Salina Yeung

📍Your LinkedIn Business Strategist | Create a Personal Brand that People Want to Follow + Converts Connections into Customers 🚀 | LinkedIn Learning Instructor | 🎙 Your LinkedIn Gal Podcast Host

Sick and tired of another boring corporate training? — Only to wait for the next bathroom break?

Your team deserves better. (And you know it!)

"The best ROI my team has ever experienced was hiring Salina!" 
— That's what the Head of Sales at VISA said about my workshop. 

When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. 

After all, whoever puts customers first WINS! 

This is my philosophy for every successful business. 

Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most. 

As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!

HIGHLIGHTS: 
✨ Grew my LinkedIn following to 22,000 and 8.5M content views with $0 ad spend

✨ Produced a Top-rated 4.8/5 LinkedIn Learning Course; Recognized LinkedIn Top Voice 

✨ Scaled high-touch strategic client success motion at LinkedIn (~128% YoY growth; 146% YoY for two consecutive years). Managed customer campaigns that generated over $38M in sales. 

✨ Built and led high performing teams covering 220+ global clients, which consistently exceeded adoption targets and renewals goals, while closely partnering with cross-functional teams 

✨ Acted as a trusted, key advisor for world’s leading SaaS Companies (Zoom, Twilio, Xero, HubSpot & more) to drive pipeline and revenue growth. Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

MY EXPERTISE:
B2B Sales & Marketing Strategy | Leadership & Team Building | Sales Coaching | Revenue Growth | Consultative Selling | Customer Success Management | Product Marketing | Data Visualization | Storytelling | Communication

💁🏻‍♀️ Book me to speak about: 
→ LinkedIn™ Personal Brand Masterclass
→ LinkedIn™ Content Marketing Masterclass
→ LinkedIn™ Social Selling Masterclass

Want a B2B Sales & Marketing Strategy that brings you measurable ROI? 🚀

DM me and let's CHAT! 

👉 Check out my website: www.theinacademy.com

P.S. Get a taste of what my wonderful clients say about me✨  

Scroll ⬇️  for 3 secs: Recommendation section

CEO & Founder

theinacademy.com (formerly: LinkedIn-Pro) is the Go-To Educational Platform for Entrepreneurs and Businesses to Build impactful Brands on LinkedIn that Win Eyeballs, Trust and Clients.

Our mission is to empower entrepreneurs to go from unknown to visible and valued without breaking the bank. 

 📩 DM me "LinkedIn Insiders Suite" - create a LinkedIn Strategy that works for you + your business!

Cindy Tien

Hi, I'm Cindy! 

An EQ Maven who unlocks the key to your team's personalities and behaviours, revealing the underlying causes of burnout, overwhelm, and disempowering habits that may be holding organisations back. With my skills and knowledge, I aim to help your people develop greater emotional intelligence to navigate today’s fast-paced and uncertain world - for improved results, relationships, and resilience.

Unlike many other speakers and executive coaches, I'm privileged to have a significant understanding of the corporate environment, specifically with international and multinational corporations from 20 years of experience in the workforce - with 10 of those years immersed in working within a corporation – negotiating at the top level for high-value contracts in the travel and expense management industry. After that, I left my corporate role and spent the next 10 years as a Speaker, Trainer, and Executive Coach - working with luxury brands, sales organisations, as well as banking and financial institutions, including global names such as American Express, Citibank, S&P Global.

My passion to impact the lives of others arose from the struggles which I grappled with in my own life journey. As a self-confessed rebel, I was on the road to destruction at a young age of 23, battling near bankruptcy, addictions, and traumatic health issues that led to two major hip replacement surgeries with titanium implants.

My turnaround moment came when I found the courage to break through my blind spots and limitations that had shackled me since young. Known to have a huge dose of straight-up humour and authentic sharing, I aim to connect with my audience by peeling off their veneers of fear, self-doubt, and insecurity through powerful stories. 

I am a Certified Speaking Professional and commonly known as a Titanium Hipster. One of the other professional hats I wear includes my role as an Associate Director at Imageworks, a Singapore-based company.

I look forward to inspiring your leaders and teams to Break Through their blind spots to Strengthen Connections, Conquer Challenges, and Claim their Messages.


Connect with me:

cindy@cindytien.Com 
www.cindytien.com

Associate Director

𝗬𝗼𝘂’𝗿𝗲 𝗮… 𝘄𝗵𝗮𝘁? 𝗦𝗽𝗲𝗮𝗸𝗲𝗿? 😳
An old schoolmate asked me this after more than 2 decades of us not seeing each other. 

