Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Currently paying some of my creative strategists $10,000+ per month.

Looking for more strategists to join my agency 🚨👇 

Only apply if:

- You worked for/with 8-9 figure DTC brands
- You've made ads that spent $100k+ and you have proof to show
- You're serious about growing with a lean team

If you want to apply, send me a DM with your portfolio.

Or drop a comment below and I'll send you more info 👇

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

Winning angles don't last forever.

You should always have multiple big ideas (angles) selling your product.

Ideally 2-3 at the same time.

Let’s say that you’ve been scaling hard with “Cortisol imbalance”.

As you iterate on that angle, you also need to expand. 

For example introducing stuff like “Menopause” or “PCOS”.

The more the better.

Creatives die out fast and you should always be exploring new messaging.

-- 

Follow for more.

My whatsapp right now is:

- 10% family
- 20% friends
- 70% biz opportunities

Q1 in Dubai was amazing for networking.

Hope this whole thing calms down so I can move there.

No alternative text description for this image

If you’ve been running a lot of cold traffic ads, you have a huge pool of warm traffic ready to convert.

Here are 2 ad frameworks we ran on product aware audiences that printed for us:

--

1) 1st Person Customer Experience

Relate

“Ugh… I got suckered into buying this from Instagram”

Outcome

“If I ever meet the owner of this product I’ll give them a hug”

Benefit

“Who knew this product was the key to…”

Address skepticism

“And what made me finally try it was…”

Objection handling

“But secondly, this has been clinically proven…”

CTA

“If you’re also going through something similar… you have to try this”

--

2) 3rd Person Authority Figure

Hook (Myth Bust)

“Is this dental powder a scam? Vet review”

Authority

“My name is ___ and I’ve been a vet for 15 years”

Build hype

“My clients are raving about this product…”

Reveal / Research

“So I had to do a deep dive into their formula and research"

Benefits

- Benefit 1
- Benefit 2
- Benefit 3

How to use

“It’s super easy to use…”

CTA

--

Follow for more.

Copying other brands is fun until you realize they run at 0.7 ROAS.

Just because a $50M brand is doing it doesn't mean it works for you at $400k/month.

For the past 2 years I’ve worked closely with a ton of 8-9 figs brands.

I’d NEVER start a brand if it didn’t tick all these boxes:

1. Huge TAM
2. Product that actually impacts people lives
3. Subscription model

Huge TAM = Sell to basically anyone.

Subscription model = High LTV, high spending power. 

Great product = Makes everything easier.

--

Follow for more.

We delivered a new creative batch to a client

One ad has already scaled to $8k/day 🤷🏽‍♂️

CEO and Founder at Huecco Incubator | Making international growth seamless for E-commerce brands 🚀 | +11,500,000 $ generated for brands all around the world | 🌍 Ecommerce | Growth Hacking | Entrepreneurship

I used to help E-commerce brands manage their social media

But I realized they don't care about likes or impressions

They care about the real numbers: revenue and profits.

So in 2021, I decided to leave everything behind to start Huecco Incubator

An agency that focuses solely on getting real results

After making brands over 20.000.000$ in revenue, testing over 5000 creatives and +1000 landing pages

I had a new discovery.

DTC brands can cut the cost of their marketing campaigns by over 50% simply by expanding internationally.

Since then, we have scaled brands in over 30 countries and are currently operating across 4 continents.

In the upcoming years we aim help more brand realise their true potential through international expansion of their marketing efforts

If you’re a DTC brand looking to scale to 8 figures and want to learn more book in quick call using this link:

https://calendly.com/huecoagency/consultation-call

Eugenio Zabell

I turned Claude into an AI creative strategist with 6 years of my own testing.

Not a copywriter. Not a Canva template generator.

An actual ad creative operator trained on:
• 1200+ ad creatives tested
• $30M+ in paid social spend
• 300+ winning hooks
• Every failed angle that burned budget

Here’s what it does inside a brand’s creative pipeline:

1. Breaks down winning ads into hook / pattern interrupt / payoff structures
2. Detects which creative angles are driving blended MER
3. Predicts creative fatigue based on frequency velocity
4. Generates new hooks based on proven category patterns
5. Identifies when performance drops are creative vs auction related
6. Maps creative types to funnel stages (cold / warm / retargeting)
7. Designs weekly creative testing roadmaps
8. Identifies when offers need to change vs when messaging should
9. Analyzes competitors’ winning ad patterns
10. Prioritizes which concepts should actually be produced
11. Outputs a 30-day creative testing plan

It doesn’t “generate ads.”

It thinks like a performance creative strategist.

Comment "CREATIVE" and I’ll send the prompt behind it.

