan Arora, Social Media Manager & Personal Brand Strategist.
I help founders, coaches, consultants, and personal brands grow their presence on LinkedIn & Instagram and turn that presence into revenue.

Over the last few years, I’ve:
✅ Helped 30+ clients across industries
✅ Generated $20K in 2 weeks for a coaching client
✅ Helped a client hit 2M+ views on a single reel
✅ Built brands that attract leads weekly, not just likes

What I do differently?
Most social media managers post content.
I build brands that convert.

Here’s how:
⭐ Lead gen strategies that actually bring clients
⭐ Profile optimisation that screams “authority”
⭐ Content that builds trust and sells
⭐ Engagement systems that create conversations and close deals

Services I offer:

1. Social Media Strategy & Management (IG + LinkedIn)
2. Personal Brand Ghostwriting
3. Content that educates, engages, and sells
4. Launch management & growth campaigns
5. 1:1 Consulting for founders & coaches
6. Engagement strategies that generate inbound leads
7. SEO-based profile optimisation

✨ If you’re ready to grow your audience, build authority, and attract dream clients on autopilot...

DM me “GROWTH” or book a call via the link in my featured section.
Let’s turn your socials into your #1 revenue channel.

Muskan Arora

Positioning isn’t your offer.

It’s the input that shapes everything else, and most people skip the rest of the equation.

Business gurus love saying, “Just fix your positioning.”
They’re half-right.

Yes, positioning matters.
But without the rest, it can’t convert.

Here’s the full picture most creators and founders miss:

1️⃣ Ideal Client

Not demographics.
→ Their beliefs
→ Their hesitations
→ Their internal objections
If you can’t describe their inner world, you can’t sell to them.

2️⃣ The Problem You Solve

Clear, urgent, relevant.
Not “I help people lose weight.”
But “I help busy business owners lose extra weight in 30 days.”

3️⃣ Positioning

1. Where you sit in the market.
2. What you stand against.
3. Why your approach is different.

4️⃣ Messaging

This is the real power.
Messaging makes people stop, read, and say:
“This person gets me.”

5️⃣ Credibility

Proof, consistency, tone, articulation, this is what builds trust.

When these five align, your content stops being content.
It becomes commercial gravity.
People come to you, not the other way around.

PS: Which part of your business needs the most clarity right now: client, problem, position, message, or proof?

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Storytelling helps you connect.
Storytelling helps you sell.

But most people still don’t know how to write stories on LinkedIn.

Good stories aren’t written, they’re structured.
Here’s the simplest structure I teach clients (and use myself):

1️⃣ The Moment

Start with a specific situation.
Not “I learned something.”
Instead:
“I almost deleted my LinkedIn last year…”

2️⃣ The Shift

What changed?
What realisation, mistake, or insight happened?

3️⃣ The Lesson

This is where the value lives.
“Posting more didn’t help me. Positioning did.”

4️⃣ The Application

Show how it ties to your audience.
“How founders can use this: …”

5️⃣ The Anchor Line

A memorable sentence that makes people save the post.
“Depth is the new visibility.”

This is why mediocre tips flop…
But real stories spread.

Stories convert because people buy perspective, not information.

PS: Do you prefer reading stories or frameworks?

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Give me 3 minutes, and I’ll show you 5 proven ways to never run out of stories for LinkedIn.

If storytelling feels hard, it’s not because you’re not creative, it’s because you’ve never learned how to observe your life.

Here’s how I help clients turn normal days into content gold:

1. Document micro-moments
↳ Arguments, coffees, frustrations, wins, routines, they are all content.

2. Repeatable reflection question:
↳ “What happened today that made me think differently?”

3. Screenshot emotions
↳ Feedback, messages, mistakes, save them in a folder titled: Content Seeds.

4. Story > Lesson format
↳ Tell what happened first. → Then tell what it taught you.

5. Ask this before writing:
↳ “Would THIS version of me care about this story a year ago?”

Do this for 14 days.
You'll never say “I don’t have content ideas” again.

P.S. Do you currently collect your ideas anywhere?

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#contentcreation #personalbrand #storytelling

I see so many people on LinkedIn complain about LinkedIn every single day.

Here's what happened...

Most of them aren’t struggling because the platform is bad.
They’re struggling because they’re using it incorrectly.

LinkedIn isn’t broken… their approach is.

Here’s what’s actually happening 👇

1. They post inconsistently and expect consistent results.
2. They write content for themselves, not their audience.
3. They never engage and still expect inbound leads.
4. They treat LinkedIn like Instagram (short memes + trends).
5. They use AI copy without context, tone, or relevance.
6. They expect virality before building trust.
7. They copy famous creators instead of building a perspective.

Now, here’s what works (and works fast):

→ Post with intention.
One post solving one clear problem will always outperform 10 vague ones.

