We partner with media-first founders to build YouTube-first distribution that drives trust, culture and community.

We’re team of art directors, filmmakers and writers. 

We know how to pace a narrative, when to pause, when to build emotion, and how a single camera move can shift the entire story.

We’re building a media house of our own. And it is an area that we live and breathe all day: https://www.youtube.com/@badaamlessons

Here’s how you can connect with me: salil@buildtv.in

Salil Bajaj

I spent 5 months and 20 videos to scale this channel from 0 subscribers to 40K subscribers.

It now does ~1MN views per month, earns more than $2k a month, with prospects of going even higher.

Here's the thread on how we did it: 🧵

Before I go further: this work wouldn't have been possible without my team. 

Every insight I'm sharing came from our collective effort, not solo genius. None of this happens in isolation.

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First principle: Deep pattern recognition.

We didn't just watch competitor videos. 

We studied Dr. Arif's expertise, broke down top performers frame by frame, and analyzed the first 30 seconds of successful videos until we could predict what would work.

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The challenge: Our audience was US based parents. We couldn't just apply general parenting insights. 

We had to understand the specific problems and concerns parents face in that market. Pattern recognition only works when you're studying the right patterns.

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Second principle: Strategic packaging.
We went against YouTube conventional wisdom. No flashy thumbnails. 

No fear-based titles. Instead, we built curiosity-driven frameworks that invited parents to discover something rather than scared them into clicking.

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Why this mattered: Parents consuming parenting content are already anxious. 

They don't need more alarm, they need invitation to learn. 

Our packaging created genuine curiosity about new concepts, not panic about what they're doing wrong.

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Third principle: The first 30 seconds are everything.

Getting the title and thumbnail right only gets the click. The opening determines if they stay. 

We studied this in two stages: first 10 seconds, then the full 30-second mark.

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What we learned: Viewers needed to see themselves reflected immediately. Dr. Arif had to establish not just expertise, but relatability. 

When viewers recognize the person speaking has walked a similar path, they give you permission to guide them.

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Fourth principle: Consistency over polish.

We didn't obsess over fancy editing or cinematic production. We committed to showing up every single week with content that genuinely served the audience. Professional quality, yes. Excessive, no.

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This is where most channels fail. They create a few polished videos, see modest results, and disappear for weeks. 

We understood that building a community requires sustained presence. Quality that resonates + consistent delivery = trust.

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The 40K subscribers and $2K monthly aren't the real story. 

The real story is we built a system. 

Deep audience understanding → strategic packaging → obsessive attention to openings → unwavering consistency.

Each element reinforced the others.

Found this helpful? Follow for more

This video reached over 100k views on a channel that had fewer than 5k subscribers just 8 months earlier.

The interesting part isn't that it happened, it's why it happened, and two specific factors made this happen. 

Here's what they reveal about how content actually spreads: 🧵

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First: Topic selection using supply vs. curiosity.

Azariah Kerketta  maps this on two axes how much content exists on a topic versus how curious people are about it. The sweet spot for viral potential: high curiosity, low supply.

Everyone knows about Silicon Valley (high supply). Very few know about Africa's emerging tech ecosystems (high curiosity, low supply).

When you fill a void on a high-curiosity topic, you're not competing with thousands of videos. Scarcity creates opportunity.

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Second: The script itself.

There's a dangerous assumption spreading that scripts are easy because AI can generate them quickly, but good scripts are learned through practice. They need three elements working together:

Element 1: Emotional connection.

The script needs to make the viewer feel something genuine about why this topic matters within the first 30 seconds, then maintain that emotional thread throughout.

You create emotional connection two ways. 

Personal story, sharing why you became interested, what surprised you, how it changed your perspective. 

Or deliberate word choice that evokes emotion rather than just conveying information.

"African tech companies are growing" vs "A quiet revolution is reshaping Africa's economic future, and most of the world hasn't noticed yet."

Information vs. information that makes you feel significance.

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Element 2: Strategic tension points.

Most scripts deliver information in a flat, linear way without creating any reason to keep watching beyond general interest. Tension points are moments where you deliberately create a gap 

Example: "By 2025, this region produced more unicorn companies than Silicon Valley did in the same timeframe. How did that happen when most people can't name a single African tech company?"

Open curiosity loops. Don't close them immediately.

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Element 3: Visual clarity.

Every sentence should create a mental image. Test: Close your eyes and read your script aloud. Can you see something?

When language has visual clarity, content becomes easier to understand and edit.

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When your script has strong visual clarity, it achieves two things. 

First, it makes content easier to understand and remember because viewers process both language and mental imagery. 

Second, it makes your video dramatically easier to edit because the script suggests what should be on screen.

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Spend time finding high-curiosity, low-supply topics. Treat scripts as a craft requiring practice. Take viewers on an emotional and intellectual journey that feels satisfying from start to finish.

Just launched a new video... We're calling this IPS Borders. 🌏

I recently posted a video that was doing about 2,500 views in 2 days with 4% CTR

But one title change... resulted in 90k+ views and got 1.8k+ subscribers on YouTube in next 20 days. 

Here's the complete breakdown: 👇🏼🧵

I had a video with a straightforward title: 

"The Single Most Important Parenting Strategy that Parents Miss (And it's really simple)"

It performed okay, but nothing remarkable. Then I changed it to:  

"The most overlooked parenting skills (and why it matters the most)" and the video exploded to over 90,000 views and added 1,800 subscribers.

