Sal Avelar

Klick

Senior Marketing Strategist

Lightster

Head of Growth

Bringing product teams and customers together with customer interviews on-demand. 

Sign-up for early access at https://www.lightster.co

Fractional CMO

UofT Hatchery

Mentor

Voxqube

Strategic Growth Advisor

1000ml

NexJ Systems

Sr. Director, Growth Marketing & Demand Generation

Sun Life Financial

Director, Growth Marketing & Loyalty

Canon Canada

Growth Marketing & Demand Generation Manager

TritonWear

Marketing Manager

Compuware

Digital Marketing Manager

I am a marketer and entrepreneur with years of experience in building businesses. I love helping others achieve their goals and I believe that innovation and disruption are key to success in modern marketing.

My motivation comes from empowering others. It brings me great satisfaction to see businesses grow and thrive under my guidance. I truly believe that everyone has the potential to achieve greatness and I always strive to bring out the best in them.

My mantra is simple: passion, drive, and a hunger for success are essential for excellence. With these values at my core, I approach every project and challenge with enthusiasm and dedication.

Pack-Smart Inc. Automation

As the Digital Marketing Manager at Pack-Smart Inc., I spearhead the company's marketing department & strategies with a dynamic blend of creativity, analytical prowess, and collaborative leadership. I manage and innovate strategic marketing plans, focusing on the creative, visual, and artistic aspects of our marketing and brand collaterals. Leading a talented team of diverse marketing professionals, I foster an environment of growth and collaboration, while seamlessly integrating our efforts with the Sales, Engineering teams, and global partners. My role is pivotal in driving inbound leads and lead generation campaigns, adeptly balancing the quantity and quality of leads through sophisticated marketing automation.

In the digital realm, I have developed and implemented comprehensive partnership, social media, advertising and email marketing strategies, aimed at bolstering our online presence and engagement. These strategies are backed by meticulously defined KPIs and robust weekly reports, ensuring a constant measure of digital traffic and campaign success. My approach to scaling campaigns is ROI-focused, and I continuously provide insightful analytics reports to stakeholders, highlighting campaign effectiveness.

My market research skills have been instrumental in understanding competitors’ strategies, identifying opportunities, and leading innovative experiments and conversion tests. Additionally, I lead our video production efforts, managing schedules for camera crews and models, and ensuring our video objectives align with our marketing goals. In my role, I consistently drive our website branding forward and strive for continuous improvement in our marketing processes, ensuring Pack-Smart Inc. remains at the forefront of innovation in our industry.

BRANDLEAP

Principal Consultant

As the Digital Marketing Manager and Full-Stack Web Developer at NexJ, I have been implementing digital initiatives alongside the Head of Sales & Marketing. Leading a talented team, I've significantly enhanced NexJ's digital footprint, intertwining web development with robust marketing strategies to support the company's sales and business goals.

I've executed numerous strategic digital marketing plans, integrating SEO, SEM, SMM, and advertising, alongside sophisticated lead scoring and audience segmentation. My work in transforming NexJ's web assets into responsive, mobile-optimized platforms has resulted in a 200% increase in user engagement and downloads.

A key achievement was revolutionizing the lead generation process, shifting from manual tracking to a sophisticated CRM automation system, markedly improving lead management and enabling targeted advertising. My development of Account-Based Marketing (ABM) strategies focused on niche industries yielded a significant boost in site traffic and lead quality, underpinning NexJ's market penetration.

I also played a crucial role in NexJ's transition from a consulting to a product-centric firm, orchestrating comprehensive rebranding and digital transformation efforts. This included UX/UI redesign, messaging refinement, persona development, and competitive analysis. Recognized as the company's expert in vendor and digital channel management, I've established best practices across our digital marketing efforts, demonstrating a unique blend of technical skill and strategic insight.

Through these endeavors, I've not only enhanced NexJ's digital presence but also contributed significantly to its overall business growth and strategic direction in the digital landscape.

Digital Marketing Manager / Full-Stack Web Developer

thinkWEB Studios

• Led and managed a digital marketing agency that focused on helping new businesses and start-ups with custom website design and development complete with full digital marketing initiatives. 

• Managed a geographically dispersed team of (4) in-house employees and a pool of freelance web developers, designers, content writers, marketers, and 3rd-party vendors. 

• Spearheaded client coordination for innovative creative campaigns and data-driven programmatic advertising based on each client’s businesses needs and wants. 

• Executed in-depth competitor research to optimize digital campaigns and outperform industry rivals. Allowed us to maintain and increase contracts to over $110k.  

• Pioneered ongoing technical education sessions for clients and team members, fostering a culture of continuous learning, improvement, and accountability. 

• Managed companies marketing and freelance budgets to align with clients’ needs, project requirements, and scope creep.

