I help in LinkedIn Growth 🚀 | TedX & Josh Talks Speaker| Influencer Marketing on LinkedIn| Personal Branding for busy Founders | Ghostwriter for Founders | LinkedIn Organic Growth | B2B Lead generation| Founders PR 🔥

I’m Sakshi Darpan, Founder of SackBerry Media, a personal branding and social media agency that’s helped 250+ founders, CXOs, and investors build their online presence and win trust in the digital world.

In the last 3 years, we have worked with clients across India, Dubai, US & Canada while generating millions of impressions for them!

What I do: 
- Build magnetic personal brands on LinkedIn, Instagram, and Twitter/X
- Grow visibility for brands through social media strategy, PR, and paid ads
- Use AI-driven systems to scale outreach, content, and operations without adding extra headcount

🌍 What makes me different
I don’t believe in cookie-cutter content. I believe in storytelling that actually makes people stop scrolling, pay attention, and remember you. My clients don’t just get followers, they get leads, speaking gigs, media features, and opportunities they didn’t even know were possible.

📌 Beyond business
I’ve grown my own brand to 90K+ followers on LinkedIn by sharing my learnings in real time
I’ve been invited to speak on panels, podcasts, and judge startup events!
I’ve built an agency that runs on strong systems, so I can take vacations (sometimes a full month!) while the business grows


✨ What drives me
 Helping founders and brands turn their expertise into influence. 

Let's chat: sakshi@sackberry.com

Sakshi Darpan

In 2025, I bought my first real estate; a commercial investment.
Not to mention, 2025 has been the best year revenue wise!

This was supposed to be "the" moment. 
The milestone I had imagined in my early 20s.
The “I made it” phase.
But when it happened…
there were no fireworks.

I was happy, yes. But more than that, I felt grounded. A little humbled.

I realised something slightly uncomfortable:

1. Big wins feel quieter when you grow into them
When progress is steady, milestones don’t shock your system.
They feel earned. Almost normal.

2. The dream life doesn’t arrive with celebration music
- It arrives with responsibility
- With better decisions to make.
- With more things to protect.
 And with the realisation that stability is the reward, not adrenaline.

3. Gratitude and ambition can coexist
 I’m deeply grateful for how far I’ve come.
 And at the same time, my eyes are already on what’s next.
 That doesn’t mean I’m unfulfilled.
 It means growth didn’t stop at one milestone.

I’m living a version of the life my younger self prayed for.
It just looks calmer than I imagined.

What 2025 goals did you acheive?

#PersonalBranding

My mother in law is 4th pass & haven't seen a working bahu in whole family, but relentessly supported me in my career.

I will complete 2 years of married life next month.

In these 2 years I have grown SackBerry to a 15 member team, opened my office & hit the numbers I had set for myself.

Looking back, I realise that she has supported me in a way that my own mother sometimes don't believe.

- She has cooked for me way more than I could ever cook for her.
At times during G-meet, she would sneak & ask when will I come for lunch.

- There are times when she would pack my lunch when I would leave for office.

- I have missed 2 family functions while I was away on work trip, she never questioned it or made a fuss about it.

- At times I miss her calls during work, she understands.

There are so many little moments that are difficult to put into words & explain how much this meant to me.

Here is the most interesting part: 

She refuses to take any gift from me, against me contributing financially in household (she says to my husband bahu ke paise kyu lene hai). Yes, she is old school in a lot of ways, but still supports me for no agenda. 🥰 

Having both parents & in-laws support my dreams is being blessed & lucky beyond words 😍

This auto made me pause.

Not because I saw it myself, but because it kept showing up. Screenshots in group chats. A quick forward with a “this is clever." One of those things people in Bangalore seemed to notice on their commute and then quietly pass along.

I was not an exception, but then I found myself thinking about it a little longer than I expected.

That strange New Year feeling where routines reset, the city feels louder, and going home alone hits a little harder than usual. Nothing dramatic. Just a small, honest truth most people don’t articulate.

What I respected was how gently Supertails chose to speak to that feeling.

No sadness-led storytelling. No emotional pressure around adoption.

Just humour and warmth, placed on the backs of autos and around bus stands woven into everyday movement across Bangalore.

You notice the QR only if you’re already curious.
You realise it leads to shelter partners only if you pause long enough.
The idea doesn’t chase you, it waits.

From Delhi, it still landed for me. And that’s what stayed.

Because this didn’t feel like a message trying to convert.
It felt like a city acknowledging something quietly human, and offering companionship without insisting on it.

There’s something rare about that kind of confidence, the kind that trusts people to arrive at the thought themselves.

Makes you think how often the most meaningful work doesn’t announce itself, it just shows up,at the right moment, on the way home.

My definition of growth have evolved over the years!

