Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

Helping high performing founders, coaches, consultants and SMBs win premium B2B/B2C clients with buyer-led selling, high trust closing and AI | Top 100 Sales DemandBase | Social Selling for Teams

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I am the opposite of what success is 𝘴𝘶𝘱𝘱𝘰𝘴𝘦𝘥 to look like in my industry.
 
I didn’t start young. I started at 43.
 
I didn’t go to Oxford or Cambridge. (Leeds uni in fact)
I don’t have an MBA.  
I didn’t follow a neat, linear path.
 
And I still built an internationally recognised business.
People were generous with their advice:
 
“You’re too late for this.”  
“This industry doesn’t work online.”
I even tried to do it the “right” way.
 
I tried building a fashion business on Instagram.  
It failed. (Yes you can laugh!)
I've rebuilt it now though. (after growing here)
 
I didn't lack effort or want of trying.
The platform rewarded aesthetics over substance.
 
It pushed me to perform instead of think.  
To simplify instead of explain.  
To sell a vibe instead of value.
 
So I stopped forcing it and moved to LinkedIn instead.
With zero expectations on how it would go.
That’s where things changed.
 
Nope, I didn't crack the algorithm 
My experience finally counted for something.
 
I stopped borrowing other people’s narratives and wrote my own.
 
I used age as leverage, not a liability.  
I trusted lived experience over credentials.  

I built in public where clarity mattered more than charisma.  

I modernised an industry that preferred tradition over progress.

Most limits aren’t real. They’re inherited.
 
You can wait for people to buy into your vision.
 
Or you can build it so clearly that opting out feels irrational.
 
I chose the second.
 
What’s the rule you’ve been following that no longer deserves your loyalty?

PS. If you want to follow me on instagram for more behind the scenes, here you go
https://lnkd.in/eBpBrsBG

📸 From the IG days pre LinkedIn.

I’m deliberately making my business harder to run this year.

More spend. (Less tax though!)
More payroll. (Hurts but worth it)
More decisions that don’t come with certainty. (Risk)

And no it's not recklessness. It’s leadership.

I’m launching TWO new offers:

• one is a 2.0 evolution of what already works
• one moves me into a completely different tier 
  
And I’ve already hired two people . 
We’re now a team of four.

That means commitment before comfort. 
Responsibility before guarantees.

Don’t avoid the part most people avoid.

If your business only grows when everything feels safe, 
It’s already capped.

Doubling doesn’t come from optimisation.
It comes from capacity.

So I’m funding the version of:

• The business I want to be running next year.
• Not protecting the one that got me here.

Same results require protection. 

Different results require backing yourself earlier than feels reasonable.

If that makes you uneasy, good. That’s usually the edge.

♻️Share if you’re making uncomfortable moves this year.

Most people get commitment wrong.

They think the options are: 
• never quit 
• or never really commit

Both lose.
On one end, you drift. You dabble. 
You keep options open so nothing ever really moves.

On the other, you cling. 
You keep going long after the signal has changed. 
You confuse persistence with wisdom.

The goal isn’t blind commitment. 
Nor quitting early.
It’s knowing when to deepen and when to walk away.

That’s the part most advice skips.
Real progress lives in the middle: 

When you commit long enough to get real data, 
But stay flexible enough to change course when the evidence is clear.

Not every setback is a sign to quit. 
Not every struggle is proof you should “push harder.”

Some things need patience. 
Some things need pruning. 
Some things need to be let go so better ones can grow.

The strongest leaders aren’t the ones who never quit. 
They’re the ones who adjust without ego.
They don’t ask: “Can I tough this out?”

They ask: 
“Is this still the right thing to be committed to?”
That’s not weakness. That’s judgment.

Judgment is what increases your odds of success.

Post inspo + image from Adam Grant.

Grab my insights into building a business + selling: 
https://lnkd.in/e_Tkkq4E

The “safe path” only feels safe until you realise who controls your time.
 
Someone took a risk.  
Built something.  
And now pays other people to protect it.
 
That’s the trade most people never question.
 
You either:
 
• take responsibility for uncertainty
• or get paid to absorb someone else’s risk
 
Both cost you something.
 
Risk is uncomfortable.  
So is waking up years later realising your life ran on someone else’s calendar.
 
You don’t need to leap.  
You don’t need to quit tomorrow.
 
But you do need to start choosing 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 over comfort.
 
The biggest risk isn’t failing.
It’s staying put and calling it stability.

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The Battle

Salman Mohiuddin

Charlotte Lloyd

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taplio

The Battle

Salman Mohiuddin

Charlotte Lloyd

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salman Mohiuddin's LinkedIn Performance

Performance ScoreCharlotte Lloyd's LinkedIn Performance

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Performance ScoreSalman Mohiuddin's LinkedIn Performance