Co-Owner | Marketing & Development

Forge Media + Design

Started on the Apple Inc. team developing and maintaining email marketing newletters for new Apple products along with creating, developing and maintaining dedicated web pages on the apple.ca website. 

Also helped with the web development of a couple commercial projects such as Great Gulf and The Well but my main focus was the search engine optimization implementations and strategies of these sites.

Web Developer & Email Marketing

NetGain

• Led and helped grow the SEO/SEM department's implementations of on-page optimization, link building, blog/press release syndication, keyword research & analysis, content creation, and reporting for all clients.

• Elevated client website performance through the strategic integration of meta tags, schema and targeted keywords, resulting in a 45% monthly increase in click-through rates in alignment with contractual agreements.

• Conducted in-depth keyword research and analysis to drive an effective and optimized content strategy to reach targeted audiences. 

• Catalyzed brand recognition through targeted social and email campaigns, leveraging the unique advantages of HIPAA compliance to stand out in a competitive market (document shredding).

• Analyzed website analytics and user behavior data to identify opportunities to enhance the overall user experience. This led to increased user engagement and a 130% increase in conversion rates across all optimized sites. 

• Provided expert training and guidance to in-house developers, imparting best practices in SEO optimization, search engine marketing while supporting our agile development processes.

Head of SEO / SEM

Norwegian Cruise Line Holdings Ltd.

As an Executive Casino Host for Norwegian Cruise Lines my duties and responsibilities were to the patrons and employees of the casino. Provided patrons with outstanding customer service, monitor patron play/comping and constant client account management. Was also responsible for casino operations, table & slot supervising and keeping the casino in compliance with international law.

Executive Casino Host

Casino Rama Careers

Asa part of the casino marketing department, my main role as a Casino Host were to provide VIP services to specific clients such as booking hotel rooms, limo transportation, comping and providing overall satisfaction to all clients. 

•  Provide complementary according to established guidelines and sound business practices
•  Collaborates with work-group and all support departments to ensure player satisfaction
•  Ensures guests are aware of events and supports execution through attendance and follow-up
•  Utilizes the casino computer systems for the purpose of tracking complimentary items to qualified guests based on comping guidelines
•  Uses proactive discretionary comping to encourage repeat patronage
•  Develop and implement individual plans for each quarter targeting high end players who are considered prospects, fading or inactive
•  Provide high level personal customer service to all casino players
•  Flexible to work varying shifts and time schedules
•  Act as guest service liaison, handle guest opportunities and resolve situations so as to ensure smooth operations and excellent customer service
•  Be familiar and promote all current and upcoming special events, promotions and entertainment, as well as all casino activities and awards program
•  Conduct and attend all regular departmental meetings as well as other related meetings

Casino Host

👋 With over two decades of dynamic experience in digital marketing, web development, and team management, I am a versatile leader capable of driving online growth, enhancing brand awareness, and delivering measurable results. My journey spans across a variety of industries including FinTech, HealthTech, and agencies, where I've transformed web assets, optimized marketing channels, and executed impactful strategies that align with marketing, sales, and business objectives.

In my current role, I lead a team of diverse marketing professionals, fostering an environment of growth and collaboration. I manage strategic marketing plans that integrate creativity and analytical prowess, focusing on inbound leads, sophisticated marketing automation, and lead generation campaigns. My strategies for social media, advertising, and email marketing are backed by meticulously defined KPIs and robust analytics, ensuring a constant measure of campaign success and digital traffic. My market research skills help us understand competitors' strategies, identify opportunities, and drive innovative experiments and conversion tests.

My early career in the casino industry, including roles at Norwegian Cruise Line Holdings Ltd. and Casino Rama, taught me the importance of customer service and client management. These experiences honed my ability to deliver exceptional service, manage high-stakes operations, and foster client relationships.

I am passionate about innovation, excellence, and collaboration. My expertise spans a broad spectrum of digital marketing and technical skills, including Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), Content Strategy and Creation, Email Marketing, Social Media Marketing, Analytics and Data Analysis, Marketing Automation, Segmentation, Customer Relationship Management (CRM), Conversion Rate Optimization (CRO), Digital Advertising, Affiliate Marketing, User Experience, Budget Management, Vendor Management, Strategic Planning, Team Building, Project Management, HTML, CSS, JavaScript, PHP, WordPress, Schema, eCommerce, AI and Machine Learning, Conversational Marketing, A/B Testing, Competitor Analysis.

Certified in HubSpot Marketing Software, my continuous pursuit of knowledge keeps me at the forefront of digital trends and technologies. I am driven by the desire to help businesses grow and achieve their goals through tailored digital strategies that deliver real results. My commitment to excellence and innovation ensures that I stay ahead in this fast-paced digital landscape.

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The Battle

Sal Avelar

Andrew Penley

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