Salif S.

Siba Consulting 

Founder of a boutique eCommerce agency 7-9 figure brands. We specialise in performance creative development and multi-funnel testing.

www.sibaconsulting.com

Founder

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Ran these 2 ads against each other

Same copy, different design

One is outspending the other - which one?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

No alternative text description for this image

Siba Creative Of the week # 1

One thing we started doing more recently is work with TT shop creators vs regular actors.

Their delivery is naturally better and it makes scripts feel much more authentic. 

Performance follows as well.

--

*Starting a new LinkedIn series of winning creatives we made for clients and some of my thoughts around it. 

Hope it helps.

Current winners in this ad account are made by us.

Top spender is a VSL ad where we reveal the product after 3 minutes that drives traffic to a landing page.

Few lessons:

1) You don't always need presell pages or long funnels for cold traffic.

We have a bunch of clients spending up to $200k/day sending all traffic to landers and PDPs

2) For saturated US markets, ad frameworks matter more than anything.

Nail down 2-3 winning ad frameworks and just focus on testing new angles/messaging on those proven structures.

Siba Creative Of the week # 2

New concept we made for client, excited to see how it performs.

As a creative agency, it's crucial that you set rules in place with clients on how your ads are tested/scaled.

Just had a situation where a big media buying agency was managing our creatives and they were doing a shit job.

Hopped on a call with the client, he fired the agency, had our ads re-tested by his in house team and they started crushing.

Creatives are important, but also important how you test them.

With big agencies you're almost always guaranteed to lose money

The best agencies I know are all boutique

Sub 20 people team

The smaller the team, the easier it is to maintain quality

Growing 7-8 figure eCommerce brands through Meta and TikTok ad creatives.

Did creative strategy and managed the ad creative process for:
- Wellness supplement brand that went from $200k/mo to $750k/mo in revenue.
- Healthy snack company that scaled from $150k/mo to $600k/mo in revenue.
- Supplement brand that went from $250k/mo to $1M/mo in revenue.

Working with health & wellness brands endorsed by Joe Rogan, Jake Paul, Dave Asprey, and many more.

Creative Strategist

VisCap Media

Editing high-converting video ads for DTC 7-8 figure brands like: 
🔴 MoxieLash
🔵 Miracle Brand
🟣 L'ange Hair

Performance Creative

Tupperware Direct

Helped scale the brand from $70k/mo to $400k+/mo in revenue.

Responsible for:
- Coming up with new angles
- Briefing and producing ad creatives
- Copywriting and briefing designs for emails

Head of Creatives

Scaling E-Commerce business through Facebook ads 🚀

👉 Managing accounts ranging from $40-80k on monthly ad spend 

👉 Implementing omnichannel strategies to ensure the brand's profitability

👉 Reporting and optimizing account performance, as briefing new angles to test

Media Buyer

Billo

Making ad creatives and editing short-form videos.

Video Editor

Blazer Agency

Creating video ads for 7 figure eCommerce brands.
My responsibilities consist of:
👉 Editing videos by following the brief guidelines, adding motion graphic effects, and making a crispy ad from the footage provided.
👉 Briefing creatives from scratch, researching, copy mining to deliver a clear storyboard for editing.
👉 Analyzing ad creatives from advertising data, looking at why ads did or didn't work, constantly searching for ways to improve our content.

Shine Armor

Worked with video ad creatives in the leading car detailing product brand in the USA 🇺🇸 
📍 I was responsible for editing and delivering the final video ads for the media buyers and constantly coming up with new angles to test, also creating variations of the winning ads.
📍 Delivered content to all major social media platforms: Facebook, Youtube, Tiktok, and Snapchat.
📍 Helped scale Shine Armor past $25mm in yearly revenue with continuously testing new creatives.

I'm really thankful to the team, as I learned all the principles of eComm and leveled up my skills exponentially here.

Video Ads Specialist

Miracle Brand

Editing Meta ads for an 8-figure/year silver-infused bed sheets eComm brand.

- Edited high-performance video ad creatives on scale.
- Delivered quick turnaround times to support rapid testing and iteration of ads.
- Worked with all types of ad creatives you can name: UGC, VSL, Product Demos...

Shooting various freelance projects, aftermovies, promo videos, lifestyle montages.
📌 Learned the fundamentals of storytelling and filming. 
📌 Gained experience in content creation for social media.

