Over a 8 month period I met with dozens of owners & directors and asked them the same question. What work problem keeps you awake at night? 

EVERY CEO said a version of the same thing, "We need more sales!" Digging a bit deeper, they wanted more, better sales leads. They wanted their revenues to be as guaranteed as their expenses.

Sales Higher identifies well-financed companies that need your solutions. You get fresh opportunities sent to your inbox every week, so your sales pipeline is always full.

We provide an entire prospecting team at 'coffee money' pricing.

If you sell B2B and want to meet decision makers that need your solutions then visit our website. Or book a meeting at: https://saleshigher.com/thanks

Matthew Murray

The most dangerous thing in business? Trying to be everyone else.

Here's what I've learned after 6+ years in marketing, strategic positioning, and sales across software, IT, FMCG, and SaaS companies:

Your competitors can copy your strategy. They can't copy your story.

Whether you're a startup looking for market clarity, an agency trying to cut through the noise, or a founder struggling to position yourself on LinkedIn—the answer isn't another templated approach. It's excavating what makes you genuinely different.

Most people think positioning is about creating the perfect pitch. I know it's about discovering the real one. The messy, magnificent truth buried beneath industry jargon and "best practices."

I don't do surface-level brand makeovers or cookie-cutter LinkedIn strategies. I do archaeological digs.
Your founding obsession. The client problem that keeps you awake at night. That unconventional approach you think makes you weird. The moment you realized you saw the market differently. This is where your positioning lives.

From top-tier software companies to scrappy SaaS startups, I've learned that authenticity isn't just nice to have—it's the only sustainable competitive advantage left. And as someone who devours books and believes in the transformative power of real content (not recycled thought leadership), I know the difference between noise and signal.

Now I help startups find their unique market position, agencies clarify their differentiation, and founders build LinkedIn presences that actually convert—not through another paint-by-numbers approach, but through strategies rooted in genuine insight and compelling storytelling.

My process cuts through the fluff:
I listen for what makes your business irreplaceable. I identify the positioning gaps your competitors missed. I craft content that educates, not just promotes. I find the throughline that connects your expertise to your audience's transformation.
Because here's the thing - people don't buy perfect. They buy real. And real always wins.
Ready to stop blending in and start dominating your space?

Good. Let's dig.

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The Battle

Matthew Murray

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