Acumen Trail

Investing, Founding, and Advising. We look for opportunities to leverage our unique experience and network for growth.

Founder & Chief Opportunity Officer

Lapin AI

Building a new kind of agency, for a new reality. AI at its foundation, white glove customer service as its mission. A place for the most ambitious businesses to dream and do.

Executive Chairman

OrchestrateIQ

Advise enterprises, legal departments, law firms, and technology companies on operations, GTM, and AI.

Founder & CEO

Camber Legal

Built a subscription legal services law firm with a custom tech and data stack to deliver legal services to clients. Including breach of commercial contract collection litigation, legal operations and technology consulting.

Founder + CEO

Reading In Motion

Advisor to Board of Directors

Board Of Directors

Elevate Services

Helped build a new kind of law firm that brought alternative legal service providers and commercial lawyers together to deliver services as a modern law firm. Gained invaluable experiences in consulting, project management, operations, and technology along side some of the smartest legal innovators in the industry.

Director

ElevateNext Law

Partner

Freeborn & Peters LLP

Learned the art of lawyering along side the business of law. Managing complex matters, large teams, and varied clients. Invaluable experiences that I continue to leverage.

Attorney

SmithAmundsen LLC

Grew up from baby Lawyer to seasoned associate handling all types of insurance defense. Learned the ins and outs of insurance, trial litigation, along with some great people.

Associate Attorney

Early Adopter | Entrepreneur | Wellness Advocate | Tech Nerd | Co-Founder and CEO @ Camber Legal

I've always been captivated by the journey people take to discover their life's true calling. While we often hear about the famous founders and trailblazers, there are countless others who toil away each day, quietly pursuing their dreams. They build, they grow, they stumble and pick themselves up, all without the spotlight of fame, finding immense joy in the simple act of getting things done.

I found my life's purpose at the age of 40. Now, I'm determined to spend the next forty+ years on a journey of building, growing, failing, and learning, surrounded by a diverse group of rebels who share my passion. Together, we aim to push boundaries and contribute to making the world a better and more fascinating place.

Salvador Carranza

I’m an AI Lawyer. No I’m an AI Lawyer. No I’m…

Linklaters launched a cohort of lawyers that are “AI Native.” I’m sure we will see hundreds more firms designate their lawyers as AI Superheros. 

Be skeptical. We are still early days and while I applaud firms trying to transform, much of what we see right now is AI marketing theater. 
Lots of talk, some use of AI platforms, not much actual transformation. 

AI isn’t like other software. It requires a fundamental step change in how you approach its use and for a firm, how it benefits the user and customer. You need to be creative and think outside the standard precedent. 

So I’m personally watching for how firms leverage actual practical use cases. 
Not just the marketing clickbait.

Entrepreneur & Investor | Thinker & Doer | Curiosity Activated |

No alternative text description for this image

Skunks works usually means advanced R&D but I started Thanksgiving week with a friendly visit from Pepé Le Pew! 🦨 

In my part of the world, here in the Midwest, USA, you get skunks. We have a couple that roam our neighborhood. 

If you have a dog, like we do, you know that at some point you are probably going to deal with a skunk spraying your dog unless you are very careful or very lucky. Well, my luck ran out 🤦🏽‍♂️

This guy decided to lose a fight with the worst smell and then bring it into my house! 

Luckily he is safe, most of the smell has now been removed from dog, humans and house. So I guess, on the positive side, I now have another story to tell 😝

Happy Turkey week for those that celebrate 🍗

P.S. props to Jillian Richardson 👋 for reminding me that always being professional is boring.

Mosaic North America

VP, Commerce Strategy 

Senior Director Creative Strategy, Commerce

Freelance/ Consulting

Like Harry Selfridge, I believe “the purchase should be a souvenir of the experience.” This is why I’ve focused the last 13 years of my strategy career on overcoming barriers at the point-of-action to create win-win-win solutions for brands, retailers and shoppers. 

I specialize in: 
• Consumer & Shopper Empathy: behavioral methods; bringing humanity to data  
• Integrated & Omni-Channel Strategy: closing the loop between awareness & action
• Strategic Experience Design: making each touchpoint more meaningful  

Areas of Focus: Brand Activation, Shopper/Retail, E-comm, Experiential

Strategy Consultant: Brand Activation & Shopper Marketing

TracyLocke

Group Planning Director

Geometry Global

Primary client: BeamSuntory (vodka, tequila, bourbon/ whiskey)

Planning Director- Experiential & Shopper

Work seamlessly with an integrated team of agency partners within and outside of the Ogilvy network in creation and execution of integrated programs, for three Kimberly-Clark brands, Depend, Poise and Kotex.  Lead development of shopper strategy at national level and oversee implementation at top retail customers for key programs for these brands.

Strategic Planning Director

Saatchi & Saatchi X

Account Planner- P&G Walgreens Customer Team; P&G Digestive Wellness

Account Planner- P&G Walmart Customer Team

Insights Analyst

Client Development Coordinator

Account Planning Intern

15+ years of bridging data and empathy to craft actionable insights and inspirational creative strategy, overcoming real business challenges for many of the world's top brands and retailers.

taplio

The Battle

Salvador Carranza

Rebecca McCullagh

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taplio

The Battle

Salvador Carranza

Rebecca McCullagh

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Salvador Carranza's LinkedIn Performance

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