Penguin Random House

Author of the instant New York Times Bestseller, The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life.

Author

The Curiosity Chronicle

The Curiosity Chronicle is a 4x weekly newsletter where I provide actionable ideas to help build a high-performing, healthy, wealthy life to a global community of 800,000+.

Writer

SRB Holdings

SRB Holdings is a personal holding company currently comprised of ten cash flowing business assets.

Current portfolio holdings include:

• SBloom Media Holdings
• The Inflection
• Paperboy Studios
• SBloom Advisory

Owner

SRB Ventures

SRB Ventures is an investment firm committed to investing in and accelerating the most compelling startups in the world. Fund I is a $10 million stage and sector-agnostic vehicle writing $100-250K checks into high-growth technology companies around the world.

Managing Partner

NYT Bestselling Author of The 5 Types of Wealth

Sahil Bloom is the New York Times Bestselling author of The 5 Types of Wealth: A Transformative Guide to Design Your Dream Life.

Sahil is an inspirational writer and entrepreneur, captivating millions of people every week through his book, social insights, and bi-weekly newsletter, The Curiosity Chronicle.

His debut non-fiction book, The 5 Types of Wealth, was an instant New York Times, USA Today, and Sunday Times Bestseller. Apple CEO Tim Cook called it "a powerful call to action to think deeply about what lights you up—and a guide for how to build a life of meaning and purpose around those things." The book is a unique blend of strategies, tactics, and actionable insights, enabling readers to make real, positive changes and lead healthier, wealthier lives.

Sahil is also an entrepreneur and owner of SRB Holdings, a personal holding company, and the Managing Partner of SRB Ventures, a $10 million venture investment firm committed to investing in and accelerating the most compelling startups in the world. Prior to launching SRB Ventures in January 2022, Sahil was an early-stage investor in 40+ startups across the technology landscape, including multiple unicorns.

Previously, Sahil spent seven years as a private equity investor and served on the board of several middle market companies during that period.

Sahil graduated from Stanford University with an M.A. in Public Policy (2014) and a B.A. in Economics & Sociology (2013). While at Stanford, he was a four-year member on the Stanford Baseball Team (2009-2013), twice helping to guide the team to NCAA Super Regional appearances (top-16 finishes). Additionally, Sahil earned two PAC-12 All-Academic Team awards and twice received the Bruce R. Cameron Memorial Award, given annually to a student-athlete exhibiting excellence in athletics, academics, and leadership. Academically, Sahil was advised in his pursuits by former Secretary of State Dr. Condoleezza Rice.

Sahil Bloom

This letter stopped me in my tracks…

Every single person you meet is fighting a battle you know nothing about.

Your one tiny action can create ripples that extend far beyond yourself.

Create more ripples.

For anyone out there battling in silence, you’re not alone.

We’re all in it together.

Lift someone up this week for no reason at all.

“I hope you win the war you tell no one about.”

Enjoy this? Share it with your network and follow me Sahil Bloom for more.

P.S. I write about these topics in my 4x weekly newsletter. Join 800,000+ other readers (completely free): https://lnkd.in/esGsF85Q

This poem changed my life

(and may change yours):

“It is said that before entering the sea
a river trembles with fear.

She looks back at the path she has traveled,
from the peaks of the mountains,
the long winding road crossing forests and villages.

And in front of her,
she sees an ocean so vast,
that to enter
there seems nothing more than to disappear forever.

But there is no other way.
The river can not go back.

Nobody can go back.
To go back is impossible in existence.

The river needs to take the risk
of entering the ocean
because only then will fear disappear,
because that's where the river will know
it's not about disappearing into the ocean,
but of becoming the ocean.”

– Khalil Gibran

Reading (and re-reading) the poem sparked four powerful thoughts:

1. Fear is natural before transformation. That fear you feel as you approach a significant change is completely natural. It’s a cost of entry for the transformation you wanted.

2. There is no going back. On your growth journey, there is no turning back. A few weeks ago, ​I wrote​, “I believe that the worst mistakes in life are made when we try to cling to a prior season that has already passed.” We cannot undo experiences or retreat into old versions of ourselves. Always forward.

3. Surrender is necessary for growth. The attachment to a present identity (“the river”) holds you back from your true potential. To become the new, you have to unbecome the old. You have to let go of your old habits, mindsets, beliefs, and identity. That requires a leap of faith. That requires a surrender.

4. It’s not a loss, it’s an expansion. What feels like a loss or disappearance of the old is often just an expansion into the richness of the new. The river does not disappear into the ocean, it becomes the ocean.

The river’s story is our story.

So, what ocean are you afraid to enter?

Maybe it’s time you surrendered to it.

And when you do, remember this:

You are not disappearing, you are becoming.

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The highest form of intelligence isn’t IQ.

(this realization changed my life)...

It’s adaptability.

Knowledge matters, but the ability to learn, unlearn, and change course matters more. The rigid cling to what was. The adaptable adjust to what is and what will be.

The future belongs to them.

♻️ Enjoy this? Repost to share with your network!

And follow Sahil Bloom for more!

The brutal truth about confident people?

(they fail more than you do)...

Confidence is less about knowing you’ll win and more about knowing you’ll bounce back even if you don’t.

Real confidence is built on resilience. Adaptability. Tolerance for uncertainty.

Fear loses when you embrace that failure is never final.

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The most attractive trait…

(it’s not looks, wealth or status).

It’s energy.

Walk into rooms with genuine enthusiasm, curiosity, and interest. You’ll become a magnet for the highest quality people.

Energy is contagious. Spread the kind you’d want to catch.

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The #1 predictor of success isn't talent.

(most people never figure this out)...

It’s reliability. 

You’ll achieve much more by being consistently reliable than by being occasionally extraordinary. Show up, do the work, repeat. 

The recipe for success in any area of life.

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The smartest people I know aren't the most knowledgeable.

(they have something else entirely)...

They adapt faster than everyone else.

I spent my 20s collecting credentials. MBA. Finance roles. The "right" path. I thought intelligence meant having all the answers.

Then markets crashed. Industries transformed. Everything I "knew" became obsolete overnight.

That's when I learned: The rigid cling to what was. The adaptable adjust to what is and what will be.

Your expertise? A liability if you're too attached to it.

Your identity? A prison if it prevents you from evolving.

The future belongs to those who rewrite the manual when the game changes.

Every time you say "that's not how we do things," you're choosing rigidity over intelligence.

Adaptability isn't just surviving change—it's thriving because of it.

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This idea completely changed my life…

The Snake Chasing Effect:

A man is walking through the woods when he stumbles across a snake in the center of his path. The snake lashes out and bites him without warning, then turns and slithers away down the path. The man feels the sharp pain of the bite and the venom coursing through his leg. Fortunately, he's close to the village, so if he just walks back and gets the wound treated, he'll be fine. But he feels the anger and resentment building inside him: "Why did the snake do that to me? That's not right. I'm going to get revenge."

He starts chasing down the snake path, but as he pursues the snake, the venom takes hold and he collapses and dies. The story offers a powerful lesson, which you might call the Snake Chasing Effect: In life, you're going to get bitten by a snake every now and then. Someone betrays you. A partner lies. A family member mistreats you. A friend lets you down. A coworker takes credit for your work. The initial wound hurts—but it's survivable. If you take care of yourself, walk back to the village and treat the wound, you'll be fine.

But how often do you do the exact opposite? The internal voice starts a familiar refrain: How could they do this to me? I'm going to get them back. You start chasing the snake down the path, seeking your revenge. You obsess over the betrayal. The unfairness. The injustice. The real damage is not from the bite itself, but from your reaction to it. The real damage comes when you chase the snake.

The Snake Chasing Effect is a reminder that the wisest response to harm isn't retaliation or obsession, but restoration. Don't give the snake more power of you than it has. Focus on healing, not hunting. Tend your wound. Mend your garden. Your rebirth is the greatest revenge.

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The Snake Chasing Effect

One thing predicts where you'll be in 10 years…

(and it's completely in your control).

Your standards.

Every time you let something slide “just this once”, you train yourself to accept less.

That’s how goals erode. That’s how principles slip.

Set your standards. Hold the line. Especially when it’s hard.

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This poem stopped me cold.

(you need to read this):

"In this short Life
That only lasts an hour
How much - how little - is
Within our power"

- Emily Dickinson

Four lines. Still hitting harder than any productivity guru's 300-page book.

Here's what Dickinson understood that we miss: 

Life isn't just short—it's embarrassingly short. Even when you intellectually know this, you still waste Tuesday afternoons scrolling. You still put off the hard conversation. You still wait for "someday."

But hidden in those lines is the real wisdom: "How much - how little."

It's both. Always both.

You have more power than you think—to change careers, repair relationships, build something meaningful. But you have less power than you assume—over outcomes, other people's choices, the speed of change.

The magic happens when you accept both truths.

Stop trying to control what was never yours to control. Stop giving away power over what IS yours to command.

