WrittenlyHub | Boutique Content Marketing Agency

B2B founders, listen up:  
Your content isn't converting.   
Your organic growth is stagnant.   

Your competitors? They're dominating the digital space.  

Sound familiar? 

Stop throwing money at ads. Your content has the potential to turn readers into revenue.  

I'm Saksham, content marketing founder and B2B growth strategist.  

After months in the corporate grind,  
I broke free to rewrite the rules of B2B content.  

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies.  

In just 4 years of B2B content marketing experience, we’ve: 

→ Increased organic traffic by 319% on average for our clients  
→ Generated $37M+ in revenue for our clients through content marketing  
→ Boosted lead conversion rates by 40% through targeted content strategies  
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024)   

We're not just another content marketing agency.   
We're your strategic B2B growth partners.

✅ Content that outranks, outperforms and outlasts your competition  
✅ Thought leadership content positioning you as an industry expert  
✅ SEO strategies that turn Google into your 24/7 salesperson  
✅ Social branding that turns conversations into conversions  
✅ Social media that sparks conversations, not just likes  
✅ High-converting landing pages and B2B sales copy   

Organic growth. Industry authority. Skyrocketing revenue.  
All through strategic content marketing. Zero ad spend.  

Ready to supercharge your B2B content strategy?  
  
Book a free content strategy session now (check my featured section).  

Let's turn your content into your most powerful business asset.

Founder

Cerner 

Software Engineer

B2B founders, listen up: 
Your content isn't converting.  
Your organic growth is stagnant.  

Your competitors? They're dominating the digital space. 

Sound familiar? 
 
Stop throwing money at ads. Your content has the potential to turn readers into revenue. 

I'm Saksham, content marketing founder and B2B growth strategist. 

After months in the corporate grind, 
I broke free to rewrite the rules of B2B content. 

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies. 

In just 4 years of B2B content marketing experience, we’ve:

→ Increased organic traffic by 319% on average for our clients 
→ Generated $37M+ in revenue for our clients through content marketing 
→ Boosted lead conversion rates by 40% through targeted content strategies 
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024) 

 
We're not just another content marketing agency.  
We're your strategic B2B growth partners:  

✅ Content that outranks, outperforms and outlasts your competition 
✅ Thought leadership content positioning you as an industry expert 
✅ SEO strategies that turn Google into your 24/7 salesperson 
✅ Social branding that turns conversations into conversions 
✅ Social media that sparks conversations, not just likes 
✅ High-converting landing pages and B2B sales copy  

Organic growth. Industry authority. Skyrocketing revenue. 
All through strategic content marketing. Zero ad spend. 

Ready to supercharge your B2B content strategy? 

Book a free content strategy session now (check my featured section). 

Let's turn your content into your most powerful business asset.

Saksham Gogia

Systems are important for marketing – here’s why you need one. 

Ever feel like your campaigns are a chaotic mix of tactics with uneven results? 
Without a system, you’ll keep spinning your wheels – and budgets burn.

Systems give you:

↳ Clarity & Accountability
• Living OS over dusty decks: Audience → Offer → Channel Playbook → Feedback Loop
• Everyone knows their play, every week.

↳ Waste Elimination
• Map every dollar, spot leaks
• ROI‑First audit slashed $50K waste in 30 days and doubled results.

↳ Velocity & Optimization
• 72‑hour health check for quick wins
• Rapid A/B tests on high‑impact elements
• Real‑time ROI dashboards for smarter pivots.

↳ Scalable Growth
• 3× pipeline growth in 90 days, no extra hires
• Consistent sprints instead of random fire drills

A repeatable marketing system turns founder‑led chaos into predictable wins. 
Drop a “yes” below, DM me, or let’s set up a quick chat to build your marketing OS.
----------------------------------------------------
Hi! I go by the name Saksham, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

Founder @WrittenlyHub | I help SaaS founders to dominate search engines and LLMs within 60 days | $5+ bn raised for 30+ SaaS tools

You don’t need more people in your network.
You need the right ones.

Most people confuse visibility with relevance 
But if your connections aren’t aligned with your goals, you’re not building a pipeline. 
You’re building noise.

Here’s the part most founders miss:
Your content, offers, and positioning only work if they reach people who care.

