Salina Yeung

📍Your LinkedIn Business Strategist | Create a Personal Brand that People Want to Follow + Converts Connections into Customers 🚀 | LinkedIn Learning Instructor | 🎙 Your LinkedIn Gal Podcast Host

Sick and tired of another boring corporate training? — Only to wait for the next bathroom break?

Your team deserves better. (And you know it!)

"The best ROI my team has ever experienced was hiring Salina!" 
— That's what the Head of Sales at VISA said about my workshop. 

When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. 

After all, whoever puts customers first WINS! 

This is my philosophy for every successful business. 

Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most. 

As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!

HIGHLIGHTS: 
✨ Grew my LinkedIn following to 22,000 and 8.5M content views with $0 ad spend

✨ Produced a Top-rated 4.8/5 LinkedIn Learning Course; Recognized LinkedIn Top Voice 

✨ Scaled high-touch strategic client success motion at LinkedIn (~128% YoY growth; 146% YoY for two consecutive years). Managed customer campaigns that generated over $38M in sales. 

✨ Built and led high performing teams covering 220+ global clients, which consistently exceeded adoption targets and renewals goals, while closely partnering with cross-functional teams 

✨ Acted as a trusted, key advisor for world’s leading SaaS Companies (Zoom, Twilio, Xero, HubSpot & more) to drive pipeline and revenue growth. Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

MY EXPERTISE:
B2B Sales & Marketing Strategy | Leadership & Team Building | Sales Coaching | Revenue Growth | Consultative Selling | Customer Success Management | Product Marketing | Data Visualization | Storytelling | Communication

💁🏻‍♀️ Book me to speak about: 
→ LinkedIn™ Personal Brand Masterclass
→ LinkedIn™ Content Marketing Masterclass
→ LinkedIn™ Social Selling Masterclass

Want a B2B Sales & Marketing Strategy that brings you measurable ROI? 🚀

DM me and let's CHAT! 

👉 Check out my website: www.theinacademy.com

P.S. Get a taste of what my wonderful clients say about me✨  

Scroll ⬇️  for 3 secs: Recommendation section

CEO & Founder

theinacademy.com (formerly: LinkedIn-Pro) is the Go-To Educational Platform for Entrepreneurs and Businesses to Build impactful Brands on LinkedIn that Win Eyeballs, Trust and Clients.

Our mission is to empower entrepreneurs to go from unknown to visible and valued without breaking the bank. 

 📩 DM me "LinkedIn Insiders Suite" - create a LinkedIn Strategy that works for you + your business!

Hustle With Heels Podcast

Podcast Host

Hustle With Heels

Helping corporate professionals monetise their existing skills and expertise into a side online coaching business without quitting their 9 to 5 jobs.

Founder and Business Coach for Corporate Women

✨I help working mums unapologetically prioritise their health and fitness via healthy habits with exercise, master nutritional skills and mindset 

✨ Quick & Effective At-home Strength Training - personalised to suit your busy lifestyle 
✨ Nutritional skills and Practice you can stick to - not feeling deprived or restricted
✨ Mindset work to address the root cause so you take actions and keep moving forward throughout challenges in life

Founder of Cindy Excell Fitness Coaching |Fitness, Nutrition and Mindset Coach | NLP Practitioner

Nestworth

As a CERTIFIED FINANCIAL PLANNER® and SMSF Specialist Advisor™ , I am experienced in advising high net worth clients on holistic and strategic wealth management advice.

Supervising and mentoring a Professional
Year Candidate.

Senior Financial Advisor, CFP® SSA® MAppFin

Australian Unity Wealth

As a CERTIFIED FINANCIAL PLANNER® and SMSF Specialist Advisor™ , I am experienced in advising high net worth clients on holistic and strategic wealth management advice.

As your trusted adviser, I work closely with a network of other professionals, such as insurance advisers, mortgage brokers,  bankers, accountants and estate planning solicitors, to provide integrated leadership and directions to all areas of your financial affairs. 

I engage with my clients by actively listening to and understanding their needs and objectives and partnering up with them on their financial journey to achieve where they want to be.

I offer my clients knowledge, experience and expertise, in conjunction with access to superior research capabilities and the extensive resources of the Australian Unity Group and Investment expertise from the Wealth & Capital Markets Team, so we can help our clients achieve the best possible outcome and guide them towards making better financial decisions and ultimately achieve their goals.

Senior Financial Advisor, CFP® SSA® MAppFin | Australian Unity Wealth and Capital Markets

Financial Planning Association of Australia

Treasurer | Committee Member | FPA Sydney Chapter

Commonwealth Bank

- Providing holistic personal financial advice (strategic and investments) to High Net Worth Individuals and their families with minimum $2.5M to invest
- Commonwealth Private strives to provide trusted personal advice to High Net Worth individuals who have the intention to invest or borrow at least AU$2.5M. 
- Commonwealth Private has been recognised seven times at the Australian Business Banking Awards voted as the most “Outstanding Institution” in the $1M - $10M Award category. Our vision is to excel at securing and enhancing the financial wellbeing of people, businesses and communities across generations.

Private Wealth Manager | Commonwealth Private

Macquarie Group

- Holistic Strategic, Investment and Comprehensive Wealth Management Advice to High Net Worth Clients;
- SIV Investments

Private Wealth Adviser | Macquarie Private Wealth

UniSuper

- Comprehensive financial planning advice to UniSuper members who are working in Higher Education Sector and Research Institutions
- Specialised in Wealth Accumulation, Retirement Planning, Pre-Retirement Panning and Superannuation

Financial Adviser

Paraplanner

Industry Fund Financial Planning

Financial Planning Assistant

I help corporate women in leadership turn their skills and expertise into high-ticket coaching businesses - without quitting their 9 to 5 or burning out.