Your thoughts. Your effort. Your next decision. That's your kingdom. Everything else? Let it go.

Life is shorter and more fragile than you realize. But within your small sphere of control, you're more powerful than you've ever imagined.

The question isn't whether life is short. The question is: What are you doing with the power you actually have?

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The hardest lesson I learned about success…

(it came from a farmer):

A farmer doesn't dig up his seeds every day to make sure they're growing.

He plants, waters, and waits. You can't rush what needs time to take root. Growth hides beneath the surface long before it's visible above it.

Remember that.

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The #1 struggle nobody admits to…

(especially high performers):

Eliminating the guilt associated with free time and rest.

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How to win in life…

(without talent or luck):

Operate in Your Zone of Genius
Your Zone of Genius is where your interests, passions and skills align.

Adopt a Positive Sum Mentality
Want to get ahead in life? Start genuinely rooting for others to succeed.

Speak Up
A little push goes a long way. Don't sit back and wait for good things to happen.

Play Long-Term Games
In a world of people seeking instant gratification, this is a meaningful edge.

Have a High Tolerance for Failure
We fear failure, so most of us play it safe to avoid it.

Follow Your Curiosity
For the curious mind, anything is possible. Fortune favors the curious.

Adopt a Process Orientation
Prioritize process, not outcomes.

Prioritize People
Everything in life comes down to people and relationships.

Work Like a Lion
If your goal is to do inspired, creative work, you have to work as a lion works.

Become Antifragle
Don't be broken by the chaos—rather, adopt a mentality and build structure such that you will benefit from it.

Change Your Mind
It's great to have a strong view, but always open your mind to counterarguments.

Never Get Too Big to Do the Small
Whether you're in the mailroom or the corner office, never get too big to do the small things well.

Learn Storytelling
High-leverage storytelling is a supercharger for all human endeavors.

Develop a Bias for Motion
A body in motion tends to stay in motion—a body at rest tends to stay at rest.

Become Relentlessly Consistent
Many people are able to produce bursts of energy—few are able to produce consistent, steady flows of energy.

Simplify Where Others Complicate
Learn to convey the complex in simple, digestible ways.

Be Comfortable with Discomfort
Discomfort is a precursor to growth—it is an absolute necessity.

Have Strong Plans (Loosely Held)
Plans have to be dynamic (and punch-proof!).

Pay It Forward
Pay it forward. Be a mentor. Be a champion for others.

Well there you have it—How to Win (without talent or luck).

Use them to earn trust.
Use them to build leverage.
Use them to win your game.
Start small. Stay consistent.

And remember: You already have everything you need.

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How To Win (without talent or luck)

Amateur vs. Pro

(11 signs you're still an amateur):

1. Amateurs let the day come to them, Professionals have a routine
The greatest performers in any craft share one trait in common: They have a routine—and they stick to it with intense discipline.

2. Amateurs love the prize, Professionals love the process
You’ll never make it if the view at the summit is the only thing motivating you to keep climbing.

3. Amateurs make it look effortful, Professionals make it look effortless
The Paradox of Effort: You have to put in more effort to make something appear effortless.

4. Amateurs blame others, Professionals are accountable
In the wake of a failure, there are two types of responses:
The Amateur looks outward—bad luck, unfair circumstances, a cheating opponent.
The Professional looks inward—lack of preparation, gaps in routine, uneven intensity.

5. Amateurs are flashy, Professionals are relentless
Many people are able to produce bursts of energy—few are able to produce consistent, steady flows, day in, day out.

6. Amateurs enter with 100 mediocre moves, Professionals enter with 1 perfect move
Professionals identify their unique edge—they play their game.

7. Amateurs fear failure, Professionals embrace it
The Paradox of Failure: The more you fail, the more you ultimately succeed.

8. Amateurs fear being wrong, Professionals enjoy it
When faced with their own incompetence:
The Amateur flails wildly in an attempt to distract from the obvious gap.
The Professional enlists support to cover the incompetence and repositions the board to avoid its exposure.

9. Amateurs are impatient, Professionals are patient
Amateurs are: Patient with actions and impatient with results.
Professionals are: Impatient with actions and patient with results.

10. Amateurs hope for good breaks, Professionals create them
Amateurs enter the arena with their fingers crossed.
Professionals enter the arena with a plan.

11. Amateurs press, Professionals wait
When pressure and stress levels elevate:
The Amateur is uncomfortable—they press in an effort to fast-forward to the finish.
The Professional is comfortable—they observe their opponent and wait for the opportune moment to strike.

📌 Want frameworks that evolve with you, not confine you?

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Amateur vs Pro - 11 Differences

This study blew my mind…

(you need to read this):

The Harvard Study of Adult Development is the longest running study on happiness.

Here are 3 powerful findings everyone should know:

1. Relationship satisfaction impacts health.

The researchers looked back at the lives of the 80-year-old participants to determine what factors were predictive of healthy aging.

What did they find?

Relationship satisfaction at age 50 was predictive of health at age 80.

Study director Robert Waldinger:

"It wasn't their cholesterol levels that predicted how they were going to grow old. It was how satisfied they were in their relationships. The people who were the most satisfied in their relationships at age 50 were the healthiest at age 80."

2. Loneliness kills.

Humans are social creatures. We thrive through connection to those around us.

Study participants who felt isolated were observably less happy and experienced notably earlier declines in health than those who felt connected.

The study observed the negative impacts of alcohol and smoking on the long-term health of the participants, but found that loneliness was just as negatively impactful.

Study director Robert Waldinger:

"Loneliness kills. It's as powerful as smoking or alcoholism."

3. Quality over quantity.

The researchers found that the quality of relationships was more impactful on health and happiness than the quantity of relationships.

A few deep bonds are worth far more than hundreds of weak or unhealthy ones.

Relationships are, quite literally, everything.

Hopefully the insights from my conversation with Dr. Robert Waldinger shine a light on their importance—and hopefully you take a few tiny actions that improve your Social Fitness in the days and weeks ahead.

Invest in your relationships—they will pay dividends in all areas of your life for many years to come.

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The Longest Running Study on Happiness

How to get your dream life…

(the truth nobody wants to hear):

I used to stare at closed doors. The dream job. The meaningful relationship. The healthy body.

I'd tell myself they were "locked" for people like me.

Then I learned the truth: Every door has a key. You just have to pay the cost of entry.

Freedom requires focus. You can't have it all, so you must choose what matters.

Deep bonds demand vulnerability. No armor allowed. Just your real, messy self.

Health needs discipline. Every single day. Especially when you don't feel like it.

Here's what nobody tells you: 

The cost is always higher than you think. But the reward? It's always worth more than you imagined.

Most people window shop their dreams. They want the outcome without the entry fee.

That promotion? It costs uncomfortable conversations.

That relationship? It costs emotional risk.

That transformation? It costs your old identity.

Pay the price or stay outside. There's no third option.

That's why 800,000+ readers trust my newsletter to help them unlock what matters.

Four times a week, I share:

• Frameworks to identify what's worth the cost
• Systems to pay the price consistently
• Tools to unlock doors faster
• Insights that make the journey worthwhile

Because every lesson I wish I knew earlier starts the same way: Embrace the cost of entry with pride.

The doors you want are waiting. Time to pay up.

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Neeraj Shah ⚡️

Titan Masterminds

⚡️ Supercharge Your LinkedIn Training for Business Leaders, Experts, Coaches & Consultants

During my business career, I have always utilised LinkedIn to stay ahead of my competitors. To this day, I still use LinkedIn for lead generation and to find new customers, and I will share with you real-life strategies used to create hundreds of thousands of dollars in annual sales revenue.

I'm the LinkedIn Faculty & Top 20 Mentor for the Global Entrepreneur Platform - GeniusU that serves 1.7 million entrepreneurs globally.

Who Should Attend?

✔ Sales Professionals
✔ B2B Marketers
✔ Entrepreneurs
✔ Business Owners
✔ Marketing Managers
✔ Coaches & Consultants
✔ Experts & Authors
✔ Educators/Students
✔ Career Professional

Upon completion of the course, each student will have a fully functional LinkedIn profile that clearly demonstrates your skills and experience. Participants will walk away with skills to keep increasing your visibility, effectively request recommendations, and strategies to generate leads in your target demographic.

⚡️What Will You Learn?

✔ How you can benefit from LinkedIn
✔ Set objectives and develop your strategy
✔ How to optimise your profile show you show up for key search phrases
✔ The secrets to building credibility fast
✔ Build your personal brand and eliminate competition
✔ How to make Groups work for you
✔ Strategies to generate leads in your target market

I run the LinkedIn online coaching program and service a number of businesses with customised corporate training; The Winning LinkedIn Formula is designed for business owners and sales leaders who want a direct response ROI from social media.

If you're interested in LinkedIn Training for yourself or your Sales Team, I'd encourage you get in touch for a chat.