If your network is full of peers, past colleagues, or random followers with no real link to your ICP You're getting engagement, not conversion.
Attention, not revenue.

Optimizing your connections isn’t just a “nice-to-have.”
It’s a core growth lever.

Because when your audience is made up of the right people
Everything compounds faster – content lands, referrals happen, DMs convert, and inbound grows on its own.

I’ve broken down why connection quality > connection count.
 
Swipe through the carousel to learn how 👇
---------------------------------------
Hi! I go by the name Saksham Gogia, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

Donors are not browsing websites anymore.
They are asking questions.
And AI is answering them.

The shift is silent but massive.

A donor used to search
“nonprofits for education”
scroll through links
open a few tabs
read descriptions
compare impact pages.

Now they ask one question inside an AI tool and get a verdict.

Here is what donors want today.

→ Fast clarity
They want to know who solves the problem without reading four pages of text.

→ Proof, not promises
AI pulls real data, reviews, impact metrics, and validations.
No fluff. No polished stories.

→ Context, not keywords
Donors care about alignment.
“Does this nonprofit fit what I want to support right now?”
AI answers that instantly.

→ A trusted guide
People trust AI to remove marketing bias.
They believe it shows the best option, not the loudest one.

And this is the real danger.

If your nonprofit focused platform is not understood by AI,
it is not recommended by AI.
And if it is not recommended,
you are invisible in the exact moment donors make decisions.

The future donor journey is one question long.
One answer long.
One recommendation long.

Visibility inside that answer is the new competition.

____________
If your platform wants to be the one AI suggests,
DM me YES and lets talk.

No alternative text description for this image

Nonprofits don’t lose visibility because of competition.
They lose it because AI search cannot read their content.

Most teams think visibility drops because
“we need more keywords”
or
“we should post more.”

The real reason is almost always simpler.

Their content has no structure.

Here is what happens when structure is missing.

→ Your pages look human, but unreadable to AI
Long paragraphs.
Vague headers.
No hierarchy.
Models cannot extract clear answers.

→ Your mission sounds inspiring, but unclear
If a donor asks
“Which nonprofit supports single mothers in Texas”
AI needs exact signals.
Not generic descriptions.

→ Your site has impact stories, but no format
LLMs need clean sections, labeled data, and scannable text.
Without that, nothing gets pulled into answers.

→ Your information sits everywhere
Programs in one corner.
Impact in another.
Donor data somewhere else.
AI engines fail to build a complete picture.

And here is the part no one wants to hear.

If an AI tool cannot understand you in three seconds,
it replaces you with someone it can.

Visibility is no longer about ranking.
It is about readability.

The nonprofits and fundraising tools that win are the ones whose content
• is structured
• is clear
• matches donor intent
• and can be extracted by both Google and LLMs

_________________________________________
If you want your nonprofit platform to stay visible instead of disappearing quietly, 
DM me YES and lets talk.

Great marketer. Gone in 4 months.
You didn't hire wrong. You onboarded wrong.
Watched this happen last year.

Founder hires a Head of Marketing. Sharp. Hungry. Strong portfolio. Crushed it at his last company.
Day 1 he walks in.
✕ No ICP document. 
✕ No messaging guide. 
✕ No past campaign data. 
✕ No clarity on what worked or flopped. 
✕ No budget conversation. 
✕ No access to customer calls. 
✕ No sales alignment.

Just a laptop and "figure it out."

Week 6, he’s guessing.
Week 12, he’s firefighting.
Week 16, he’s gone.

Founder calls me: 
"Marketing hire didn't work out. Need someone more senior."

No you don't.
You need to stop strangling your hires before they breathe.

This is the pattern I see over and over:
Expect the pipeline in 30 days. Won't commit to 90.
Want brand building. Measure by leads this week.
Hire them to lead. CC yourself on every decision.
Say "think big." Pull them into every fire drill.
Give them responsibility. No authority. No budget. No air cover.
Then blame the hire.

Here's the uncomfortable truth:
He didn't fail.
YOU failed him.

Before your next marketing hire, answer these:
Do they know exactly who you sell to and why people buy?
Do they have a real budget or just a title?
Will you give them 90 days before judging?
Are you hiring a leader or a scapegoat?

Fix the environment.
Then the hire works.

