Salina Yeung

📍Your LinkedIn Business Strategist | Create a Personal Brand that People Want to Follow + Converts Connections into Customers 🚀 | LinkedIn Learning Instructor | 🎙 Your LinkedIn Gal Podcast Host

Sick and tired of another boring corporate training? — Only to wait for the next bathroom break?

Your team deserves better. (And you know it!)

"The best ROI my team has ever experienced was hiring Salina!" 
— That's what the Head of Sales at VISA said about my workshop. 

When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. 

After all, whoever puts customers first WINS! 

This is my philosophy for every successful business. 

Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most. 

As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!

HIGHLIGHTS: 
✨ Grew my LinkedIn following to 22,000 and 8.5M content views with $0 ad spend

✨ Produced a Top-rated 4.8/5 LinkedIn Learning Course; Recognized LinkedIn Top Voice 

✨ Scaled high-touch strategic client success motion at LinkedIn (~128% YoY growth; 146% YoY for two consecutive years). Managed customer campaigns that generated over $38M in sales. 

✨ Built and led high performing teams covering 220+ global clients, which consistently exceeded adoption targets and renewals goals, while closely partnering with cross-functional teams 

✨ Acted as a trusted, key advisor for world’s leading SaaS Companies (Zoom, Twilio, Xero, HubSpot & more) to drive pipeline and revenue growth. Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

MY EXPERTISE:
B2B Sales & Marketing Strategy | Leadership & Team Building | Sales Coaching | Revenue Growth | Consultative Selling | Customer Success Management | Product Marketing | Data Visualization | Storytelling | Communication

💁🏻‍♀️ Book me to speak about: 
→ LinkedIn™ Personal Brand Masterclass
→ LinkedIn™ Content Marketing Masterclass
→ LinkedIn™ Social Selling Masterclass

Want a B2B Sales & Marketing Strategy that brings you measurable ROI? 🚀

DM me and let's CHAT! 

👉 Check out my website: www.theinacademy.com

P.S. Get a taste of what my wonderful clients say about me✨  

Scroll ⬇️  for 3 secs: Recommendation section

CEO & Founder

theinacademy.com (formerly: LinkedIn-Pro) is the Go-To Educational Platform for Entrepreneurs and Businesses to Build impactful Brands on LinkedIn that Win Eyeballs, Trust and Clients.

Our mission is to empower entrepreneurs to go from unknown to visible and valued without breaking the bank. 

 📩 DM me "LinkedIn Insiders Suite" - create a LinkedIn Strategy that works for you + your business!

MPWR Services

I founded MPWR Services in 2018 to help high-achieving professionals gain clarity, confidence, and career momentum — especially during times of transition, burnout, or growth.

Today, I lead The Career Level-Up Collective — a flagship career development community for ambitious professionals who want to build influence, lead with purpose, and grow their careers with clarity and support (instead of burning out or going it alone).

Inside the Collective, members access expert coaching, real-world tools, and peer support to help them level up, whether that means a promotion, a job change, leadership development, or simply more fulfillment at work.

In addition to The Collective, I’ve also created three signature programs that support specific stages of career growth:

▸ Career Clarity Boost – A 1:1 coaching experience to define and design your next best move
▸ Advanced Job Seeker’s Academy – A group program to help professionals land better jobs without burning out
▸ Modern Leaders Mastermind – A leadership development cohort for navigating real workplace challenges

Over the years, I’ve helped clients land double promotions, negotiate $30k–$50k salary increases, and create leadership roles tailored to their unique strengths — across Fortune 500s, nonprofits, education, and startups.

I also design and facilitate custom workshops, trainings, and speaking engagements focused on career strategy, leadership development, visibility, and personal branding.

