Salman Mohiuddin

Enterprise Account Executive, Marketing Cloud (Financial Services)

Helping sales pros + teams build healthy pipeline to close more deals faster | Sales Coach + Trainer @ SSA | 17 years as a quota carrier | ex-Salesforce, Asana and IBM | Interview Ace

Problem before Product. 

17 years of tech sales experience as an SDR + AE at Salesforce, IBM and Asana all as an individual contributor. There’s more 👉

Currently Founder at Salman Sales Academy.

#1 Sales Influencer in Canada 2025 (source: Favikon)

Coaching and training AEs, SDRs, BDRs + sales teams to find and close more deals.

Started as an SDR in 2006, moved to AE in 2007.

6 years at IBM
- SDR 
- SMB + MM AE
- small Enterprise AE

7 years at Salesforce
- MM AE (new logo)
- Enterprise AE

2.5 years at Asana
- Enterprise AE 

2 years at startups 
- SMB AE (new logo)
- Enterprise AE

I currently coach + train AEs, AMs, BDRs, SDRs and Sales teams on prospecting, problem enablement, discovery, demos, deal strategy and interviews.

DM me for:

- 1:1 Sales coaching 
- Sales team coaching + training for your company
- 1:1 Sales interview consults to help you land an offer
- Speaking engagements or sessions for your company
- Podcast guest 


✅ Widely recognized as a master prospector & hunter

✅ Experienced in consultative selling to C-level, Information Technology (IT), Marketing, Ops, HR and more.

✅ Sales Interview Ace - the interview playbook I've built has resulted in an 80% success rate in interviews

✅ Possess an Honors B.A., Economics

[Sales COACHING]

➡️ Problem Enablement [build confidence in truly understanding your persona and the problems your solution solves for]

➡️ Prospecting [cold email, cold calling, warm calling, objection handling]

➡️ Discovery [full 5-step discovery framework to help lead your calls with confidence and in the flow of the conversation]

➡️ Demos [full demo framework, engaging demos, justifying spend, taking control of deals, PoC/Pilot strategy, etc…]

➡️ Deal Strategy [multithreading, uncovering power, executive alignment + engagement, quantifying pain, business case, negotiation, dealing with objections throughout cycle, taking control of your deals, champion building, mutual plans, forecasting, etc...]

➡️ Interviews - I've refined my interview playbook that has help 80+ folks land offers [interviews, mock cold calls, mock discovery, mock presos, territory plans (that will wow a hiring manager)]

I've built an entire Sales playbook from prospecting to close in everything in between based on my 17 years of experience as an individual contributor in tech sales.

No fluff. All actionable sales insights and content, with real examples, that you can start using right away in your role and see immediate results.

Check out the coaching programs and testimonials here:  www.salmansales.com

or DM me. Happy to help.

Founder

Helping AEs, SDRs + Sales teams find and close more deals. 🚀 Boosting income and revenue. 

17 years of tech Sales experience, all as an individual contributor. I've been in your shoes as an SDR, Commercial, and Enterprise AE at companies like Salesforce, IBM and Asana. In the trenches. Exceeding targets. Even in economic downturns.

Documenting all of my learnings, I've built out a Sales playbook. Now I want to give back to YOU.

I teach individual contributors + Sales teams on how to sell better, exceed targets, boost income / revenue, and accelerate growth. All with actionable Sales content and insights that you and your team can start using right away. Seeing immediate results.

My AVP at Salesforce to me on last day of the fiscal year: “Thank you for not listening to me.” 😐

Let’s roll the clocks back 9 months prior.

I took over an account. Not just any, but the largest bank in the country.

My AVP - who was the AE on the account years ago - pulled me aside my first few weeks in role and said, 

“Salman, just take down the small deal in this account. We’ve sold them almost everything.” 

Not exactly what I wanted to hear from my AVP when I took over the account.

They’d already invested quite a bit with us, I get it. But I had a quota to hit. A big one.

Nobody thought we could sell them more. 

There was a small opp… and they recommended I just take it down

and move on.

……………………………………………..

