Advertify

We’re an expert Paid Advertising and SEO firm for professional service businesses.

Advertify is the type of agency that focuses on getting results and building long term relationships. Many of our clients have worked with us for years.

 - I oversee our expert team - focusing on the commercial and strategic ecommerce growth offering at Advertify. 
- After 10+ years of working in the digital agency world, with hundreds of ecommerce B2C and Lead generation B2B businesses across a range of industry vertical & digital services. I've decided to focusing on what I'm exceptionally good at: paid social advertising & SEO with a focus on return on investment.
- Commercially motivated and technically capable paid advertising & SEO Specialist working on a range of digital advertising projects.
 - With a legal and professional background in law, I understand the professional services sector + have the marketing expertise over the last 10 years to help firms grow in the professional services sector.
- Overseeing the execution and creation of profitable advertising/marketing campaigns
- Creating briefs and recommendations for new funnels as well as improvements to existing sales funnels that are profitable within a short time frame.

Founder

Joy Raj Indian Restaurant

- Director at the Joy Raj Restaurant in Clifton, Bristol 
- Overseeing the management and brand direction of Joy Raj Restaurant and JR Catering
- Constant increase in year on year footfall with a strategically based promotional calendar
- Created better projection of food and drink offers
- Increased Food sales year on year
- Look after finance,accounting, customer and media relations
- Controlled operational costs and labour percentage to maximise profit 
- Undertake development of the Joy Raj Group which includes our catering arm - JR Catering
- Reduced overall expenditure year on year
- Managing suppliers and delivery process to retain our sustainable business model 
- Network to create as many business relations in order to both grow and learn from others
- Handle various budgets to support and sustain the growth of the business
- Liaising with various businesses to see how we can expand further

Co-Owner

Kiddie Kart

KiddieKart is a marketplace for all parents to BUY or SELL pre-loved baby & toddler items.

Bigg

- Inspiring and motivating a cross-functional team, helping to drive positive culture & a strong working environment with a focus on paid advertising & SEO
 - Manage & develop team members to help them increase their portfolio of clients + identify growth opportunities
 - Relay the strategic direction of the business so that is it widely communicated internally
 - Ownership of forecasting and P&L management
 - In expectations with the wider business, ensure timeline + successful delivery of our solutions mapped to customer needs & objectives.
 - Looking at processes, current structures and how we can make workloads, output more efficient & of a higher quality

 - Develop a detailed understanding of our clients’ businesses objectives & incorporate this thinking into our strategic approach to leading & growing the account. 
 - Generating new business opportunities & driving the growth of the agency
 - Build key influential relationships whereby clients trust and value our opinions, and seek advice on their business and marketing issues. 
 - Continually monitor client relationships and satisfaction, ensuring quick resolutions and transparency
 - Maintaining & growing client relationships commensurate with the strategic and commercial importance of the relationship 

 - Overseeing the strategy, upsells & development of 100+ clients
 - Demonstrate a strong ability to communicate, present, pitch and influence key stakeholders at all levels of the organisation including executive and C-Level
 - Solid experience with SEO, Google Ads and Facebook Ads campaigns & strategies and understand the requirements, set up, workings of these to a high level
 - Strong track-record of B2B account management and new business sales
 - Negotiate contracts and close agreements to maximise profits for the business
 - Identifying new markets to penetrate where digital needs may be required
 - Ambitious with a consistent track record - heavily experienced in consultative sales approach

Head Of Commercial

- Able to develop effective commercial online / SEM strategies to grow client's businesses, ensuring ROI is maximised
- Creating new business relationships and growing the client base via networking
- Understanding the effectiveness and importance of Analytics and utilising this information to communicate insights and drive strategy
- Developing SEO, AdWords, Social Media and Social Advertising Strategies to bring ROI and ensure profitability to businesses
- Worked with one of the fastest growing chains in the UK on their online strategy - they have grown 400% in the last 4 years
- Strong commercial awareness and budgeting skills - Have increased online revenue and lead generation for multiple clients consistently
- Conducting gap analysis - identifying missing or weak areas to establish development areas
- Managing a diverse portfolio of clients, building strong client relationships at all levels of the business 
- Advising on Digital Advertising (AdWords/ Bing Ads & Social Adverting)
- Smart Traffic re-branded as Bigg Media Limited

Account Director

Smart Traffic

Senior Digital Consultant (November 2015 - Aug 2016)

- Building effective SEM Strategies for all types of businesses online
- Managing a range of portfolio of clients 
- Advising on Digital Advertising (PPC/ Bing & Social Adverting)
- Enhancing and developing current relationships with business clients as well as creating new business relationships - Networking with local businesses 

Digital Marketing & Partner Services Consultant (April 2014 - October 2015)

- Building relationships with new agency partners - providing white label Blogger Outreach and Content services
- Creating new business relations for those looking to undertake digital marketing
- Manage a large portfolio of clients undertaking SEO campaigns
- Working within a team of digital consultants
- Part of a large group of digital consultants, SEO/digital marketing technical experts and campaign specialists
- Assisting clients in getting businesses onto page one of Google for the brand, product or service, drive relevant traffic to their website, raising brand awareness and generating more enquiries and sales
- Building on best SEO practices, PPC knowledge, natural link building, and outreach programmes
- Creating bespoke proposals for clients to create the most efficient digital strategy
- Undertaking and creating presentations to present to prospects and clients
- Building relationships with partners looking to utilise our white label blogger outreach services