Career Coaching | Leadership Development | Professional Development | Executive Coaching | Career Strategy | Job Search | Promotion Prep | Workshop Facilitation | Career Community | Visibility Coaching

Founder & Career Growth Strategist | MPWR Services (home of The Career Level-Up Collective)

BRG Communications

-Directed 10 staff members while serving as strategic counsel to senior leadership across corporate and nonprofit accounts with a variety of budgets. Notable clients: Walmart, Sam's Club, Fisher House Foundation, Red Gold, Rubbermaid Commercial Products.

-Developed data-driven integrated communications plans, CSR efforts, thought leadership programs and cause marketing campaigns to create positive societal impact while driving revenue results for clients. Key win: A multi-stage military and veterans communications campaign more than doubling goal, with 630+ placements and 447 million+ impressions, reaching members of the military/veterans community, industry leaders and the general public.

-Identified areas of efficiencies and developed concrete, implementable solutions to nurture staff development, grow new business opportunities and establish agency as an industry thought leader.

Account Director

Share Our Strength | No Kid Hungry

-Championed the mission to end childhood hunger in America by planning, directing and implementing PR programs to raise awareness and spur action among key constituents for $50-million anti-poverty nonprofit.

-Directed high performing team of five responsible for national consumer media relations, celebrity/digital influencer relations, strategic media partnerships and cause marketing communications. Garnered executive support to establish team, creating three new positions and procuring the organization’s first PR agency of record.
 
-Managed a total budget upwards of half a million dollars, representing 1/3 of the entire communications department budget. Sought efficiencies and cost-savings measures to make the greatest impact using the fewest resources, including negotiating contracts with external vendors to avoid duplication of responsibilities while maximizing results.

-Developed integrated marketing communications plans for approximately 12 major initiatives per year to raise awareness of the No Kid Hungry brand and support aggressive fundraising goals.

-Exceeded team key performance indicators consistently, securing an unprecedented amount of media coverage and influencer engagement, with year-over-year growth. Key Win:  A 2016 multi-faceted marketing campaign resulted in a record-breaking 743 million total impressions, featuring week-long programming on TODAY, a Snapchat geo-filter, celebrity appearances on national TV and social media, and multiple mommy blogger meet-ups in select cities.

-Established the organization’s first formal celebrity relations program, forging partnerships to produce a roster of 30+ active celebrity supporters. Celebrity engagement supported advocacy efforts, resulted in regular placements in top tier consumer press (e.g., People and OK! Magazine) and generated revenue ($1,000,000+ from 2015-2016). Notable celebrity supporters:  Ayesha Curry, Kevin Bacon, Kristin Bell and Jeff Bridges.

Associate Director, Consumer Communications

-Counseled executives at 45+ of the largest corporate sponsors and developed cause marketing programs to achieve sponsors’ sales, branding and corporate citizenship objectives while raising the nonprofit’s brand profile to attract new funders. Key sponsors include Food Network, Arby’s, Weight Watchers, Whole Foods, Williams-Sonoma and Kmart.

-Co-led cross-functional internal team and multiple external vendors for the nonprofit’s largest consumer fundraising program (No Kid Hungry month).  Results: $2 million+ funds raised; 6,965 pieces of coverage; 167.8 million impressions; $2.4 million in publicity value. 

-Directed holiday PR efforts, resulting in: 45 placements, including “Kathie Lee & Hoda,” “NBC Nightly News” and Family Fun; 30 million impressions; 1,200 tweets from 323 mom bloggers during an interactive twitter party. 

-Managed PR efforts for grassroots bake sale fundraiser, featuring World’s Largest Bake Sale stunt.  Results:  500+ pieces of coverage, including Parade, “Today,” Parents, “Better Show,” “Fox & Friends” and Yahoo! Shine; 398,265,187 impressions; $761,269.37 in publicity value. 

-Facilitated in-kind, cross-promotional opportunities with media partners including Food Network, Clear Channel and USA Today, while leveraging celebrity ambassador relationships. 

