Salif S.

Siba Consulting 

Founder of a boutique eCommerce agency 7-9 figure brands. We specialise in performance creative development and multi-funnel testing.

www.sibaconsulting.com

Founder

Direct Response Creative For eCommerce Brands | Clients Include Setu, eComm Scaling Secrets, True Classic, FitTrack, Laura Geller, Perk, Alpha Lion, Glow25, PetLab, KraveBeauty, and more...

Siba Consulting is a lean eCommerce agency that helps 7-9 figure brands scale their new customer acquisition through Meta and YouTube ads. 

Our partners include Omnilux, Laura Geller, True Classic, Obvi, FitTrack, Solawave, PetLab and more...

We specialise in end-to-end performance creative development, media buying and multi-funnel testing.

Check out our work -> https://www.sibaconsulting.com/

Book an intro call with me -> https://calendly.com/sibaconsulting/discoverycall

Founder of a boutique performance marketing and creative agency for high-growth eCommerce brands and info-products.

We specialise in direct response creative and landing page development.

Learn more here: sibaconsulting.com

Ran these 2 ads against each other

Same copy, different design

One is outspending the other - which one?

Salif S

Founder @ Siba Consulting | Lean creative agency for 7-9 figure DTC brands

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Siba Creative Of the week # 1

One thing we started doing more recently is work with TT shop creators vs regular actors.

Their delivery is naturally better and it makes scripts feel much more authentic. 

Performance follows as well.

--

*Starting a new LinkedIn series of winning creatives we made for clients and some of my thoughts around it. 

Hope it helps.

Current winners in this ad account are made by us.

Top spender is a VSL ad where we reveal the product after 3 minutes that drives traffic to a landing page.

Few lessons:

1) You don't always need presell pages or long funnels for cold traffic.

We have a bunch of clients spending up to $200k/day sending all traffic to landers and PDPs

2) For saturated US markets, ad frameworks matter more than anything.

Nail down 2-3 winning ad frameworks and just focus on testing new angles/messaging on those proven structures.

Siba Creative Of the week # 2

New concept we made for client, excited to see how it performs.

As a creative agency, it's crucial that you set rules in place with clients on how your ads are tested/scaled.

Just had a situation where a big media buying agency was managing our creatives and they were doing a shit job.

Hopped on a call with the client, he fired the agency, had our ads re-tested by his in house team and they started crushing.

Creatives are important, but also important how you test them.

With big agencies you're almost always guaranteed to lose money

The best agencies I know are all boutique

Sub 20 people team

The smaller the team, the easier it is to maintain quality

Walnut Folks Group 

Sr. Associate Digital Ads

GoHigh Smart 

Artist / Chief Performance & Growth Marketer

Wirality

Digital Analyst

Digital Marketing Intern

YumBasket

Social Media Marketing / Seo intern

Scaled 8 fig DTC brands with average 40% CPA reduction | Scaling brands not based on vanity metric “ ROAS “ | Stand by - Marketing is not just ads |

When I started working as a performance marketer, I experimented with fancy campaign structures and “Guru” strategies which got me a positive ROAS. When I realized those were just vanity metrics that satisfied marketer EGO, not the business bottom line revenue my epiphany moment happened.

I strongly believe that ads are just a cog in the flywheel of a brand's growth. Marketing is not just about clickbait ads & good CRO website it is beyond. People are evolving and likewise, marketing should too.

With experience in scaling small to 8 Fig Ecom businesses with my paid media framework that yielded a 17x ROI. I help DTC brands to evolve as the day goes on.

Also love to get connected with like-minded people & learn at any time. Feel free to ping me.

Rajesh Kumar

Looking for an Ad creative agency who can make ads that convert (for meta ads ) in India to collaborate with our DTC brand.

This isn’t your typical USP driven category like skincare or supplements we need an agency that can bring original thinking and bold creativity to the play.

We’re looking for a team with:

• End-to-end production capabilities

• A strong, diverse portfolio across multiple categories

• A pulse on current advertising trends

• Reliable delivery timelines

• Have a solid internal process for JBT

If this sounds like your team or you know someone who fits this, please reach out or tag them below.

$17M+ DTC Revenue | Profitable Growth for 7-8 Figure Brands | Growth Beyond Ads - Sharing No fluff marketing takes

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The Battle

Salif S.

Rajesh Kumar

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taplio

The Battle

Salif S.

Rajesh Kumar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salif S.'s LinkedIn Performance

Performance ScoreRajesh Kumar's LinkedIn Performance

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