Contact me at ns@neerajshah.me

LinkedIn Training Courses | Lead Generation | LinkedIn Profile Audit

Skills: Social Media Marketing · Social Media · Social Media Strategist · Coaching · Social Networking · Social Selling

LinkedIn Training ✅ ChatGPT Trainer ✅ LinkedIn Coach  ✅  Lead Generation Strategist ✅ AI Marketing 

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Founder | CEO | Business Masterminds | LinkedIn Training | Business Coach | Online Courses 

BNI India

► BUSINESS NETWORKING - Founded and created India's largest and most successful entrepreneur business network with over 10,000 members across 21 cities in India. I helped its members generate over US$450 million dollars of referral business using business networking.

► FRANCHISE EXPERT: Set up the entire sub-franchising process for India from marketing to selecting to training & supporting franchisees and won multiple awards for outstanding performance across every single Key Performance Indicator multiple times. The process was used to train BNI National Directors across Asia.

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► Co-authored the BNI Handy Guide to Networking Book with Dr. Ivan Misner.

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Co-National Director

I help BNI HQ with the sharing of best practice for National Directors in the Australasia, Middle East & Africa markets. I worked with the National Directors to implement this best practice to grow their business faster. The top-performing regions in the world are from the National Directors I helped coach and mentor. I also help maintain open communication between these directors and BNI HQ.

Director of Business Affairs Australasia, Middle East & Africa

Bonanza Rice Millers Ltd

Grew and managed a rice milling operation. Have extensive experience in the commodities business from importing shiploads of rice and sugar to exporting pigeon peas, dalls and spices.

Created Kenya's #1 premium brand of basmati rice - Bonanza Premium. Grew a marketing network across key leading retailers in Kenya, including Uchumi, Metro Cash & Carry & Nakumatt.

Managing Director

Cosmo Plastics Ltd

Various positions held across marketing, sales, production, and operations. Managed a workforce of 300 workers in plastics extrusion and printing.

Worked with key clients such as Nestle, DelMonte & Cadbury in developing packaging solutions for them.

Implemented an ERP solution and streamlined production processes. Increased production from 200 to 400 tons per month.

Operations Director

I help CEOs & Founders⚡️Supercharge LinkedIn with AI ► ChatGPT Expert ►Lead Generation ► LinkedIn Strategy ► LinkedIn Training ► LinkedIn Marketing & Sales ► Personal Branding ►Get Your Free LinkedIn Assessment Below

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That's why I've created my 𝗨𝗻𝗹𝗼𝗰𝗸 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘄𝗶𝘁𝗵 𝗔𝗜 that helps busy Founders & CEOs build a solid personal brand and generate high-value clients in just 15 minutes a day through Linkedin with AI, so they never have to worry about where their next client is coming from.

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As a result of working with me, you will be able to translate your expertise in your niche with a profitable offering, and rapidly gain Expert Status in your field, becoming the go-to person for your audience. 

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► 𝗪𝗛𝗘𝗥𝗘 𝗬𝗢𝗨'𝗩𝗘 𝗦𝗘𝗘𝗡 𝗠𝗘:
⭐ BNI (I founded BNI In India & built it to 10,000 members)
⭐ PeopleHum's Top 200 Global Thought Leaders to Follow in 2021
⭐ Top 20 Mentor & LinkedIn Faculty on the GeniusU Platform supporting 1.7 Million Entrepreneurs
 
𝗧𝗬𝗣𝗘𝗦 𝗢𝗙 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦𝗘𝗦: I've personally helped the following types of business owners, consultants, and professionals grow their businesses, including:

⭐ Financial Advisors
⭐ Doctors
⭐ Consultants
⭐ IT & Software
⭐ Trainers & Coaches
⭐ Web & Social Media Consultants

𝗪𝗛𝗔𝗧 𝗢𝗧𝗛𝗘𝗥𝗦 𝗦𝗔𝗬:
🗣 "Neeraj's mentoring helped me grow my company by 250% in 6 months. I highly recommend Neeraj for every dynamic entrepreneur that wants to grow faster" " - Jyotsna Ramachandran | Happy Self Publishing | Author, Consultant & TEDx Speaker

𝗥𝗘𝗔𝗗𝗬 𝗧𝗢 𝗧𝗔𝗟𝗞?
Connect with me here on LinkedIn!
☎ Like to find out more? Book a virtual coffee from my featured section or DM me

#linkedintraining #linkedintrainer #marketing #chatgpt #strategy #linkedin #workshops #coaching #personalbranding

As the festival of lights brightens homes and hearts across the world, I want to take a moment to thank you for being part of our journey.

This Diwali, may your path be illuminated with 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗰𝗼𝘂𝗿𝗮𝗴𝗲, 𝗮𝗻𝗱 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝗰𝗲.

May your ventures grow brighter with every spark of innovation and may this year bring you joy, prosperity, and meaningful success in all that you do.

I'm deeply grateful for your continued trust and partnership. Together, let’s keep lighting the way forward - with wisdom, collaboration, and purpose.

𝗛𝗮𝗽𝗽𝘆 𝗗𝗶𝘄𝗮𝗹𝗶 𝘁𝗼 𝘆𝗼𝘂 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗹𝗼𝘃𝗲𝗱 𝗼𝗻𝗲𝘀!

Warm wishes,
Neeraj Shah ⚡️

Get 5+ Warm Leads/Week Using LinkedIn® + AI ► ChatGPT Expert ► Lead Generation ► LinkedIn® Coach ► 650+ Founders Helped ►LinkedIn®Training ► Profile Optimisation ►Personal Branding ►Free LinkedIn® Cheat Sheet Below

Self-talk is 100% about mindset.

Mindset is 100% about success.

Here are 5 techniques I’ve used on my entrepreneurial journey to ensure my worst enemy doesn’t live between my own two ears:

→ The “Progress Milestones” Journal

Each day, I documented one small victory or lesson learned from building BNI from scratch in India.

When self-doubt crept in, I’d flip through those pages.
It reminded me of how far I had come and why quitting wasn’t an option.

→ The Network Reflection Exercise

1. I surrounded myself with people who believed in me.
2. When things got tough, I’d reflect on how much their support pushed me forward.

It showed me that the strength of your community is a reflection of your belief in yourself.

→ The Vision Board

1. I created a vision board of the goals I wanted to achieve when I started from zero in India.
2. Every time I checked off a goal, I’d add another one.

It kept me focused on the future I was building, not the hurdles I was facing.

→ Silent Mornings: The Reflection Walk

I took walks every morning to clear my mind.
In those moments, I’d remind myself that entrepreneurship is a marathon, not a sprint.
It’s a journey of patience and resilience.

→ The “No Looking Back” Rule

Every time doubt arose, I reminded myself of why I left the comfort of the family business in Kenya to carve my own path.

No turning back, only moving forward.

Positivity is a choice.

A choice to believe in your ability to turn your challenges into opportunities.

It’s not easy.
But it’s worth it.

♻️ Repost this if you agree.

PS: If you’re struggling with where to start on LinkedIn, start by sharing your journey—people connect with stories, not perfection.

#Entrepreneurship #mindset

“500 crores AUM milestone reached! 🥂”

I got a message this week that made my day.

A financial planning client, Srinivas V, CFP crossed 500 crores in assets under management.

He said, “Thank you.” But it’s his hard work.

Here’s what we did together:

• Focus on the 5 key income-producing activities
• Created rituals: morning, workday, calendar management
• Set up systems using tools like Evernote & Nozbe

And guess what?

It’s not just about the tools.

• Morning rituals set the tone for success
• Evernote became his digital diary for documenting learnings
• Nozbe streamlined his to-dos and delegation

Small changes → Big results.

You don’t need 10 apps, you need the right mindset and right habits first.

The right tools come after.

Takeaway? Focus, simplify, and stick to your process.

P.S. What’s your no.1 ritual that keeps you on track? 🕒

People don’t trust 𝘱𝘦𝘳𝘧𝘦𝘤𝘵𝘪𝘰𝘯.
They trust 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴.

They want to see the human who 𝘣𝘦𝘤𝘢𝘮𝘦 the expert -
not the expert pretending they were born that way.

Here’s the problem:

Most coaches, consultants, and founders hide the very stories that would make people believe them.

They edit out the doubt, the fear, the chaos.
But that’s the part your audience relates to most.

Because trust isn’t built through teaching.
It’s built through 𝘁𝗿𝘂𝘁𝗵.

Here’s the framework I use for what I call a “𝗗𝗲𝗳𝗶𝗻𝗶𝗻𝗴 𝗠𝗼𝗺𝗲𝗻𝘁 𝗣𝗼𝘀𝘁.”

It’s a story that builds instant trust — without begging for sympathy or oversharing.

1️⃣ 𝗧𝗵𝗲 𝗠𝗼𝗺𝗲𝗻𝘁

Start with 𝘵𝘩𝘦 𝘴𝘤𝘦𝘯𝘦, not the summary.
“I remember staring at my screen at 2 AM — 47 DMs sent, not one reply.”
Specificity creates emotional gravity.

