Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

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Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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The only 6 AI tools you need to crush creative in 2026:

Gemini → Research & scripting 

Nano Banana → Image gen

ElevenLabs → Voiceovers

Veo/Sora → Video gen

Arcads → AI avatars

This week I had a look at 3 accounts spending $20k+/day

I keep seeing the same patterns

First, brands copying other brands

Even big ones do this

There's nothing wrong with copying

But if you're going to copy something, at least make sure it’s proven

Throwing money at copied ideas without knowing their actual performance 

Is one of the worse thing you can do

A brand I know tested 300 ads last month

Their ad account is in the worst shape it’s been in months

Volume means nothing if you're just launching random ads

If your brand is spending $250k+/mo, this is the ideal creative playbook you should follow:

Everyone knows this, but only a few are actually executing it well

Step 1: Run 3-5 min UGC and VSLs to cold audiences

Target unaware, problem aware ppl (even solution aware, depending how big the market is)

Find winning cold traffic frameworks that you can replicate

Focus on cracking scalable angles and mechanisms on those frameworks and acquire new traffic and eyeballs

Step 2: At the same time, run a ton of raw, organic creatives to warm audiences

TT style ads to convert skeptics and existing customers

Creators speaking to the camera with the product, minimal editing, etc..

Opposite of the first step

All the 8-9 figure brands we work that are crushing do this

Our clients are spending $15M/month on Meta

Here are winning hook frameworks I'm seeing work across different accounts

Test them out 👇

A killer script is nothing if the editing is dog shit

Video too fast? Confused viewers scroll away immediately

You need to make the video slow enough so viewers can follow the script and what you're showing them

(Unless you're deliberately trying to generate an 'information overload')

But it also needs to be fast enough so it doesn't get boring  

Attention spans are 3 seconds, lose momentum and you lose the viewer

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Founder @BTrue | Generated $15mil+ in DTC sales from Meta, Google & TikTok Ads | We help Wellness brands scale profitably with our 4 step unified Ad strategy 📈

We scale DTC brands from $50K to $500K/month using our 3-Layer Google Ads Growth System — built on $45M+ in sales and a 7.5x average ROAS.

No retainers packed with fluff.
No vague strategy calls.

Just a performance-first, structure-led system that turns Google Ads into scalable revenue.

What We Actually Do:

	•	Engineer campaigns that don’t just “spend”—they scale.
	•	Rebuild your feed, structure & targeting to win top-of-funnel.
	•	Maximize cold-to-hot traffic flows across Shopping, YouTube & Search.
	•	Plug ROAS leaks before scaling — so every dollar works harder.


Who We Partner With:

We’re not for everyone. We work with DTC brands that are:

	•	Already doing $50K–$500K/month in revenue
	•	Spending $15K–$100K+/mo on Google Ads
	•	Ready to scale with margin, inventory & intent
	•	Based in the US, UK, EU, or Australia

We only take on a handful of partner brands per quarter — often on performance terms. 

We grow with you. Or we don’t work together at all.

Why Partner Brands Stay:

Because we don’t just run ads.
We bring in customers.
And we treat your brand like our own.

If you’re done bleeding ad spend and ready to scale with precision --

DM me "SCALE".

Bharat Soni

YouTube Ads are a CHEATCODE for brands!!
One can easily scale to $300k+/ Mo. with correct strategy 👇

Youtube has Billions of "high intent" users..

And nowhere near as saturated as Meta or TikTok.

While everyone's fighting CPM wars on Meta..

Smart brands are scaling quietly on YouTube with better ROAS, longer LTV, and serious volume!

We're doing it right now for our clients.

So I put together a full YouTube Ads guide

How we test, scale, structure campaigns & build winning creatives.

Want it for free?

→ Like this post
→ Comment "YT" below

I'll DM it to your way!

P.S. Repost for priority access ♻️

Google & YouTube Ads for DTC brands \​ Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. \​ $60M+ in sales with 7.5x average ROI.

Nano Banana + MakeUGC + Veo3 = AI UGC at scale

Instead of paying $25k/month agencies, use a simple workflow:

• Analyze the niche
• Study 1,000+ ads that already convert
• Turn winners into scripts, avatars, and videos
• Launch production-ready UGC in minutes

No ghost creators.
No product seeding.
No back-and-forth revisions.

From idea → ad-ready in ~15 minutes.

That's why teams are replacing entire creative pipelines with this setup.

Comment "UGC" for the workflow

P.S: Repost for priority access ♻️

Google & youtube ads for dtc brands / Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. / $60M+ in sales with 5x average roas

Youtube ads is the most UNDERRATED channel for DTC Brands!
You can easily scale to $300k+/ Mo. with correct strategy 👇

YouTube has:

→ Billions of users with intent
→ Way less saturation than Meta or TikTok
→ Cheaper attention at scale

While everyone's stuck fighting CPM wars on Meta...

Smart brands are quietly scaling their Google & YouTube Ads with:

→ Better ROAS
→ Longer LTV
→ Serious volume

We're doing it right now for our clients.

So I put together a full YouTube Ads guide

How we test, scale, structure campaigns & build winning creatives.

Want it for free?

→ Like this post
→ Comment "YT" below

I'll DM it to your way!