And honestly? I get it.

Back in the day, I was:

🥶 More interested in skipping classes than scoring high grades.

🥴 More into getting pissed drunk than building a decent career.

😨 More likely to end up with a messed-up life than to do any meaningful work

I was definitely not giving out “future speaker” vibes.

But life was in the ditches, I was in the trenches, and if I wanted to respect myself, something had to change. 𝗦𝗼 𝗜 𝗖𝗛𝗔𝗡𝗚𝗘𝗗.

And today, I get to stand in front of people and say the things nobody else wants to say.

But here's what I've noticed in 13 years of doing this.

Women speakers get booked in March. The "diversity slot." The "women's panel." 

Then we hear nothing except for crickets… until the next IWD.

This is NOT total inclusion. 
It’s a one-time acknowledgment

So in the spirit of IWD month — let me say it.

🚫 Don’t just book women speakers for the month of IWD.

Book them because they:

✅ Have powerful lived experiences and deserve to be paid for their profession 

✅ Balance the scales between Softness & Strength - because influence needs both 

✅ Have evolved — all ages, all shapes, all sizes, all colours — and ALL damn brilliant

So let's not wait for March to put women on stages. Let's do it all year round.

#IWD #InternationalWomensDay #WomenSpeakers #BreakThroughBS #EQForInfluence

Cindy Tien, EQ Maven, CSP

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𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 𝗹𝗲𝘀𝘀𝗼𝗻 𝗜 𝗲𝘃𝗲𝗿 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗵𝗮𝗱 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘀𝗲𝗹𝗹𝗶𝗻𝗴.
 I was 18. My first sales job. 

Knocking on doors in industrial areas, squatting on concrete floors next to uncles in translucent white singlets who were busy sawing wood and welding metal.
 
And there I was — trying to sell them advertising space.
 
A senior colleague came along to shadow me. And every single time I finished my pitch, he'd repeat what I just said. Same message. His words.
 
After a few rounds of this, I got frustrated. "Was I not clear?"
 
His answer changed everything:
 
"Cindy, you're talking too fast. You're not giving them the whole picture. They don't understand what you're saying."
 
That was my first lesson on the biggest blind spot in communication:
 
𝗝𝘂𝘀𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁'𝘀 𝗰𝗹𝗲𝗮𝗿 𝗶𝗻 𝗬𝗢𝗨𝗥 𝗵𝗲𝗮𝗱 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗺𝗲𝗮𝗻 𝗶𝘁 𝗹𝗮𝗻𝗱𝗲𝗱 𝗶𝗻 𝗧𝗛𝗘𝗜𝗥𝗦.
 
This doesn't just apply to 18-year-old me. I still catch myself doing it. So do you.

This is the BS we don't catch — the Blind Spot that makes us assume understanding happened just because we spoke. 

We mistake talking for communicating. Presenting for connecting. And then we wonder why we get ghosted after.
 
Whether you're leading a team, pitching a client, or having a hard conversation with someone you love — the question isn't "Did I say it?"
 
It's "Did they get it?"
 
Your team could be losing deals right now — not because the product isn't good enough, but because the message never actually landed.

So Own Your BS — because the moment you see your Blind Spots is the moment your influence changes.

#OwnYourBS #BlindSpots #Communication #Influence #EmotionalIntelligence #Leadership #Sales

𝗕𝗲𝗶𝗻𝗴 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝗳𝗲𝗹𝘁 𝘄𝗼𝗿𝘀𝗲 𝘁𝗵𝗮𝗻 𝗯𝗲𝗶𝗻𝗴 𝗳𝗲𝗮𝗿𝗲𝗱.
I said that out loud on Coen Tan, CSP’s Wholehearted podcast — and even I had to sit with it for a second.

That little girl who turned herself into a schoolyard gangster was dangerous.

But she was also desperate. Desperate to matter. To be seen.

To feel like she took up space in a room that kept forgetting she existed.

Invisible at home? No problem.
Invisible in school? Hell no.

This was the biggest BS I fed myself with growing up.

You might not have been a delinquent like me. But have you ever built a version of yourself just to make sure no one could overlook you again?

That BS doesn't retire when you grow up. It follows you into your relationships, your leadership, your influence — quietly running the show while you think you're finally in control.

I wrote my book 𝘐𝘯𝘚𝘪𝘥𝘦 because I had to trace it all the way back.

Coen and I have been friends for over a decade, we have grown together over the years. And with him, it’s never surface - the kind of brother who won't let you hide behind your own highlight reel.