__________

Building this system with founders before they hire is exactly what I do. 
DM me "SYSTEM" if you want to talk.

Your nonprofits are invisible.
Not on Google. On the search that's replacing it.

Last month we took a nonprofit showing up in zero AI answers.
Within weeks they were visible in 50%+ of relevant queries.
1,600 daily mentions across ChatGPT , Gemini, Perplexity.

Nothing changed about their mission.
We just made them readable to machines.

Most fundraising SaaS founders struggle to answer…
When someone asks ChatGPT "best nonprofits helping homeless youth in Texas" -  it doesn't search like Google.
It fans out.

One query becomes five. Five become twenty.
The model pulls from multiple sources, cross-references everything, and picks whoever gives the cleanest signal.

Your users aren't competing for rankings anymore.
They're competing to be the answer the model says out loud.
Most are losing without knowing they're playing.

Here's why your nonprofits don't show up:

→ Their sites speak human but not machine. 
No schema. No structured FAQs. No direct answers.

→ Their content reads like a brochure.
 Emotional but vague. AI doesn't reward vague.

→ Their pages have no authority signals. 
No citations. No references. Nothing that says "trust this source."

So when a donor asks AI where to give?
Your users don't exist.

Here's the part that should keep you up at night.
Donor behavior is shifting fast.

Younger donors ask AI before they ask Google.
Every month your users stay invisible, their pipeline shrinks quietly.

And whoever helps them show up inside AI answers?
That's the platform they never leave.

Traditional SEO gives you traffic.
AEO and GEO give you discovery.

The fundraising tools that figure this out first own the next two years.

The ones that don't watch their users vanish from conversations that matter.

______________
DM me "VISIBLE" and let's fix this for your users.

Donors used to begin with search bars.
Now they begin with chat boxes.

When someone wants to support a cause today, 
They are not comparing websites or hopping between five tabs. 
They are opening an AI assistant and asking a single question that cuts through everything:

“Who is actually making an impact in this space?”

And the answer they get shapes the whole journey.

Here is what changed.

→ AI summarizes credibility faster than any human can
Instead of reading mission pages and annual reports, donors let AI compress thousands of signals into one clear response. They get clarity without effort.

→ AI reveals alignment
People want to know which organization matches their values, not just their donation amount. AI can surface fit based on mission focus, track record, and real outcomes.

→ AI filters noise
Most NPOs communicate with complexity. AI removes jargon and presents clean explanations that let donors understand what is happening on the ground.

→ AI reduces decision fatigue
The internet gives endless choices. AI narrows them to a handful of meaningful ones. Less overwhelm leads to faster giving.

The shift is already visible.
The first impression a donor forms is no longer on your website.
It forms in the answer the AI delivers about you.

If your organization or platform is not present, structured, and recognized inside these systems, you are invisible at the very moment donors are making up their minds.

The discovery path for giving has changed.
And it now begins inside LLM powered search.
____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Most founders think hiring a full-time CMO = “finally taking marketing seriously.”

But here’s the truth no one says out loud:

You don’t need a full-time CMO.
You need full-time clarity.

Let’s break it down.

→ Full-Time CMO: The Real Cost

$180K–$250K salary + bonuses + equity + onboarding + team hire pressure + 3–6 months ramp-up + internal politics + the expectation that they do everything

Total yearly cost?
$250K–$400K+

And you still don’t have documented systems or scalable processes on Day 1.

→ Fractional CMO: The Smart Alternative

You get:

✔ Senior-level strategy
✔ Positioning, ICP clarity, messaging
✔ A scalable content engine
✔ Lead-gen systems
✔ A marketing roadmap & execution structure
✔ Team structure + hiring recommendations
✔ All without the full-time cost or overhead

Annual cost?
~$36K–$80K
(Depending on stage & needs)

And here’s the part founders overlook:

A Fractional CMO is not a cheaper CMO.
It’s a focused, strategy-first leadership model built exactly for early-stage companies.

You pay for expertise.
Not overhead.

You get systems.
Not slides.

You get clarity.
Not complexity.

For most startups, it’s not even close -
Fractional wins until you hit $15M–$20M ARR or a 10+ person marketing team.

Until then?

Don’t over-hire.
Don’t burn runway.
Don’t pay for leadership you don’t have the infrastructure to support.