→ Engage before and after posting (15 min each).
It signals the algorithm that you’re an active participant, not a ghost poster.

→ Build based on data, not emotion.
Track what works: formats, hooks, topics, audience reactions → repeat the top 20%.

If you want LinkedIn to work for you, treat it like a system, not a gamble.

P.S. Save this → you’ll need it when “LinkedIn feels slow.”

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“I don't think that I can do this business anymore. I feel like I should quit now.” 

My friend said that when we were sitting in a coffee shop last week.

You know...

The #1 reason founders fail is... Burnout. 

You get busy or you run out of content ideas and then you ghost your audience.

Burnout doesn’t look like crying on the floor.
Sometimes it looks like silence.

- No posts.
- No content.
- No strategy.
- Just… nothing.

Some days you’re building your business.
Other days, you're simply trying not to fall apart.

Here’s what I told her:

→ You don’t need to quit. You need a break.
→ You don’t need a new business. You need a new pace.
→ You don’t need motivation. You need systems.

You are allowed to rest.
You are allowed to pause.
But don’t quit the thing you once prayed for.

Because sometimes the gap between
“This is too hard.”
and
“This changed my life.”
is one more week of showing up imperfectly.

P.S. Have you ever felt like giving up too?

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#business #burnout #linkedin

99% of people make these 5 huge mistakes on LinkedIn with AI.

AI isn’t the problem; how people use it is.

Every week, I review content that looks identical because AI is being used as a shortcut instead of a strategy.

And if everyone sounds the same, nobody stands out.

Here’s where most people go wrong:

1. They generate content before understanding their positioning.

→ AI is a tool, not a brand.
→ If you don’t know who you are, AI won’t either.

2. They let AI write their voice instead of refining it.

→ Most AI-generated posts sound generic and emotionless.
→ Your voice → AI polishes. Not replaces.

3. They use trending prompts with zero relevance.

→ Going viral doesn’t matter if it brings the wrong audience.
→ Relevance > reach.

4. They ignore data and rely only on automation.

→ AI can draft, but analytics guide direction.
→ Shield data > random output.

5. They skip storytelling completely.

→ Information alone doesn’t make people remember you.
→ Stories are 22x more memorable (Harvard study).

AI is powerful, but only when directed by clarity, positioning, and intentionally crafted systems.

If AI made everyone louder, strategy is now the separator.

What’s the biggest mistake you’ve noticed people make with AI on LinkedIn?

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#business #ai #linkedin

I got 10 leads and converted 2 of them in just one week.
I did this through this very simple hack.

👉 Posting valuable comments.

Most people scroll.
Few speak.
Almost none provide value outside their own content.

But comments are visibility on demand.

✅ Comments → Attention
✅ Attention → Curiosity
✅ Curiosity → Profile Views
✅ Profile Views → Leads

And here’s the exciting part:
→ I write comments daily for 2 hours.

If I can do it consistently, you can do it too.
And if you don’t want to, that’s literally what I help founders with.

You can post, engage, and experiment for months.
Or you can plug into a system that already works.

P.S. Be honest, do you comment daily or just occasionally?

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#linkedin #marketing #branding

Let me tell you the real reason I’m pushing storytelling so hard lately.

Everywhere I look, creators are posting more than ever…
and being seen less than ever.

Not because the content is bad.
Not because the algorithms are broken.

But because the internet is getting 'louder' and 'emptier' at the same time.

- You're posting.
- You're showing up.
- You’re trying to be consistent.

But none of it feels… seen.
You feel it too, right?

Here’s the uncomfortable truth:
People don’t remember information. They remember the interpretation.

They remember:

↳ the way you explain things
↳ the way you connect your ideas
↳ the way you make them think/ feel

That’s what storytelling is.

It’s not writing stories.
It’s writing a perspective and turning it into authority.

Want more visibility?
Stop writing content. → Start writing meaning.

PS: Do you think the internet feels louder this year?

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#story #contentwriting

I wake up at 6 am.
Alarm goes off, light on, 4-hour focused work on my business.

By 10 am, I've done more work than I used to do in a week.
People think I do all of this because I'm disciplined.

That's not true.
When the systems work, discipline becomes automatic.

For years, I tried forcing myself into routines.
I downloaded habit trackers, motivational wallpapers, timers, everything.

Some days worked. Most days didn’t.
And every time I failed, guilt hit harder than the effort itself.

The shift happened when I realised:
Success isn’t about motivation, it’s about removing decisions.