Senior Digital Consultant

Houkara

- Opened a Shisha lounge business in Bristol
- Business development
- Managing suppliers and delivery process to create sustainable business model 
- Overlook dealing with management of staff, stock and the overall running of the business
- Ensuring that all processes were in place when the business opened 
- Networked to create suppliers, local support and a solid customer base
- Utilising seo marketing techniques to create an effective online presence

Partner - Sales/Marketing & Business Development

Lebara Mobile Ltd

- Undertaking the management, mentoring and supervision of 5 Business Developments Executive’s and 6 promotional and merchandising staff - choosing promotional locations and maximizing Lebara visibility across the Southwest
- Looking after 450+ varying businesses and institutions across the South West for Lebara including universities, retail shops, language schools and ports to create a successful portfolio of businesses using Lebara products
- Making sure that the team deliver on a range of KPI's on a monthly and quarterly basis
- Have increased the percentage of Lebara business in this area by over 110% since taking on the position
- Managing various budgets to support the performance of the team
- Undertake the analysis of call rates/productivity and visibility by members of the team to maintain the required standard
- Growing the South West for Lebara as an instrumental force over competing MVNO's: This has been completed by enhancing and developing current relationships with business clients as well as creating new business relationships and leads
- Assisting with issues/queries that Lebara BDE's encounter that need further assistance
- Looking after promotional and marketing activities within this region and subsequently co-ordination and monitoring of staff to execute such relevant activities
- Liaising with various departments to conduct audits of business who utilise the Lebara brand and products
- Supervising the branding of retailers with Lebara shop fronts and merchandise- looking after the contracts to conduct these activities as well as ensuring they are carried through to a high standard

Area Manager/Business Development

Heat Recruitment

- Speaking to law firms and legal institutions to create business to business relations
- Conducting business development when cold calling clients
- Retaining existing clients through careful client management, understanding the business and  commercial awareness
- Keeping up to date with Employment Law
- Sourcing new clients and candidates to develop new business leads
- Marketing, creating adverts and developing awareness of the firm
- Keeping up to date with legal reforms and practices in order to understand and appreciate the  current legal market

Legal Consultant - Sales and Consultancy

Lyons Davidson Solicitors

Paralegal

- Management of own caseload, taking sole responsibility for conduct of approximately 200 client files from implementation to completion
- Responsible for drafting Counsel Briefs, trial bundles, negotiating with third party solicitors, insurers and client's
- Dealt with MOJ cases
- Have dealt with litigation up to trial and settlement and non-litigated cases
- Undertaking legal research utilising internal resources, precedents and external research tools

Lidverts

- Business development manager in a advertising and marketing firm
- Creating business relations with direct marketing by email shots and cold calling to create leads
- Built up and maintained a portfolio of clients whilst developing strong relationships
- Door to door business to business selling
- Liaising with clients and suppliers to manage sale cycle
- Have exceeded targets and managed sustained growth of sales aspect of the business
- Time management and organisational skills were key to managing clients

Founder/Business Development Manager

Are you running a law firm or and accountancy practice & facing challenges in:

  - Consistently generating leads?
  - Getting traffic to convert?
  - Ensuring profitable client acquisition?

If so, you're in the right place.

I've worked with over 500+ businesses in the last 10 years, helping professional firms like yours to:

- Continuously place yourself in front of new clients
- Helping people get in contact once they have discovered you
- Optimise the client acquisition process for scalable growth

Interested in transforming the way you attract and convert clients? Drop me a DM. 

Speak soon.

Salim

Salim Ahmed

Sift

PracticeWeb (part of the Sift brand portfolio) work in partnership with ambitious accountancy firms all around the UK, to deliver insight, strategies and marketing campaigns that produce excellent results.

We create digital marketing strategies, content, social media and websites as well as outreach via SEO/PPC for our accounting clients.

As the Marketing Manager, I work on developing, implementing and tracking all marketing activity for the brand, leading marketing campaigns from concept to execution across all areas of the marketing mix.

Marketing Manager 

Office Angels

Temping

Bupa Dental Care Uk

Integrating new dental practices into the Bupa Dental brand with supported marketing.

Marketing Manager

Brandon Hire

Working closely with Operations, Finance, Credit Control and Sales to drive the company’s future growth through the business objectives.

Managing our third party creative agency daily to deliver all the creative communications for the business to specified deadlines.

Making sure brand guidelines are adhered to.

Developing and managing strategies that utilise various marketing channels to drive customer action and increase the value of the existing customer base.

Running the company loyalty program (Brandon Rewards) 

Implementing and evolving engagement activity for all stages of customer lifecycle (acquisition, welcome and retention).

Working with the branch network on the customer experience to ensure the quality of interaction, the service delivered and motivation for repeat business in branch.