Same video. Same thumbnail. Just the title changed. 

This result forced me to understand why such a small shift created such a dramatic difference.

1. Understanding the Curiosity Gap

The core mechanism at work here is what psychologists call an information gap, the space between what someone knows and what they want to know. 

But not all information gaps are created equal, and this is where things get interesting.

The original title told viewers there was something important they were missing.

This creates a gap, yes, but it also creates something else - a mild sense of accusation.

The word "overlooked" does something different. It suggests the information is hidden in plain sight not because the viewer failed, but because it's genuinely easy to miss.

This shifts the frame from correction to discovery. Parents click hoping they might already know this.

2. Two word choices made the difference, and each one reveals something about how parents actually think.

First: "skills" vs "strategy." Strategy sounds theoretical. Skills sound like something you can practice tomorrow. Parents want actionable, not conceptual.

Second shift: "why it matters" vs "it's really simple."

When you emphasize simplicity, you accidentally reduce perceived value. Parents aren't after easy answers, they want to understand long-term impact on their kids' development.

The revised title reduced friction everywhere. 

guilt became curiosity, instruction became invitation, correction became validation

90k views weren't from gaming the algorithm. 

They came from understanding what parents emotionally need when they click.

3. The lesson

Your audience arrives with a specific emotional reality. For parents, that's effort they want acknowledged and uncertainty they want resolved without judgment.

When your framing matches that reality, the content can actually reach the people who need it.

I've been reverse-engineering Vox videos to understand what makes their storytelling work so well.

After breaking down dozens of their pieces, three patterns keep appearing.

Here's the first one:

Theme-driven visual design.

Vox doesn't treat graphics as decoration. every visual element color palette, illustration style, environmental details, reflects a feel to the topic.

This matters because viewers absorb context before you even start explaining. You're creating an environment that helps people understand where the story lives.

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Second observation: Strategic simplification through graphics.

Vox doesn't storyboard every word of narration. 

They identify key concepts that benefit from visualization and let those moments sit on screen.

Check the screenshot of how it works.

This deliberate pacing is what separates following along from truly understanding.

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Third observation: The J-cut creates breathing room.

A J-cut means audio from the next segment begins before the visual changes. Instead of everything cutting simultaneously (which feels jarring), the audio leads and the visual follows a beat later.

This does something subtle. It makes segments flow into each other like a conversation unfolding, not information being fired at you. 

Each idea gets space to land before the next one arrives. As a colleague told me: let the editing breathe. J-cuts do exactly that.

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These aren't just technical choices. They're decisions about respecting your viewer's cognitive load.

What patterns have you noticed in videos that actually help you learn something new?

Swish Club

IT Asset Management Platform -
Built SwishClub’s IT Asset Management platform from the ground up to simplify the end-to-end lifecycle of IT assets, from onboarding to assignment and depreciation.
Spent time understanding the real pain points of IT Admins and HR teams, and translated those insights into intuitive, user-friendly product experiences.
Made asset addition and bulk upload significantly easier, reducing manual work and improving data accuracy across organizations.
Grew platform usage from 5% to 15% month-over-month, with 100+ enterprises now using the system to manage their IT assets more efficiently.

Employee Smartphone Leasing 
Led the end-to-end product experience for SwishClub’s employee smartphone leasing platform, designed for salaried users to access tax-saving devices with ease.

Drove adoption across 50+ enterprises, with over 20% of employees converting into paying customers contributing significantly to revenue growth.

Boosted Week 1 activation rate from 5% to 20% using gamified onboarding nudges, internal engagement tactics, and simplified user education via webinars.

Product Manager

Mojocare

1.Developed and maintained automated test suites using Python and Selenium for web application testing, significantly improving testing efficiency and coverage.

2.Executed end-to-end manual testing processes including functional, regression, and performance testing to identify and resolve critical software defects.

3.Managed and mentored a team of 3 testing professionals, providing technical guidance and ensuring adherence to quality assurance best practices.

4.Collaborated closely with development teams to integrate automated testing into CI/CD pipelines, enabling faster release cycles.

5.Executed comprehensive testing across multiple platforms including mobile applications and internal dashboard systems, ensuring consistent user experience and functionality.

This role enhanced my expertise in cross-platform testing, test automation, and team leadership while contributing to MojoCare's mission of delivering reliable digital health solutions across sexual wellness, women's health, mental wellness, and hair care domains.

SDET-2

Dollop Infotech

Senior Software Test Engineer

With a strong track record of building and scaling B2B and D2C tech products across SaaS, healthcare, and Gen AI domains, I bring a cross functional mindset shaped by experiences in engineering, entrepreneurship, and product management.
I started my career as an SDET in a high growth D2C healthcare startup, gaining hands on experience in building for scale, speed, and user impact. Later, I took an entrepreneurial leap, running a real estate and design consultancy that sharpened my customer empathy and business acumen.
Now, as a Product Manager, I focus on driving 0-1 product builds, simplifying complex workflows, and building with a user first and data driven approach.

Recognized and rewarded for leading fast paced product experimentation, designing user centric journeys, and scaling the employee leasing experience to drive measurable adoption and impact.

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Salil Bajaj

Adarsh Raj Singh

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The Battle

Salil Bajaj

Adarsh Raj Singh

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salil Bajaj's LinkedIn Performance

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