This conversation on his Wholehearted podcast went exactly where those conversations always go with him.

Always insightful, in-depth, and a little intense.

Episode dropping soon. 🖤

#WholeheartedLeadership #InSide #BSleadership #KeynoteSpeaker #EQ #LeadershipDevelopment

𝗬𝗼𝘂𝗿 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗶𝘀𝗻'𝘁 𝗮 𝗦𝗞𝗜𝗟𝗟 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗜𝘁'𝘀 𝗮 𝗦𝗘𝗟𝗙 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.
 I learned that the hard way — in a hotel room in Bangkok.
 
In 2010, I was six months into a Sales Director role I took purely for the title and salary — feeling lost, checked out, and completely unmotivated. I knew they'd push me out soon, so I decided to beat them to it. 

At the same time, the other parts of my life were crumbling too. 
Relationships. Health. You name it.

And I was sitting on the bed, tears running down my face, saying out loud:
 
"𝘊𝘪𝘯𝘥𝘺, 𝘺𝘰𝘶𝘳 𝘭𝘪𝘧𝘦 𝘪𝘴 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘣𝘶𝘵 𝘢 𝘭𝘰𝘢𝘥 𝘰𝘧 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘭𝘦𝘴𝘴 𝘤𝘳𝘢𝘱."
 
I had lost all influence over myself. Much less over anyone else.
 
That sentence became the spine of my book, InSide: Break Through Your BS to Influence Yourself.
 
The truth is, I'd been drowning in painful experiences for years — asking myself the same three questions:
 
• 𝘞𝘩𝘺 𝘤𝘢𝘯'𝘵 𝘐 𝘨𝘦𝘵 𝘮𝘺𝘴𝘦𝘭𝘧 𝘵𝘰 𝘥𝘰 𝘸𝘩𝘢𝘵 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘥𝘰𝘪𝘯𝘨? 
• 𝘞𝘩𝘺 𝘢𝘮 𝘐 𝘭𝘰𝘴𝘪𝘯𝘨 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘰𝘧 𝘮𝘺 𝘭𝘪𝘧𝘦? 
• 𝘞𝘩𝘺 𝘢𝘮 𝘐 𝘯𝘰𝘵 𝘳𝘦𝘴𝘱𝘦𝘤𝘵𝘦𝘥?
 
After a decade working with leaders and sales teams, I realised I wasn't the only one asking them. The lack of influence was never about technique. Something invisible was running the show.
 
It took a mentor and a programme for me to realise one thing -  I'd been polishing the outside of my apple while the inside was decaying.
 
And that's where things started to change.
 
Not overnight. Not dramatically. But the moment I decided to confront my BS — I started making different choices. Harder ones. But honest ones.
 
Turns out, all the skills in the world were just dressing up the stinking problems I'd refused to face.

I wrote the book not because I'd figured everything out. But because I decided to stop pretending I had.

If those three questions hit a nerve — good. That's not a sign something's wrong with you. That's a sign you're ready to do the same.
 
Thanks Nick Jonsson  for the conversation on your Limitless podcast and for creating a space where the real stuff gets said. 

Episode dropping soon 🎙️

#Influence #Leadership #SelfInfluence  #KeynoteSpeaker #Author

𝗛𝘂𝗿𝗿𝘆 𝗶𝘀 𝗮 𝗱𝗿𝘂𝗴. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝘂𝘀𝘆 — 𝗮𝘀𝗸 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗿𝗲 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺.
A friend gifted me a book - 𝘛𝘩𝘦 𝘙𝘶𝘵𝘩𝘭𝘦𝘴𝘴 𝘌𝘭𝘪𝘮𝘪𝘯𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘏𝘶𝘳𝘳𝘺 — and honestly, it hit different.

Three things that stopped me:

🟡 Hurry kills wisdom. When you're rushing, you're not thinking — you're reacting.

🟠 Hurry and love are incompatible. Presence, patience, connection? 
Hurry destroys all three.

🔴 And the gut punch: hurry isn't a disordered schedule. It's a disordered heart.

We hurry because we want 𝘮𝘰𝘳𝘦 time. But here's the irony — we're spending the time we're trying to save... rushing through the things that actually matter.

That's not a calendar issue, but a self-influence issue.

Because the most influential leaders aren't always the ones moving the fastest. They're the ones who know when to slow the heck down.

#EQforInfluence #EmotionalIntelligence #Leadership #SelfInfluence #Burnout  #KeynoteSpeaker
 
This is Cindy Tien, EQ Maven, CSP — shamelessly sharing my BS so you can boldly own up to yours.
 