I’m a Side Hustle Business Coach with 19+ years in financial services and nearly 5 years of hands-on experience building my own side coaching business alongside a demanding corporate job.

I started in fitness and mindset coaching, grew that business for 4.5 years as a side hustle, and later transitioned into business coaching - helping other corporate women do what I did: turn their skills into an online coaching offer that actually sells, while staying in their 9–5.

I’ve lived every phase of the side hustle journey: From uncertainty and time scarcity to validating offers, signing clients, and building a profitable coaching business, without sacrificing my performance at my corporate career.

I work with high-achieving corporate women who:

 ✔️ Want more control over their career and income
 ✔️ Know they’re capable of more, but don’t know how to package and sell what they know
 ✔️ Want to build something that creates wealth and freedom outside 9 to 5, not just a hobby
 ✔️ Are done with fluff and want a proven roadmap that fits into a busy schedule

Through my coaching, I help you:

- Clarify your coaching niche and the problem you solve
- Package your expertise into a high-ticket coaching offer
- Get your first paying clients
- Build a business that runs alongside your 9–5,  not in opposition to it

I created the Financial Runway™ Framework - my signature method to help corporate professionals and female leaders build a profitable online coaching business while working full-time, so they can create career freedom and long-term wealth on their terms.

🔑 Ways to Work With Me:

→ 1:1 Private Coaching to launch a high-ticket coaching offer in 12 weeks (Limited spots every month)
→ A 90-minute Side Business Kickstart Intensive
 
📩 If you’re a high-performing woman leader in corporate who are ready to build a side business that gives you more options, DM me. Let’s make it your reality.

Cindy Excell

People overcomplicate building a second income stream.
 
Listen, if you’re a 𝗺𝗶𝗱-𝗰𝗮𝗿𝗲𝗲𝗿 𝘄𝗼𝗺𝗮𝗻 𝗶𝗻 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲:
 
Avoid:
 
• Starting a side business that works against your lifestyle
• Reinventing yourself from scratch
• Overplanning with zero action
• Working eight chaotic hours on weekends and calling it “productivity”
 
Instead:
 
• Choose a business model that fits your real life (online coaching is perfect for this)
• Use your existing skills and experience - monetise what you already know
• Create a simple weekly rhythm (one focused hour a day is enough to start with)
• Protect your performance at work - your career is your anchor
 
Focus on this for the first 𝟵𝟬 𝗱𝗮𝘆𝘀.
 
Build from there.

---------

👋 I’m Cindy - Side Hustle Business Coach & Private Client Adviser. I help mid-career corporate women build a second stream of income without compromising their 9–5 performance. Follow for practical tips, real stories, and proven strategies.

♻️ Reshare this post if it can help a friend!

Cindy Excell 

Helping Mid-Career Women Build a Profitable Coaching Side Income Without Quitting Their 9–5| Business Coach | Private Client Adviser @Prime Financial Group |🎙️ Host of ‘Career-Integrated Entrepreneur’ Podcast

I stopped calling it a side hustle when I realised it changed who I became at work.

When I started my online business on the side, I thought it would just be a creative outlet. 

A way to build something of my own.

What I didn’t expect? 

It completely changed how I showed up in my corporate role.

Running a business forced me to: 

→ Think strategically - not just follow processes. 
→ Communicate with clarity - because vague messages don’t sell. 
→ Take initiative - instead of waiting for permission. 
→ And lead - even when no one was watching.

And soon, the ripple effects showed up at work. 
I started approaching things differently at my 9 to 5.

→ I stopped bringing problems without solutions. 
→ I started pitching ideas and spotting opportunities proactively. 
→ I stopped playing small - because I’d already proven I could create results 𝘰𝘶𝘵𝘴𝘪𝘥𝘦 my job title.

That’s when it clicked.
Building a side business is not only going to create extra income.
It will also unlock the next version of you - the one that elevates your career, too.

The confidence you build outside of work often becomes the catalyst for who you rise to be inside it.

♻️ Follow Cindy Excell for conversations on 𝗖𝗮𝗿𝗲𝗲𝗿-𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀𝗵𝗶𝗽™ - where your side business isn’t competition for your career… It’s the reason you thrive in both.

Your coaching idea might sound amazing - but here are 3 signs it won’t sell.

1. You can’t clearly explain what problem it solves. 
2. You think your audience “just needs more confidence” (too vague).
3. You haven’t talked to real people about it yet.

These are the same patterns I see over and over again when corporate professionals start their first side business.

They have great skills, but no validation process for their coaching offer.

Validation is essential - testing before investing months building.

That’s how you protect your time, energy, and create an offer that sells.

I created a free step-by-step toolkit with a customised GPT tool to help you do it.  

DM me the word ‘VALIDATOR’ to get the link to your free copy.

Creating career options should not threaten your existing career. 

It should strengthen it.  

There’s a misconception that wanting “options” means you’re unhappy at work.  

It doesn’t.  

It means you’re thinking long-term. 
You’re thinking sustainably. 
You’re thinking strategically.  

Mid-career corporate women carry huge responsibilities. 

Work. 
Family. 
Financial commitments. 
Personal goals.  

Building a second income stream doesn't mean escaping corporate. 

It means creating stability in your life.  

When you know you have earning ability outside your salary,  you make decisions with confidence - not pressure.  

That’s what I call career empowerment.  

Not leaving. 
Not running. 
Just leading your life with intention.  

Agree?

taplio

The Battle

Salina Yeung

Cindy Excell

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taplio

The Battle

Salina Yeung

Cindy Excell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cindy Excell's LinkedIn Performance

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