Build the system.
Then scale the team.

__________

If you're a founder and want the honest breakdown for your stage:

DM me "SYSTEM".

Google lost the donor.
AI won them. And your NPO isn't visible there.

They are not typing long queries on Google.
They are not scrolling through ten links.
They are going straight to AI search and asking one simple thing:

“Which NPO should I trust for this cause?”

Here is why donors are shifting to AI.

→ AI gives a direct answer.
Donors do not want to guess.
They want a shortlist they can trust.
AI tools give clean, filtered options without forcing them through a maze of pages.

→ AI feels safer.
When a donor types
“Best nonprofits working in disaster relief”
the AI engine uses data, credibility signals, and structured content.
That feels more reliable than random blog lists made for clicks.

→ AI cuts out confusion.
Most nonprofit websites overwhelm visitors.
AI takes the heavy lifting away and reduces everything to
“This is what they do, here is their impact, here is where they fit.”

→ AI removes bias.
Donors believe AI is neutral.
That alone pushes them to trust the answer more than a sponsored Google result or a paid article.

AI answers the real question donors have.
Not “ NPOs near me”
but
“Which NPO can I depend on for this mission?”
Search was never built for intent this deep.
AI is.

Here is the hard part.
If your NPO focused tool or platform is not visible inside AI answers, 
Someone else will capture that donor trust before you even show up.

The new donor journey starts inside LLMs.
Not Google.
Not social.
Not email.

AI search is now the discovery channel.

____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Startups don’t fail because they lack effort.
They fail because there’s no system to channel that effort.

Teams are working hard –
 But campaigns stall.
 Messaging feels off.
 Nobody knows what’s actually moving the needle.

Before we talk content, channels, or spend…
 I install this 3-layer execution system for every FCMO client.

Layer 1: Strategic Foundation
Without this, execution is just noise.
✔ Clear ICP
✔ Sharp positioning & messaging
✔ GTM plan aligned to business goals
This gives direction.

Layer 2: Marketing Ops Layer
Where strategy meets structure.
✔ Defined channels and ownership
✔ Content & campaign cadences
✔ Visibility dashboards for tracking impact
This gives control.

Layer 3: Weekly Execution System
Where velocity is built.
✔ Monday sprint planning
✔ Role-based accountability
✔ Weekly review + feedback loop
This gives momentum.

When these 3 layers are installed:
→ Teams move faster
→ Founders stop chasing updates
→ Campaigns compound over time
 → Execution runs without chaos

Where most startups break down:
↳ Great strategy, but no execution rhythm
↳ Great team, but no ownership clarity
↳ Great ideas, but zero follow-through

This system fixes that.
It turns scattered effort into a repeatable engine.

Don’t scale marketing.
Scale your system first.

----------------------------------------------------------------------------
Hi! I go by the name Saksham Gogia, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

AI came free with your SIM.
That just rewrote marketing in India.

Something big just shifted in India’s marketing funnel.
And most brands have not noticed it yet.

airtel bundled Perplexity Pro.
Jio bundled Google AI Pro.
Both turned the assistant into the new entry point of every decision.

This changes everything.

AI will not show twenty choices.
It will show five.
Maybe six.
And if you are not one of them, you do not exist.

Your content now has a new job.
It must be easy for LLMs to read.
Easy to summarise.
Easy to recommend.

Regional language queries matter more than ever.
People will ask in Hinglish.
Tamil.
Punjabi.
Gujarati.
Whatever feels natural.
Your brand needs to show up in all of them.

This is a new discovery funnel in India.
One that sits inside the SIM card, not the search bar.

Most marketers are still chasing algorithms.
The smart ones are already preparing for AI first discovery.

We break down shifts like this every week.
How AI is changing discovery. What brands are doing about it. What's actually working.
If you want the next one, subscribe to our newsletter.

Link in comments

22k to 66k. Twelve months.
Here is the story behind that number.

When Zeffy first reached out, I almost said no.
We hadn’t taken a nonprofit client in over two years.

Then I saw what they were building.
The only truly free fundraising platform.
Zero fees. Twenty-five thousand plus nonprofits already using it.
A mission that actually meant something.

And I thought, if we are ever going to re-enter this space, this is the one.

