Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

[Free Guide] Sign More Clients On LinkedIn: https://personalbranding.kurogo.co.uk/become-the-authority



We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

2023: Lara published her first LinkedIn post
2024: She built a $100K/year agency 
2025: She built a 7 figure community 
2026: She grew her SaaS to $190K/month

3x back to back proves it wasn’t luck. 

So I interrogated her for 45 mins to get the blueprint. 

Here’s what she shared: 

→ The secrets behind 2,000 viral posts 
→ The formula for monetising her brand
→ How stupid people get rich in 2026

I’m going to release the whole convo.

Comment ‘LINKEDIN’ and I’ll send it to you asap.

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

Most LinkedIn "experts" will tell you to:

- Comment on 20 posts a day.
- Post selfies to “build connection.”
- Spend 3 hours engaging before posting.
- Be chronically on LinkedIn for 8+ hrs per day.
- Use productivity carousels as inspiration (steal them).

I did none of that.

Yet I’ve grown my LinkedIn to 62K+ followers and generate 20-50 leads p/m.

Here’s the 9-step blueprint I followed instead:

1) Mapped myself into my niche and ICP.
2) Positioned myself as an expert in my industry.
3) Optimised my profile for credibility & conversion.
4) Posted only 3 types of content inside clear pillars. 
5) Engaged with the right people, not just anyone.
6) Collected ‘signals of interest’ from my audience.
7) Created ecosystems to turn connections into clients.
8) Nurtured warm leads with high value emails.
9) Made it frictionless for people to book & buy

You don’t have to take every guru’s word as gospel.

You just have to do a few steps consistently.

Focus on what actually moves the needle.

Ps. Put all 9 steps into this complete guide. 

Want me to send it to you? 

1. Hit like on this post
2. Comment ‘LINKEDIN’

1,857 days ago I registered ‘Brandly’ on companies house.

Since then:

→ Hired my first team
→ Moved to London
→ Rebranded to Kurogo
→ Signed 350 clients
→ Generated 100M views
→ Grew to 20 people
→ Built this awesome audience
→ Met lifelong friends
→ Failed x74,628 (& counting)
→ Spoke around the world
→ Lost some £
→ Made some £
→ Grew my first beard hair
→ Life changing experiences
→ Met mentors

This list could be 10x the length. I’ll stop here.

The only constant: figuring it out as I go.

My advice: try that thing that’s scaring, even if you don’t feel qualified (doesn’t have to be entrepreneurship - I actually don’t always recommend it).

How I changed my life:

1. I started waking up an 90 minutes earlier and completed the most important task for the day first

2. I created a vision of exactly what kind of person I wanted to be and what kind of life I wanted to live in 5 years time

3. I learnt how to talk to busy people

4. I stopped consuming content from 30 different voices and unfollowed 100s of people on social media

5. I set a high standard for the way I live and the way I wanted the people closest me to be

6. I surrounded myself with other ambitious people

7. I didn’t forget that none of it really matters

8. I put in enough reps to negate luck

9. I put myself in challenging situations to build my confidence

10. I started doing everything with intention and conviction

11. I remembered to laugh

12. I brainwashed myself into believing I could do anything

13. I moved to a new city and lived alone for 6 months

14. I live by a simple rule: if I won’t be worrying about this in 5 years time, I shouldn’t worry about it now

15. I move my body every day and don’t fill it with fake food

16. I started doing weekly reviews of my progress and performance

17. I stuck in there through some very hard times

18. I realised that the smartest way to success is to learn from other people who have already done the thing you want to achieve

I believe success leaves clues (that’s why I started a podcast to get the blueprint out of the worlds best business owners).

Your next client is scrolling LinkedIn right now.

But they’re seeing your competitors posts, not yours.

LinkedIn is the only platform with:

→ 10 million decision-makers
→ 61 million senior-level influencers
→ 277% more B2B leads than Facebook

Your buyers, partners, investors are all here.

But most founders post at random. Or worse, not at all.

So use this suuuper simple 3 part positing strategy

(It’s the same framework I use with clients after £10M+ pipeline and 100M+ views)

1️⃣ Growth Content → Reach new people
2️⃣ Authority Content → Build trust and credibility
3️⃣ Conversion Content → Turn followers into clients

Every post follows a simple system:

- Hook in the first two lines (promise or cliffhanger)
- Simple sections, clear bullets, easy to skim
- Always end with a clear takeaway or next step

Reminder:

Content is your 24/7 salesperson.

It builds trust before you ever speak.