-Instituted the organization's first formal print PSA program. Results: 62 national placements in leading publications such as Family Circle, Redbook and Woman’s Day; 113,641,271 impressions; $5.9 million publicity value.

-Developed the nonprofit’s first crisis communications plan for corporate partners, identifying crisis scenarios and developing a protocol for handling such events.

Sr. Manager, Corporate Communications

CerconeBrown

-Developed and led annual marketing and communications programs for a portfolio of consumer clients, including the agency’s largest account, with budgets ranging from $5,000 to in excess of $1.5 million.

-Directed and executed an annual, national consumer education campaign for six years, resulting in: 836 million+ impressions, $97 million+ in ad equivalency; nearly 5 million visits online; one million requests for quotes; and status as highly anticipated event among national outlets including CNN and U.S. News & World Report.

-Led industry-first product launch, working with multiple internal and external constituents to develop PR materials, a micro site, online banner ads, two radio spots and 20 press-ready customer testimonials. Results included 2,169,286+ impressions from editorial coverage, including an article in The New York Times, which served as a watershed moment for sales.

-Secured $1.4 million+ in new business projects through building relationships and developing RFP presentations.

-Established agency’s social media team and developed the company blog, which increased search engine visibility of website from unlisted to the #1 spot under targeted keywords.

-Instituted agency's first intern program, developing all procedural, recruitment and evaluation materials, and then transitioned ownership to mid-level staff.

Account Supervisor

PAN Communications

-Implemented media relations programs for high tech b-to-b companies, serving as focal point of contact and counseling clients on a daily basis.

Senior Associate

Gray & Rice Public Relations

Account Executive

As a former communications leader, I saw a disturbing pattern on repeat:

Too many talented professionals felt overworked, undervalued, and unsure what to do next in their career.

Some stayed long past their expiration date, waiting to be recognized.

Others jumped into the first shiny job offer to come along, only to end up in the same stuck patterns.

(I did both.) 

The common thread?

Lack of clarity, visibility, and meaningful support comes at a big cost — in promotions, pay, and fulfillment.

That experience shaped my mission: to help high-performers make bold, strategic moves with confidence. 

Not just once, but throughout their careers.

WHO AM I?

Hi! 👋I’m Anne Genduso — Career Coach, Growth Strategist & Community Builder.

I believe EVERYONE deserves to enjoy their work, so I founded The Career Level-Up Collective — a growth-focused community for ambitious professionals who want to:

✔ Lead with purpose
✔ Build influence
✔ Grow with clarity
✔ Surround themselves with people who genuinely want to see them win.

Members get expert career coaching, shared learning, peer accountability, and real-world tools to help them level up — whether that means a promotion, a job change, leadership development, or simply more joy & momentum at work.

Because career growth isn’t a solo journey.

REAL RESULTS:

Since 2018, I’ve helped clients land life-changing promotions, 5-figure raises, & well-aligned jobs at corporations, nonprofits, and startups.

✅ Landed a job in a new industry, jumping two titles with a 70% salary increase. 

✅ Created a new leadership role in her company with remote work & a $40k higher salary.

✅ Negotiated a fully-remote job at a company typically without flex work options. 

I want this for you too, and you don’t need to do it alone.

OTHER PROGRAMS:

▸ Career Clarity Boost – Define and design your next best career move
▸ Advanced Job Seeker’s Academy  – Land a better job without burning out
▸ Modern Leaders Mastermind – Navigate real workplace challenges and grow into the influential, people-first leader you’re meant to be

LET’S CHAT

Ready to level up?

📩 DM me COLLECTIVE  to learn more.

P.S. Scroll for 25+ client testimonials at the bottom of my profile to see what it’s like working together!⬇️

Certified Career Coach | Leadership Development | Career Strategy | Job Search | Promotion Prep | Visibility Coaching | Salary Negotiation | Career Growth | Career Clarity | Mid-Career Professionals | Executive Coaching

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Salina Yeung

Anne Genduso

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