Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

Spoke to an AE who ranked #2 globally out of 700+ AEs at his company last fiscal.

He’s gunning for #1 this fiscal (which ends in a few months for him)

What’s he doing differently?

It’s not complicated.

It’s the fundamentals.

(and it works)

Here’s a glimpse 👇

1. Knows the problems inside and out

He got the same product training as everyone else during onboarding.

Rather than jumping into product after hearing an ounce of pain, he takes a problem-first approach when speak into IT security leaders.

He spent his first few weeks in role truly understanding not the product, BUT

→ the problem it solves (in prospects language)
→ how said problem affects each key persona
→ how typically teams tackle the problem today
→ negative impact of ignoring the problem
→ KPIs + metrics affected by problem 

So when he talks to prospects, they think:

“This person gets my world.”


2. In discovery, he goes beyond surface-level pain 

If you took him aside and asked him about an in-quarter deal, he could tell you:

→ the specific problem they are facing (in their language)
→ how the team is dealing with problem today 
→ the use cases tied to that problem 
→ the impact on persona, team and org
→ who it’s affecting and why it actually matters
→ the exeutive priority that problem puts at risk
→ the risks or obstacles currently in the deal 
→ how he’s proactively de-risking them
→ next step, who owns it, and the goal

He knows discovery isn’t a stage in the sales process.

It runs throughout the entire deal cycle.


3. He leverages his x-functional team

Works closely with SDR, SE, CSMs, Pro Services, and a TON with partners.

But he doesn’t just “loop them in”. What he does:

→ prepares SEs before every call and demo
→ brings in execs for exec-to-exec alignment
→ sends each exec a 1-page deal brief before that 
→ works with partners as a true win-win
→ consistently meets with them, “walks the halls”
→ builds mutual plans that hold everyone accountable

………………………………………………

I’ve been coaching this AE for almost 2 years.

He wants to Finish #1 globally this fiscal.

……………………….

With how competitive the market is.
With budgets being super tight.
With all the AI tools at our fingertips.

IMO, it comes down to the fundamentals of sales that will help drive our success.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

1st year AE, I was told these were good disco questions:

“Do you have budget set aside for this?” 
“What’s your timeframe in making a decision?” 
“Who's the decision maker on your end?” 

😐 

I asked them pretty much exactly like that. BANT style.
And prospects saw right through it.

They felt lazy.
Salesy.

Pure “check-the-box” questions.
Deals didn’t move forward.

Conversations stayed shallow.
Something had to change.

If I wanted real answers, I had to stop qualifying and start understanding.

Here’s what changed everything 👇

4 simple shifts that made qualification feel natural 
(not salesy)

1. Timeframe → Consequence

Instead of asking:
“What’s your time frame?” 😐

Ask:
“What’s happening today that’s causing you to take a closer look at this problem now vs later?” 🙂

Now timing had meaning.


2. Decision maker → Initiative ownership

Instead of asking:
“Who’s the decision maker?” 😐

Ask:
“When folks are trying to solve a big problem like this I find it’s usually driven by someone at the exec level. In addition to yourself, is there an exec on your side this initiative is being driven by?” 🙂

No pressure.
Just context.


3. Budget → Reality check

Instead of asking:
“Do you have budget?” 😐

Ask:
“Usually what I find is companies fall in 1 of 2 buckets:
a) have budget set aside for a specific project + eval
b) there's no line item for fiscal aligned to the project + eval
Which bucket would you put yourself in?" 🙂

Way more honest answers.


4. Sign-off → Risk

Instead of asking:
 “When do you expect sign off?” 😐

Ask:
“What would prevent your CIO and CFO from moving forward?” 🙂

Obstacles surfaced early.
Not at the end.

............................................

The difference?
Purpose.
Intention.

Respect for the buyer.

Ask questions that help prospects think, not questions that make them feel sold to.

Not so hot take: Quit wasting time and team resources on RFPs you have no business being in.