The first few weeks were pure learning.
No assumptions.
Just understanding their positioning and the way nonprofits actually search and decide.

Then month three, everything changed.
The early wins started showing up.
SEO traction. AEO visibility.
Content that was actually ranking and converting.
They signed a longer contract.
And from there, we scaled fast.

The full breakdown is inside the carousel.
Every step. Every shift. Every outcome.

If you are building in nonprofit SaaS and want to see what this could look like for you,
DM me STORY and lets chat.

How we scaled Zeffy from 12.7k to 66k organic traffic

TVG Realtors

● Bridging the gap between top sales consultants who aspire to build a successful career in real estate. Finding top talent through various channels and collaborating closely with the recruitment marketing and creative team to help TVG Realtors with talent attraction.

 ● My work involves recruitment, training, inspiring the team to create a personal / employer brand, and bettering the company culture, so everyone wins!

 ● Hosted 2 Friday Funday events with Milhan and Shweta, featuring games like Pictionary and Charades.

 ● Invited Rashiqua Feroze, (Ranked as the UAE's #1 LinkedIn personal branding strategist on google), to elevate 4 employee profiles and conduct an impactful training session. 

 ● Recruited 2 Videographers/Content Marketing Specialists, 2 Property Consultants, Naveedh and Yasmina, who attended 5 major project launches within their first 35 days.

 ● Welcomed Marketing Manager Bakhtiar, known for his energy and lead generation prowess, validated through an interview with CEO.

Recruitment Specialist | Real Estate

ERC International Recruitment & Executive Search 

● Sourced and identified mid-level to executive candidates for various roles, both in Non-IT and IT fields, across international and local clients, including companies such as Drydocks Dubai, Engie, Cool Inc, Al Habtoor, and more.

● Coordinated with Recruitment Delivery Manager to submit 3+ qualified CVs to clients daily.

● Executed End-to-End Recruitment for candidates across diverse industries.

● Cultivated connections with key institutes to extend company solutions across various sectors in the UAE and GCC regions, aiming to catalyze expansive market presence.

● Delivered tailored candidates, elevating suitability by 80% and enhancing client satisfaction.

● Effectively communicated diverse employment opportunities to potential applicants and skillfully facilitated their active and enthusiastic engagement through the recruitment process.

● Conducted thorough initial screenings and assessments, including resume reviews, phone interviews, and Face to Face interviews for referring qualified candidates, for client evaluation.

● Managed 6 hires successfully, overseeing the full cycle from resumes to contracts.

● Created engaging job posts in various formats, leading to increased applicant engagement and employer brand visibility across various platforms including LinkedIn and Instagram.

Recruitment Consultant 

Corpojob Consultancy

● Placed 60+ candidates in Non-IT: Sales, Customer Support, Marketing, Escalation Desks, Management roles, Finance, and in IT: Technical Support for 20+  international and domestic clients such as Accenture, [24]7.ai, JP Morgan, Infosys, Firstsource, Dunzo, Azuga, Concentrix, Edureka, and Betsol
● Hired and managed a team of 5 recruiters, mentored them on sourcing, cold calling, and recruitment marketing practices
● Screened 50+ resumes, cold called 80+ candidates, pitched client requirements daily, maintained pipeline of 10+ candidates 
● Assessed staffing needs and spearhead a robust training initiative to boost staff time management, collaboration, and industry knowledge, resulting in a 48% increase in employee retention

Senior Recruitment Consultant

MentorBoxx

● Mentored and managed a team of 30+ community influencers remotely across India, generated revenue of 1,877 AED  for the Business Development team
● Advised 4 community managers on marketing strategies, helped them generate 1,000+ AED
● Hosted a Breakfast Bash on my last day at work: A live breakfast session aimed at team building

Community Manager Intern

Upkey

● Collaborated with a team of 4, to successfully administer Upkey's website audit.
● Learned more about Facebook ads and how to grow organic content on Facebook.
● Brainstormed new ideas to create marketing strategies with a team of 5.

Marketing Micro Internship 

● Provided expansion strategies for the Indian and UAE market.
● Learned the importance of energy-saving devices and IoT in smart agriculture.
● Collaborated with a team of 5 to build a marketing plan on IoT automation solutions for a water irrigation company that helped save water by 35%.