2️⃣ 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁

Show what you 𝘳𝘦𝘢𝘭𝘪𝘻𝘦𝘥.
“The truth hit me: people didn’t hate my message. They just didn’t trust me yet.”

3️⃣ 𝗧𝗵𝗲 𝗠𝗲𝗮𝗻𝗶𝗻𝗴

Extract the insight that now shapes your philosophy.
“That night, I stopped writing for algorithms and started writing for alignment.”

4️⃣ 𝗧𝗵𝗲 𝗠𝗶𝗿𝗿𝗼𝗿

Turn it back on your audience.
“If you’ve been posting for attention instead of connection, this is your wake-up call.”

People remember 𝘮𝘰𝘮𝘦𝘯𝘵𝘴, not milestones.
Your vulnerability doesn’t make you weak — it makes you 𝘳𝘦𝘢𝘭.

So stop hiding the story that built your conviction.
That’s the one that makes people believe you.

Because when they feel your truth,
they trust your path.
And when they trust your path,
they buy your map.


𝗣.𝗦. What’s 𝘺𝘰𝘶𝘳 defining moment — the one that changed how you work or lead?
Drop it below. You might be surprised who resonates with your story.


𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 5 — 𝘏𝘰𝘸 𝘵𝘰 𝘞𝘳𝘪𝘵𝘦 𝘈𝘣𝘰𝘶𝘵 𝘍𝘢𝘪𝘭𝘶𝘳𝘦 𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘓𝘰𝘴𝘪𝘯𝘨 𝘊𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺.

There’s a fine line between being 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 and being 𝘦𝘹𝘱𝘰𝘴𝘦𝘥. And most people on LinkedIn cross it without realizing.

One post feels inspiring.
The next feels uncomfortable.
And the difference isn’t what you shared -
it’s 𝘄𝗵𝘆 you shared it.

Here’s the truth:
Transparency builds 𝘵𝘳𝘶𝘴𝘵.
Oversharing builds 𝘵𝘦𝘯𝘴𝘪𝘰𝘯.

Your audience doesn’t need to know 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨.
They need to know the parts that help them trust you more.

The rule?
𝗦𝗵𝗮𝗿𝗲 𝗳𝗼𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗻𝗼𝘁 𝗰𝗮𝘁𝗵𝗮𝗿𝘀𝗶𝘀.

Here’s how I filter every story before I post it -
I call it the 𝟯𝗥 𝗧𝗲𝘀𝘁.

1️⃣ 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲
Does this help my audience see themselves in my story?
If not, it’s therapy, not thought leadership.

2️⃣ 𝗥𝗲𝘀𝗽𝗲𝗰𝘁
Does this honor the people in the story - including me?
If it shames, blames, or exposes, it breaks trust instantly.

3️⃣ 𝗥𝗲𝘀𝗼𝗻𝗮𝗻𝗰𝗲
Does it teach something beyond my experience?
If there’s no universal insight, it’s self-expression, not service.

Transparency is about 𝘮𝘦𝘢𝘯𝘪𝘯𝘨, not 𝘮𝘢𝘨𝘯𝘪𝘵𝘶𝘥𝘦.

You don’t build trust by revealing the deepest wound.
You build it by revealing the lesson that wound taught you.

Because people don’t want to see your scars
- they want to see how you healed.

𝗣.𝗦. Before you hit “post” this week, run it through the 3R Test. Relevance. Respect. Resonance.

If it passes all three — publish it. If not, it’s not ready yet.
Drop “READY” below if you’re using this test from today.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 7 — 𝘞𝘩𝘺 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘪𝘦𝘴 𝘖𝘶𝘵𝘱𝘦𝘳𝘧𝘰𝘳𝘮 𝘊𝘳𝘦𝘥𝘦𝘯𝘵𝘪𝘢𝘭𝘴 𝘌𝘷𝘦𝘳𝘺 𝘛𝘪𝘮𝘦.

You’re great at what you do.
But people still hesitate.
They nod, they like, they say “sounds amazing”…
and then nothing.

Silence. Ghosting.
The “𝘭𝘦𝘵 𝘮𝘦 𝘵𝘩𝘪𝘯𝘬 𝘢𝘣𝘰𝘶𝘵 𝘪𝘵” loop.

You assume it’s your offer.
Your copy. Your niche.
It’s not.

It’s 𝘵𝘳𝘶𝘴𝘵.

Here’s the hard truth:
People don’t buy expertise.
They buy 𝘣𝘦𝘭𝘪𝘦𝘧 that your expertise will work for them.

And belief only forms when they 𝘧𝘦𝘦𝘭 you’re safe.

Safe =
→ You say what you mean.
→ You show receipts (not just hype).
→ You act like a human, not a marketer.

Most founders, coaches, and consultants break trust in three invisible ways:

1️⃣ 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝗶𝘁.
Every “perfect” post that hides your real journey makes you less believable.

2️⃣ 𝗧𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘃𝗮𝗹𝘂𝗲, 𝗻𝗼𝘁 𝗽𝗿𝗼𝗼𝗳.
Nobody trusts “I help X achieve Y” anymore. Show them 𝘩𝘰𝘸—once.

3️⃣ 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁.
When your content tone shifts with trends, your credibility resets every time.

Here’s what to do instead:

• Share 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘣𝘦𝘧𝘰𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵. Let people see your thinking, not just your answers.
• Publish 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴, not “tips.” Specifics build belief.
• Talk to one person. Ignore the crowd. Trust builds one conversation at a time.

The algorithm rewards noise.
But humans reward 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺.

You’re not losing business because you’re unknown.
You’re losing it because you’re 𝘶𝘯𝘵𝘳𝘶𝘴𝘵𝘦𝘥.

Fix that—and every other metric starts fixing itself.

𝗣.𝗦. Think about the last time 𝘺𝘰𝘶 hesitated to buy from someone on LinkedIn.
What made you pause — lack of clarity, or lack of trust?
Drop your answer below 👇 and let’s unpack it together.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 3 — 𝘏𝘰𝘸 𝘵𝘰 𝘛𝘶𝘳𝘯 𝘠𝘰𝘶𝘳 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘗𝘳𝘰𝘧𝘪𝘭𝘦 𝘐𝘯𝘵𝘰 𝘢 𝘛𝘳𝘶𝘴𝘵 𝘔𝘢𝘨𝘯𝘦𝘵.

How to Analyse Your LinkedIn Profile with Comet (by Perplexity)

You can now audit your entire LinkedIn profile with AI — directly inside your browser.

No waitlists. No fees.
Comet by Perplexity is 100% free and live worldwide.

Here’s how 👇

1. Install Comet

Download here → https://lnkd.in/eudHBbCd

2. Open LinkedIn

Go to your profile and click the Comet Assistant icon on the right side of your browser.

3. Paste this prompt:

### META PROMPT: LinkedIn Profile Analysis (Based on Neeraj Shah Framework)

You are an expert LinkedIn brand strategist trained in Neeraj Shah’s “LinkedIn Profile as a Sales Page” system.  
Analyse the LinkedIn profile using the framework below and give clear, actionable feedback for each section.  
End by assigning a score out of 10 for how well the profile works as a 24/7 client-attracting sales page.  

---

1. PROFILE PHOTO  
- Face fills 80% of frame, clear lighting, natural smile, neutral background  

2. BANNER  
- Clear USP in 10 words or less  
- Uses a question-pitch (“What if…?”)  
- Proof (logos, metrics, testimonials)  
- CTA (“DM me ‘blueprint’ to learn more”)  
- Clean layout, 3 or fewer colours, 1584×396 px  

3. CUSTOM TAGLINE / PRONOUN  
- Keyword tagline (e.g. “AI LinkedIn Expert”) beside name  

4. HEADLINE  
- “I help [who] achieve [result] using [method]”  
- 6–8 keywords (LinkedIn Strategy, AI, Lead Gen, etc.)  
- Soft CTA (“Get your free guide below”)  
- Under 220 characters, clear and benefit-driven  

5. ABOUT SECTION  
- Hooks with who you help + result you create  
- Problem → Agitate → Solution (PAS)  
- Short, scannable paragraphs  
- Shows Authority, Credibility, Expertise (ACE)  
- Ends with a clear CTA  

6. LEAD MAGNET LINK  
- Custom link under name → landing page  
- CTA is curiosity-driven (“Get My Free LinkedIn Guide”)  

7. FEATURED SECTION  
- 1–2 tiles max  
- First tile is a Video Sales Letter (VSL)  
- Clean, clickable thumbnail  

8. EXPERIENCE  
- Focus on outcomes, not duties  
- Remove outdated roles  
- Add case-study or offer links  

9. SKILLS & RECOMMENDATIONS  
- Top 3 skills match niche  
- Endorsements credible and current  

10. TECH OPTIMIZATION  
- Custom URL (linkedin.com/in/YourName)  
- Profile public for SEO  
- Awards or badges visible  
- 100% complete profile  

### OUTPUT FORMAT
Section: [e.g. Headline]  

Strengths:  
- [Point 1]  
- [Point 2]  

Improvements:  
- [Point 1]  
- [Point 2]  

Recommendation: [1-sentence actionable fix]  

### FINAL SCORE
Give an overall score out of 10 based on clarity, consistency, proof, and conversion readiness.  

4. Hit Enter
Comet will analyse your LinkedIn profile in real time — section by section.
It’s like having a LinkedIn coach inside your browser.

