Advertify

We’re an expert Paid Advertising and SEO firm for professional service businesses.

Advertify is the type of agency that focuses on getting results and building long term relationships. Many of our clients have worked with us for years.

 - I oversee our expert team - focusing on the commercial and strategic ecommerce growth offering at Advertify. 
- After 10+ years of working in the digital agency world, with hundreds of ecommerce B2C and Lead generation B2B businesses across a range of industry vertical & digital services. I've decided to focusing on what I'm exceptionally good at: paid social advertising & SEO with a focus on return on investment.
- Commercially motivated and technically capable paid advertising & SEO Specialist working on a range of digital advertising projects.
 - With a legal and professional background in law, I understand the professional services sector + have the marketing expertise over the last 10 years to help firms grow in the professional services sector.
- Overseeing the execution and creation of profitable advertising/marketing campaigns
- Creating briefs and recommendations for new funnels as well as improvements to existing sales funnels that are profitable within a short time frame.

Founder

Joy Raj Indian Restaurant

- Director at the Joy Raj Restaurant in Clifton, Bristol 
- Overseeing the management and brand direction of Joy Raj Restaurant and JR Catering
- Constant increase in year on year footfall with a strategically based promotional calendar
- Created better projection of food and drink offers
- Increased Food sales year on year
- Look after finance,accounting, customer and media relations
- Controlled operational costs and labour percentage to maximise profit 
- Undertake development of the Joy Raj Group which includes our catering arm - JR Catering
- Reduced overall expenditure year on year
- Managing suppliers and delivery process to retain our sustainable business model 
- Network to create as many business relations in order to both grow and learn from others
- Handle various budgets to support and sustain the growth of the business
- Liaising with various businesses to see how we can expand further

Co-Owner

Kiddie Kart

KiddieKart is a marketplace for all parents to BUY or SELL pre-loved baby & toddler items.

Bigg

- Inspiring and motivating a cross-functional team, helping to drive positive culture & a strong working environment with a focus on paid advertising & SEO
 - Manage & develop team members to help them increase their portfolio of clients + identify growth opportunities
 - Relay the strategic direction of the business so that is it widely communicated internally
 - Ownership of forecasting and P&L management
 - In expectations with the wider business, ensure timeline + successful delivery of our solutions mapped to customer needs & objectives.
 - Looking at processes, current structures and how we can make workloads, output more efficient & of a higher quality

 - Develop a detailed understanding of our clients’ businesses objectives & incorporate this thinking into our strategic approach to leading & growing the account. 
 - Generating new business opportunities & driving the growth of the agency
 - Build key influential relationships whereby clients trust and value our opinions, and seek advice on their business and marketing issues. 
 - Continually monitor client relationships and satisfaction, ensuring quick resolutions and transparency
 - Maintaining & growing client relationships commensurate with the strategic and commercial importance of the relationship 

 - Overseeing the strategy, upsells & development of 100+ clients
 - Demonstrate a strong ability to communicate, present, pitch and influence key stakeholders at all levels of the organisation including executive and C-Level
 - Solid experience with SEO, Google Ads and Facebook Ads campaigns & strategies and understand the requirements, set up, workings of these to a high level
 - Strong track-record of B2B account management and new business sales
 - Negotiate contracts and close agreements to maximise profits for the business
 - Identifying new markets to penetrate where digital needs may be required
 - Ambitious with a consistent track record - heavily experienced in consultative sales approach

Head Of Commercial

- Able to develop effective commercial online / SEM strategies to grow client's businesses, ensuring ROI is maximised
- Creating new business relationships and growing the client base via networking
- Understanding the effectiveness and importance of Analytics and utilising this information to communicate insights and drive strategy
- Developing SEO, AdWords, Social Media and Social Advertising Strategies to bring ROI and ensure profitability to businesses
- Worked with one of the fastest growing chains in the UK on their online strategy - they have grown 400% in the last 4 years
- Strong commercial awareness and budgeting skills - Have increased online revenue and lead generation for multiple clients consistently
- Conducting gap analysis - identifying missing or weak areas to establish development areas
- Managing a diverse portfolio of clients, building strong client relationships at all levels of the business 
- Advising on Digital Advertising (AdWords/ Bing Ads & Social Adverting)
- Smart Traffic re-branded as Bigg Media Limited