Earlier, I thought growth meant:
– faster months
– more clients
– bigger top-line numbers

Now, I look at growth very differently.

Growth is when:
– revenue doesn’t fluctuate with my mood
– one slow week doesn’t create panic
– saying no doesn’t feel risky
– money supports decisions instead of dictating them

That shift didn’t come from earning more.
It came from changing how I think about money.

Here’s the mindset that runs my business today:

📍 Money is a tool, not validation
I don’t use revenue to prove I’m doing well.
I use it to design stability, for the business and for myself.

📍 Predictability is power
I’d pick consistent money over erratic big months any day.
Predictable income gives you leverage, with clients, with your team, with your own time.

📍 Good money is calm money
If income comes with anxiety, over-dependence, or constant firefighting, it’s expensive.
The goal isn’t more money.
The goal is clean money.

📍 Growth should reduce pressure, not increase it
If every step forward makes your life harder, something is broken.
Real growth simplifies.

📍 Growth should buy me freedom
The ability to step away when needed, to take off on a Monday, but still choose to work 7 days straight if needed. 

Most importantly, growth should be about compounding over months & years! 

Compounding systems, trust & money! 

#system #personalbranding

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I’m a Gen Z founder.
And my entire team is Gen Z too.

Which basically means two things happen at SackBerry every day:
📍 Nobody is impressed by “working late” as a personality trait
📍 Everyone is obsessed with making work feel lighter, faster, and repeatable

Here’s how we build founder brands like a system (Gen Z style):
- We stopped posting “smart” things and started posting clear things.
- We removed fancy words and replaced them with lines that sound like the founder actually speaks.
- We added proof without making it loud.
- Not testimonials everywhere, but small signals of competence placed naturally.
- And we made consistency predictable.

The results were honestly my favourite kind.

You could see trust building quietly:
➡️ More saves than likes
➡️ More “I’ve been reading for a while” DMs
➡️ More warm enquiries that didn’t ask basic questions
➡️ More conversations that started with context, not convincing

Gen Z teams get judged for being “too impatient”.
But here’s the truth:
We’re not impatient.
We’re allergic to inefficiency.

So when we build brands, we build them the same way:
– Clear positioning
– Repeatable content buckets
– Proof that feels natural
– Consistent execution
– Zero drama

What’s one thing you could simplify in your content today?


#GenZFounder #PersonalBranding #FounderBrand #LinkedInGrowth #ContentStrategy #BrandBuilding #MarketingAgency

I have achieved 90% of my 2025 goals. 
If you feel your 2026 goals create mental clutter, this is the post for you!

I have built a simple system to organise my ambition.

Here’s what changed everything for me ⤵️

Step 1: Separate thinking from doing
Your brain keeps shouting because it thinks everything matters now.
It doesn’t.
Some goals are for this quarter.
Some are for this year.
Some are just ideas waiting their turn.
Mix them together → instant overwhelm.

Step 2: Put every goal into one of these 4 buckets

1️⃣ Now (next 90 days)
If it doesn’t move your life meaningfully in 90 days, it doesn’t belong here.
Max 3–5 goals. No exceptions.
2️⃣ Next (6–12 months)
Real goals. Just not urgent.
You design them & not execute daily.
3️⃣ Someday (parking lot)
This is where ideas go so they stop haunting you.
Writing it here ≠ abandoning it.
4️⃣ Standards (non-negotiables)
Not goals.
Rules for how you live and work.
These reduce chaos more than any planner ever will.

Step 3: Choose ONE primary goal
Ask yourself:
“If this works, what else becomes easier?”
For me, it’s usually either:
– revenue stability
– or visibility
Everything else becomes secondary.

Step 4: Stop managing tasks. Start managing containers.
I don’t chase 50 to-dos anymore.
I track only 3 containers:
- Money
- Visibility
- Energy
Every week I ask: “Did I move these forward?” That’s it.

Step 5: Weekly reset (15 minutes)
Once a week:
Look at what’s in "Now".
Move guilt-creating goals to Next or Someday
Release the pressure.

The truth?

Clarity isn’t about having fewer ambitions.
It’s about deciding what deserves your attention right now.

What’s your top 2026 goal?

#PersonalBranding #Goals #MarketingAgency

After rejecting 200+ assignments for a LinkedIn ghostwriter position, I am really frustrated, disappointed & genuinely alarmed.

Most people aren't bad at grammar or structure.
But because almost everything sounds the same. 

What worries me isn’t AI or chatGPT,
It’s how easily people have outsourced thinking to it.

Most submissions feel like someone prompted a tool, lightly edited the output, and sent it across hoping the assignment is good to go!
It's not.

Anyone who has spent even a little time with founders, markets, money, pressure, and decisions can spot it immediately.

