Sal Avelar

Klick

Senior Marketing Strategist

Lightster

Head of Growth

Bringing product teams and customers together with customer interviews on-demand. 

Sign-up for early access at https://www.lightster.co

Fractional CMO

UofT Hatchery

Mentor

Voxqube

Strategic Growth Advisor

1000ml

NexJ Systems

Sr. Director, Growth Marketing & Demand Generation

Sun Life Financial

Director, Growth Marketing & Loyalty

Canon Canada

Growth Marketing & Demand Generation Manager

TritonWear

Marketing Manager

Compuware

Digital Marketing Manager

I am a marketer and entrepreneur with years of experience in building businesses. I love helping others achieve their goals and I believe that innovation and disruption are key to success in modern marketing.

My motivation comes from empowering others. It brings me great satisfaction to see businesses grow and thrive under my guidance. I truly believe that everyone has the potential to achieve greatness and I always strive to bring out the best in them.

My mantra is simple: passion, drive, and a hunger for success are essential for excellence. With these values at my core, I approach every project and challenge with enthusiasm and dedication.

AllianceBernstein

Regional Sales Consultant

TeamTEN Lacrosse

Assistant Coach

Drift, a Salesloft company

• Source net new business from GTM teams from prospecting to close. (<1,500e)
• Manage book of named customer accounts to identify up-sell or expansion opportunities.

* Salesloft acquired Drift, February 2024
- Consolidated Sales Team from roughly 50 to 11 reps across all segments

Account Executive, Mid-Market

• Source net new business from GTM teams from prospecting to close. (100-350e)
• Manage book of named customer accounts to identify up-sell or expansion opportunities.

FY22 Results:
- #5 of 52 reps globally in quota attainment (84% to goal)
- #3 of 13 SMB reps in ARR sold 
- #16 of 52 reps in ARR sold across all segments

*acquired by Vista Equity

Account Executive, SMB

• Embraced a leadership role within the SDR organization while carrying a full quota. Helped onboard and train new hires, write email templates / call scripts, run webinars, and work with product team to test new features.

FY21 Results:
- In 10 months, I built just over $5m in qualified pipeline
- 134% quota attainment (#1 out of 19 reps globally)

Sr. Enterprise SDR

• Conducted lead generation and prospect development to help facilitate conversations with enterprise companies. Performance was measured based on the number of demos/meetings I booked for my sales reps, the amount of pipeline I built, and how much of that pipeline was ultimately closed by my respective sales reps.

Enterprise SDR

• Focused on driving conversations with inbound leads to source new sales opportunities, educating top of funnel prospects, and providing a white-glove experience for website visitors.

Results:
- 106% quarterly quota attainment (highest on the team)

Inbound SDR (Chat)

Relay Network

• Researched and compiled prospect lists across four unique and untapped industries 
• Created original content in support of seven touch outbound marketing campaigns for new industries
• Audited executive sales presentations and conducted cold calls

Sales Development Intern

johnnie-O

• On campus ambassador for the brand
• Generated $4,000 in sales (second highest sales achievement across 50 universities)

Campus Wingman

Brant Pittman

taplio

The Battle

Sal Avelar

Brant Pittman

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