Salif S.

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Made these statics recently 

Which one will perform better? and why?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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The only 6 AI tools you need to crush creative in 2026:

Gemini → Research & scripting 

Nano Banana → Image gen

ElevenLabs → Voiceovers

Veo/Sora → Video gen

Arcads → AI avatars

This week I had a look at 3 accounts spending $20k+/day

I keep seeing the same patterns

First, brands copying other brands

Even big ones do this

There's nothing wrong with copying

But if you're going to copy something, at least make sure it’s proven

Throwing money at copied ideas without knowing their actual performance 

Is one of the worse thing you can do

A brand I know tested 300 ads last month

Their ad account is in the worst shape it’s been in months

Volume means nothing if you're just launching random ads

If your brand is spending $250k+/mo, this is the ideal creative playbook you should follow:

Everyone knows this, but only a few are actually executing it well

Step 1: Run 3-5 min UGC and VSLs to cold audiences

Target unaware, problem aware ppl (even solution aware, depending how big the market is)

Find winning cold traffic frameworks that you can replicate

Focus on cracking scalable angles and mechanisms on those frameworks and acquire new traffic and eyeballs

Step 2: At the same time, run a ton of raw, organic creatives to warm audiences

TT style ads to convert skeptics and existing customers

Creators speaking to the camera with the product, minimal editing, etc..

Opposite of the first step

All the 8-9 figure brands we work that are crushing do this

Our clients are spending $15M/month on Meta

Here are winning hook frameworks I'm seeing work across different accounts

Test them out 👇

A killer script is nothing if the editing is dog shit

Video too fast? Confused viewers scroll away immediately

You need to make the video slow enough so viewers can follow the script and what you're showing them

(Unless you're deliberately trying to generate an 'information overload')

But it also needs to be fast enough so it doesn't get boring  

Attention spans are 3 seconds, lose momentum and you lose the viewer

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Commercial And Marketing Director

Perla Helsa

As the Head of eCommerce at Perla Helsa, I orchestrated the company's digital commerce growth with notable achievements:

Responsibilities:

I crafted and executed a comprehensive eCommerce strategy for the Ukrainian market, leading a multidisciplinary team. This team included Project Managers, Developers, Creatives, PPC Specialists, Designers, SEO Experts, Copywriters, and Marketers.

My responsibilities spanned developing innovative marketing strategies, improving profitability metrics, managing multi-channel advertising, and fostering interdepartmental collaboration.

Achievements:

- Achieved a 60% top-10 Google ranking for Perla Helsa's keywords.
- Realized a remarkable 900%-1000% ROI in Google Ads.
- Generated 14,000 to 15,000 leads monthly.
- Introduced effective marketing funnels, elevating the conversion rate from 2.5% to 7%.
- Increased the website's revenue share by 70%, reaching a $10,000,000 valuation.
- Successfully launched sales on Amazon and revitalized product listings.

Head of eCommerce Role:

Beyond day-to-day operations, my role involved strategic vision, leadership, and high-level oversight. I provided a clear strategic vision, mentored the team, facilitated cross-functional collaboration, and integrated cutting-edge technologies.

I conducted performance analysis, managed budgets, communicated with stakeholders, mitigated risks, and fostered innovation. Continuous learning was key in navigating the dynamic eCommerce landscape.

In conclusion, my tenure as Head of eCommerce marked a transformative journey. The team's collective achievements reflect our dedication, innovation, and strategic vision in advancing Perla Helsa's eCommerce endeavors.

Head Of Ecommerce

UNIT SCHOOL OF BUSINESS

As the Head of Digital at Unit School of Business, I led the development of a highly effective lead generation strategy, resulting in the acquisition of over 50,000 leads. My initiatives played a crucial role in shaping the school's brand identity, fostering a cohesive and compelling presence aligned with our objectives.

One of my notable achievements was spearheading the organization's expansion into event management, attracting over 5,000 attendees to successful programs such as Ufuture, UGrowth, and Win Win Night (Win Win Show).

