Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Currently paying some of my creative strategists $10,000+ per month.

Looking for more strategists to join my agency 🚨👇 

Only apply if:

- You worked for/with 8-9 figure DTC brands
- You've made ads that spent $100k+ and you have proof to show
- You're serious about growing with a lean team

If you want to apply, send me a DM with your portfolio.

Or drop a comment below and I'll send you more info 👇

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

Winning angles don't last forever.

You should always have multiple big ideas (angles) selling your product.

Ideally 2-3 at the same time.

Let’s say that you’ve been scaling hard with “Cortisol imbalance”.

As you iterate on that angle, you also need to expand. 

For example introducing stuff like “Menopause” or “PCOS”.

The more the better.

Creatives die out fast and you should always be exploring new messaging.

-- 

Follow for more.

My whatsapp right now is:

- 10% family
- 20% friends
- 70% biz opportunities

Q1 in Dubai was amazing for networking.

Hope this whole thing calms down so I can move there.

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If you’ve been running a lot of cold traffic ads, you have a huge pool of warm traffic ready to convert.

Here are 2 ad frameworks we ran on product aware audiences that printed for us:

--

1) 1st Person Customer Experience

Relate

“Ugh… I got suckered into buying this from Instagram”

Outcome

“If I ever meet the owner of this product I’ll give them a hug”

Benefit

“Who knew this product was the key to…”

Address skepticism

“And what made me finally try it was…”

Objection handling

“But secondly, this has been clinically proven…”

CTA

“If you’re also going through something similar… you have to try this”

--

2) 3rd Person Authority Figure

Hook (Myth Bust)

“Is this dental powder a scam? Vet review”

Authority

“My name is ___ and I’ve been a vet for 15 years”

Build hype

“My clients are raving about this product…”

Reveal / Research

“So I had to do a deep dive into their formula and research"

Benefits

- Benefit 1
- Benefit 2
- Benefit 3

How to use

“It’s super easy to use…”

CTA

--

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Copying other brands is fun until you realize they run at 0.7 ROAS.

Just because a $50M brand is doing it doesn't mean it works for you at $400k/month.

For the past 2 years I’ve worked closely with a ton of 8-9 figs brands.

I’d NEVER start a brand if it didn’t tick all these boxes:

1. Huge TAM
2. Product that actually impacts people lives
3. Subscription model

Huge TAM = Sell to basically anyone.

Subscription model = High LTV, high spending power. 

Great product = Makes everything easier.

--

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We delivered a new creative batch to a client

One ad has already scaled to $8k/day 🤷🏽‍♂️

Founder @BTrue | Generated $15mil+ in DTC sales from Meta, Google & TikTok Ads | We help Wellness brands scale profitably with our 4 step unified Ad strategy 📈

We scale DTC brands from $50K to $500K/month using our 3-Layer Google Ads Growth System — built on $45M+ in sales and a 7.5x average ROAS.

No retainers packed with fluff.
No vague strategy calls.

Just a performance-first, structure-led system that turns Google Ads into scalable revenue.

What We Actually Do:

	•	Engineer campaigns that don’t just “spend”—they scale.
	•	Rebuild your feed, structure & targeting to win top-of-funnel.
	•	Maximize cold-to-hot traffic flows across Shopping, YouTube & Search.
	•	Plug ROAS leaks before scaling — so every dollar works harder.


Who We Partner With:

We’re not for everyone. We work with DTC brands that are:

	•	Already doing $50K–$500K/month in revenue
	•	Spending $15K–$100K+/mo on Google Ads
	•	Ready to scale with margin, inventory & intent
	•	Based in the US, UK, EU, or Australia

We only take on a handful of partner brands per quarter — often on performance terms. 

We grow with you. Or we don’t work together at all.

Why Partner Brands Stay:

Because we don’t just run ads.
We bring in customers.
And we treat your brand like our own.

If you’re done bleeding ad spend and ready to scale with precision --

DM me "SCALE".

Bharat Soni

Bing Ads is a CHEATCODE for an extra $100k for brands 💰
And 90% of eCom brands are completely ignoring it..

While everyone’s fighting expensive Google clicks…

Bing is sitting there with:

→ 50 - 70% lower CPCs
→ Older, high-income buyers
→ Way less competition
→ Higher ROAS potential

Most brands ignore it.

That’s exactly why it works.

We’re using it to:

• Scale Search + Shopping profitably
• Conquest competitor keywords for cheap
• Tap into 55+ buyers who actually convert

I put together our full Bing Ads Playbook for 2026.

Want it?

→ Like this post
→ Comment “BING”

I’ll DM it to you 📩

Google & YouTube Ads for DTC brands \​ Skinny Food, Hike Footwear, Ublockout, Xtendlife, Farmy, etc. \​ $60M+ in sales with 7.5x average ROI.

Nobody talks about it: Nano Banana + MakeUGC + Veo3 = AI UGC at scale
↳ Instead of paying $25k/month agencies, use simple workflow:

• Analyze the niche
• Study 1,000+ ads that already convert
• Turn winners into scripts, avatars, and videos
• Launch production-ready UGC in minutes

No ghost creators.
No product seeding.
No back-and-forth revisions.

From idea → ad-ready in ~15 minutes.

That's why teams are replacing entire creative pipelines with this setup.

Comment "UGC" for the workflow

P.S: Repost for priority access ♻️

Google & youtube ads for DTC Brands |​ Hike Footwear, Skinny Food, Ublockout, Xtendlife, Swiss Power, etc. |​ $65M+ in sales with 5.6x avg ROAS.

$25 Million+ from Google & $3.5 Million+ from Bing in a year 💰
Scaling brands to $7M+/month with this strategy 👇

Most brands think scale = more budget.

That's wrong!

If your ads account lacks structure, your ROAS & profit will suffer!

This brand's revenue increased from $5M/mo to $7.5M/mo with this strategy.

They used to spend $2.5M/month on ads at ~2x ROAS

Now it's $2.3M/month on ads at ~3x ROAS

- Higher revenue

- Lower spend

- Less volatility

I have built a full case study sharing everything that was done to scale to $7-8M+/month in sales.

Want the full case study?

- Like this post

- Comment "CASE STUDY"

I'll send over the link 📩

P.S: Repost for priority access ♻️

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The Battle

Salif S.

Bharat Soni

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

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