The uncomfortable truth is this:
If your writing works equally well for a SaaS founder, a D2C founder, a coach, and a creator, then it’s not ghostwriting. 

It’s generic content. Period.

So yes, we’re still #hiring at SackBerry.

But, we’re not looking for someone who knows prompts, hooks, or frameworks.
We’re looking for someone who already has writing skill & just need AI to make it better!

Reach out: talent@sackberry.com

Tag someone who is a great fit!

#Ghostwriter #contentwriter #personalbranding

Thought Leadership Branding For SAAS Founders Who Want To Explore International Markets l Thought Leadership Branding Strategist | LinkedIn Branding Expert | Social Selling Specialist

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞 

Linkedin is not for you if you want to spend millions on Ads.

If you don't want to generate leads and build a brand organically.

Remember people trust people and do business with people, not brands.

Hi! I'm Shiva Dudigama, a LinkedIn Consultant and Founder of BDM Ads, a Branding and Marketing Agency. I specialize in helping Founders and service providers build their personal brands, generate organic leads, and increase revenue. 

With my 3-month 1-1 LinkedIn Acceleration Program, you'll gain valuable insights and actionable strategies to optimize your profile, grow relevant connections, create compelling content, automate processes, onboard clients, and maximize lead generation. 

Let's position you as an industry expert and elevate your global personal brand together!

Shiva kumar

Most people do not fail on LinkedIn because they cannot write.


They fail because they are writing for the algorithm instead of for people.

Here is the reality of LinkedIn content today.

The algorithm follows attention.
Attention follows clarity.
Clarity follows thinking.

Not hooks.
Not gimmicks.
Not engagement bait.

High-performing content consistently does three things.

First, it is specific.
Vague ideas produce vague results.
“Here is how I grew” says nothing.
“Here is how one post generated 12 inbound leads” creates interest.

Second, it has a point of view.
Content without a perspective is invisible.
If everyone agrees with you, no one remembers you.

Third, it delivers immediate value.
The first two lines decide whether someone keeps reading.
Your audience must feel understood or learn something instantly.

The most common mistake is trying to sound professional.

Effective LinkedIn creators sound clear, human, and decisive.
Not polished.
Not corporate.
Not forgettable.

If you want better results, do not write more.

Think better.
Edit harder.
Post with intention.

LinkedIn rewards creators who respect their audience’s time.

Do that, and reach becomes a byproduct.

Thoughts ?

#Linkedin #Thoughtleader #Founderledbranding

Shiva Dudigama

Over 6 months, we build the content + positioning system that gets you relevant followers who actually convert into conversations.

Most B2B founders are sleeping on LinkedIn.


And it’s costing them deals.

Not because LinkedIn is “nice to have.”

But because LinkedIn is where modern B2B trust is built.

Here’s the truth most founders don’t want to hear

If you’re not visible on LinkedIn,

your prospects are forming opinions about competitors instead.

Why LinkedIn matters specifically for B2B founders 

Your buyers are already there

Decision-makers don’t Google first anymore.
They check you.
Your profile.
Your posts.
Your thinking.
No presence = no confidence.

Trust beats ads in B2B
B2B buying cycles are long.
Risk is high.
Budgets are scrutinized.

Founders who share real insights, lessons, and opinions shortcut trust before the sales call even happens.

 Your content works while you don’t
One post can:
Warm up leads
Pre-handle objections
Attract inbound conversations
That’s leverage most founders never build.

 You don’t need to go viral to win
You need to be relevant to the right 200–2,000 people.
Consistency > popularity.

Your story is your unfair advantage
No sales deck can compete with:
Your failures
Your lessons
Your point of view

People buy from people who sound human, not companies that sound polished.

The biggest mistake B2B founders make?

Outsourcing their voice before they’ve ever used it.

If you’re building a serious B2B company in 2026,

LinkedIn isn’t optional.

It’s your credibility engine.

Thoughts ?

#B2B #Linkedin #Founders

Most deals are lost because people follow up at the wrong time.


Not because your offer is bad.

 Not because they’re not interested.

But because you waited too long…

 Or followed up with just checking in.

Here’s the follow-up timing I’ve seen work over and over:

• 24 hours after a sales or discovery call

 • 48–72 hours after sending a proposal

 • 3–5 days after sharing value (audit, resource, free doc)

 • 30–60 days for warm leads who said “not right now”

And here’s the real rule most people miss 

Every follow-up must add clarity, context, or value.
If it’s just

 Hey, any thoughts?

Don’t send it.

Follow-ups aren’t about chasing.

 They’re about guiding decisions.

Timing + relevance = replies.

Thoughts ?

#Leadgeneration #Followup #Founderledbranding

Your prospect says

“We can get this cheaper somewhere else.”