Account Director

Smart Traffic

Senior Digital Consultant (November 2015 - Aug 2016)

- Building effective SEM Strategies for all types of businesses online
- Managing a range of portfolio of clients 
- Advising on Digital Advertising (PPC/ Bing & Social Adverting)
- Enhancing and developing current relationships with business clients as well as creating new business relationships - Networking with local businesses 

Digital Marketing & Partner Services Consultant (April 2014 - October 2015)

- Building relationships with new agency partners - providing white label Blogger Outreach and Content services
- Creating new business relations for those looking to undertake digital marketing
- Manage a large portfolio of clients undertaking SEO campaigns
- Working within a team of digital consultants
- Part of a large group of digital consultants, SEO/digital marketing technical experts and campaign specialists
- Assisting clients in getting businesses onto page one of Google for the brand, product or service, drive relevant traffic to their website, raising brand awareness and generating more enquiries and sales
- Building on best SEO practices, PPC knowledge, natural link building, and outreach programmes
- Creating bespoke proposals for clients to create the most efficient digital strategy
- Undertaking and creating presentations to present to prospects and clients
- Building relationships with partners looking to utilise our white label blogger outreach services

Senior Digital Consultant

Houkara

- Opened a Shisha lounge business in Bristol
- Business development
- Managing suppliers and delivery process to create sustainable business model 
- Overlook dealing with management of staff, stock and the overall running of the business
- Ensuring that all processes were in place when the business opened 
- Networked to create suppliers, local support and a solid customer base
- Utilising seo marketing techniques to create an effective online presence

Partner - Sales/Marketing & Business Development

Lebara Mobile Ltd

- Undertaking the management, mentoring and supervision of 5 Business Developments Executive’s and 6 promotional and merchandising staff - choosing promotional locations and maximizing Lebara visibility across the Southwest
- Looking after 450+ varying businesses and institutions across the South West for Lebara including universities, retail shops, language schools and ports to create a successful portfolio of businesses using Lebara products
- Making sure that the team deliver on a range of KPI's on a monthly and quarterly basis
- Have increased the percentage of Lebara business in this area by over 110% since taking on the position
- Managing various budgets to support the performance of the team
- Undertake the analysis of call rates/productivity and visibility by members of the team to maintain the required standard
- Growing the South West for Lebara as an instrumental force over competing MVNO's: This has been completed by enhancing and developing current relationships with business clients as well as creating new business relationships and leads
- Assisting with issues/queries that Lebara BDE's encounter that need further assistance
- Looking after promotional and marketing activities within this region and subsequently co-ordination and monitoring of staff to execute such relevant activities
- Liaising with various departments to conduct audits of business who utilise the Lebara brand and products
- Supervising the branding of retailers with Lebara shop fronts and merchandise- looking after the contracts to conduct these activities as well as ensuring they are carried through to a high standard

Area Manager/Business Development

Heat Recruitment

- Speaking to law firms and legal institutions to create business to business relations
- Conducting business development when cold calling clients
- Retaining existing clients through careful client management, understanding the business and  commercial awareness
- Keeping up to date with Employment Law
- Sourcing new clients and candidates to develop new business leads
- Marketing, creating adverts and developing awareness of the firm
- Keeping up to date with legal reforms and practices in order to understand and appreciate the  current legal market

