Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

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Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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The only 6 AI tools you need to crush creative in 2026:

Gemini → Research & scripting 

Nano Banana → Image gen

ElevenLabs → Voiceovers

Veo/Sora → Video gen

Arcads → AI avatars

This week I had a look at 3 accounts spending $20k+/day

I keep seeing the same patterns

First, brands copying other brands

Even big ones do this

There's nothing wrong with copying

But if you're going to copy something, at least make sure it’s proven

Throwing money at copied ideas without knowing their actual performance 

Is one of the worse thing you can do

A brand I know tested 300 ads last month

Their ad account is in the worst shape it’s been in months

Volume means nothing if you're just launching random ads

If your brand is spending $250k+/mo, this is the ideal creative playbook you should follow:

Everyone knows this, but only a few are actually executing it well

Step 1: Run 3-5 min UGC and VSLs to cold audiences

Target unaware, problem aware ppl (even solution aware, depending how big the market is)

Find winning cold traffic frameworks that you can replicate

Focus on cracking scalable angles and mechanisms on those frameworks and acquire new traffic and eyeballs

Step 2: At the same time, run a ton of raw, organic creatives to warm audiences

TT style ads to convert skeptics and existing customers

Creators speaking to the camera with the product, minimal editing, etc..

Opposite of the first step

All the 8-9 figure brands we work that are crushing do this

A killer script is nothing if the editing is dog shit

Video too fast? Confused viewers scroll away immediately

You need to make the video slow enough so viewers can follow the script and what you're showing them

(Unless you're deliberately trying to generate an 'information overload')

But it also needs to be fast enough so it doesn't get boring  

Attention spans are 3 seconds, lose momentum and you lose the viewer

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MG Apparel 

Deputy Manager Marketing

Senior Assistant Brand Manager

Marketing Specialist

MG Naturals

Head of Brand

Marketing Team Lead

Raiment 61

Hyundai Pakistan

•	Brand Management of the Tucson: Planning, executing and monitoring of all marketing campaigns (ATL, BTL & Digital) for the Hyundai Tucson.
•	Assisting in planning, executing and monitoring of marketing campaigns (ATL, BTL & Digital), product activation, events & collateral for Hyundai's product line-up to increase brand awareness & improve customer engagement levels.
•	Planned & executed DVC campaign for the Tucson in-order to enhance product image & generate sales.
•	Monitoring and analysing sales volumes, market share trends, and competitive activity.
•	Supervision and auditing of Hyundai Motor Company's Brand Identity ensuring all marketing collateral is streamlined as per guidelines.
•	Coordinating with Marketing agencies and external vendors to bring marketing ideas into execution aligning with requirements and brand guidelines.
•	Identifying & plugging gaps in Customer Experience across digital touch-points.
•	Establishment of Dealership websites under the HSPS program criteria & ensuring implementation of these standards.

Executive - Marketing Planning

•	Monitored Customer Experience at nationwide Dealership network through external & internal audits such as Mystery Shopping & Spot Assessments to ensure seamless experience across all touch-points. 
•	Conducted detailed product trainings of new vehicle launches (Elantra, Sonata & Staria) for Hyundai Dealership Salesforce nationwide. 
•	Created Sales Manual & professional Role Play video for the newly launched Hyundai Sonata to assist sales effort.
•	Maintained a comprehensive IKB (Internal Knowledge Base) of all direct competitors of Hyundai CKD/CBU products for onwards circulation to Dealership sales staff.
•	Managed Hyundai's E-Learning (HTA) platform, consistently ranking amongst the 5 best performers in MENA region. 
•	Rolled-out the Hyundai Strategy for Professional Sales (HSPS) Program, standardizing all marketing & sales processes of nationwide dealerships.
•	Established Dealership website standardization criteria under the HSPS program & ensured implementation of these standards. 
•	Rolled-out Sales Certification Program for Hyundai's Salesforce nationwide.
•	Co-wrote the scripts, carried out on-ground shooting and editing of 4 Role-Play videos for the Hyundai CX Championship 2021.

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Salif S.

Hamza Raza

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The Battle

Salif S.

Hamza Raza

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

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