Sal Avelar

Klick

Senior Marketing Strategist

Lightster

Head of Growth

Bringing product teams and customers together with customer interviews on-demand. 

Sign-up for early access at https://www.lightster.co

Fractional CMO

UofT Hatchery

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Voxqube

Strategic Growth Advisor

1000ml

NexJ Systems

Sr. Director, Growth Marketing & Demand Generation

Sun Life Financial

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Canon Canada

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TritonWear

Marketing Manager

Compuware

Digital Marketing Manager

I am a marketer and entrepreneur with years of experience in building businesses. I love helping others achieve their goals and I believe that innovation and disruption are key to success in modern marketing.

My motivation comes from empowering others. It brings me great satisfaction to see businesses grow and thrive under my guidance. I truly believe that everyone has the potential to achieve greatness and I always strive to bring out the best in them.

My mantra is simple: passion, drive, and a hunger for success are essential for excellence. With these values at my core, I approach every project and challenge with enthusiasm and dedication.

Rex Power Magnetics

- Assisted the design team with the creation, copywriting, and production of marketing materials, including brochures, memos, and flyers.

- Digitized all departmental analog data and seamlessly integrated into the CRM system, enabling more efficient automation processes.

- Developed an Excel-based tracking system for quick access to key stakeholder data, such as unique profile segments and contact information. 

- Drafted scripts and edited promotional videos based on industry trends and customer needs.

Marketing Assistant

- Analyzed consumer behavior data & analytics to build our main ICPs and tailor user acquisition strategies by segment for lead gen. Increased the user base by over 400% in under a year.

- Strategized and secured global partnerships with incubators worldwide to provide perks for startup companies.

- Planned content calendar 4+ weeks in advance for consistent delivery on LinkedIn, TikTok, and Instagram. 

- Nurtured leads at each stage of the customer journey to boost conversions, solve user pain points, and maintain meaningful engagement with the audience. 

- Designed graphics for company website, social media, and email campaigns, creating a strong emotional connection with the Lightster community and boosting its brand recognition.

Digital Marketing Lead

Dynamic marketing professional with a passion for sports & events, and proven expertise in graphic design, global partnership relations, and social media content marketing. Known for creative strategy, email campaigns, and segmentation skills to drive customers through the marketing funnel. Elevated a startup's user base by over 400& in 8 months by leveraging skills & experience in GTM strategy, community engagement, and campaign tracking & analysis.

Alexander Zolis

taplio

The Battle

Sal Avelar

Alexander Zolis

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