I condensed our entire ‘Authority Engine’ strategy into this blueprint.

The exact systems I used to turn my LinkedIn personal brand into an acquisition machine.

A complete step-by-step breakdown of:

- How to position yourself as the go-to authority
- How to amplify your brand & build an audience online
- How to convert your influence into meaningful opportunities

Want to get your hands on a copy? 

Comment 'AUTHORITY' and I'll send you a link

(pls make sure we’re connected so I can send)

Old way to build a business:

Let your work speak for itself.
Hope referrals continue.
Focus on the product.

New way:

Don’t just build a great product. Talk about it. 
Share your ideas and expertise online.
Be the best and the best known.

Your work won’t ‘do the talking’ like it would in 2015. 

Here’s how to do the talking for it (without overdoing it): 

1. Underpin with authority positioning
2. Share high utility content (stuff people will use)
3. Document wins in real time (feels natural that way)
4. Admit weaknesses (the Pratfall effect)
5. Be confident but not arrogant (confidence → trust)
6. Be the spotlight, don’t be IN the spotlight (big difference)

Remember: the role of a founder has quietly changed.

It used to be to run the company.
Now it’s to represent it.

The person buyers trust is the business they choose.

The easiest sale you’ll ever make is to the person who’s already decided you’re the answer. 

That’s why I post content to get people ‘sold’ before they even speak to us. 

Meanwhile most people are sending and spending their way to leads.

That way is done. Finito. 🪦.  

Instead, use content to become the authority.

Here’s the simple framework we use with clients:

1. Growth Content → Reach new people
2. Authority Content → Build trust
3. Conversion Content → Turn followers into clients

(£10M+ pipeline, 100M+ views later - this still works)

Every post should have:

- Hook in the first two lines (cliffhanger or promise)
- Short paragraphs, bullets, flow (easy to skim)
- Clear takeaway or next step (drive action)

This is just scratching the surface.

But I wrote a step by step guide on this:

“How To Become The Authority, Sign More Clients & Grow Your Business”

It covers:

- Our 9 step ‘Authority Engine’
- How to position yourself as an authority
- What to post and how to post it
- How to turn connections into clients

It’s your beginner → pro blueprint for LinkedIn.

And it’s linked in the comments (free)

I’ve spent the last 6 years helping 370 entrepreneurs and execs generate 100,000,000s of views and £10,00,000s of revenue, including building my own audience of 62,000 people and booking 20-50 meetings per month. 

In that time I’ve learned a thing or two about LinkedIn: 

There are 9 steps you can take to start building 
and monetising your personal brand on here. 

When I look at all of our most successful clients: 

1. They follow the same 3-part model (P-A-C)
2. Within P-A-C there are 9 specific steps 
3. They all do it in a specific orde

So whilst most LinkedIn ‘experts’ are telling you to use this hook and that Claude prompt, the top 1% in every industry are using a repeatable formula to build authority and pipeline. 

For the first time, I broke down the exact 9 step process. 

Then put it into this complete guide. 

Inside: 

→ What the top 1% do to dominate their niche
→ Why ‘expertise’ alone is not enough in 2026
→ How to position yourself as the go-to authority
→ How to amplify your brand & build an audience online
→ How to convert your influence into meaningful opportunities
→ Step-by-step: How to build and monetise your personal brand 

Giving it all away today. 

Want it? 

1. Comment ‘AUTHORITY’
2. Connect with me so I can send

In 2026, your personal brand is your biggest competitive advantage.

If people don’t know you, they can’t buy from you.

If they don’t trust you, they won’t work with you.

So use these 5 strategies to create a profitable personal brand:

(Save this and read it back daily)

1️⃣ Make Your Profile a Sales Machine

Use your Featured section to show proof & case studies.
Put your value proposition at the start of your tagline.
Write your About section like a sales letter.

2️⃣ Post Content That Positions You THE Expert

Share your process → "How I" > "How To"
Turn real-life conversations into posts.
Talk about failures & lessons.
Teach what you wish someone had taught you.
Track what resonates (double down on what works).

3️⃣ Create a Cadence

As an example:

2x posts per week to grow your audience.
2x posts per week to nurture trust.
1x post per week to convert.

Have 3-5 content topics.

4️⃣ Engage

Respond to comments within the first hour.
Message people who view your profile.
Follow up with prospects who engage with your posts.

5️⃣ Make Your Writing Gripping

Focus on the first line (the hook makes or breaks your post).
Write like you talk (conversational > corporate).
Turn lessons into actionable frameworks.