Imagine this 👇 

→ prospect invites you to participate in an RFP 
→ AE drops what they're doing, pipes a 100k deal
→ gathers team resources (SE, PS, Product, etc...)

Team is heads down for the next few weeks.

Responding to the 100+ questions.

Preparing for the demo so they can meet req'ts.

Only to find out a month later they aren't the selected vendor.

.................................................

Here's why this is a mistake:

→ you're late to the party if you just found out about the RFP
→ prospect already has a good idea on the vendor
→ your team wastes weeks on a lost cause
→ resources are drained

Winning RFPs requires early engagement.

Ask yourself:

- were we engaged prior to release?
- did we help co-create or shape the RFP?
- are they willing to meet so we can learn more?

If not, you've got to make the smart decision and walk away

... and focus on winnable deals instead.

(There are exceptions here, especially in gov't / public sector for example where RFPs are the norm)

But in the majority of cases, it's true.

Use your time (and your team's time) wisely.

The best salespeople know when to say no.

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

December 2025 my husband died suddenly.  

October 2023 my dad died 6 weeks after a Glioblastoma diagnosis.

April 2010 my mom died 11 weeks after a lung cancer diagnosis. 

Our family has experienced an inordinate amount of heartache and loss.

And I’ve also realized over and over again how much life changes in an instant. 

Hustle is great. Moving up the ladder is great. 

But tomorrow is NOT guaranteed.

Putting off joy and vacations and PTO and life for later is a gamble no one should take.

Achieve your dreams. Work hard. Have goals. But please make sure you’re present and you make memories 

Because some day those memories will be all you have to hold close.

I guarantee that amazing work project or promotion will be forgotten.

This from someone who sacrificed career for caretaker and financially now isn’t in the place I could be. 

But memories are forever and I will never regret those. 

Be a good human


This GoFundMe and other ways were created to help my boys fulfill their wish of staying in our home: 

https://lnkd.in/esi8HEfZ
Venmo: Sherri-Carpineto (4504 is last 4) 
Zelle: Sherri.carpineto1@gmail.com 
PayPal sherriandjoe@hotmail.com

Home Depot just announced 800 layoffs AND return to office 5 days a week for workers. 

While this is consistent with trends these days - hire too many and lay people off without care, and then force butts in seats…

Doing this all at once is a double gut punch. 

Remaining workers will now absorb extra work and be required to be in-office to do it.

After losing my husband suddenly last month, and the chaos that has entailed since, I can’t imagine working in an office 5 days a week for an employer who may lay me off soon anyway. 

Actually I can. I did work for managers and companies like that when I lost my mom, had numerous miscarriages and my son was diagnosed with life-changing diseases.

Home Depot is laying people off to increase speed and agility - aka likely AI and to appease shareholders and increase revenue. 

Bottom line is bottom line. That’s all they care about.  So make sure you care about you. 

Make yourself relevant at work. Work hard and make an impact because that’s who you are and you believe in what you do.

But make yourself relevant outside of work even more. Your family doesn’t need more speed and agility and won’t lay you off.

And you never know when you’ll lose them.

Be a good human

I’m excited to share my new job and project!!!!!


My holiday drive raised $7000 for presents for kids whose parents have been laid off.

I want to do it again… but with birthday gifts.

https://lnkd.in/eH5gAR4k

My husband Joe LOVED buying gifts and was the best gift giver.

Here’s a way to honor him 

As I just celebrated my husband’s birthday, the first one without him, I realize how important it is celebrate everything 

And kids all deserve a present for their birthdays.

Birthdays are often the first to go when laid off parents just need to pay the electric bill. 

I remember the stress so well. 

Would you be willing to contribute? 

My hope is to get wishlists from parents and spend between 50-75 per child of a laid off parent.

I could use your help as unfortunately I cannot donate thousand dollars as I did in December now.

I am happy to provide receipts, pics for proof as I was accused of scamming people by a few on LinkedIn. 