Mine scored 8 / 10.
Looks like I’ve got some work to do. 😅

Save this for later. Repost ♻️ for others.

Everyone’s chasing the algorithm.
The smartest founders I know chase 𝘵𝘳𝘶𝘴𝘵.

You can hack impressions, but you can’t hack integrity.
You can buy reach, but you can’t buy belief.

The reason your content isn’t converting isn’t because your hooks are weak.
It’s because your audience doesn’t trust you yet.

They’ve seen every trick:

• The “personal” DMs that are really templates.
• The “value posts” that end in a pitch.
• The “authentic” stories that feel manufactured.

People don’t respond to performance anymore.
They respond to 𝘱𝘢𝘵𝘵𝘦𝘳𝘯 𝘳𝘦𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘰𝘯.

When your words, your tone, and your actions line up—
that’s when trust clicks.

Because trust has physics:
It compounds like interest and collapses when you fake it once.
Every honest post adds a deposit.
Every manipulative one withdraws.

Here’s the shift:
Stop optimizing for 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯.
Start optimizing for 𝘵𝘳𝘶𝘴𝘵.

Every time you post, ask:
“Would I still write this if nobody liked it?”
If the answer’s yes, it’s probably trustworthy.

The next 30 days, we’re rebuilding your 𝘛𝘳𝘶𝘴𝘵 𝘖𝘚—layer by layer.
Day 1 starts with the foundation.

Trust > Tactics.
Belief > Funnels.
Integrity > Impressions.

Followers fade.
Trust compounds.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘛𝘩𝘦 𝘐𝘯𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘉𝘢𝘳𝘳𝘪𝘦𝘳—𝘞𝘩𝘺 𝘗𝘦𝘰𝘱𝘭𝘦 𝘋𝘰𝘯’𝘵 𝘉𝘶𝘺 𝘌𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘛𝘩𝘦𝘺 𝘋𝘰𝘯’𝘵 𝘛𝘳𝘶𝘴𝘵.

P.S. I’m breaking down the entire Trust OS system over the next 30 days.
Comment “𝗧𝗥𝗨𝗦𝗧” if you want me to tag you when the next post drops.

Everyone says, “Be authentic.”
Then the moment you share a failure, someone calls it “bad positioning.”

Here’s the truth:
Failure isn’t the opposite of credibility.
It’s the 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯 of it.

Nobody trusts the expert who’s never bled.
They trust the one who’s been in the arena,
got hit, and still chose to teach.

The trick is 𝗵𝗼𝘄 you tell it.

Here’s the 4-step framework I use to write failure posts that 𝘣𝘶𝘪𝘭𝘥 trust instead of breaking it:

1️⃣ 𝗧𝗵𝗲 𝗙𝗮𝗹𝗹
Describe the moment you crashed — without drama, without blame.
Be specific. “My last launch bombed. 327 people joined the waitlist. 2 bought.”

2️⃣ 𝗧𝗵𝗲 𝗟𝗲𝗮𝗿𝗻
Share what you discovered that changed how you operate.
Not theory — truth. “I realized I was chasing numbers, not resonance.”

3️⃣ 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲
Show what you rebuilt differently this time.
“I stopped optimizing for clicks. I started optimizing for belief.”

4️⃣ 𝗧𝗵𝗲 𝗧𝗲𝗮𝗰𝗵
Turn the lesson into value.
“What I learned about failure: your audience doesn’t trust perfection. They trust pattern recognition.”

When you write about failure, you’re not saying “𝘐 𝘮𝘦𝘴𝘴𝘦𝘥 𝘶𝘱.”

You’re saying “𝘐’𝘮 𝘩𝘶𝘮𝘢𝘯, 𝘐 𝘭𝘦𝘢𝘳𝘯𝘦𝘥, 𝘢𝘯𝘥 𝘐 𝘨𝘳𝘦𝘸.”

That’s the subtext of every trusted leader online.

Your vulnerability isn’t a liability.
It’s proof of evolution.

And evolution is what people want to buy into.

𝗣.𝗦. This post is part of my 𝟯𝟬 𝗗𝗮𝘆𝘀 𝘁𝗼 𝗧𝗿𝘂𝘀𝘁𝗲𝗱 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 series - a daily breakdown of the Trust OS that turns followers into believers. Comment “𝗧𝗥𝗨𝗦𝗧” and I’ll tag you in tomorrow’s post.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 6 — 𝘛𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺 𝘷𝘴 𝘖𝘷𝘦𝘳𝘴𝘩𝘢𝘳𝘪𝘯𝘨 — 𝘒𝘯𝘰𝘸𝘪𝘯𝘨 𝘞𝘩𝘦𝘳𝘦 𝘵𝘰 𝘋𝘳𝘢𝘸 𝘵𝘩𝘦 𝘓𝘪𝘯𝘦.

Neeraj Shah speaking with a quote: How to Write About Failure Without Losing Credibility

Your LinkedIn profile isn’t a résumé.
It’s a 𝘵𝘳𝘶𝘴𝘵 𝘱𝘢𝘨𝘦.

Most people treat it like a job application.
Top performers treat it like a landing page for belief.

Here’s the truth:
Before anyone books a call, joins your program, or replies to your DM…
they stalk your profile.

And in 10 seconds, they decide:
𝘚𝘢𝘧𝘦 𝘰𝘳 𝘯𝘰𝘵?
𝘙𝘦𝘢𝘭 𝘰𝘳 𝘳𝘦𝘩𝘦𝘢𝘳𝘴𝘦𝘥?
𝘋𝘰 𝘐 𝘵𝘳𝘶𝘴𝘵 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 - 𝘰𝘳 𝘮𝘰𝘷𝘦 𝘰𝘯?

If your profile feels like a pitch deck, you’ve already lost.
Because people don’t want to be impressed.
They want to feel 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘰𝘰𝘥.

Here’s how to rebuild it using 𝗧𝗿𝘂𝘀𝘁 𝗣𝗵𝘆𝘀𝗶𝗰𝘀:

1️⃣ 𝗧𝗵𝗲 𝗣𝗵𝗼𝘁𝗼 = 𝗘𝗻𝗲𝗿𝗴𝘆 𝗦𝗶𝗴𝗻𝗮𝗹
Don’t overthink it. Warm light, clean background, direct eye contact.
People don’t trust shadows or sunglasses. They trust clarity.

2️⃣ 𝗧𝗵𝗲 𝗕𝗮𝗻𝗻𝗲𝗿 = 𝗕𝗲𝗹𝗶𝗲𝗳 𝗙𝗿𝗮𝗺𝗲
Forget stock photos. Use this space to 𝘧𝘳𝘢𝘮𝘦 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘮𝘪𝘴𝘦 𝘪𝘯 𝘱𝘭𝘢𝘪𝘯 𝘌𝘯𝘨𝘭𝘪𝘴𝘩.
Example: “Helping Coaches 10x Their Content Through AI Systems.”
If I can’t tell what you do in 3 seconds, I’m gone.

3️⃣ 𝗧𝗵𝗲 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 = 𝗧𝗵𝗲 𝗕𝗿𝗶𝗱𝗴𝗲
Most people stuff keywords.
High-trust creators build bridges.
Write it like this:
“From burnout to predictable inbound — I help founders attract $10K+ clients with LinkedIn + AI.”

4️⃣ 𝗧𝗵𝗲 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 = 𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗧𝗵𝗮𝘁 𝗦𝗲𝗹𝗹𝘀 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗦𝗲𝗹𝗹𝗶𝗻𝗴
Drop the corporate bio. Start with pain → pivot → purpose.
Tell me 𝘸𝘩𝘺 you care.
Show me proof.
Invite me in.

5️⃣ 𝗧𝗵𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 = 𝗧𝗿𝘂𝘀𝘁 𝗔𝗿𝘁𝗶𝗳𝗮𝗰𝘁𝘀
Your featured content is your digital handshake.

Pin:

• A post that performed because it was 𝘳𝘦𝘢𝘭.
• A client case study or a Video Sales Letter.
• A resource that proves you give more than you take.

Your goal?
Don’t convince.
𝗖𝗼𝗻𝗳𝗶𝗿𝗺.

By the time someone finishes your profile, they should already know:
“This is the person I’ve been looking for.”

Because trust doesn’t start in the inbox.
It starts on your page.