Well, here’s what I did to prove them wrong 👇


BACKGROUND CHECK

- spoke to the CSM, SE, Core teams
- specialists, external partners, SI’s, etc…
- to get the lay of the land across the account


- identified a segment that had whitespace
- it was their Wealth management division


BUILT A POINT OF VIEW

- did some initial digging and discovery
- built PoV on how they may be losing rev to competiton
- because of insights not captured in real-time on digital channels


STARTED WITH THE PROBLEM

- focused on this business challenge
- uncovered a exec priority at risk because of problem
(increased market share)


MULTITHREAD

- the PoV + disco helped gain meetings with Dir/VPs
- leveraged our internal x-functional teams
- SE, CSM, Business Value, Product mgmt, etc…


VALIDATION + ALIGNMENT

- business problem, impact to the business
- uncovered metrics important to each stakeholder 
- how said metrics were being affected by problem
- impact to business if nothing actioned on


CUSTOMER’S BEST INTEREST BEFORE OURS

- shared pros and cons to each option
- options included ones that wouldn’t work in our favor
- we didn’t take one side or other, which built trust


CO-CREATED BUSINESS CASE

- with our champion
- got buy-in from each stakeholder


MUTUAL PLAN

- which was truly MUTUAL 


NO BUDGET WAS ALLOCATED

- we uncovered a problem that put a priority at risk
- they dug up budget from other areas of business

………………………………………..

The result?

Our champion achieved the 1% club, because of the impact the platform had on their segment.

I closed one of the largest deals of my career 

because our internal teams worked together to solve a big problem.

Hit almost 200% of my number (when I was told to take down the small deal)


The deal came on the last day of the fiscal year and the AVP sent me a message,

“Thank you for not listening to me”

………………………………………………………

I took my AVP’s statement at the start of the year as a challenge.

Don’t let a few words stop you from accomplishing something you believe you can do.

Helping Sales Pros Close More Deals + Crush Quota | 17 Years as an AE | ex-Salesforce, IBM + Asana | Founder, Salman Sales Academy | #1 Sales Influencer in Canada 2025

graphical user interface, text, application, chat or text message

If I started a new AE role tomorrow, I wouldn’t open the CRM.

I wouldn’t review the product slides (for now). 
I wouldn’t watch demos of features & function. 

Here’s what I would do instead in my first two weeks (and why it works) 👇


1. Find the top 3 AEs in the org
 Buy them a coffee (virtual or not) and ask:
 → “What are you doing that others aren’t?” → “What would you do differently if you had to start over?”
 I used to let ego get in the way of these convos.
 I realized: replicating what already works saves you months of trial and error.


2. Skip product enablement (for now)
 You’ll get flooded with features anyway.
 Start with problem enablement.
 Build a simple doc:
 → choose 3-5 buyer personas → list out real problems they face
→ (not capabilities, jargon or buzzwords)
→ understand how they typically tackle them today → map out the negative impact on them and business  → identify what metrics they care about/how affected 
Document how those problems show up in their world.
 This helps you speak the prospects language, when everyone else is just pitching features.

Prospects will think “this person gets me”.


3. Study your competition (and status quo) 
Not just from a deck, go deeper:
 → where they win → where they fall short → what your product does better → what problems your differentiators actually solve

👆 that last one is the most important
 You can’t stand out if you don’t know what you’re up against.


4. Master 3 customer stories
 Not surface-level. Break it down:
 → what problem were they facing → what negative impact it had (think metrics)
→ bonus points if there was a priority it put at risk → what changed after they used your product → what were the positive business outcomes

(make the champion the hero)


5. Meet your internal teams
 SDRs, SEs, CSMs, Legal, Deal Desk, Partner team, etc
 Ask them: “What can I do to make your life easier?”
 It builds trust fast, and that pays off when deals get complex.

…………………………………

Do these 5 things and you won’t just ramp up super fast 
you’ll build your internal brand.


P.S. Problem Enablement (2) is an absolute game changer… my clients ramp up SO much faster

Got a verbal from a prospect, “We’ve decided to move forward with your platform.” My response:

“Sounds great! I’ll send over an order form later today.”

I forecasted the deal for the month and told my manager the good news.

Got the internal approvals and sent it out.