Here’s what changed everything for me:

★ I made mornings predictable → same routine every day.
★ I stopped relying on willpower → I relied on structure.
★ I removed friction → fewer tasks, fewer steps.
★ I picked one priority → for the first 4 hours.
★ I planned the next day every night → takes 2 minutes.
★ I blocked distractions → notifications off, phone in drawer.
★ I worked in silence → no music, no noise, just clarity.
★ I tracked time → 50 min focus, 10 min rest.
★ I measured output → not hours on my chair.
★ I made rules → No work after 6 pm, no exceptions.
★ I repeated it for 30 days → until it felt normal.
★ I protected my energy like revenue → because it is.

Systems remove chaos.
Discipline grows from repetition.
And consistency becomes a lifestyle, not a fight.

P.S. Do you plan your day the night before?

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“I barely have time to run my business. How can I build a brand too?”
My client said this on the call yesterday.
Here's what happened...

The real problem isn’t time, it’s structure.

Here’s the 5-step system I walked her through:

1. Clarify the core message.

↳ If your brand doesn’t know what it stands for, content becomes random and exhausting.

2. Document, don’t create.

↳ Turn calls, client wins, objections, and insights into content, no extra hours required.

3. Batch content monthly.

↳ 2–3 hours once a week creates consistency without daily stress. But don't forget quality. 

4. Use automation intentionally.

↳ Schedule posts, reuse ideas, and repurpose high-performing content instead of starting from zero.

5. Engage for 15–20 minutes daily.

↳ Growth comes from conversations, not just posting. 80% of conversions happen in the comments or DMs.

This works because it removes decision fatigue and replaces it with repeatable structure, something busy founders can actually sustain.

And consistency compounds: one strong strategy executed weekly beats daily chaos every time.

This is the same approach I use when working with clients.

P.S. Would a system like this make content easier for you?

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#socialmediamarketing #branding #linkedin

Here’s the problem you’ll hit if you're writing anything with AI:
Your content will sound smart, but it won’t sound like you.

AI can help you structure, speed up, and polish.
But it can’t give you lived experience, personality, tone, or emotional truth.

What happens next?

→ The writing feels robotic
→ The audience feels disconnected
→ You get engagement… but not trust

And trust is the currency.

So here’s the fix:

1. Use AI for clarity → not creativity
2. Add real examples → not generic statements
3. Share real wins, failures, conversations, opinions
4. Write the first draft as a human → refine it with AI

AI shouldn’t replace your voice.
It should amplify it.

P.S. Do you use AI as a tool… or a shortcut?

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#ai #personalbrand #writing

You convince yourself the task is scary… or the timing isn’t right… or you need to “feel ready.”

But deep down?

You’re afraid that giving your best and failing would hurt more than not trying at all.

I get it.

→ Trying means you care.
→ Trying means you’re exposed.
→ Trying means you can no longer hide behind potential.

But here’s the truth nobody teaches us:

Confidence doesn’t come before action.
It comes because of action.

→ The first video you post will shake.
→ The first pitch will feel awkward.
→ The first client conversation will feel too big.

But that discomfort?
That’s where the new version of you is being built.

You deserve the life you're scared to attempt.

P.S. What’s one thing you've been scared to start?

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#entrepreneurship #linkedin

How you end your posts shapes the impression the reader takes away.

And if they’re not convinced your methods work, they won’t buy.

Most people obsess over hooks, formats, or writing styles.
Very few pay attention to endings.

After studying 300+ of posts, one pattern became obvious:
High-performing content doesn’t fade out. It lands.

That’s where the 3R Post-Ending Framework comes in, a simple structure to end posts with clarity, confidence, and authority:

1️⃣ RESULT
End with the outcome your insight leads to.
Readers remember conclusions, not paragraphs.

2️⃣ RECENCY
Ground the insight in something that feels current, relevant, and timely.
Even a simple “this week” or “recently” makes the point feel alive.

3️⃣ RESOLUTION
Close with the specific problem this helps the reader solve.
Authority = clarity + usefulness.

The 3R Framework turns your final lines into a credibility anchor:
✔️ It signals expertise
✔️ It reinforces your method
✔️ It leaves the reader with something concrete
✔️ It positions you as the person who understands the problem deeply

Your hook gets attention.
Your ending earns trust.

And trust is what converts.

PS: Do you usually write your ending first or last?

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Six weeks left in 2025.

The question isn’t “What have you done?”

It’s “What are you willing to finish?”

Most people sprint in January and sleep in December.
High performers do the opposite.

Because the last six weeks of the year decide:
→ Who ends strong
→ Who starts ahead
→ Who maintains momentum while everyone else slows down

Here’s what I’m focusing on:
1️⃣ Tightening my systems → not expanding them
2️⃣ Doubling down on one offer → not adding new ones
3️⃣ Auditing my message → what’s landing, what’s not
4️⃣ Refining processes for 2026 → so growth feels predictable, not chaotic

You don’t need to reinvent your year.
You need to tighten your focus for the last lap.