In a time when my world came crashing down, the best way for me to stand tall again is to be able to shine the light and help community 

I hope you’ll help, too. 

The Joe Carpineto birthday drive begins now…

If you have a child with a birthday wish you’d like to fulfill please comment below 

If you’d like to help I’m including the link in comments (and other ways if you’d prefer) 

If you can comment, like, share, suggest people who may need help 

Let’s make a difference in supporting kids and laid off parents 

And in Joe’s memory 💕

Be a good human

Receipts and screenshots offered 

https://lnkd.in/eH5gAR4k

In case you prefer: 
Zelle: Sherri.carpineto1@gmail.com
Venmo: Sherri-Carpineto (last four 4504) 
PayPal: sherriandjoe@hotmail.com

This last month since I lost my husband has been about surviving… not thriving.

Surviving non-stop house issues 

Huge snow storms

Sick kids 

Grief 

A celebration of life 

Mountains of paperwork 

Bratty dogs 

My kids and I… we’ve survived and honestly sometimes that IS thriving. 

Not every day is easy or sunshine and roses or belongs on a motivational calendar 

And when I spent time the last few weeks looking at pics for a slide show at my husband’s celebration…

This picture… an early on anniversary pic.. reminds me that memories never fade 

And surviving will turn to thriving again.

If you’d like to help our boys… we’re so appreciative 

Venmo: Sherri-Carpineto 
Zelle Sherri.carpineto1@gmail.com (save the spam)
GFM: https://lnkd.in/esi8HEfZ

Be a good human

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Amazon has announced they are laying off 16,000 people. 

16 THOUSAND.  

They did go on to say that laying people off every few months isn’t their new rhythm. 

But it sure seems that way. Could have fooled me 

And UPS is laying off 30,000, ironically enough as they stop shipping low cost Amazon packages. 

30 THOUSAND. 


This is certainly part of AI. But it is not just a tech issue or an AI one 

If you’re employed, even happily….

Make sure you keep a brag book NOW so you remember 

Keep you Resume updated and relevant 

Take the call from a friend of recruiter and make an intro for them if you’re not interested. You never know if you’ll need them. 

Update LinkedIn with new accomplishments NOW

And realize networking is NOT transactional. It’s every day community building. Do it now not when you need help. 

And if you’re laid off or you see the red flags?  🚩 Take advice with a grain of salt but always advocate fiercely for you and don’t be afraid to ask for help. Now or later 

How can I help?

Be a good human

Posting about being a mom on LinkedIn is unprofessional. 



People always comment on my posts about mom’ing and asking if it belongs here. 

I need to hide being a mom in interviews, in phone calls, and now on LinkedIn posts too?

I can’t hide the most important aspect of my life and the job that’s provided me with more skills than any other in my career. 

I am a mom. First. Always. 

I am a working mom. Always.

I believe in advocating for women in the workplace. 

I believe in paid parental leave/ paid caretaker leave. Better access to childcare. 

I believe in talking about how being a working mom isn’t all rainbows and puppy dogs 

AND how I wanted to be a stay at home mom when my kids were little. 

I talk about how my career suffered because I stayed at jobs that allowed flexibility

And I apologize for none of it. 

We need companies to support working moms (and dads and caretakers)

We need products that cater to this demographic 

We need to be confident in who we are, and for me that’s a mom. 

I can’t hide who I am… it goes against all I believe in. 

In and out of work. 

Be a good human.

Our whole work team is together this week without me. I wasn’t invited.



Ok, I’m just kidding.  I uninvited myself. 

I was actually supposed to speak and train teams at our annual kick-off. I look forward every year to the energy it brings and being in-person with so many people. 

I’ve been working non-stop for the last 15 months on big impactful projects I was excited to train on.

But only a month out from losing my husband, and helping my boys figure out this “new” life, traveling wasn’t in the plans.

It will be again someday. Maybe a few months, maybe 6.  Who knows.