Being the first marketer in the company, I constructed marketing initiatives and client acquisition processes from the ground up, achieving measurable success through effective strategies and implementation.

Operating within the dynamic landscape of UNIT.City, the first Ukrainian innovation park, the school, under my leadership, served as a catalyst for success in talent development, support for startups and innovative SMEs, and collaborations with corporations.

Additionally, I actively contributed to the sustained growth and visibility of the school through the development of a comprehensive marketing strategy, utilizing both online and offline channels. I played a key role in the recruitment process, hiring personnel aligned with the school's vision.

In team management, I oversaw both in-house and subcontracted teams, particularly focusing on Pay-Per-Click (PPC) specialists. My leadership extended to recruiting, training, and guiding teams for seamless campaign execution, fostering a collaborative and innovative work culture.

In conclusion, my tenure as the Head of Digital at Unit School of Business was characterized by significant achievements in lead generation, brand development, event management, and the establishment of robust marketing frameworks. Committed to ongoing success, I played a vital role in driving the evolution of the institution within the dynamic landscape of business and innovation.

Head of Digital 

Performance-marketer

Happy-Childhood

Co-founder 

Lifehash / Mining.net.ua / StroyKiev

Digital Marketing Specialist

InWarm

Marketing Team Lead

Hidromix

Galatour / Go to Trip

https://gototrip.info/ https://www.instagram.com/gala.tur

Social Media Manager

Marketer ✱ Expertise performance, CRO, leadgen ✱ $10M+ for clients ✱ ex-Head of eCommerce at @perlahelsa

Experienced Digital Marketing Strategist with Proven Success in Diverse Industries

Hello there! I am a seasoned Digital Marketing Strategist with over 7 years of extensive experience in the field. Throughout my career, I have honed my skills through hands-on work and continuous learning, having completed 7+ marketing courses across various domains. My dedication to staying up-to-date with the latest trends and best practices is evident in my dedication to attending over 100+ marketing lectures and workshops.

My journey has allowed me to take part in more than 20 projects, each spanning different areas of activity, showcasing my adaptability and versatility. My most notable achievements and expertise revolve around the following sectors:

- Edtech: Empowering education through effective digital marketing strategies.
- eCommerce: Driving growth and sales for online businesses.
- Services: Implementing marketing plans to promote service-oriented ventures.
- Crypto: Pioneering marketing approaches in the ever-evolving cryptocurrency landscape.

My primary focus is on creating well-rounded marketing systems that empower business owners to make informed decisions grounded in data-driven insights. By leveraging comprehensive analytics, I ensure that marketing efforts are optimized to deliver tangible results and maximize return on investment.

I excel in a wide range of marketing directions, which include:
1. Marketing Strategy: Crafting bespoke marketing plans tailored to meet specific business objectives.
2. Media Buying: Expertise in managing and optimizing campaigns in Google Ads, Meta Ads, TikTok Ads, and more.
3. Social Media Marketing (SMM): Engaging and expanding audiences through targeted and compelling social media campaigns.
4. Search Engine Optimization (SEO)
5. End-to-End Analytics: Implementing robust analytics systems to measure performance and gain actionable insights.
6. eCommerce System: Developing and optimizing eCommerce platforms to boost conversions and sales.

Strengths:
1. Project Management: Efficiently managing projects from conception to completion, ensuring smooth execution and timely delivery.
2. Media Buying: Leveraging my proficiency in media buying to allocate budgets wisely and achieve optimal results.
3. Numbers and Analytics: My passion for data allows me to derive valuable insights, driving data-led marketing decisions.

I am excited about the opportunity to leverage my diverse experience and expertise to help businesses thrive in the digital landscape. Let's collaborate and take your marketing initiatives to new heights!

taplio

The Battle

Salif S.

Maksym Fedorenko

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The Battle

Salif S.

Maksym Fedorenko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

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