P.S. Repost for priority access ♻️

80% people run Google ads with ZERO funnel strategy 😬
I've made over $60M+ in Rev. & you can also scale to $300k+/ Mo. with the exact campaign structure 👇


Most brands have:

→ Same messaging for everyone
→ No differentiation by buyer stage
→ Mixed branded + cold traffic in one mess of a campaign 😵💫

After scaling 75+ brands and generated $60M+ in sales, here's what we learned:

If your Google Ads account lacks structure, your ROAS will suffer!

So we built a funnel-based campaign strategy that actually scales profitably.

And I'm giving away the full playbook:

→ Budget allocation
→ High-performing campaign types
→ Targeting & landing page rules
→ Common mistakes (and how to fix them)

Want the full playbook?

Like this post
Comment "FUNNEL"

I'll DM you the complete doc!

P.s: Repost for priority access ♻️

Google & YouTube Ads for DTC brands -- Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. --- $60M+ in sales with 7.5x average ROI.

VEO 3 + Nano Banana Pro now handle 100% of UGC ad creation.

0 filming days. 0 video editing. 0 hours wasted.

Most people think AI UGC doesn't convert.

They're not wrong - bad AI UGC kills performance.

But when the system is built right?

It scales faster than any creative team ever could.

This stack turns:

✅ 1 product image → 20-50 UGC-style ads
✅ Winning hooks → endless variations
✅ Weeks of production → minutes

One brand used a single AI-generated creative from this setup
and did $153K in 30 days.

The ROI isn't luck - it's workflow.

Now you can create your first AI ad for just $1.

Want the exact system + setup?

→ Like this post
→ Comment "GEMINI"

P.S. Repost for priority access ♻️

YouTube & Shopping Ads are a CHEATCODE for brands!
80% of brands bleed cash on Google, yet scaling to $500k/mo is doable with correct strategy.

Here's what's actually working right now 👇

YouTube Ads + Google Shopping (done properly).

YouTube Ads:

→ Billions of high-intent users
→ Way less saturated than Meta
→ Quietly scalable at volume

Google Shopping:

Brands don't lose money because of bids.
Or PMax.
Or creatives.

They lose money because their product feed is broken.

If Google doesn't understand your product, nothing else matters.

Shopping performance follows a simple order:

1️⃣ Google understands what you sell
2️⃣ It matches products to search intent
3️⃣ Then ads + bidding start working

Most brands fail at step one.

So I put together two no-BS playbooks we use for clients:

→ A YouTube Ads scaling system
→ A Google Shopping feed framework that boosts ROAS without more spend

Want them?
→ Like this post
→ Comment "GOOGLE"

I'll DM it your way.

P.S. Repost for priority access ♻️

80% Brands bleed 1000s of $$ on Google Shopping & PMax.
After making $60M+ in sales, here's the exact shopping fixes you need for profitable sales 👇

It's not bids.
It's not PMax.
It's not creatives.
It's the product feed!

We have audited hundreds of eCom brands spending serious money on Shopping & PMax..

Noticed same pattern every time:
→ Too many fancy optimizations
→ Too many labels and "hacks"
→ Completely broken core product data

If Google doesn't understand your product, nothing else matters.

Here's the simple truth most people miss:

Shopping performance follows a hierarchy.

1️⃣ Google must understand what you sell
2️⃣ Then it matches products to search intent
3️⃣ Only after that do creatives and bidding matter

Most brands fail at step one.

So I put together a no-BS Google Shopping Feed Playbook covering the only things that actually move your  ROAS!

Fixing just these fundamentals has unlocked massive gains for brands without increasing spend.

If you're running Google Shopping or PMax and want higher ROAS without more budget...

→ Like the post
→ Comment "SHOPPING"

I'll DM you the full playbook 📩

P.S. Repost for priority access ♻️

These AI Object Ads are printing 1000s of $$ 💰
Yes you can run them for your brand too 👇

They're not creators.
They're not UGC.

They're objects that talk like humans..

And that's exactly why they work.

People don't expect it.
So they stop scrolling.

Every winning object ad follows the same framework:

→ Turn the object into a character
→ Generate the object cleanly
→ Make it speak naturally on video

Once you understand this, any physical product can become a viral ad format.

No $10k/month creative agencies.
No endless revisions.
No filming days.

2026 won't be about bigger budgets..
It'll be about AI creatives done right.

The ROI isn't luck.

It's the workflow.

I documented the full system step-by-step.

Want it?

→ Like this post
→ Comment "OBJECT"

P.S. Repost for priority access ♻️

"Google ads is not scalable"

~ $713K in 2 months, 6.15x ROAS with our Google strategy 👇

Most brands have:

→ No campaigns for acquiring new customers (TOF)
→ Same messaging for everyone
→ No differentiation by buyer stage
→ Mixed branded + cold traffic in one mess of a campaign 😵💫

After scaling 75+ brands and generated $60M+ in sales, here's what we learned:

If your Google Ads account lacks structure, your scalability and ROAS will suffer!

So we built a funnel-based campaign strategy that actually scales profitably.

And I'm giving away the full playbook:

→ Multi-Funnel Marketing
→ Budget allocation
→ High-performing campaign types
→ Targeting & landing page rules
→ Common mistakes (and how to fix them)

Want the full playbook?

→ Like this post
→ Comment "FUNNEL", I'll send it your way!

P.S: Repost for priority access.

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