Life and grief and kid’s well-being has no timelines. 

It’s all dependent on how my kids are, childcare plans, ability to make it work. 

Life is infinitely more complicated now that I’m an only parent 

And my kids are grieving their biggest cheerleader.

Life is hard. So hard. But what I AM grateful for is a team that has stood by me.

Picked up the slack. Said don’t worry, care for your family. 

I didn’t take any bereavement leave, just a week of already scheduled PTO the week of Christmas when my husband died.

But I know I can take time. I know things will get done. I know I’ll be supported. 

And I know I can still do amazing things at work while taking care of the two most important things in my life - my sons. 

That to me is work/life balance. Not some equal time… that never works

As I work through mountains of paperwork and what if’s the next few months, I’ll be working long hours until April on this project, too.

And then I’ll take a much needed breather

But until then? I am grateful to not just be employed, but to be valued.

I’ll still miss my co-workers this week. Being on a Teams call just isn’t the same 

Be a good human.

Dow chemical is laying off 4500 people worldwide so they can transform to outperform 

Aka more AI.  And yet somehow the labor market is stable and all is well in the world…

Amazon layoffs = 16k
UPS = 30,000 (attrition or not) 
Home Depot = 800
Pinterest = 15% of employees around 700 to focus on AI

This isn’t a tech problem. This is a market problem.

If you’re employed and reading this PLEASE keep networking NOW

Show up on LinkedIn. Post. Comment. Be relevant, relatable, and available.

I have seen so many open to work posts the last few days from people who haven’t networked or been on LinkedIn since the last time they were job searching. 

Start from a position of power.

Because whether we want to believe it or not, ALL of us are just one number on a spreadsheet away from redundancy 

And for those who are solopreneurs, keep contacts because business ownership isn’t a guarantee either 

Be a good human. Look out for YOU and help your community, too.

If you’ve been impacted by layoffs I hope to open more 15 minute coaching chats in coming weeks, likely end of February, just for a quick plan and see how I can help - no money or pitching.

1 month into the year and this post holds true. 

The word present and along with adding grace remain my words this year.

What was Month 1 like for you?

Be a good human

Being a widow at 49 years old is not how I could have imagined 2025 ending.

But here I am with this new “label.”


2025 saw endless challenges but I was also able to raise 7k to buy gifts for kids whose parents have been laid off 

I was able to take on a new job at work and had to absorb the work of others after layoffs and do it well 

I was able to start my coaching business - helping 12 paid clients land jobs and giving away 75+ hours of free coaching. 

I don’t know what 2026 will hold for our family - but I know it won’t be easy. And I know my boys deserve the best. 

So my word of the year is present. 

Present for my kids. For myself. For life. For Joe’s legacy 

Because time is something we never have enough of. 

I will carry on Joe’s legacy of kindness 

Be a good human 

If you’d like to help my kids and I as we navigate after years of medical challenges and layoffs have made life difficult:

Venmo: Sherri-Carpineto (4504 last 4) 
Zelle: Sherri.carpineto1@gmail.com 
GoFundMe: https://lnkd.in/esi8HEfZ

No is a full sentence.

Setting boundaries doesn’t make you less of a team player. 

Advocating for yourself doesn’t make you overpowering. 

Giving your opinions and sharing expertise doesn’t make you overbearing. 

Asking for what you believe is fair doesn’t make you difficult 

Being confident doesn’t make you rude. 

Negotiating doesn’t make you ungrateful. 

Instead being an employee who is respected, valued, listened to and paid fairly makes you an asset 

Don’t let anyone tell you differently. The more confidence you have with a keen ability to speak up AND listen, the more you’ll bring to the world 

Be a good human.

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The Battle

Salman Mohiuddin

Sherri Carpineto

Followers

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Performance ScoreSalman Mohiuddin's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

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taplio

The Battle

Salman Mohiuddin

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salman Mohiuddin's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalman Mohiuddin's LinkedIn Performance