Capstone Project: Market Research at Maple Smart Control

● Developed organic content marketing concepts across LinkedIn, Instagram & Twitter, that helped us with a 20% increase in more leads for hiring new interns.
● Networked with 100+ business professionals and students from around the world and deliver 1 project per week.
● Learned about Growth Marketing, creating a Digital Footprint, Personal/Employer branding through industry leaders and lectures from Stanford Business School, I.E Business School, and UCLA Anderson School of Management.

Marketing & Advertising Intern

Bae Innovations

● Actualized HR strategies including performance improvement plan (PIP), increased workforce productivity 25%
● Led a team of 25+ employees across 7 countries (UAE, UK, Canada, India, Bangladesh, Pakistan, and Egypt)
● Onboarded, trained, and mentored 20+ team members including Business Development Executives, Software Developers, Head of Marketing, and Chief Operations Officer on prospecting, and company vision
● Accelerated Business Development and Marketing channels, closed deal worth 9,373 AED

Human Resources Executive

● Coproduced and implemented strategies such as sharing candidate testimonials, pitching company culture, rating volubility in speech using tongue twisters, and sending email/message blasts, resulting in 30% more inbound calls daily
● Posted job ads on social media (LinkedIn, WhatsApp, Instagram, Facebook), increasing walk-in interviews 40%
● Placed 40+ candidates in Non IT and IT, for 20+ International and Domestic clients including (Accenture, [24]7.ai, JP Morgan, Firstsource, Dunzo, PhonePe, Ola, and Swiggy

Human Resources Recruiter 

● Received training directly under the supervision of the CEO on leadership and recruitment strategies
● Brainstormed with team to boost employer brand and trained 5 new recruits, improving cold calling efficiency
● Delivered 7 hires in one month and evaluated candidate English and Hindi fluency
● Sourced candidates through job portals including Naukri, Shine, and Monster and cold called 60+ candidates daily as per client requirements, maintaining a pipeline of 7+ candidates daily

Recruitment Consultant Intern

Recruitment Consultant | People and Culture | Employer Branding | Amateur Goalkeeper / Scuba Diver 🤿

"Be someone's guide in a world full of opportunities" 

👋Welcome on board! 🔊

Born and raised in Abu Dhabi, UAE, I'm a 26 year old multidisciplinary HR professional. With more than 4 years of experience and a passion for recruiting, training, and developing employees. I am skilled in sourcing, communicating, and building relationships. 

With experience hiring people for the MNC's like Accenture, and a proven track record in the recruitment industry, I have always been driven by the opportunity to make a positive impact and learn more about the job market. 

🏆 Clifton Strengths Top 5: Positivity • Communication • Self-Assurance • Winning-People-Over • Futuristic.

✊ Values In Actions Top 5 Character Strengths: Spirituality • Kindness • Love of Learning • Fairness • Hope

𝗛𝗼𝘄 𝗰𝗮𝗻 𝗜 𝗵𝗲𝗹𝗽 jobseekers / recruiting teams?

🔸360 Recruitment.
🔸Interviewing and Screening.
🔸Employer branding.
🔸LinkedIn profile optimization.
🔸Communication skills training.

⚽ In my free time, I play football, learn a new skill or explore the land, sky and sea. 🏍🛩🤿

Specialties: HR Consulting, Sourcing, Recruiting, Market Research, Interviewing and Screening, Public Speaking, LinkedIn Profile Optimization, Employer Branding, End to End Recruitment, Client / Candidate Coordination, Talent Acquisition / Head Hunting, Interview Assessment & On - Boarding, Business Development, Authentic Leadership

Reach me to chat about new opportunities!

Phone: (+971) 50 5989301
Socials: https://linktr.ee/gosalman
Personal Email: salmanshah1922@gmail.com

Mohammed Salman Shah

Last week I attended my 4th HR Cafe 
event by ENGAGE. It was too good! 🔥 

Selma helped us kick off with a fun chat about our funniest or most embarrassing office moments.

Mine was: "I once broke my nose after a football game and went to work the next day with a crooked nose. Visited the doc after work, and he said: 'Don't be late next time', as he casually SNAPS my bone back in place with his bare thumbs." 😂 

Later, we dove into 'biases' with a 
fun MCQ game, led by Hisham.