Legal Consultant - Sales and Consultancy

Lyons Davidson Solicitors

Paralegal

- Management of own caseload, taking sole responsibility for conduct of approximately 200 client files from implementation to completion
- Responsible for drafting Counsel Briefs, trial bundles, negotiating with third party solicitors, insurers and client's
- Dealt with MOJ cases
- Have dealt with litigation up to trial and settlement and non-litigated cases
- Undertaking legal research utilising internal resources, precedents and external research tools

Lidverts

- Business development manager in a advertising and marketing firm
- Creating business relations with direct marketing by email shots and cold calling to create leads
- Built up and maintained a portfolio of clients whilst developing strong relationships
- Door to door business to business selling
- Liaising with clients and suppliers to manage sale cycle
- Have exceeded targets and managed sustained growth of sales aspect of the business
- Time management and organisational skills were key to managing clients

Founder/Business Development Manager

Are you running a law firm or and accountancy practice & facing challenges in:

  - Consistently generating leads?
  - Getting traffic to convert?
  - Ensuring profitable client acquisition?

If so, you're in the right place.

I've worked with over 500+ businesses in the last 10 years, helping professional firms like yours to:

- Continuously place yourself in front of new clients
- Helping people get in contact once they have discovered you
- Optimise the client acquisition process for scalable growth

Interested in transforming the way you attract and convert clients? Drop me a DM. 

Speak soon.

Salim

Salim Ahmed

Rahat A.

Retain International

•	Developed and executed comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across digital and traditional channels, including performance marketing, SEO, social media, email, content marketing, and events.
•	Created and led the go-to-market (GTM) strategy for new products and features which involved in partner marketing and building effective co-marketing strategies.
•	Led and mentored a high-performing team of seven, overseeing performance marketing, content creation, GTM strategies, and fostering a culture of creativity, innovation, and accountability.
•	Optimised and managed marketing campaigns and budgets, ensuring alignment with organisational goals, managing forecasts, and measuring performance against KPIs, ROI, and OKRs.
•	Drove customer acquisition and retention efforts, building direct response channels, optimising messaging, and developing lifecycle user strategies to enhance engagement.
•	Utilised data-driven insights by analysing market trends, competitor activities, and customer insights to inform strategic decision-making and drive growth.
•	Collaborated cross-functionally with sales, product development, finance, and other departments to align marketing strategies with business objectives and revenue targets.
•	Maintained and built relationships with key partners and stakeholders, ensuring mutual goals were aligned, and driving adoption through co-marketing efforts, events, and strategic partnerships

Head of Demand Generation

Develop and Execute Digital Campaigns: Helped with the planning and execution of comprehensive digital marketing campaigns across multiple channels, including SEO/SEM, email marketing, and social media to enhance brand visibility and lead generation.

Content Optimization and Strategy: Collaborate with content teams to create engaging, SEO-optimized content for various digital platforms, ensuring alignment with the brand’s voice and business objectives.

Analytics and Performance Reporting: Utilize analytics tools to monitor and report on campaign performance, extracting insights to refine strategies and improve ROI on digital marketing investments.

Social Media Management: Oversee the company's social media strategy, managing content scheduling, audience engagement, and follower growth to strengthen community interactions and support marketing goals.

Industry Trends and Collaboration: Stay abreast of the latest digital marketing trends and technologies, applying best practices and collaborating with internal teams to achieve cohesive marketing objectives and drive business growth.

Digital Marketing Executive

ieDigital

IeDigital helps SME/Challenger banks launch and scale digital front-end banking platforms.

•	Managed all outbound acquisition email campaigns tailored for various segments to ensure consistent messaging and effective opt-in and nurture processes.
•	Crafted personalised email copy to enhance sales team engagement.
•	Oversaw all aspects of marketing operations within HubSpot CRM, ensuring effective management and utilisation.
•	Implemented robust tracking and measurement protocols to collate, analyse, interpret, and report campaign insights to internal stakeholders.

