Salina Yeung

📍Your LinkedIn Business Strategist | Create a Personal Brand that People Want to Follow + Converts Connections into Customers 🚀 | LinkedIn Learning Instructor | 🎙 Your LinkedIn Gal Podcast Host

Sick and tired of another boring corporate training? — Only to wait for the next bathroom break?

Your team deserves better. (And you know it!)

"The best ROI my team has ever experienced was hiring Salina!" 
— That's what the Head of Sales at VISA said about my workshop. 

When companies like LinkedIn, Visa, HubSpot need to up their Sales + Marketing Game, they call me. 

After all, whoever puts customers first WINS! 

This is my philosophy for every successful business. 

Solving big, complex problems for customers and relentlessly delivering exceptional business value brings me joy and is where I excel the most. 

As a B2B Sales & Marketing Leader with 12+ years working with top SaaS brands: LinkedIn, Zoom, Twilio, HubSpot, Clickup & more, I know exactly what it takes to build brands that customers LOVE + FOLLOW + CONVERT!

HIGHLIGHTS: 
✨ Grew my LinkedIn following to 22,000 and 8.5M content views with $0 ad spend

✨ Produced a Top-rated 4.8/5 LinkedIn Learning Course; Recognized LinkedIn Top Voice 

✨ Scaled high-touch strategic client success motion at LinkedIn (~128% YoY growth; 146% YoY for two consecutive years). Managed customer campaigns that generated over $38M in sales. 

✨ Built and led high performing teams covering 220+ global clients, which consistently exceeded adoption targets and renewals goals, while closely partnering with cross-functional teams 

✨ Acted as a trusted, key advisor for world’s leading SaaS Companies (Zoom, Twilio, Xero, HubSpot & more) to drive pipeline and revenue growth. Featured by LinkedIn News, Yahoo, Prezi, Daily Ad Brief.

MY EXPERTISE:
B2B Sales & Marketing Strategy | Leadership & Team Building | Sales Coaching | Revenue Growth | Consultative Selling | Customer Success Management | Product Marketing | Data Visualization | Storytelling | Communication

💁🏻‍♀️ Book me to speak about: 
→ LinkedIn™ Personal Brand Masterclass
→ LinkedIn™ Content Marketing Masterclass
→ LinkedIn™ Social Selling Masterclass

Want a B2B Sales & Marketing Strategy that brings you measurable ROI? 🚀

DM me and let's CHAT! 

👉 Check out my website: www.theinacademy.com

P.S. Get a taste of what my wonderful clients say about me✨  

Scroll ⬇️  for 3 secs: Recommendation section

CEO & Founder

theinacademy.com (formerly: LinkedIn-Pro) is the Go-To Educational Platform for Entrepreneurs and Businesses to Build impactful Brands on LinkedIn that Win Eyeballs, Trust and Clients.

Our mission is to empower entrepreneurs to go from unknown to visible and valued without breaking the bank. 

 📩 DM me "LinkedIn Insiders Suite" - create a LinkedIn Strategy that works for you + your business!

More accomplishments will be listed here later!

Software Engineer (Data Replication)

Yext

• Strengthened security compliance and integrity of codebases by migrating frontend components of six Java financial microservices from jQuery 1 to 3 with Bazel, Google Closure Tools, and an agile approach
• Secured frontend pages of Java payments microservices by sanitizing CSV inputs using Java and refactoring inline Javascript into ES6 modules

Software Engineer

NielsenIQ

• Deployed, through DevOps, over 100 QA up-to-date changes, 25 upgrades, and 10 releases, of a big data market insight platform on an infrastructure of 31 high availability environments, with cross-functional collaboration, using Bash shell scripting, Bitbucket, Bamboo, Jenkins, Jira, Git, Confluence, agile software development life cycle, and Microsoft Teams
• Lessened agile regression testing duration and verification in each sprint to four hours by programming over 250 end-to end automated UAT tests of a data-driven product statistics web app with a black-box problem solving approach, for triage, using Python, Selenium WebDriver, Pytest-BDD framework, and TDD with collaborated test design
• Improved scalability and cost-effectiveness of three microservices of a data-driven product market insight API by transforming them for migration to Docker using Java, Spring Boot, JUnit, Gradle, networking tools including Postman and Apache ActiveMQ, and eight proof-of-concepts programmed solely with technical documentation
• Conserved 85% of large scale relational database costs of an internal big data tool by reviewing 1400 queries to migrate from Sybase to PostgreSQL, using C++, Spring Boot, the Microsoft Foundation Class Library, and proof-of-concepts
• Modernized the data reporting tool with crash reports and Auth0 authentication, streamlining debugging practices and minimizing security vulnerabilities, using C++ and Spring Boot
• Streamlined communications on debugging and triaging errors and faults of a product market insight REST API by standardizing logging, using Java, Spring Boot, Graylog, and Google Chat REST API

Software Developer

LinkedIn

• Contributed towards driving 10% increase in engagement for the consortium of 44 public colleges and univerisites in Ontario with the LinkedIn Learning contract offered by the Government of Ontario
• Established a learning journey and personal brand by completing 20 LinkedIn Learning courses, posting about the content with completion certificates, and sharing some career-level insights
• Authored three articles to share a perspective on using LinkedIn Learning courses to their fullest potential, including those I recommend for post-university software skills
• Placed in the top 5% of over 900 participants across North America
• Took initiative to demonstrate relationship building by using some LinkedIn Learning knowledge in Concordia University’s ConUHacks hackathon, resulting in 10 relationships built

This commitment was part of the LinkedIn Learning Champion Program, organized by Jennifer Catallo from LinkedIn's Toronto offices, and partnered with Jen Jortner Cassidy (Boston) and Reggie Hanson (Chicago).