One day passed. Nothing. Two days. Crickets.

Finally got a hold of them:

“When can we expect a signed order form?”

Prospect: “It’s not that simple. We’ll need to go through vendor approval. You’ll also be hearing from InfoSec to fill out some forms. Plus, we need to get in touch with legal to discuss the MSA.”

Me: “How long do you think that’ll take?”

Prospect: “I’ve seen it take as little as 6 weeks and as long as 6 months.”

Head down. I had to break the news to leadership on a deal I’d committed

👆 This situation happened more than once for me earlier in my career. Lesson learned.

................................................

Don’t assume a deal is done because a prospect gives you the thumbs up.

It’s on us to uncover their buying process, early.

You could try something that sounds like this:

You: “Linda, you’ve been with the company for 5+ years. Fair to assume you’ve been part of evaluations like this in the past?”

Prospect: “Yup.”

You: “Could you walk me through how you typically evaluate, decide, and purchase tech? What are the steps and who’s involved?”

..................................................

Or something like this, for more complex deals:

“Linda - working with customers like you, I’ve noticed that once a platform gets the green light, there’s often a vendor onboarding process

which could include InfoSec, privacy assessments, and potentially getting legal involved.

Is that something you anticipate and if so could you walk me through the process and who’s involved?”

...................................................

Get ahead of the process in your deal cycles.

It’ll save you a headache and heartache.


P.S. who’s heading over to Sales Enablement Summit in downtown Toronto today?

See you there!

Was at a conference yesterday and had 60- seconds to pitch a Sales Enablement leader I’d never spoken to before.

I had to run to a meeting and the next session was about to start.

Wanted to try to catch the leader whom I heard from someone else said she was looking for training for her team.

No time to qualify or run any discovery.

Just a shot to earn her trust (and a next step).

Here’s what 23-year-old Salman would’ve said:

“Hey Linda, heard you’re looking for sales training. I can help streamline your manual processes, help with your sales execution and increase win rates.”

😐


Here’s what 27 year-old Salman would’ve said:

“Hi Linda, how are you? What inspired you come to the conference?… that’s great. Hey I heard you’re looking for training. What are you hoping to accomplish?”

😐


Here’s what 42-year-old Salman actually said:

“Hi Linda, how are you enjoying the conference so far?”

Linda: “Going really well.”

Me: “Hey, know we got a minute before the next session. Just wanted to say I was on your website and I love how you focus on the problem you actually solve for.”

[I talked through the specific problem they solve for with no buzzwords, no product jargon]

“It’s refreshing to see that because I don’t very often.” I said


Linda: “Really appreciate that. I’ll definitely share what you just said with my internal team.”

Me: “Thanks. Ya the thing I see today with a lot of sellers is that they tend to focus more on the product vs truly understanding and articulating the problem, in the prospects language not their language.”

Linda: “You’re right…. we should connect.”

Me: “Know we have to run but let me send you a note and we can find some time, sound good?”

Linda: “Let’s do it.”

She smiled the entire convo.



Problem before product.

Data-Driven Operations Leader | Digital Healthcare | Strategic Planning | Partnerships | Business Planning And Analysis | Servant Leadership

I have led transformative projects with small teams at startups and large global teams for a Fortune 15 company. I am passionate about empowering others and driving positive change in the world.

I'm a lifelong learner who knows that strong operations, solid strategic planning and a culture of good communication are the pillars for success. 

My team has been responsible for multi-million-dollar CRM/ERP implementations, creation of analytics frameworks, development of sales, marketing, and implementation playbooks, and 10+ Mergers and Acquisitions.

My career focus has been in the healthcare/medical device/digital healthcare space, but I am open to other industries. My experience spans sales, strategy, business development, marketing, operations and analytics providing me with a comprehensive understanding of the whole ecosystem.

Highlights Include:

* Developing a comprehensive enablement plan and revamping the sales and marketing processes and workflows, which led to a 45% improvement in forecasting accuracy.

* Implementing operational workflow changes in marketing, professional services, and sales, saving over 20 hours per week and $500k annually in administrative costs.

