Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Otherways

Nicotine Vapourisation Hardware Startup (Part-time)

- Recruited and led a core team comprising an Industrial Designer, Electronics Engineer, and Mechanical Engineer.
- Successfully designed and developed a functional prototype within 12 months.
- Negotiated a manufacturing partnership with a leading $200M/year manufacturer in
Shenzhen, China.
- Generated a 10,000-user waitlist and secured 300 pre-orders.

Co-Founder

Tuli Health

YC-S21: Driving DTC demand for GLP1 weight-loss programme

- Led the direct-to-consumer acquisition strategy for the GLP-1 weight-loss programme, focusing on patient acquisition and service delivery.
- Developed an experiment-driven ad creative process, acquiring 300+ qualified patients via Meta.
- Spearheaded the development of a compliant CRO onboarding funnel adhering to CQC standards, CAP Code, and data protection regulations.
- Established and managed a telesales process to convert leads into paying patients, enhancing overall conversion rates.

Growth Lead

Inflow

YC S21 – ADHD HealthTech App. Increased ARR 600% in 12-months to $3.5M

- Joined as the first marketing hire during the seed stage, significantly contributing to achieving a $15M Series A funding round.
- Increased Annual Recurring Revenue (ARR) by 600% within 12 months, reaching $3.5M.
- Unlocked and scaled advertising on Meta, Google, and TikTok, establishing repeatable processes for each platform.
- Deployed and managed over $2.5M in budget across performance channels for both mobile and web campaigns.
- Developed and implemented a hypothesis-driven framework for creating and managing over 300 ads on Meta and TikTok.
- Led over 30 top-of-the-funnel experiments to identify new channels and optimise conversion rates.
- Onboarded and managed a network of 30+ ADHD UGC creators for both organic and paid content.
- Established and maintained profitable partnerships with leading ADHD publications.

Tempo GmbH.

Mac and iOS email client designed to help people focus.

- Achieved the highest quarter of growth for the company by 60%
- Drove down CAC for trial users from $26 to $10
- Ran performance marketing campaigns across Twitter, Facebook, Google, and Linkedin
- Project managed and launched a successful referral mechanic to boost user acquisition
- Lead social content strategy and execution for Tempo's Twitter, Linkedin and Medium
- Optimised website to increase conversion rates on desktop and mobile
- Project-managed account creation, enhancing the user experience from in-app to web
- Secured and managed sponsorships for YouTube, newsletters, and Instagram to augment brand visibility and reach

- Executed paid and organic marketing strategies resulting in $2M+ in sales
- Head of product for an alternative asset management platform.
- Built and launched e-commerce stores on Shopify, handling project management, design, and development

Growth Consultant

GetVape

Vaping e-commerce store that generated over $1m in sales.

- Developed a tech-driven fulfilment process, efficiently handling over 30,000 orders
- Improved gross margin by 50% through the launch of a proprietary branded product
- Acquired 15,000 users organically through a multi-channel approach including social media, SEO, email marketing, and viral strategies
- Successfully converted 5,000 users to a subscription-based model, ensuring consistent revenue
- Oversaw comprehensive customer data tracking, analyzing metrics like LTV, CAC, and funnel performance for optimization
- Engineered an in-house production system that manufactured over 50,000 e-liquid bottles
- Integrated and managed a suite of analytics and customer management tools including Google Analytics, Segment, MixPanel, Zendesk, Klaviyo, and Mailchimp
- Self-taught UI/UX, HTML, CSS, and Liquid to maintain and optimize digital assets

RUSH.

Lifestyle e-liquid brand focused on offline distribution.

- Closed distribution deals with over 200 London stores including major chains like Londis, Costcutter, Budgens, and SPAR
- Led an out-of-home launch campaign that generated over $65,000 in revenue in 8 weeks
- Designed and built a tech-first ordering system to automate stock replacement

Growth marketer and entrepreneur with a proven track record of scaling startups from inception to significant funding and revenue milestones. I specialise in unlocking key marketing channels, driving growth experiments, and optimising performance across both paid and organic channels, with a particular focus on Meta.

With experience spanning e-commerce, productivity, health tech, and B2C SaaS, I bring expertise in user acquisition, retention, and data-driven strategies to create impactful, creative ad concepts and innovative social content. My approach blends strategic thinking with hands-on execution to maximise growth.

I’ve also led product and operational initiatives, streamlining processes for sustainable revenue growth. I’m passionate about driving meaningful change, leveraging an entrepreneurial mindset, and contributing to ventures that deliver value.

taplio

The Battle

Salif S.

Humza Bhatti

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