𝗣.𝗦. Take 5 minutes today and audit your profile.
If a stranger landed there, would they 𝘵𝘳𝘶𝘴𝘵 you — or just 𝘬𝘯𝘰𝘸 about you?
Drop “PROFILE” below if you’re fixing yours this week 🔧

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 4 — 𝘛𝘩𝘦 𝘋𝘦𝘧𝘪𝘯𝘪𝘯𝘨 𝘔𝘰𝘮𝘦𝘯𝘵 𝘗𝘰𝘴𝘵 𝘛𝘩𝘢𝘵 𝘉𝘶𝘪𝘭𝘥𝘴 𝘌𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘛𝘳𝘶𝘴𝘵 𝘐𝘯𝘴𝘵𝘢𝘯𝘵𝘭𝘺.

You can tell people you’re an expert.
Or you can 𝘴𝘩𝘰𝘸 them someone you’ve helped.

One builds ego.
The other builds trust.

Because nobody really cares about your credentials.
They care about whether you can create a transformation for 𝘵𝘩𝘦𝘮.

Here’s the mistake most founders, coaches, and consultants make:
They post 𝘢𝘣𝘰𝘶𝘵 what they do — not 𝘱𝘳𝘰𝘰𝘧 that it works.

Your audience doesn’t want promises.
They want 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀 𝗼𝗳 𝗿𝗲𝘀𝘂𝗹𝘁𝘀.

Here’s the formula for a high-trust case study post that converts quietly:

1️⃣ 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺
Start with the pain your client felt 𝘣𝘦𝘧𝘰𝘳𝘦 they met you.
“Sarah, a financial advisor, was stuck at 16 clients — overwhelmed and plateaued.”

2️⃣ 𝗧𝗵𝗲 𝗣𝗿𝗼𝗰𝗲𝘀𝘀
Show what you 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘥𝘪𝘥 — no jargon.
“We used AI prompts to rebuild her offer and message. In 30 days, she launched a newsletter that doubled inquiries.”

3️⃣ 𝗧𝗵𝗲 𝗣𝗿𝗼𝗼𝗳
Drop one concrete outcome.
“100 clients in a year. 6x revenue. 16 other advisors asking for help.”

4️⃣ 𝗧𝗵𝗲 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲
Finish with the insight that applies to everyone.
“People don’t buy your offer. They buy the 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 your offer gives them.”


Every case study is a trust bridge.
It says, “I’ve walked someone across this gap — and I can walk you too.”

You don’t need to scream “results.”
You just need to tell the story 𝘴𝘰 𝘵𝘳𝘶𝘵𝘩𝘧𝘶𝘭𝘭𝘺 that results become self-evident.

Because credentials open doors.
But results open 𝘩𝘦𝘢𝘳𝘵𝘴.


𝗣.𝗦. Think back to your best client win — what made it work? Was it your method, your mindset, or their belief in you?
Share it below — real stories build real trust.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 8 — 𝘛𝘩𝘦 𝘈𝘯𝘢𝘵𝘰𝘮𝘺 𝘰𝘧 𝘢 𝘏𝘪𝘨𝘩-𝘛𝘳𝘶𝘴𝘵 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘺 (𝘢𝘯𝘥 𝘏𝘰𝘸 𝘵𝘰 𝘞𝘳𝘪𝘵𝘦 𝘖𝘯𝘦 𝘛𝘩𝘢𝘵 𝘊𝘰𝘯𝘷𝘦𝘳𝘵𝘴 𝘞𝘪𝘵𝘩𝘰𝘶𝘵 𝘚𝘦𝘭𝘭𝘪𝘯𝘨).

Let’s be honest - most testimonials don’t move anyone.
They sound nice. They look polished.
But they don’t actually build 𝘣𝘦𝘭𝘪𝘦𝘧.

Why?
Because they read like 𝘱𝘳𝘢𝘪𝘴𝘦, not 𝘱𝘳𝘰𝘰𝘧.

“Neeraj is amazing to work with.”
“Loved the process!”

That’s not a testimonial.
That’s a 𝘤𝘰𝘮𝘱𝘭𝘪𝘮𝘦𝘯𝘵.

Compliments create validation.
Proof creates 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯.

Here’s the shift:

Stop collecting testimonials.
Start crafting 𝘁𝗿𝘂𝘀𝘁 𝘀𝘁𝗼𝗿𝗶𝗲𝘀.

Because trust doesn’t come from what people 𝘴𝘢𝘺 about you — it comes from what 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 because of you.

Let me show you what that looks like with 𝗗𝗲𝗲𝗽𝘁𝗶 𝗣𝗮𝘁𝗵𝗮𝗸, Executive Coach and LinkedIn Top Voice.

1️⃣ 𝗧𝗵𝗲 𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻

When Deepti came to me, she already had 20,000+ followers on LinkedIn.
Her posts performed well.

But her content wasn’t converting attention into clients.

She had engagement — not 𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮.
People liked her ideas, but didn’t connect them to her offer.

2️⃣ 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁

We rebuilt her positioning using my 𝗧𝗿𝘂𝘀𝘁 𝗢𝗦 𝘀𝘆𝘀𝘁𝗲𝗺.

Step 1: Clarified her offer — a leadership coaching program for 𝘁𝗲𝗰𝗵 𝗖𝗫𝗢𝘀 to lead with calm, confidence, and clarity under pressure.

Step 2: Refined her content to speak to 𝘁𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗲𝘀 𝗼𝗳 𝗵𝗶𝗴𝗵 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗲𝗿𝘀 instead of generic leadership advice.

Step 3: Crafted a 𝗗𝗠 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 aligned with her new message —200 open conversations → 18 booked calls → 𝟯 𝗻𝗲𝘄 𝗰𝗹𝗶𝗲𝗻𝘁𝘀.

The focus wasn’t on 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺.
It was on 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵 𝘢𝘯𝘥 𝘵𝘳𝘶𝘴𝘵.

3️⃣ 𝗧𝗵𝗲 𝗦𝗶𝗴𝗻𝗮𝗹

Within 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀, Deepti’s calendar was full.
No ads. No funnels.
Just clarity, positioning, and connection — executed with precision.

That’s what a high-trust testimonial looks like.
It’s not “Neeraj is great.”
It’s “Here’s how Deepti’s business - and her confidence - transformed.”

When you shift from praise to proof,
you don’t just show results —
you 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿 𝗯𝗲𝗹𝗶𝗲𝗳.

𝗣.𝗦. Take one client quote this week and rebuild it as a trust story.
Add the context, show the shift, reveal the signal.
When people 𝘴𝘦𝘦 the change, they’ll believe your result.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 11 — 𝘏𝘰𝘸 𝘵𝘰 𝘛𝘶𝘳𝘯 𝘠𝘰𝘶𝘳 𝘌𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 𝘐𝘯𝘵𝘰 𝘙𝘦𝘴𝘶𝘭𝘵𝘴 𝘚𝘵𝘰𝘳𝘪𝘦𝘴 𝘛𝘩𝘢𝘵 𝘚𝘦𝘭𝘭 𝘛𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴.

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗯𝘆 𝗔𝗜? 𝗦𝘁𝗮𝗿𝘁 𝗵𝗲𝗿𝗲.
Here’s the simplest roadmap I use to get business owners out of AI paralysis:

1. 𝗣𝗿𝗼𝗺𝗽𝘁 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴
   
   • Get AI to give you 10x better outputs
   • With 10x fewer headaches
   • By learning how to 𝘢𝘴𝘬 better questions
   
2. 𝗖𝘂𝘀𝘁𝗼𝗺 𝗚𝗣𝗧𝘀
   
   • Build your own “mini team” inside ChatGPT
   • Train it once, use it daily
   • Feels like having a full-time intern—who 𝘯𝘦𝘷𝘦𝘳 𝘴𝘭𝘦𝘦𝘱𝘴
   
3. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻𝘀
   
   • No more copy-paste chaos
   • Auto-publish posts, trigger emails, generate reports
   • Zapier meets GPT = silky-smooth operations
   
4. 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀
   
   • Agents don’t just assist—they 𝘢𝘤𝘵
   • Think “digital team members” handling full workflows
   • Human-led, AI-operated → That’s the next business model

Now, where should you apply this?

Start here 👇

• Marketing → Content, lead magnets, nurture
• Sales → DMs, follow-ups, proposals
• Admin → Docs, SOPs, data entry
• Ops → CRM, dashboards, scheduling

This roadmap is how we help clients:

→ Save 20+ hours a week
→ Grow profits by 20%
→ Scale WITHOUT burnout

AI doesn’t replace you.
But ignoring it?
That just might.

𝗣.𝗦. 𝗪𝗮𝗻𝘁 𝗮 𝗰𝗼𝗽𝘆 𝗼𝗳 𝗺𝘆 𝗔𝗜 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘄𝗻𝗲𝗿𝘀?
Comment “ROADMAP” and I’ll send it over.

Chrome is dead.

You just don’t know it yet.

Most people think “AI browser” means a shinier Chrome.
It’s not.

Atlas — OpenAI’s new AI-powered browser — is the end of searching as we know it.

Because Atlas doesn’t just find what you need.
It remembers what you’ve already learned.