* Overseeing the integration of 10 M&A projects resulting in annual operational cost savings of over $2M by eliminating redundant processes.

* Introducing a cross-functional whitespace tool that identified $20M in overlooked pipeline opportunities.

* Establishing a telehealth care model that increased patient volumes by 30%.


My skills include:

Operational Leadership
Business Planning
Healthcare and Medical Device sectors
Expertise in building Sales/Revenue Operations infrastructure
CRM, CPQ, ERP Implementation and Business Leader
M&A management
Project management
Data Analytics
Change Management 

I can be reached at sherri.carpineto1@gmail.com

Sherri Carpineto

Nothing reminds you that you’re unemployed like Thanksgiving dinner.
The questions.
The side glances.
The “you’ll bounce back” pep talks from someone who’s been at the same job since 2004.

It’s not just the layoff that hurts.
It’s being expected to smile through it.

The truth is, layoffs don’t take holidays.
They follow you to the table.
They sit quietly beside the cranberry sauce.
They echo in every “So what’s next?” from a cousin you haven’t seen in five years.

You don’t need to perform gratitude just because it’s November.
You’re allowed to feel the grief, the fear, the fatigue.

Not everything needs a silver lining.
Not every loss needs to be “a blessing in disguise.”

Sometimes it’s just hard.
And that’s the most honest thing you can bring to the table.

Be a good human

My husband called me early this morning to pick him up, his car was undrivable after a bad accident.

Not the 7am call anyone wants. Or the call anyone wants ever. 

When I arrived his whole front end of his car was gone. The car likely totaled. The rubber brake pad came slipped off the brake and he hit another car. 

Not on our 2025 bingo card or in our financial plans. 

After a year of incredible challenges - losing our dog, my husband hospitalized and struggling with medical issues, my son injured, stitches in my toe, damage to our home…. 

It’s just….not what we needed. 

It’s been a horrible year of challenges.

But we were able to pay the tow truck driver. We will, with some challenges, be able to get a car with insurance money. 

He is ok, the most important thing. 

And we both have jobs to go to this week.

So many do not. I remember in 2023 when I was in a car accident, hit from behind, when I was laid off. 

The anxiety was even worse. 

If you are so inclined, please help my holiday drive for laid off workers. 

I am happy to provide receipts. 

And target (yes I know we don’t want to support them) has a gift card sale right now if you’re so inclined - that’s great too)

I have many more families to help… but 2025 you’re giving me a challenge 

Please consider giving. 

Please consider sharing your story.

Please comment on this post for more engagement. 

And please let’s hope 2026 is the best year for all of us 🥰

Be a good human

My new job and toilet paper together. 🧻 




You may be wondering why my new job consists of a large box of toilet paper…

Well today we finished our last box from the COVID-era. Yes 2021-ish time frame.

During Covid I was laid off after 15 years. Home-schooling kids, and fearful of what was next for me. 

I landed a new job 5 months later and in 2023 the same year my dad got ill and died, I was laid off again. 

Same anxiety. 

But during Covid so many helped, there was so much community and kindness amongst the fighting about masks 

And this is why this holiday drive means so much to me. 

My new job for the next few weeks consists of making magic for those who don’t have any this year.

And with SO many amazing donors… we are doing just that 

Because the world is upside down. People fight daily but parents and the kids who didn’t ask for layoffs deserve help.

I still have 20+ families I can help. Likely  more I haven’t answered.

If you’d like to donate, ways in comments. 

One more week to get all the gifts delivered on time 

And if not, please just comment and support. 

Because in Covid times it was hard and scary  but people were in together 

Be a good human

https://lnkd.in/efA656g2

No alternative text description for this image

A man commented on my post and told me I’m a “scam” because I coach people in life and careers.

Honestly?
If helping people untangle their burnout, their self-doubt, their Sunday dread, and their “why am I crying in the laundry room again” moments is a scam,  then adulthood is the biggest Ponzi scheme of all time.

You think I’m the threat?
Buddy, have you seen real life?

People are juggling:
	•	jobs that drain them
	•	kids who need something every 4 minutes
	•	aging parents
	•	a sense of purpose that evaporated sometime in 2019
	•	and stress-snacking behind a closed pantry door

But yes.
My 60-minute Zoom calls are apparently the danger.