Six weeks is more than enough time to shift how the next twelve months look.

PS: Are you finishing strong or starting early?

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In freelancing, you need to do many things!
But I’ll show you how to chase the right ones.

When I started freelancing, I thought the goal was to do everything.

- Reply faster.
- Post more.
- Say yes to more clients.
- Spend more hours “fixing” things that weren’t even broken.

But the longer I stayed in the game, the clearer it became:
Freelancing doesn’t reward effort. It rewards direction.

Here are the only 3 things that actually move the needle:

1️⃣ Quality of work → not volume of work
One great client is worth more than five “tiring” ones.
But you only learn that after burning time on the wrong projects.

2️⃣ Clear offer → not more skills
I stopped trying to offer 17 different services.
I built one offer that solves one pain → everything became easier.

3️⃣ Positioning → not posting more
The more clearly people understand who you help,
the less you need to convince them.

Freelancing isn’t about doing more.
It’s about eliminating the work that disguises itself as progress.

PS: What’s ONE freelance habit you dropped that made your life better?

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Your most valuable asset as a founder is your personal brand.
Here's my 30-minute routine for you to build it...

Because in 2026, people won't trust companies first; they trust the face behind the company.

Attention compounds faster than money, and personal brand equity grows even when you're not online.

Here’s the exact framework → The 30-Minute Personal Brand Sprint 👇

✔︎ Pick one topic you want to be known for.
✔︎ Write one idea, one thought, or one opinion about it.
✔︎ Turn it into a short post (no overthinking).
✔︎ Use a strong hook → 80% of people only read the first line.
✔︎ Share one lesson or insight from your experience.
✔︎ End with a simple CTA (ask a question or invite a reply).
✔︎ Post → even if it feels imperfect.
✔︎ Engage with comments for 5 minutes (don’t ghost).
✔︎ Reply like you’re speaking to one real human → not the internet.
✔︎ Spend 5 minutes commenting on 5 meaningful posts in your niche.
✔︎ Comment with opinion > praise + add perspective.
✔︎ DM 1 valuable commenter (not a pitch → a conversation).
✔︎ Save posts you want to reference later → build a library.
✔︎ Track the performance weekly → not daily.
✔︎ Repeat for 30 days → consistency beats strategy.

Write. Post. Engage. Repeat.
That's how authority is built and not by waiting, but by showing up.

P.S. Would you follow this checklist going forward?

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How many hours did you spend on LinkedIn last week?
And still didn’t get a single DM?

Use this framework to book sales calls consistently 👇

Most people think LinkedIn is a visibility game.
It’s actually a messaging game.

Here’s the framework we use for clients to turn content → conversations → calls:

1️⃣ Authority Pillar (the “I know this deeply” post)

Instead of:
“3 tips to lose weight”
Write:
“3 weight loss mistakes keep you stuck on the same weight.”
Expertise, not advice.

2️⃣ Proof Pillar (your credibility engine)

Share:
- Wins
- Screenshots
- Behind the scenes
- Processes
- Early results
Even small proof is proof.

3️⃣ Conversion Pillar (the pull, not push)

One line at the end:
“If you want help doing this, send me ‘Ready’ and I’ll share the process.”
Simple. Not salesy. Highly effective.

If your content isn’t generating calls…
It’s not the algorithm.
It’s the architecture.

PS: So, which one is missing in your strategy?

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I almost quit building my business last year.
Not because it wasn’t working, but because I couldn’t see proof that it would.

Every day felt like shouting into a void.
Clients ghosted.
Posts flopped.

Even friends started asking, “Are you sure this is worth it?”
And I wasn’t sure anymore.

Then one night, I opened an old notebook.

On the first page, I’d written a line from 2021:
“You don’t need motivation. You need momentum.”

So I made myself a deal:
Show up for 30 days, even when it sucks.

No overthinking. No metrics.
Just one post. One conversation. One small promise kept.

Thirty days later:
→ 3 new inbound clients.
→ My confidence is back.
→ Proof that consistency is louder than perfection.

That’s when I learned:
Growth doesn’t look like fireworks.
It looks like showing up when no one’s clapping yet.

If you’re building something right now and it feels like no one’s watching, keep going.
The right people will notice when the timing catches up to your effort.

You don’t need validation.
You need momentum.

PS: Be honest, what keeps you going when nothing seems to be working? 👇

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taplio

The Battle

Saheli Chatterjee

Muskan Arora

Followers

Posts

Engagements

Likes

Performance ScoreSaheli Chatterjee's LinkedIn Performance

Performance ScoreMuskan Arora's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Saheli Chatterjee

Muskan Arora

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saheli Chatterjee's LinkedIn Performance

Performance ScoreMuskan Arora's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSaheli Chatterjee's LinkedIn Performance