Some common ones:

1. Affinity Bias: favoring people like ourselves. 
Reminder: hire for potential, not just familiarity.

2. Confirmation Bias: seeing what we want to see. 
Reminder: keep an open mind in interviews.

3. Anchoring Bias: sticking to first impressions. 
Reminder: evaluate candidates holistically.

Met some familiar faces: Fatma, Ayesha, Mohammed Younus, ACC (ICF), Arseel, Ahmed, Sanah, ABHISHEK, Nagesh, Ahmed, Divya, Ahmed, Andrea, Mahmoud, Sadia, Gurjit. Even brought my friend Halliam along to welcome him back to the UAE.  

What a night. Thanks for having us, Saif!
____

Two takeaways for you:

1. Reduce biases when hiring people, to choose the 
best candidates fairly and build stronger teams.

2. Visit the doctor ASAP if you 
break your nose (trust me 💀)

Salman Shah

Recruitment & Talent Acquisition | Employer Branding | People & Planet Advocate | Author of eBook: 313 Skills Needed to Save the World

People don’t just join companies anymore. 
They subscribe to experiences.

Recently, I attended my 3rd Talent Tribe UAE event, a room full of people shaping what the future of work feels like. It was also Talent Tribe’s 1st birthday, and the energy was alive with purpose.

What stayed with me 
most was Danny Seals' talk:

“You want retention? 
Build something worth subscribing to.”

🎧 The story that changed everything.

Danny shared a real story that completely 
reframed how we see hiring and leadership.

A founder wanted to attract ten C-level leaders who shared his values. There were no job posts and no recruiter calls. Instead, he sent ten iPods, each carrying a personal message. A heartfelt invitation to join his vision.

It wasn’t about the gadget. 
It was about how it made them feel.

It said “If this is how he leads before we even join, imagine what it’s like to build with him.”

8 out of 10 accepted.

People don’t remember offers. 
They remember experiences.

That one gesture created something powerful: belief, loyalty, and connection. The kind of culture money cannot buy. 

Imagine the ripple effect: 

8 strong leaders → stronger culture  → better experiences for everyone → better retention → better profits.

🏆 Experience is the new loyalty!

Danny Seals' philosophy is simple but profound. Work is not a transaction anymore. It is a subscription.

People do not stay because they have to. They stay because they want to renew the experience. Every interaction, from the first message to the last day, is a touchpoint. Each one either strengthens or breaks that emotional subscription.

Retention is not about perks or pay. 
It is about designing moments that matter.

🔁 The real challenge

We do not need more processes. We need more presence. More curiosity. More creativity. More courage to do things differently.

When people feel seen, they stay. When they feel inspired, they grow. When they feel part of something worth subscribing to, they never stop believing in it.

🧠 The takeaway

If one leader could inspire 8 people with an iPod and intention, imagine what HR, recruiters, and leaders could do if we designed every stage of the journey like that.

Better experiences build better people.
And better people build better worlds.

Thanks to Mark at Discovered for 
having us. Stellar experience! 💥

I’ve stepped into a new freelance role, as Talent Partner at REcruit, alongside Kyel and Aimee. 😄

My first search is for Real Estate agents for our amazing client, which is a Dubai based brokerage.

Real Estate agents in Dubai
Or those willing to relocate,

This is for you, if you feel you are meant for more and just need the right mentorship and environment to make a mark. 🏆

Real lead flow, strong developer access, and training that builds confidence, not pressure.

The culture is known for honesty and mentorship. If you’re betting on yourself, this is the smartest place to do it, with a diverse team.

Commission only: 50 to 70%

The brokerage has been trusted since 2015 and is known for real training, premium listings and people that inspire you to grow.

What you will do: 💪

- Build strong relationships with 
buyers, landlords and investors.

- Lead viewings, negotiate confidently 
and close deals from start to finish.

- Develop expertise in Dubai 
communities and market trends.

- Work with off plan developers 
and high quality inventory.

The ideal candidate: 🔍

- Experience in sales or a client facing role.
- Values communication and negotiation.
- Wins people over, with integrity.
- Valid driving licence. 
- Fluent in English.

It's a genuine opportunity 
to LEARN and EARN.

If your instinct is telling you that this 
is the reset you needed, trust it. 💚

DM me or WhatsApp: +971 55 839 5574

"We were all hired for the same mission."