Measuring and optimising performance of all implemented campaigns, providing management information on the return on investment to the Managing Director and Marketing Consultant.

Management of a significant marketing budget, providing regular reporting to on spend against agreed plan.

Managing the process of New Branch Openings (17 to date) to increase awareness before, and after launch by producing and coordinating key marketing activity.

Introducing relevant marketing partnerships to benefit the business. 

Identifying new advertising opportunities to target the self-build sector 

Finding sponsorship opportunities to target our cash customers and tradesmen 

Managing key suppliers involved in Brandon Hire’s marketing processes; telesales, fulfilment house, media buyers.

Organising company national exhibitions and local ‘breakfast events’ by coordinating with sales and account managers; arranging data capture, lead follow-up and distribution once show is over.

Supporting the Brandon Hire website with content and visuals when required, supporting the company twitter through a planned twitter schedule.

Group Marketing Manager

Business West

One of the most influential independent business leadership organisations in the UK, representing and working with over 18,000 businesses across the South West. Offering businesses support from start-ups to established businesses looking to growth and exploring the export market.

Provided marketing support temping, during a particularly busy time in the Business West Marketing Department.

Supported the social media activity for promoting local business chamber events, managed eventbrite for setting up events and the process for booking attendees online.

Writing about local business export success stories for the Business West website and blog, as well as researching industries for the team.    

Supported the Digital Marketing Manager on the national business start-up programme ‘Ready for Business’, a partnership between Barclays Bank and the Government. This included creating relevant cross platform content from writing case studies on local business start-ups and working with their PR agency.

Maintained the Instagram and twitter accounts for Leigh Court (where Business West was based) to promote the venue for weddings and corporate events through populating it with relevant imagery and content.

Marketing Executive (3 month contract)

Baker Tilly

This position works closely with the Regional Business Development Manager & Regional Business Development Coordinator to support the co-ordination and day to day implementation of business development and marketing activity in the Bristol, Bath and Swindon offices.
Promoted from Marketing Coordinator role.

Marketing & Business Development Executive - South West

This position involves the co-ordination and day to day implementation of business development and marketing activity in the Bristol, Bath and Hereford Baker Tilly offices.

Baker Tilly is a leading mid-tier firm of accountants and business advisers with a fee income of over £300 million with almost 4,000 partners and staff based in a network of offices across the UK.

Baker Tilly specialises in providing an integrated range of services to entrepreneurial, growing businesses.

Marketing & Business Development Coordinator

City West Commercials Ltd

Formed the Marketing Department which did not exist previously for the 5 City West Commercials dealerships (Bristol, Avonmouth, Taunton, Exeter and Cornwall).

Rebranded the Dealership’s website (content and visually) increasing visits by 62% in a year.

Generated 9 Van Sales from a VIP Van event which involved a focused direct marketing campaign and follow-up.

Responsibilities - 

Implemented marketing plans to allow the truck, van and aftersales offerings of the commercial vehicle business to be communicated to target market through radio, print advertising and dealership awareness.

Liaised with the National Mercedes-Benz marketing team to demonstrate effective marketing activity being undertaken at dealership level in accordance with brand guidelines.

Created a suite of branded dealership literature for fleet, truck, van and aftersales. 

Managed external relationships with advertising agency, mailing houses, Autotrader and local press, as well as working closely with Mercedes-Benz Press Office for developing customer stories on a local and national level.

Developed the CRM system to aid targeted marketing campaigns for sales and aftersales initiatives, as well as providing detailed management information on return on investment for Directors.

Implemented the effective usage of all forms of online social media for the company as well as helping Dealer Principal and Managers to maximise their LinkedIn profiles.

Organised dual branded events, new dealership openings and national calendar events.

Group Marketing Executive

SAFEcontractor

SAFEcontractor is a leading Health and Safety Pre-Qualification scheme in the UK with more than 140 major clients (many Blue chip) and 18,000 contractor members.

This was a new position supporting the Marketing Manager implement an ambitious new marketing programme.

Achievements -
Increased market share from 12% (2007) to 25% (2010) through increased brand awareness.
Contributed to a growing Client base from 7,000 (2007 when joined) to 18,000 members (Feb 2010) through the planning, co-ordination and execution of marketing campaigns and rebranding activity.
Managed the whole of SAFEcontractor’s rebranding process electronically and print based. 
Helping win contracts with Proctor & Gamble, Zara UK Ltd, Greggs Plc and Tesco.
Generated over 191 appointment/leads from exhibitions organised over a 3-year period.

Marketing Assistant

16 Years of Marketing Experience.

Previous experience overview-
Group Marketing Manager- 2015-Aug 2018 (Tool Hire Industry)
Marketing & Business Development Executive- 2012 -2014 (Professional Services Industry)
Group Marketing Executive- 2010-2012 (Commercial Vehicles Industry)
Marketing Assistant- 2007-2010 (Health & Safety/ Contractor Accreditation Industry)

Achieved Marketing Diploma (Level 6) 2010 from The Chartered Institute of Marketing 

Achieved 2-1 BA Hons 2005

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Philippa Jordan

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