LinkedIn Learning Student Ambassador

Kii Mobile Technologies Inc.

Resume:
• Achieved 80% accuracy of test cases on automated manipulation of Salesforce accounts, contacts, and tasks by building an email parsing B2B SAAS in a four-person startup team, using Java, Spring Boot, Dialogflow (machine learning), Postman, and the Google Knowledge Graph API, deployed on Amazon Web Services
• Implemented the identity access and management console of an email parser coupled with Salesforce Lightning, enabling management of 100 Salesforce users and application coupled Dialogflow agents with consistent permissions, using Angular, Spring, and MongoDB

Full Details: 
• Engineered an administration portal, using Angular 4, Spring, MongoDB, SCSS, and Jasmine / Karma, to manage users of an NLP system
• Enhanced an e-mail parser with operations for extracting possible Salesforce account and contact objects, and for selecting opportunities for adding tasks using Java, Spring, Dialogflow, and the Google Knowledge Graph API

Resume:
• Integrated Microsoft HoloLens Spectator View into a Universal Windows Platform app to enable engineer collaborations in the mixed reality environment with component interactions, using Unity and C#
• Developed prototypes of a room design app for a furniture retailer, allowing real-time room previews, with OpenCV and C++

Full Details:
• Enabled Microsoft HoloLens Spectator View on a UWP app for a Canadian engineering firm using C#, Unity, and the Microsoft Mixed Reality Toolkit
• Created a Microsoft HoloLens architecture viewer app for a Canadian engineering firm using Unity and C# with incorporated hand gestures
• Dynamically replaced existing furniture in photos with different furniture, using OpenCV, C++, and UWP, on a Microsoft Surface platform, for a US furniture retailer with the use of size estimation, image inpainting, and scaling
• Demonstrated each stage of research and development as proof of concepts to business consultants with the corresponding technologies

Unity AR HoloLens Developer

University of Waterloo

Resume:
• Automated the import process of student transcripts using Play, Java, Scala, MariaDB, jQuery, and a JSON student grading parser, to present audits of 500 Software Engineering students and aid in course planning and admission
• Spent 30+ hours reviewing assignments in a three-person team to a C++ programming course, adding education value

Full Details:
• Created a Software Engineering progress web app, in collaboration with supervisor, by using the Play web framework and the Hibernate data persistence provider following the JPA specification, allowing students to see what requirements are met and not yet met to graduate
• Provided feedback on assignment and project instructions to instructors of the Software Engineering Principles course by peer-reviewing the instructions to improve course offerings to Software Engineering students while respecting the curriculum
• Took initiative to upgrade a server computer into a gaming computer by installing an AMD Radeon video card and diagnosing hard drive and RAM performance issues, reducing Windows 10 stop errors and increasing performance by CPU and GPU isolation

Web Application Developer (Co-op)

Public Works and Government Services Canada | Travaux publics et Services gouvernementaux Canada

Resume:
• Formatted 50 sections of the Public Accounts of Canada website in a seven-person team to present the 2015-2016 government expenses, delivering results to the Parliament of Canada with W3C accessibility standards met, using HTML and an in-house language
• Revised and updated instructions to formatting accounting sections in the team, eliminating ambiguities and improving orientation by 35%

Full Details:
• Converted raw Public Accounts of Canada financial data into HTML tables and text to increase data retrieval for financial analysis and government budget planning, complying with W3C standards including AODA and website code validation
• Met deadlines consistently to deliver the website by communicating effectively with team members and sharing the work
• Delivered security recommendations of a confidential government website by researching web crawlers on BotReports.com and other user-agent databases and modifying robots.txt to prevent page indexing by spy bots and search engines
• Implemented automatic loading of employee-based user results using ColdFusion to increase user convenience on finding people
• Wrote an Instagram widget for an internal web portal using ColdFusion and JavaScript to improve public relations and increase convenience for staff

Web Developer (Co-op)

The Weather Network

Resume:
• Conducted biweekly website regression testing in a five-person team, maintaining 45 million monthly views and ensuring consistent UX and delivery
• Performed frontend bug reproduction testing on PC and mobile, increasing development efficiency and ensuring on-time delivery, using over 150 Atlassian JIRA tickets with daily scrums

Full Details:
• Conducted market-based regression testing on both desktop and responsive sides with devices including the Apple iPhone 6 and the Samsung Galaxy SIII Mini, allowing agile updates to be user-friendly and consistent (keeping the customer base to 45 million monthly views)
• Completed one full-scale regression testing project in upgrading the website backend to ensure consistency upon improving server performance
• Performed functional testing on updates and fixes to bugs from Atlassian JIRA tickets to ensure new features and fixes are available to customers upon update release
• Streamlined the scrum testing cycle through coordination and teamwork alongside four members including the lead QA testers, plus regression checklists, to ensure deadlines are met
• Logged new bug tickets to the Atlassian JIRA platform in performing functional or regression testing by noting test scenarios and providing photos, allowing developers and QA to reproduce the bug and come up with possible fixes

QA Developer (Co-op)

Conrad Business, Entrepreneurship and Technology Centre

• Programmed front-end unit tests for a web-based entrepreneurial platform, reducing testing time by 70%, using Selenium WebDriver and Java
• Added new UI elements to a LEGO store web application for the Managing Technological Innovation course using Backbone.js, Bootstrap, and Django

Research Assistant Developer (Co-op)

Self-motivated Software Developer with four years of programming experience, focusing in backend development. 

- Proficient in Java and familiar with Python and C++. 
- Comfortable with modern development tools such as Jira, Git, and Bitbucket. 
- Strongly knowledgeable on development practices including agile development, RESTful APIs, and web applications.

GitHub Handle: GregPDesSCH

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Salina Yeung

Gregory Desrosiers

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