I’ve been thinking about 
something for a while.

In the UAE, we have over 200 
nationalities living side by side.

People from every corner of the world, 
working hard to build better lives for 
their families and loved ones.

But sometimes, we still hear 
the same painful lines:

“Egyptians are rude.”
“The British think too much of themselves.”
“Indians are everywhere.”
Even comments about locals.

We forget that behind every accent,
every skin tone, every passport,
there is a story, a struggle,
and a shared purpose.

That British manager you saw?
He just hired an Indian engineer.
That engineer worked with a Pakistani 
designer and a Filipino technician.
They were supported by an Emirati 
Logistics lead and a Sudanese driver.

And together, they completed something incredible. A next generation water purification system that now provides clean water to thousands of workers living in Somalia, a nation facing the worst drought in decades.

Different nationalities.
Different languages.
Different faiths.

But one mission.

The Emirati prayed for its success.
The Indian stayed late to fix a valve.
The Pakistani drew the blueprint.
The Brit handled the permits.

And the Israeli consultant 
who joined the project?

He dedicated it to the memory 
of his best friend from Palestine.
He said quietly,

“May this save more lives 
than war ever could.”

Years later, the Somali
youth built on that legacy.

They designed hovering aero collectors that drift across the skies like silver seeds. These machines absorb humidity through sun powered membranes and send it to floating water hubs high above the desert.

Those stations release streams of clean water back to earth like man made rain, bringing life to places that have not seen clouds in years.

What began as one act of compassion became a network that turned the sky into humanity’s water source.

That is the world we should believe in.

A world where differences become design, not division. Where people are not hired for where they are from but for what they can fix, build, and heal together.

We were not placed here by accident.
We were recruited by purpose.

“O mankind, We created you from a male and a female, and made you nations and tribes so that you may know one another.” — Qur’an 49:13

Please do not pick a side.
Pick humanity.

See people for who they are 
and who they strive to become.
Maybe that is the real test of our time.

Not how we compete,
but how we complete each other. 🌹

You are what you feed your mind.
You are what you seek. 💙

You're amidst hundreds of people online and offline. Finding your path. You're curious about how your friend made a million in tech sales or real estate, or another, is a pilot, which was once your dream job. You're clearly happy for them.

You're figuring out what works for you while connecting the dots, yet you're left puzzled, and ask yourself. When do I finally make it big? When do I get my dream home, car or when do I save up for marriage? Truth is, there will always be something more; The next golden step. You have to keep going regardless. 

There's 3 ways to this: 

1. You build a strong mindset for trying new things, for being uniquely you, for choosing the road less travelled by, and never give up.

2. You give back: You share what you know, or have. Knowledge, Wisdom, Wealth etc. There's always someone out there with less. You can CHANGE their lives.

3. You put in the work, take help from your circle, and leave it up to God. Why won't He open doors for you, if you've asked, and tried?

Here's a verse from the Qur'an, about "Trusting in God's plan" and "Provision".

“And He (Allah) will provide him from (sources) he never could imagine. And whosoever puts his trust in Allah, then He will suffice him. Verily, Allah will accomplish his purpose. Indeed Allah has set a measure for all things.” 65:3 - Qur'an.

You're in full control of what you choose to be. Over the years you've been told that you become what you feed your body, or mind. Why allow thoughts that don't compliment to your growth or success?

If you're filling your mind with negative thoughts you can't control, from people you don't wish you succeed with, you're going to bring that out on others.

You're living a life in a cacoon, thinking you'll be saved one day, when it's YOU who's meant to BREAK FREE. Regardless of which stage you're at: Egg, Larva, Pupa or Adult:

Live each transition as you grow, and be humble enough to know you can start anew. From stage 1, or 2, until you'll learn how to fly again. 🦋

Your journey is beautiful. 

#NeverBackDown #Careers #Faith

taplio

The Battle

Saksham Gogia

Mohammed Salman Shah

Followers

Posts

Engagements

Likes

Performance ScoreSaksham Gogia's LinkedIn Performance

Performance ScoreMohammed Salman Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Saksham Gogia

Mohammed Salman Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saksham Gogia's LinkedIn Performance

Performance ScoreMohammed Salman Shah's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSaksham Gogia's LinkedIn Performance