Meanwhile the internet is like:
Just manifest!
Just be grateful!
Just hustle!
Just take a bubble bath!

Okay, thanks “experts” that fixed absolutely nothing.

Here’s the truth:
People don’t need perfection.
They don’t need toxic positivity.
They don’t need another corporate buzzword.

They need support.
They need direction.
They need someone in their corner when everything feels heavy.
They need a plan, some accountability and to be seen. 

If that makes me a scam?

Then I’m the nicest scammer on LinkedIn.

And at least I’m out here “scamming” people into believing in themselves again.

Be a good human

I was laid off and could use some new warm winter clothes and learning activities for my 8 month old son. 



This was the DM I got. 


Santa doesn’t need to bring huge toys to all kids..  

But also still looking for:

Large beanbag chair for autistic child to read 
Massage guns and recovery for teenage athlete (think I got this right) 
New kitchen gadgets and cooking stuff tor a child who is teaching herself to cook 
Legos always Lego sets! 
Arts and crafts for younger kids 
Pens for drawing for teenage girl 

Come on LinkedIn we have a little more work to do.  

I still have at least 15 families to help before I shut down this drive for now. 

I’m hoping to raise another $2000. Every penny goes to families in need. 

GoFundMe and Venmo (no fees) in comments as well as this mom’s story.

Every dollar is helpful 

Please COMMENT on my post to help the algorithm too.

Thank you. thank YOU. 💕 for bringing holiday magic 

Be a good human

Here’s the truth no one wants to admit on LinkedIn:

Gratitude isn’t always inspirational.
Sometimes it’s messy, angry, and born from pure survival.

I’m not grateful because “everything happens for a reason.”
(That’s a lie we tell people so they stop talking about their pain.)

I’m grateful because I lived through things I shouldn’t have had to.

The burnout that companies call “a busy season.”
The layoffs that hit people who gave everything.
The pressure to be a perfect parent, perfect employee, perfect human all while running on empty.
The moments I kept working through heartbreak, exhaustion, and fear because life didn’t give me a choice.

I’m not grateful for any of that.
I’m grateful I didn’t let it harden me.
I’m grateful I held onto kindness when the world wasn’t kind back.
I’m grateful I didn’t become bitter, even when I had every reason.

Everyone posts the polished version of gratitude.

Here’s mine:

I’m grateful I didn’t break.
I’m grateful I didn’t quit.
And I’m grateful I don’t pretend the hard parts didn’t happen.

If your gratitude this year feels complicated, uncomfortable, or a little bit angry, 
you’re not alone.

Some of us are saying “thank you”
not because things were easy, 
but because we survived them

Be a good human

Crazy thought here:
You’re allowed to love your job and still count down to Friday like it’s a national holiday.

Both things can be true.
And honestly?
Most weeks… they are.

Be a good human

It’s the holiday season aka the busiest time of year to layoff or fire people. 

Goes to show how humanity is just not a part of the work world for so many. 

So the next time a company says, we’re all family. 

Think if your family would fire you and ruin your holidays (they may ruin your holidays but that’s different!) 

Be a good human

Sometimes you just need to grab what you want and hold on tight… even if others don’t think you should have it..

That’s what Cooper believes anyway. 

We all need a little bit of unapologetic determination and grit in our lives 

Be a good human. Or a good bloodhound.

If you’re willing to donate to laid off parents who need some presents this holiday season please comment 

If you need help with presents please comment and I’ll get back to you for details 

Thanks for giving starts now 

Be a good human

Thank you LinkedIn. Thank to this amazing community. 

YOU all are the magic.

Hoping to keep it going for the next week.

Together it’s possible.

If you’re laid off… there IS hope 

There is kindness.

There is help 

Be a good human 

https://lnkd.in/efA656g2

More links in comments 

Still more wish lists to fulfill 

Anyone have connections to get a Switch 2 for a single mom with special needs kids? 

A giant beanbag chair for an autistic boy who wants to read? 

PlayStation gift cards?

New sneakers for teenagers?