AI & Creative Strategy // Powering the next generation of E-commerce brands through viral creatives and new client acquisition.

I turned 9 years of marketing wins and mistakes into an AI fractional CMO.

Not a marketing assistant. Not a dashboard generator.

An actual marketing leadership operator trained on:
• $75M+ in managed marketing spend
• 1000+ campaigns analyzed
• 200+ failed scaling attempts
• Every expensive lesson from growth plateaus

Here’s what it does inside a company:

1. Identifies which growth levers will actually move revenue
2. Diagnoses why companies plateau after early traction
3. Maps marketing investments to profit instead of vanity metrics
4. Identifies when scaling breaks operational capacity
5. Prioritizes which marketing channels deserve focus
6. Designs cross-channel growth systems
7. Detects when messaging vs product vs offer is the constraint
8. Maps marketing strategy to company stage (0-1 / 1-10 / 10-100M)
9. Identifies which hires unlock the next stage of growth
10. Builds quarterly marketing roadmaps
11. Outputs a strategic growth plan for the company

It doesn’t “assist marketing.”

It thinks like a CMO.

Comment “CMO” and I’ll send the prompt.

I turned 7 years of DTC media buying losses into an AI performance director.

Not a chatbot. Not a copy generator.

An actual Meta ads operator trained on:
• 8-figure scaling accounts
• 1000+ failed creatives
• 300+ campaign restructures
• Every painful CPA spike I’ve ever paid for

Here’s what it does inside an ad account:

1. Rewrites weak hooks based on scroll-stopping pattern breaks, not “make this better” fluff
2. Detects when ASC is hiding inefficient prospecting spend
3. Calculates when to scale via cost stability, not ego ROAS
4. Identifies which creatives are carrying blended performance
5. Flags when retargeting is inflating attribution
6. Rebuilds campaign structure around contribution margin, not vanity metrics
7. Predicts creative fatigue based on frequency velocity
8. Designs testing matrices based on offer stage (cold / warm / hot)
9. Diagnoses CPM inflation causes (auction vs signal vs creative)
10. Maps budget allocation to inventory depth + cash flow
11. Outputs a full 90-day scaling roadmap

It doesn’t “write ads.”

It thinks like a performance team.

Comment “DIRECTOR” and I’ll send the prompt behind it.

I just fed $2B+ worth of Facebook Ads knowledge into Claude Opus 4.6

And the results are MIND-BLOWING 🤯 

This new Claude Project:

1. Writes high-converting primary text + hooks instantly
2. Identifies scaling bottlenecks inside your campaign structure
3. Recommends budget reallocation automatically
4. Diagnoses CPA volatility in real time
5. Flags audience overlap & budget cannibalization
6. Detects creative fatigue before performance drops
7. Provides scale triggers for profitable ad sets
8. Generates structured creative testing frameworks
9. Audits retargeting allocation logic
10. Identifies pixel + event tracking gaps
11. Builds complete Facebook Ads account blueprints

Comment “OPUS” and I’ll send you access to the system prompt.

I turned Claude into a $500/hour creative director.

(It roasts ads harder than any human I've worked with)

Most DTC brands find out their creative is broken after the money is already gone.

CPA climbs. CTR drops. You brief something new, wait two weeks, and hope the next one works.

There's a faster way to get the answer.

I documented the exact Claude setup - two prompts that tear any ad apart before it ever touches a live audience.

Here's what it breaks down:

→ The hook type being used and whether it's overplayed in your category 
→ The psychological trigger and whether it actually lands
→ What part of the ad is doing the real work 
→ What's going to fatigue first and why 
→ What the average scroller thinks in the first 2 seconds 
→ Five hook rewrites that fix the biggest problem found

The second prompt is for ads that were working and quietly stopped.

Plug in your frequency, CPM, CTR, and CPA trend. It tells you whether the drop is creative fatigue, audience saturation, or a landing page problem

And gives you three new angles to test immediately.

Real results from this setup:

Full ad diagnosis before spending a dollar
Hook rewrites that fix the actual problem, not the symptoms
Specific angles your category hasn't saturated yet

This is the exact setup I use on every ad before it goes live.

Comment "ROAST" and I'll send you both prompts.

(Must be connected for delivery.)

P.S. Ran this on a client's ad last week. It caught three fatigue triggers before the campaign went live.

taplio

The Battle

Salif S.

Eugenio Zabell

Followers

Posts

Engagements

Likes

Performance ScoreSalif S.'s LinkedIn Performance

Performance ScoreEugenio Zabell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Salif S.

Eugenio Zabell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

Performance ScoreEugenio Zabell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalif S.'s LinkedIn Performance