Some of the results we’re seeing with this (in 6 months):

→ £120,000 of new business.
→ 2 leads from just 2 posts.
→ 14,000+ new followers.

If you apply them too, expect:

- More authority.
- More opportunities.
- Huge industry presence.

So here’s the challenge:

Follow the gameplan above and go all in for 6 months.

If you do? It’ll be impossible NOT to see results.

Want a head start? 

This guide takes you through each of these 5 steps (+ 4 more) for becoming an authority, signing clients and growing your business on LinkedIn: https://lnkd.in/ewjUE-Cj

Bill Fanter

Former bank executive with 35 years of experience | Options trading expert who has taught 500+ students | Join my Masterclass to learn the strategy I used to create a 6-figure income stream

Want to break free from the 9-to-5 grind?

When I was stuck in the 9-to-5 cycle:

- I felt trapped, exhausted, and unfulfilled.
- The daily grind left me with little time for my family, friends, or personal passions.

I knew there had to be a better way to live—
- A way to achieve financial freedom, flexibility,
- And a more fulfilling lifestyle.

That's when I discovered the power of trading stock options.

I escaped that 9-to-5 grind with it.

Learn how I did it and built a 6-figure income stream from trading.

Reach out to me if:

- You want financial security and independence.
- You're looking to supplement your current income.
- You'd like to build location freedom, time freedom, or both.
- You crave lifestyle improvements and luxury experiences.
- You're interested in options but feeling a little bit skeptical.

I can feel you because I was you when I was in that 9-to-5 cycle.

I'll teach you my method that has:

- Daily ROIs of 30-300%
- Documented win rates of 78-80%

And I can even help you turn your spouse into a believer.

Ready to achieve financial freedom, build a reliable second income, and enjoy a flexible lifestyle?

Great! What are you waiting for?

Reserve your spot in my next course at www.BillFanter.com.

Still skeptical?

I get it. My husband used to be a skeptic, too.

Just send me a DM and we'll grab a few minutes to talk.

Client Testimonials

• “I never anticipated that this training would be so incredibly comprehensive from start to finish.”

• “I have already made my investment back and then some on the first day of trading.”

• “This class has been pure gold!”

• “What an energizing class and I wish we could keep meeting weekly as there’s so much knowledge which Bill possesses.”

• “I loved the simulated trading which really brought everything together full-circle – Great job!”

• “This has been, by far, one of the best investments (if not the best) I've ever made in my own education.”

• “I was blown away by all the details Bill provided, making this absolutely turnkey for anyone to succeed.”

• “I’ve already referred 3 colleagues to sign up for the next round as this program is a game changer.”

Founding Member

A business and social community centered around growing your brand, building your network, scaling your business, and establishing trust

They like me 
They really do like me 

I get over 50,000 profile views a year and 27% of them come from US Bank employees. 

Either they are cheering me on or waiting for my demise. 

Based upon how I talk about how awful the bank is run with a bunch of consultants… I’d vote for the latter. 

Regardless, I still love you all! ❤️

Live trading with 30%-300% returns | Options trading expert who has taught 1,450+ students | Learn how to rent stocks for pennies a day.

In Austin Powers, Dr. Evil wakes up after being frozen for 30 years.

He demands: "ONE MILLION DOLLARS!"

His henchman replies: "A million dollars isn't exactly a lot of money these days. Virtucon alone makes over $9 billion a year."

Dr. Evil was frozen in 1967.

Back then, $1 million was like $9.5 million in today's money.

And people even laughed at that in 1997.

And 1997 was almost 30 years ago now.

Still think a million dollars is a lot?

Ready to make a fortune on Monday with me? 

Bitcoin falls below $64,000 as Israel launches strikes on Iran.

Over $100 million worth of levered longs have been liquidated in 15 minutes.

Play stupid games, win stupid prizes. 🤡

Come watch me live. 
BillFanter.com

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Block just laid off 4,000 employees - nearly HALF their workforce - and blamed it on AI.

Jack Dorsey didn't sugarcoat it: "We are choosing to shift how we operate... to move faster with smaller, highly talented teams using AI to automate more work."

This is the canary in the coal mine.

Block isn't struggling. They're not going bankrupt. They just reported strong earnings and beat analyst expectations. They laid off 4,000 people because AI can do their jobs better, faster, and cheaper.

Here's Dorsey's chilling prediction:
"Within the next year, I believe the majority of companies will reach the same conclusion and make similar structural changes."

Translation: Your job isn't safe. No one's job is safe.

