Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

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Which one will perform better? and why?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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The only 6 AI tools you need to crush creative in 2026:

Gemini → Research & scripting 

Nano Banana → Image gen

ElevenLabs → Voiceovers

Veo/Sora → Video gen

Arcads → AI avatars

2 years ago, we excelled at short-form UGC

This year we became great at making AI ads and VSLs

I now look at some of the stuff my team makes and I’m super impressed at how we've evolved

If you work with a creative agency that only specializes in one thing

Eg “Podcast ads” or “UGC”

It’s going to be tough

I look at other agencies on this app and very few are as versatile as us

Some have used the same SOPs for years, same creators, and run the same playbook for every brand

That simply doesn't work

If you want to scale, you need a partner that can adapt to YOUR ad account

Someone that specializes in different creative styles, and can execute them all at a high level

“We scaled this clothing brand to 9 figures”

Great, but I sell weight loss supplement

Totally different creative game

This week I had a look at 3 accounts spending $20k+/day

I keep seeing the same patterns

First, brands copying other brands

Even big ones do this

There's nothing wrong with copying

But if you're going to copy something, at least make sure it’s proven

Throwing money at copied ideas without knowing their actual performance 

Is one of the worse thing you can do

A brand I know tested 300 ads last month

Their ad account is in the worst shape it’s been in months

Volume means nothing if you're just launching random ads

If your brand is spending $250k+/mo, this is the ideal creative playbook you should follow:

Everyone knows this, but only a few are actually executing it well

Step 1: Run 3-5 min UGC and VSLs to cold audiences

Target unaware, problem aware ppl (even solution aware, depending how big the market is)

Find winning cold traffic frameworks that you can replicate

Focus on cracking scalable angles and mechanisms on those frameworks and acquire new traffic and eyeballs

Step 2: At the same time, run a ton of raw, organic creatives to warm audiences

TT style ads to convert skeptics and existing customers

Creators speaking to the camera with the product, minimal editing, etc..

Opposite of the first step

All the 8-9 figure brands we work that are crushing do this

Our clients are spending $15M/month on Meta

Here are winning hook frameworks I'm seeing work across different accounts

Test them out 👇

THIS is what a winning ad looks like

$70k spent -> $400k in revenue, 60% lower CPA than account average

Market is US

Funny cause I remember exactly the talks my team had when planning this concept 

The picked the creator and wrote the script super carefully

And went through like 4 rounds of revisions internally before delivering it to the client

Focusing on quality wins

A killer script is nothing if the editing is dog shit

Video too fast? Confused viewers scroll away immediately

You need to make the video slow enough so viewers can follow the script and what you're showing them

(Unless you're deliberately trying to generate an 'information overload')

But it also needs to be fast enough so it doesn't get boring  

Attention spans are 3 seconds, lose momentum and you lose the viewer

Send this to your editors

Marketing | Ecommerce | Google & YouTube Ads

Follow me if you want to be part of what I'm learning this year. Stuff like...

- What marketing REALLY drives growth, not just what gets credit on reports
- How to measure ToF/Awareness based campaigns
- How to plan the right media mix (not just splitting budget equally among Meta, Google, Linkedin, etc)

How I'm going to (keep) doing this
- Books/media/articles that top marketers recommend
- Follow and interpret people THEY recommend learning from
- Distilling different approaches on figuring out attribution, but in easy-to-understand ways

In Arnold Schwarzenegger voice... "Come with me if you want to liv--, er, learn!"

Matt Rubinstein

The longer I'm in marketing, and the more I learn, the more I see brands wasting opportunity for insane ROI.

Things like Reddit, YouTube (organic + ads), TikTok... 

Brand owners/clients say "I don't know if I should do this" or "We don't really know if it's worth it"

My dudes. In the time spent on your last call you could have answered 3 Reddit posts that are squarely in your market, making people aware that you exist without ANY further effort, probably for another 2-3 years (as more content outranks it).

TikTok: I personally follow 2 people whose videos were served to me on TT, that I did not search for. They're both absolute pros in their fields and no Google Analytics will ever show I found them on TT.

YouTube (organic): the next frontier of content that just keeps putting you in front of your buyers (if you do it w/ SEO etc).

You don't have to be a master in these to get started, and there are TONS of people on this platform who'll teach you for free or for $$$ and get you results.

You have to put ALL your core knowledge/beliefs as a brand onto ALL these channels. THAT'S how you lower CAC, because you're getting more traffic with organic traffic (stuff that ranks on these search engines) vs ads.

The days of seeing SEO as Google only are over. Other channels have ads but the core of their experiences are serving organic (non-ad) content. You can and should get on this because you're not paying for placement with $, you're paying with a few minutes of your time/effort.

Still do ads. But supplement that sh-- with organic channels OUTSIDE of Google.

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The Battle

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Matt Rubinstein

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Engagements

Likes

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