Freelance Video Producer

ISM University of Management and Economics

Participating in ISM's business club program where we are allowed to understand the process of business creation. Combined with practical exercises, at the end of the program, I'll be able to pitch my startup idea. 🚀

Ambassador

Performance Creative ⚡ Creating FB and TikTok ads

Are you a video editor, but don’t know how to gain more leverage?

Let’s be real… video editing won’t build a lifestyle of your dreams.

2 years ago, I was trapped in the video editing grind.

Working my ass off. Client requests at 10PM on a Saturday. Competing against cheap freelancers.

What got me out of this downward spiral?

Creative strategy.

Learning a skill that gave me actual leverage and built my dream lifestyle.

Look, I know the struggle:

• Endless revision requests
• Being treated like a robot
• No leverage

I was there too.

The transition to creative strategy allowed me to:

→ Help eCommerce brands generate over $25M+ in revenue through Meta ad creatives.
→ Work with top people (Joe Rogan, Logan Paul, Chris Williamson…)
→ Scale multiple brands from $50k/mo to $750k/mo.

All while:

→ Working 100% remotely
→ Earning a 5-figure monthly income
→ Travelling the world (Visited 30+ countries, currently living in Colombia)

Here's the thing: there's never been a better time to make this transition.

AI-powered creative strategists are the most in-demand role at agencies & eCommerce brands right now.

I’ve built a system to help you land clients as a creative strategist.

Ready to finally make the leap and build leverage as a creative strategist?

DM me "STRATEGY” and I'll show you exactly how.

Emilis Karvelis

I’ve made $250k+ in sales for my clients using AI UGC ads.

Here are the systems I use.


These are the 3 main battle-tested tools for creating AI UGC at the moment.

1. Arcads
2. Veo3
3. Heygen

While most tools are self-explanatory, here are tips to make your outputs better.
(in no particular order)

1. Create a custom GPT to help you brief Veo3 videos. 

↳ Just ask GPT to help you create it, and you’ll save a lot of time writing prompts each time.

2. Use NanoBanana to create a custom image of a person. And then use Arcads or Heygen to lipsync the script with this avatar. 

↳ Comes in super handy when you need a specific demographic or a person in a specific location.

3. If you find an inspo video you want to recreate, you don't need to describe the setting manually. 

↳ Instead, upload a screenshot to Claude and ask it to describe the setting so it would recreate the scene for you.

4. AI voiceovers come out unrealistic and sound choppy? 

↳ Did you know most tools let you record the voiceover, and then match your exact intonation with a different voice? You’re welcome.

Creative Strategist | I help video editors become killer creative strategists ⚡

One of the best ways to make your product stand out

is by introducing a new mechanism.


Usually there are multiple ways to solve a problem.

For example: eye strain.

→ Using blue light blocking glasses
→ Downloading an app that reminds you of breaks
→ Taking supplements that support vision

People have alternatives to choose from.

But each product has a unique mechanism.

One of the best ways to win a customer is by introducing a new mechanism.

A recent ad I’ve seen that spent over $50k for a wellness product used this script structure:

→ State the problem
→ Mention the most common solution
→ Explain why it’s outdated
→ Introduce the new mechanism (our product)

Your job as a strategist is to explain why your mechanism is superior.

Creative stack I used to help scale a supplement brand from C$2k/mo 

to C$54k/mo in ad spend.


Here are the things that worked:

1. Podcast style creatives

→ A trend I see working with many health & wellness brands, is podcast ads crushing.

Test edited/raw editing styles ; different angles ; hooks.


2. Not overcomplicating and starting from proven ad styles

→ After working with dozens of CPG brands, here are top 3 ad styles I see working universally:

- Features point out
- Testimonial
- Us vs Them

And as you get more data, reuse successful messaging points and angles into different ad styles.


3. Founder content

→ Founder-led brands have a big edge against the market.

Leveraging authority is what can help you scale in competitive niches like supplements.

+ Gives you an opportunity to run whitelisted ads, which tend to crush.


The results:

– 276% MoM increase in spend
- Unlocking multiple winning creatives
- Growing multiple SKUs

taplio

The Battle

Salif S.

Emilis Karvelis

Followers

Posts

Engagements

Likes

Performance ScoreSalif S.'s LinkedIn Performance

Performance ScoreEmilis Karvelis's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Salif S.

Emilis Karvelis

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

Performance ScoreEmilis Karvelis's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalif S.'s LinkedIn Performance