Lots of arts and crafts?

graphical user interface, text, application

Anyone else still not used to the time change?

Because every day at 4:58 PM my body politely informs me that we’re done here. 

Shut it down. Bedtime. But…….

 My responsibilities are thinking something else. 

I still have emails, homework help, dinner, laundry, and a sudden existential crisis to handle.

This season is exhausting. But at least we’re all delusional together.

Be a good human

If you post an open to work post PLEASE make sure it’s set to allow everyone to comment not just connections. 

I see so many who have it set to connections only (I have done this accidentally) and it can greatly limit your reach.

Oh and use that Open to Work post to let yourself shine. Don’t waste time and space on your previous company 

S - share what you’ve done 

H - Highlight the impact you’ve made with metrics 

I - Invite others to connect and network with you 

N Niche down instead of saying open to anything and everything 

E - Elaborate on what you want, who you are, and why you matter 

SHINE 

Be a good human

Somewhere along the way, women were told that ambition expires once you have kids.

That choosing flexibility means you don’t care about growth.
That wanting a bigger career makes you selfish.
And wanting a slower season makes you “unmotivated.”

I reject all of it.

Working moms are allowed to want more.
More leadership.
More money.
More time.
More joy.
More balance.
More purpose.
More flexibility.
More LIFE.

You’re allowed to want a promotion.
You’re allowed to want to be home for dinner.
You’re allowed to want to build something of your own.
You’re allowed to dream of a different path entirely.

You’re allowed to want BOTH stability and excitement.
Both rest and ambition.
Both motherhood and career growth.

It doesn’t make you less committed.
It doesn’t make you unrealistic.
It doesn’t make you ungrateful.

It makes you honest.

I wish more women heard this:
Wanting more doesn’t mean you’re failing where you are. It means you’re growing.

And we deserve workplaces and lives that let us grow without guilt.

The Good Human Project
“Coaching with a Conscience”

Be a good human

😢 it’s been an emotional week 


Showing the biggest struggles and the most amazing generosity all at once.

Thank you Feast & Fettle PlayMonster toys and SO many amazing donors.

We will be able to help many…

But stories like yhjs… so many more to help. 

If you need help please reach out… I will do my best 

If you can help please see my comments for donations 

OR please COMMENT AND like and share too

Engagement is hard 

I am also free coaching to anyone laid for before and of the year as time allows before Istart paid coaching again next year 

Thank you for helping 

Thank you for trusting me with your stories 

Thank you for renewing my faith in humanity 

Be a good human.

There is light where there is darkness 


We can’t help everyone but for one more week I am determined to help more 

Even $10 or $20 donation for every person that sees this will help.

No scams. No strings. Just humanity. 

Be a good human 

Ways to help in comments 

OR please COMMENT to increase visibility

https://lnkd.in/efA656g2

“My husband and I both lost our jobs this year and we are still looking for a new positions. I am trying to stay positive but it has been very difficult year for us. 

This Christmas definitely feels a little bit different. We decided not to do any gift exchange but try to get something for our son. I am hopeful 2026 will be better for everyone”

Another DM today. 


I am halfway to my first GoFundMe goal and SO many more inbox like this family waiting to be helped.

If we can get 250 people to donate $25 I could help SO many children this holiday season 

Let’s bring hope and magic to those struggling thanks to corporate decisions 

Be a good human

Stop shaming people who don’t want to work for themselves. 

People who want to work in a company still “bet on themselves.” 

They bet that they know their priorities, desires, and what makes them happy. 

I applaud entrepreneurs as much as I do corporate workers.

You can be laid off at any time just as your business can fail. 

Instead of shame or pretending you’re better than..  let’s meet people where they are.

Some people want meaning, what their own thing, want a job with purpose. 

Some just want a paycheck to find their purpose outside of work. 

Less judgement more help makes the world better. 

Be a good human

taplio

The Battle

Salman Mohiuddin

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance ScoreSalman Mohiuddin's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Salman Mohiuddin

Sherri Carpineto

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salman Mohiuddin's LinkedIn Performance

Performance ScoreSherri Carpineto's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSalman Mohiuddin's LinkedIn Performance