Your browsing history isn’t a graveyard of tabs anymore.
It’s your second brain.

Ask:
“Summarise every report I read this week into a client briefing deck.”
Done.

AI just turned digital clutter into intellectual capital.

If you’re a founder, coach, or consultant…
You’re not competing with other humans anymore.
You’re competing with humans who use AI.

Atlas isn’t a productivity hack.
It’s the new operating system of business.

And it’s coming faster than you think.

→ In this week’s newsletter, I break down:
• Why Atlas is OpenAI’s boldest move yet
• How “memory” just became the new currency
• What this means for how you’ll work, sell, and think in 2025

📩 Read the full breakdown below (click the image)

P.S. Who else thinks Google should be nervous right now? 👀

View newsletter: Linkedin + AI Command Center

Most people think “AI browser” means a shinier version of Chrome. It’s not. Atlas — OpenAI ’s newly launched AI-powered browser — isn’t another produc

Open article: The Real Reason OpenAI’s New Atlas Browser Will Change How You Work Forever by Neeraj Shah ⚡️ • 5 min read

The Real Reason OpenAI’s New Atlas Browser Will Change How You Work Forever

🚀 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗔𝘁𝗹𝗮𝘀: 𝗢𝗽𝗲𝗻𝗔𝗜’𝘀 𝗡𝗲𝘄 𝗔𝗜 𝗕𝗿𝗼𝘄𝘀𝗲𝗿 (𝗔𝗻𝗱 𝗪𝗵𝘆 𝗜𝘁 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗘𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴)

OpenAI just released 𝘊𝘩𝘢𝘵𝘎𝘗𝘛 𝘈𝘵𝘭𝘢𝘴 — their new AI browser.

And this might quietly be one of their biggest moves since GPT-4.

Here’s the quick version:
Atlas isn’t just a browser with a chat bar.
It’s a browser that 𝘢𝘤𝘵𝘴.

𝗧𝗵𝗲 𝗕𝗶𝗴 𝗦𝘁𝗼𝗿𝘆: 𝗔𝗴𝗲𝗻𝘁 𝗠𝗼𝗱𝗲

Agent Mode is what everyone’s talking about.

It doesn’t just “search” — it 𝘥𝘰𝘦𝘴.

You can tell it to open tabs, click through pages, summarize research, or even fill out forms while you focus on something else.

Think: Chrome meets your personal digital assistant.

This is the clearest signal yet of where AI is headed — not as a tool you use, but as an 𝘰𝘱𝘦𝘳𝘢𝘵𝘰𝘳 that works beside you.

𝗪𝗵𝘆 𝗜𝘁’𝘀 𝗮 𝗕𝗶𝗴 𝗗𝗲𝗮𝗹

Most people use ChatGPT as a separate window.
Atlas merges that experience directly into your workflow.

That means:

→ No copy-pasting between tabs
→ Live context from the site you’re on
→ The ability to say: “Find all my job listings from last week and summarize key hiring trends” — and it just does it

𝗕𝘂𝘁 𝗟𝗲𝘁’𝘀 𝗕𝗲 𝗥𝗲𝗮𝗹 — 𝗧𝗵𝗲𝗿𝗲 𝗔𝗿𝗲 𝗖𝗮𝘁𝗰𝗵𝗲𝘀

• It’s macOS only for now (Windows and mobile “coming soon”).
• Agent Mode is still experimental - it breaks easily on complex tasks.
• And yes, there are security concerns - hidden site instructions can still trick it, so use logged-out mode for sensitive work.

Translation: This isn’t “ready for everyone” yet.
But it’s a glimpse of how all browsers might soon behave.

𝗪𝗵𝗮𝘁’𝘀 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗕𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁

Atlas treats ChatGPT as the 𝘤𝘰𝘳𝘦 𝘪𝘯𝘵𝘦𝘳𝘧𝘢𝘤𝘦 for the web — not a plugin.
That’s a big philosophical shift.

The old web was about 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨.
The new web is about 𝘢𝘴𝘬𝘪𝘯𝘨.

We’re moving from:

🔹 URLs → to prompts
🔹 Tabs → to tasks
🔹 Browsers → to agents

𝗠𝘆 𝗧𝗮𝗸𝗲

After using it briefly, I can see the potential — but also the limits.

✅ Love the memory feature.
✅ Love the built-in ChatGPT sidebar.
❌ Don’t love that I can’t use other models yet.
❌ Extensions are clunky and hard to pin.

So yes - Atlas is impressive.
But it’s still “ChatGPT with a steering wheel.”
It’ll need a lot more polish before it replaces Chrome for me.

𝗧𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝗿 𝗣𝗶𝗰𝘁𝘂𝗿𝗲

Atlas isn’t just a product launch.
It’s the start of a new category — 𝘢𝘨𝘦𝘯𝘵 𝘣𝘳𝘰𝘸𝘴𝘦𝘳𝘴.

Within two years, every major browser (Google, Microsoft, Apple) will have an AI-native version.

The question won’t be 𝘸𝘩𝘢𝘵 𝘣𝘳𝘰𝘸𝘴𝘦𝘳 𝘺𝘰𝘶 𝘶𝘴𝘦 — it’ll be 𝘸𝘩𝘪𝘤𝘩 𝘢𝘨𝘦𝘯𝘵 𝘺𝘰𝘶 𝘵𝘳𝘶𝘴𝘵.

OpenAI’s Atlas points to a future where we stop browsing the web…
and the web starts browsing 𝘧𝘰𝘳 𝘶𝘴.

What do you think? Would you let your browser take actions on your behalf yet?

Most people write case studies to 𝘪𝘮𝘱𝘳𝘦𝘴𝘴.
The smartest founders write them to 𝘵𝘳𝘢𝘯𝘴𝘧𝘦𝘳 𝘣𝘦𝘭𝘪𝘦𝘧.

Because your audience doesn’t care about your credentials.
They care about whether you can help someone like 𝘵𝘩𝘦𝘮 create a real transformation.

Here’s a perfect example from one of my clients - Rajesh Nagjee, a CEO Coach.

1️⃣ 𝗖𝗼𝗻𝘁𝗲𝘅𝘁, 𝗡𝗼𝘁 𝗖𝗿𝗲𝗱𝗲𝗻𝘁𝗶𝗮𝗹𝘀
When Rajesh came to me, he was already a world-class coach.

30+ years of experience. 350+ CEOs mentored. Four continents.

But after taking a year off, he’d lost momentum.
No inbound leads. No conversations. No clarity.

His audience knew he was credible, but they didn’t 𝘧𝘦𝘦𝘭 connected.

2️⃣ 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗼𝗳 𝗣𝗿𝗼𝗰𝗲𝘀𝘀
We rebuilt his system from scratch using my 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸.

Step 1: Repositioned his profile from “veteran coach” to “growth partner for seasoned CEOs.”

Step 2: Used AI to generate posts from his real stories - moments from 30 years in the trenches.

Step 3: Implemented my “Trust OS” messaging rhythm - belief-based posts, proof-driven stories, and authentic DMs.

No funnels. No ads.
Just clarity, consistency, and trust built through real human connection.

3️⃣ 𝗖𝗼𝗻𝘁𝗿𝗮𝘀𝘁 𝗼𝗳 𝗥𝗲𝘀𝘂𝗹𝘁𝘀
In 14 days, one of his posts hit 𝟯𝟱,𝟬𝟬𝟬+ 𝘃𝗶𝗲𝘄𝘀 — all organic.

Within weeks, 𝟰 𝗵𝗶𝗴𝗵-𝘁𝗶𝗰𝗸𝗲𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 worth $𝟭𝟵𝟬𝗞 closed directly from DMs.

Today, his calendar is full, his voice is back,
and he’s leading conversations with conviction, not tactics.

4️⃣ 𝗖𝗼𝗿𝗲 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲
Here’s what Rajesh told me after his turnaround:

“AI didn’t change my business. Clarity did.
I just needed a system that helped me show up as 𝘮𝘦 again.”

That’s what a real case study does.
It doesn’t glorify your system — it humanizes your process.

When your audience sees someone like them winning,
they start believing they can win too.

That’s the quiet moment where 𝘵𝘳𝘶𝘴𝘵 𝘵𝘳𝘢𝘯𝘴𝘧𝘦𝘳𝘴.

𝗣.𝗦. What’s one client story that still gives you goosebumps? The one that reminds you 𝘸𝘩𝘺 you do what you do.

Share it below — because that story might be the spark someone else needs today.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 9 — 𝘉𝘦𝘧𝘰𝘳𝘦 & 𝘈𝘧𝘵𝘦𝘳: 𝘏𝘰𝘸 𝘵𝘰 𝘛𝘶𝘳𝘯 𝘖𝘯𝘦 𝘊𝘭𝘪𝘦𝘯𝘵 𝘞𝘪𝘯 𝘪𝘯𝘵𝘰 𝘢 𝘔𝘢𝘨𝘯𝘦𝘵 𝘧𝘰𝘳 𝘕𝘦𝘸 𝘖𝘯𝘦𝘴.