The brutal math:
• 10,205 employees → 6,000 employees
• Same revenue, same growth
• 40% cost reduction overnight
• Stock is up 18% in premarket

Wall Street is rewarding companies for replacing humans with AI.

This isn't about "enhancing productivity" anymore. This is about wholesale replacement of human workers with intelligent systems.

The uncomfortable truth: If a payment processing company can cut their workforce in half using AI, what industry is immune?

The question isn't IF this will happen to your industry - it's WHEN. 

Are you building skills that complement AI, or are you waiting to be automated away? 

Why not let me help you before it's too late?

BillFanter.com

I get all kinds of unsolicited financial advice here on LinkedIn. 

You should buy an Airbnb 
You should invest in our LLP 
You shoud trade Cryptocurrency 
You should buy a boring business 
You should buy Commercial Real Estate 

Then I think to myself? 

Why would I do any of that when I can get a 73% ROI in 2 minutes? 

No customer complaints 
No tied up capital 
No receivables 
No employees 
No inventory 
No nothing 

So I’m just going to keep focusing in on what I know best. 

Trading stock options! 

Come watch us do it live each and every day of the week. 

BillFanter.com

"Won't AI replace traders too?" 

Maybe eventually.

But you know what's happening right now? 

Every retail trader with a $20 ChatGPT subscription thinks they've got an edge. They're all running the same RSI signals, the same moving average crossovers, the same pattern recognition.

Which means they're all getting the same buy/sell signals at the exact same time.

Which means they're a herd that we can make money off of. 

The 10 AM retail rush gets STRONGER every month as more people day-trade from home. 

More predictable behavior = more exploitable opportunities for people who actually understand what they're doing. 

I've never been trying to outsmart anyone. I've always just taught my students how to take the other side of retail mistakes. We're pattern-matching – not predicting anything. 

Could AI eventually automate all retail trading? Maybe. 

But your VP job could in the next restructuring cycle. And that timeline feels a lot more important.

Trading skills based on reading human behavior under stress has  a longer shelf life than "Senior Director of Strategic Initiatives."

Jobs where you can make $3,334 in a day:

-> Neurosurgeon (after 16 years of training)
-> Orthopedic surgeon (after 15 years of training)
-> Partner at a top law firm (after 15 years of training)
-> Options trader (after learning a system)

And one of these doesn't require a decade of debt and 80-hour weeks!

--

P.S. Why haven't you checked out my Discord yet?

Get real-time trading alerts and support from a community of 1,300+ traders here:

https://lnkd.in/gja4fXvu

Want me to whisper in your ear too? 

I do it every morning with 200+ individuals so you can learn while you earn. 

Now doesn’t that sound way better than a zoom call with your boss talking about a bunch of nonsense? 

At least with me you’ll get paid what you’re really worth. 

Come see what it’s all about! 
BillFanter.com

What’s going to move the stock market this week? 

As we head into a new trading week, there are a few important things investors should keep an eye on.

Not because every one will move every stock, but because they set the backdrop for market sentiment and volatility.

First, economic data will be center stage. 

Investors will closely watch February’s U.S. employment report on Friday to see whether job growth is slowing or staying strong. 

That number often drives broader market direction because it influences expectations around Federal Reserve policy and interest rates and when rates stay higher for longer, stocks can react more strongly. 

In addition to data, earnings continue to matter. 

Several big names, including retailers like Target and Best Buy, consumer staples, and tech-related companies are reporting results throughout the week. 

Stocks often move ahead of these reports and after they come out as traders react to both the numbers and the company’s forward guidance. 

Finally, geo-political news and macro themes are adding volatility. 

Ongoing Middle East tensions have lifted oil prices and can influence risk sentiment across global markets, and that kind of uncertainty tends to make correlations between stocks stronger. 

This week isn’t about one big event, it’s about a mix of employment data, earnings catalysts, and macro uncertainty. 

Each of them on their own might not move every stock, but together they’ll shape how the market behaves.

Grab my FREE video weekly watchlist and let me show you how I’ll trade some of the most popular names.

https://lnkd.in/gQ9PJ2eq

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The Battle

Sam G. Winsbury

Bill Fanter

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Performance ScoreSam G. Winsbury's LinkedIn Performance

Performance ScoreBill Fanter's LinkedIn Performance

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taplio

The Battle

Sam G. Winsbury

Bill Fanter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam G. Winsbury's LinkedIn Performance

Performance ScoreBill Fanter's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam G. Winsbury's LinkedIn Performance