Connect with me.

𝗬𝗼𝘂'𝗿𝗲 𝗿𝗲𝗮𝗱𝘆. 𝗬𝗼𝘂'𝗿𝗲 𝗷𝘂𝘀𝘁 𝘀𝗰𝗮𝗿𝗲𝗱.
Not you specifically. Okay, maybe you specifically.

That pitch you keep rehearsing but never deliver.

The conversation you keep avoiding.

The role you want to step up to.

The idea you've been sitting on for months because "it's not ready yet."

Here’s a splash:  it's not the idea that's not ready. It's you who's not willing to be seen.

I know because I did the same thing. Sat in front of my computer for hours.
Trying to write my book. But I just sat there – battling myself, wasting time, waiting for some magical moment.

Then I stumbled on a short video by Pastor Steven Furtick that cut right through my nonsense:

"Start with what you have."
“What you have now is enough.”

That became the kick in the butt that I needed to stop waiting and start writing. 

And what came out of it was my book — 𝘐𝘯𝘚𝘪𝘥𝘦: Break Through Your BS to Influence Yourself.

So what's the thing YOU'VE been putting off because you're waiting to feel "enough"?

#OwnYourBS #InSideBook #SelfLeadership #AuthenticInfluence

Grateful for this, Binu Balan  — and for the trust the Indeed APAC team placed in me to hold this conversation.

The question that lingered in me after:

What's the BS keeping you stuck — and what would it take to break through it?

Because this isn't a skill problem, but a self problem.

When you break through your own BS — you change the conversation for everyone around you.

That's #GiveToGain.

#IWD

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗯𝗲𝗹𝗶𝗲𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗶𝗻𝗵𝗲𝗿𝗶𝘁𝗲𝗱 𝘄𝗵𝗶𝗰𝗵 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝘀𝗲𝗿𝘃𝗲𝘀 𝘆𝗼𝘂?

Cindy Tien, EQ Maven, CSP's power-packed keynote talk yesterday, #𝘎𝘪𝘷𝘦𝘛𝘰𝘎𝘢𝘪𝘯: 𝘙𝘦𝘮𝘰𝘷𝘪𝘯𝘨 𝘵𝘩𝘦 𝘐𝘯𝘷𝘪𝘴𝘪𝘣𝘭𝘦 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴 𝘞𝘦 𝘍𝘢𝘤𝘦, for #IWD2026 at Indeed APAC, created many such pause points for the audience to examine the beliefs, assumptions, and inner narratives that shape how we show up.

Setting the stage for a candid and thought-provoking conversation, Cindy explored the invisible barriers many professionals carry into their work and life journeys:
> Patterns that sit beneath burnout, disengagement, and the absence of psychological safety. 
> Blind spots we rarely notice. 
> Belief systems we inherit. 
> Stories we keep repeating without realising the influence they hold.

Through practical examples and honest storytelling, Cindy introduced a simple but powerful path forward: 
recognise what is holding you back ---> address it directly ---> choose how you want to show up moving ahead.

The Indeed team across the region brought strong energy to the conversation. The reflections shared during the session showed a group willing to engage openly with these ideas and consider how they apply in their own work and leadership. 

It was an absolute pleasure and privilege for us to support the Women at Indeed team in bringing Cindy's work into their IWD programme.
Grateful to you Cindy, for the honesty, clarity + courage you bring to this topic.

While International Women's Day is a time to celebrate progress, it is also a moment to look closely at the beliefs and narratives that shape how we lead, contribute, and support others. 
𝘞𝘩𝘦𝘯 𝘸𝘦 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘦𝘹𝘢𝘮𝘪𝘯𝘦 𝘵𝘩𝘰𝘴𝘦 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴 𝘸𝘪𝘵𝘩𝘪𝘯 𝘰𝘶𝘳𝘴𝘦𝘭𝘷𝘦𝘴, 𝘸𝘦 𝘨𝘪𝘷𝘦 𝘰𝘵𝘩𝘦𝘳𝘴 𝘵𝘩𝘦 𝘱𝘦𝘳𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘦 𝘴𝘢𝘮𝘦 𝘢𝘯𝘥 𝘨𝘢𝘪𝘯 𝘥𝘦𝘦𝘱𝘦𝘳 𝘵𝘳𝘶𝘴𝘵 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘧𝘰𝘭𝘭𝘰𝘸.

#InternationalWomensDay #InclusionMatters
 #beconnected

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Salina Yeung

Cindy Tien

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The Battle

Salina Yeung

Cindy Tien

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Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cindy Tien's LinkedIn Performance

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