You’ve spent 30 years building wisdom.

But suddenly, the world’s screaming “AI will take your job.”

You scroll LinkedIn.
You see 20-somethings selling “AI courses.”
And you wonder — did I miss the train?

Here’s the truth 👇

AI isn’t replacing experience.
It’s replicating it — faster, cheaper, smarter.

I’ve worked with 650+ founders, consultants, and experts (mostly over 40).
They all started with the same fear.
Within 90 days, most turned that fear into freedom.

Because when experience meets AI → it creates leverage that never sleeps.

💡 Imagine:

• Your best ideas, cloned into systems.
• Your voice, automated through GPTs.
• Your frameworks, productised and sold while you rest.

That’s what I call The Expert’s AI Profit Advantage.

It’s not about tech.
It’s about turning decades of mastery into digital leverage.

👉 Read the full breakdown by clicking the image below

Your experience isn’t being replaced.
It’s finally being replicated.

How to turn 30 years of hard-earned wisdom into AI leverage (without becoming a techie) Let’s be honest — the AI hype can feel like the second coming 

Open article: AI Advantage for the Over-40 Expert by Neeraj Shah ⚡️ • 5 min read

Most people post results.
Few post the journey.

That’s why their wins get likes, not leads.

Because trust doesn’t build when you say,
“I helped my client make $100K.”
It builds when you show how that happened.

The secret to a powerful “Before & After” post isn’t numbers.

It’s contrast.

Contrast creates clarity.

And clarity creates belief.

Here’s how I build it:

1️⃣ The “Before” Snapshot

Start with how your client felt, not what they earned.

“When Rajesh came to me, he was a seasoned CEO coach -
respected, experienced, and completely invisible on LinkedIn.

He felt stuck, frustrated, and disconnected from his audience.”
Let your audience see themselves in that before state.

2️⃣ The “After” Transformation

Then, reveal what changed — in action, not adjectives.

“Within 14 days of shifting his positioning and using AI to amplify his voice,
Rajesh’s post hit 35K+ views and booked 4 new clients worth $190K.

His DMs turned into conversations again - real ones.”
Make it tangible. Make it human.

3️⃣ The Bridge Between

The middle is where the trust lives.
Show what you actually did.

“We used AI content system to turn his lived wisdom into daily content.
Each post sounded like him - not a copywriter, not a template.

When his voice came back, so did his business.”
People don’t buy the result.

They buy the roadmap.

4️⃣ The Lesson That Applies to Everyone

End by extracting the universal truth.

“Your story is your sales engine.
When you hide your ‘Before,’ you rob people of believing they can have an 
‘After.’”

That’s how you turn one client win into a trust magnet.

Not by showing off success - but by illuminating the process behind it.
Because every “Before & After” is really a mirror.

And the right person will see themselves in it.

P.S. Take one client success story this week and rebuild it through contrast. Show the before, bridge, and after.

Let your readers see themselves in your story — and watch trust multiply.

Tomorrow: Day 10 — Why Most Testimonials Don’t Work (and How to Fix Them So They Actually Build Trust).

"Work smarter, not harder" isn't just a cliché for high-ticket business owners.

It's the difference between scaling to 7-figures or staying stuck in the grind.

I've spent years watching established experts struggle with this dilemma.

They have premium skills and premium pricing.

But they're still trading time for money.

The most successful professionals I mentor aren't working 80-hour weeks.

They've mastered a counterintuitive approach.

→ They've cut their workload by 60%
→ They leverage AI as an amplifier, not a replacement
→ They focus exclusively on high-leverage activities

The result? More impact, more income, more freedom.

In my latest newsletter, I break down exactly how these seasoned experts are using AI to scale their LinkedIn presence without sacrificing their authentic voice or expertise.

Click the image below to read "The 20-Hour Edge" and discover how to work less while achieving more.

P.S. Are you still doing tasks that AI could handle for you? The answer might surprise you.

The most successful business owners I know share a surprising trait – they're not working more hours than everyone else. In fact, they've mastered the

Open article: Scale Your High-Ticket Business with AI: More Freedom, Less Grind by Neeraj Shah ⚡️ • 6 min read

Scale Your High-Ticket Business with AI: More Freedom, Less Grind

Information doesn’t sell anymore.
𝘛𝘳𝘢𝘯𝘴𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘥𝘰𝘦𝘴.

People don’t want to learn from experts.
They want to 𝘴𝘦𝘦 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴 in your stories.

That’s why “5 tips” posts fade —
but one real client transformation builds a month of trust.

Here’s the truth:
Your audience doesn’t remember your qualifications.
They remember your 𝗽𝗿𝗼𝗼𝗳.

So stop saying, “I can help you.”
Start 𝘴𝘩𝘰𝘸𝘪𝘯𝘨 what happens when you do.

Let me show you with 𝗠𝗮𝗿𝘂𝗳𝗮 𝗔𝗸𝘁𝗲𝗿’𝘀 story.

1️⃣ 𝗣𝗶𝗰𝗸 𝗮 𝗥𝗲𝗮𝗹 𝗥𝗲𝘀𝘂𝗹𝘁, 𝗡𝗼𝘁 𝗮 𝗥𝗮𝗻𝗱𝗼𝗺 𝗢𝗻𝗲
When Marufa joined my program, she wasn’t just another bookkeeper.
She specialized in a high-stakes niche most people overlook — 𝗹𝗲𝗴𝗮𝗹 𝗯𝗼𝗼𝗸𝗸𝗲𝗲𝗽𝗶𝗻𝗴.

Her clients? Law firms.
Her challenge? Law firms didn’t know she existed.
She was brilliant at the work but invisible online.
Meanwhile, her ideal clients were facing 𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘵𝘳𝘶𝘴𝘵 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘪𝘯𝘨 𝘱𝘦𝘯𝘢𝘭𝘵𝘪𝘦𝘴 and the risk of 𝘭𝘰𝘴𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘴.

2️⃣ 𝗧𝗲𝗹𝗹 𝘁𝗵𝗲 𝗦𝘁𝗼𝗿𝘆, 𝗡𝗼𝘁 𝘁𝗵𝗲 𝗦𝘁𝗲𝗽𝘀
We repositioned her offer using the 𝗣.𝗨.𝗥.𝗘. 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 —
Painful, Urgent, Relevant, and Easy to Say Yes To.

Her new positioning said it all:

“I help law firms stay compliant and stress-free by fixing legal bookkeeping issues, managing trust accounts with precision, and preventing the penalties that could cost them their license.”

Short. Sharp. High-trust.

We rebuilt her LinkedIn profile around that promise.
Then we used AI to create posts that explained 𝘸𝘩𝘺 most firms fail trust audits — and how to prevent it.

Within weeks, her content started landing with lawyers and practice owners.
She booked calls directly from DMs.
Then she closed her 𝗳𝗶𝗿𝘀𝘁 𝗨.𝗦. 𝗮𝗻𝗱 𝗨.𝗞. 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 — 𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

No ads. No funnels.
Just clarity, relevance, and trust.

3️⃣ 𝗣𝘂𝗹𝗹 𝗢𝘂𝘁 𝘁𝗵𝗲 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗟𝗲𝘀𝘀𝗼𝗻
Marufa’s story proves something simple but powerful:
People don’t buy from the best expert.
They buy from the one who 𝘯𝘢𝘮𝘦𝘴 𝘵𝘩𝘦𝘪𝘳 𝘱𝘢𝘪𝘯 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘩𝘢𝘯 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯.

When your message is 𝗣𝗮𝗶𝗻𝗳𝘂𝗹, 𝗨𝗿𝗴𝗲𝗻𝘁, 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝘁, 𝗮𝗻𝗱 𝗘𝗮𝘀𝘆,
you stop chasing clients — and start attracting the ones who are already looking for you.

The lesson?
Your content doesn’t need to sound clever.
It just needs to sound 𝘤𝘭𝘦𝘢𝘳.
Because clarity is what builds trust — and trust always converts.

𝗣.𝗦. Take one client win this week and retell it from 𝘵𝘩𝘦𝘪𝘳 𝘦𝘺𝘦𝘴.
What pain did they feel?
What risk did you remove?
And what clarity did you give them?
That’s the story that turns browsers into believers.

𝘛𝘰𝘮𝘰𝘳𝘳𝘰𝘸: 𝘋𝘢𝘺 12 — 𝘛𝘩𝘦 𝘊𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘪𝘯𝘨 𝘌𝘧𝘧𝘦𝘤𝘵 𝘰𝘧 𝘚𝘩𝘢𝘳𝘪𝘯𝘨 𝘞𝘪𝘯𝘴 𝘗𝘶𝘣𝘭𝘪𝘤𝘭𝘺 (𝘌𝘷𝘦𝘯 𝘵𝘩𝘦 𝘚𝘮𝘢𝘭𝘭 𝘖𝘯𝘦𝘴).

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Sahil Bloom

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