That’s normal.

 And that’s where many expensive mistakes begin.

Multiple industry studies show that over 30% of business projects fail or require major rework because of poor execution and bad early decisions.

PMI reports that nearly 12% of project investment is wasted due to lack of expertise, weak planning, and avoidable errors.

Cheap almost never fails on day one.

 It fails later.

When timelines slip.

 When quality drops.

 When the same work needs fixing twice.

 When internal teams spend weeks cleaning up someone else’s mess.

Experts don’t charge more for effort.

 They charge for judgment.

Knowing what to do.

 Knowing what not to do.

 Knowing how to spot risks before they turn into costs.

Cost is what you pay today.

 Risk is what you carry forward.

I’m not trying to win on price.

 I’m trying to protect outcomes.

If doing it right the first time matters,

 that’s where experts earn their fee.

#Linkedin #Clients #Planning

The biggest lie in B2B sales


We just need better closers

As a CEO, that belief is expensive.

Because by the time a deal reaches your sales team, most of the decision is already made.

Over half of the B2B buying journey is completed before a buyer ever speaks to a vendor

6 to 10 stakeholders influence the outcome

Most buyers describe their last purchase as complex and risky

This is not a closing problem
It is a leadership problem
Your buyers are not looking for persuasion at the end
They are looking for certainty

They are asking
Will this decision survive internal scrutiny
Will this implementation fail quietly or publicly

Will this choice reflect well on me six months from now
No closer can answer that with a pitch
At the bottom of the funnel, the role of the business shifts

From selling
To de risking the decision
This is where CEO presence matters

For high value accounts, senior buyers expect senior intent

A short, direct note from the CEO changes the entire frame of the deal
It signals
This matters to us

We stand behind the outcome
This is a partnership, not a transaction
Instead of pushing for another sales call

Reduce friction
A brief personal video walking through a relevant case
A no obligation audit that surfaces real risks

A clear executive point of view on trade offs and priorities
This is not sales theatre
This is decision leadership

Automation creates efficiency
It does not create trust
The companies that win consistently do not rely on better closers

They build buying journeys that make the decision feel safe
Enable the buyer at the executive level
And revenue becomes predictable

Thoughts ?

#CEO #B2B #Leadership #SalesStrategy #Revenue

Most B2B deals are decided before the first sales call even happens.

Multiple studies show that over 70 percent of the buyer’s journey is completed before a prospect ever talks to sales.

During that 70 percent, buyers are not researching your product.

They are researching you.

Founders who actively build a personal brand create familiarity, trust, and authority long before a sales conversation starts. 

And that changes everything.

Data from large-scale LinkedIn content analysis shows that posts written in a personal, founder voice outperform brand content by a wide margin on reach, engagement, and comments

That matters because engagement is not vanity.

It is pre-conditioning.

When a buyer has already consumed your thinking, your opinions, and your lessons in public, sales conversations shift from persuasion to confirmation.

Founder-led branding does three things traditional sales cannot do at scale.
It builds trust before intent exists.

It compresses sales cycles by removing skepticism.

It creates differentiation in markets where products look increasingly similar.

The biggest mistake founders make is treating branding as optional until revenue feels stable.

By the time you need demand, it is already too late to build it.

The strongest companies today do not separate sales and brand.

They use founder-led content as the top of the funnel.

Not polished company posts.

Not outsourced thought leadership.

Not generic expertise.

Real perspective. Real conviction. Real experience.

That is what people follow.

That is what people remember.

That is what people buy from.

Thoughts ?

#Founderledbranding #Sales #Leads

Most agencies do not fail on LinkedIn because they lack talent. 

They fail because no one notices them.

LinkedIn now has over 1.2 billion members worldwide, and users view more than 1.3 million feed updates every minute. 

Yet only a small percentage of people post content consistently and strategically.

Over 80 percent of B2B marketers say LinkedIn is their most effective platform for lead generation, and nearly 90 percent use it to find quality business opportunities. 

Twenty-five percent of users interact with brand content daily, and engagement continues to rise year over year. 

I have seen founders, coaches, and consultants show up consistently and still get no leads, no messages, and no real opportunities.

It is not because LinkedIn does not work.

It is because they are posting without a system.

There is no clear positioning.

No defined content strategy.

No process to turn views into conversations.

At the same time, professionals with an intentional personal brand and a clear operating process are closing clients every week without paid ads.

The difference is not luck.
It is clarity, consistency, and execution.

Thoughts ?

#Personalbranding #Leadgen #Founderledbranding

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The Battle

Sakshi Darpan

Shiva kumar

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The Battle

Sakshi Darpan

Shiva kumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sakshi Darpan's LinkedIn Performance

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