Sales and Marketing Operations

Sift

•	Client Relationship and Campaign Management: Fostered strong client relationships and managed multifaceted digital marketing campaigns across social media, email marketing, webinars, and live events.
•	Sales and Performance Optimization: Applied project management skills to launch marketing initiatives that enhanced customer acquisition and identified upselling and cross-selling opportunities to surpass sales targets.
•	Comprehensive Campaign Execution: Coordinated the delivery of diverse campaign components, including display advertising and the publication of academic digital assets.
•	Strategic Content Development: Authored detailed proposals and project briefs tailored to client-specific objectives, timelines, and deliverables.
•	Data-Driven Reporting and Analytics: Produced weekly and monthly campaign performance updates, leveraging social media analytics to offer strategic recommendations, highlight trends, and identify opportunities for growth.

Digital Account Manager

Freelance 

As a freelancer, I specialised in digital marketing services for restaurants to enhance online presence and marketing strategies.

•	Strategic Marketing and Content Management: Conducted content and social media audits to align with business goals, developed effective sales funnels, and led brand marketing workshops.
•	Ad Campaign Execution and Analytics: Managed and executed targeted paid media campaigns across multiple platforms, using advanced analytics tools to measure success and optimize campaign performance.
•	Integrated Digital Marketing Approaches: Strategically combined content management, social media strategies, and ad campaigns to create cohesive and impactful marketing messages that drive engagement and conversions.
•	Performance Optimization: Applied data-driven insights to continuously refine marketing strategies, improving both the reach and effectiveness of ad campaigns and content distribution.
•	Educational Leadership and Training: Led instructional workshops on brand marketing, equipping internal teams with the skills and knowledge necessary to uphold brand standards and amplify marketing efforts.

Digital Marketing Consultant

AppDynamics

-	Lead Generation and Sales Strategy: Collaborated with commercial teams to develop targeted business development strategies, created impactful emails and sales scripts, enhancing outreach effectiveness as a Sales Development Representative.
-	Campaign Management and Reporting: Managed daily lead generation activities, maintained accurate records in Salesforce, and conducted analysis to optimize future sales strategies as part of the SDR team.
-	Prospect Engagement: Engaged prospects through strategic communication channels, increasing lead qualification rates and contributing to the sales pipeline's growth.
-	SDR Team Collaboration: Worked closely with fellow SDRs and sales teams to align efforts and share best practices for maximum efficiency and impact.
-	Training and Development: Actively participated in training sessions to continuously improve sales techniques and product knowledge, ensuring high performance and up-to-date industry knowledge.

Sales Development Representative

Hewlett-Packard

HPE is one of the largest IT vendors in the world. I joined their digital marketing graduate scheme. 

-	Regional Content Management and Brand Strategy: Managed and adapted content for post-divestiture brand changes, ensuring all educational service materials aligned with new brand guidelines across the EMEA region.
-	Educational Marketing and Partner Collaboration: Developed and executed digital marketing campaigns focused on HP’s educational services, collaborating with partners to enhance reach and effectiveness.
-	Targeted Training Development: Created region-specific training materials to support the educational needs and objectives of different markets within EMEA, enhancing local engagement and knowledge.
-	Performance Reporting and Analytics: Conducted comprehensive reporting and analytics for digital marketing activities, providing insights to the EMEA leadership on campaign performance and strategic recommendations.
-	Cross-Functional Team Integration: Worked closely with sales and marketing teams to ensure cohesive campaign execution and to optimize marketing strategies for HP’s educational services.

Is AI coming for your job as a marketer?

I’m on a mission to find out.

As a marketer navigating the fast-evolving world of AI, I’ve decided to test the boundaries of these tools—exploring their strengths, weaknesses, and whether they can truly replace the human touch in marketing.

This journey is raw, real, and full of experiments. I’ll be sharing insights, wins, failures, and everything in between. If you're curious about the future of marketing, AI’s role in it, or just want to see how far this rabbit hole goes—follow along.

Let’s discover the future together.

taplio

The Battle

Salim Ahmed

Rahat A.

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