Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features   
- Attract top talent 
- Speak on stage  

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yoursel

Founder

On paper, I look self made: 

- Started Kurogo at 20
- Entirely bootstrapped 
- No loan from mum and dad

 But in reality: 

- Parents never questioned me
- Mentors helped when they didn’t have to
- Friends liked my posts before anyone cared
- My first clients took a chance on a kid with no portfolio
- Teammates believed in the vision when it was just an idea

Every “self-made” story has invisible scaffolding: support, belief, opportunity.

Ps. Who's supported you recently?

300+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

Career advice to 18 year olds:

- Work for free to build your network
- Work for someone you admire
- Upskill in your spare time
- Do the apprenticeship
- Learn on the job

Just don’t think you need more knowledge to get started.

Ps. I speak to a lot of very rich people and they admire initiative. Show some.

7 ‘unscalable’ things I did to get from 0 → 1M revenue:

(I still do some of these today)

1. Took proposals at 3am 
2. Worked for free for my first clients
3. Wrote for and managed 20+ clients alone
4. Tailored every project to overdeliver for clients
5. Sent 100s of personalised looms to connections 
6. Shadowed an entrepreneur around London for free
7. Travelled to clients offices to deliver free in person trainings

If you’re just getting started:

Don’t worry about ‘systems’, ‘efficiency’ or ‘balance’
Worry about signing clients, delighting them and gathering xp. 

You can do the fancy stuff later. 

My approach:

Do what no one else will until you have the ability to do what no one else can. 

-- 

With me? Hit repost. You might just help a first-time entrepreneur.

PS. You ever done any of these?

2015: you won by being the best.
Today: you win by being the authority

You can have a great product…

But if no one knows you
If no one sees you as an expert
If no one trusts you

You’ll never get the credit you deserve.

(And there’s no nobility in being your industry’s ‘best kept secret’ btw)

So of course, ensure your product is good.
But please, ensure your presence is too.

How?

Leverage your senior team.

1. Pick your key profiles
2. Position them as industry experts
3. Optimise their profiles
4. Publish consistent thought leadership
5. Align content with wider marketing pushes

Within 1 month: momentum

After 3 months: recognition

Get to 6 months: authority, pipeline, leverage

Your senior team are your no. 1 marketing channel.

Get the exec personal brand blueprint here: https://lnkd.in/e_uXTgUK

Ps. Prediction: SLT will become the most effective marketing channel in 2026

2015: Few channels, trusting consumers, little competition

2025: Many channels, sceptical consumers, lots of competition

The same tired company campaigns that worked in 2015 don’t cut it now.

Consumers see through it.

Instead, they want to consume content from your people instead.

So turn your senior leaders into brand advocates:

1. Build personal positioning strategies that complement company messaging
2. Update their profiles (no more CV profiles!)
3. Publish content weekly (trends, opinions, predictions, stories)

3 steps and you’re ahead of 90% of your competitors.

Each one will reach, engage and build trust with 100,000s of people per month.

(Or you can stick to the 15 likes you’re getting on the company page)

Want to turn your senior team into brand advocates?

Here’s how: https://lnkd.in/e_uXTgUK

Ps. Hubspot nailing it. Anyone else you’ve seen doing this well?

I keep having to remind myself: 

- This is where I dreamt of being 5 years ago
- This is where I should enjoy the journey most 

But that’s tough to balance with ambition. 

So I’m reading this note daily.

(maybe) controversial advice to grads: 

Take the lower salary if the job will teach you more. 

A job that pays £2,000 less now but teaches you 10x more is worth an extra £200,000 over the next 10 years.

MattressTek

MattressTek excels at developing and producing innovative mattress making machines improving
our customers productivity, profitability and compliance.
All our machines are British-made, in-house and are built on rock-solid foundations using our own manufacturing facilities and the latest state-of-the-art machinery equipment (Amada). Our in-house CAD designers know how important it is to understand good design and build quality in the mattress making industry, using their 30 years of experience.
Our current mattress machinery products include Tape Edge and Tufting machines and Conveyors but we’re developing a full portfolio of mattress making machinery including Border, Panel Cutting and Slitting machines.

mattresstek.co.uk

● Full-suite marketing strategy to take the business forward and enable the development of business and growth through existing contacts and capitalisation of opportunities within the bed industry and beyond, through international growth, trade, awards, trade shows, grant funding and widespread awareness..
● Exploration and analysis of partnership and networking opportunities, promoting the pride to be a British manufacturer status and developing of links around export and international relations, utilising social media, industry and trade press and email marketing.
● Facilitation and management of marketing activities and operations for sister company (Tek-Dry Systems), as well as a sub-brand (AutomateTek), US distributor (AtoZ Automation) and a subsidiary (MPC Tek - Machined Precision Components).

Marketing Coordinator

All of the tasks under Marketing Coordinator, as well as further Operational, Servicing and Sales support and coordination.
As well as designated driver of the fleet.

Marketing, Servicing and Sales Coordinator

The Jenna Wilkins Foundation

The Foundation was set up in memory of Jenna who was diagnosed with breast cancer shortly after her 21st birthday. She was studying to be a teacher and working with those with special educational and emotional needs (SEND). She lost her battle with cancer when we was just 25 years old.

Marketing (Digital) Advisor

AUTOMATE TEK

Our presence online and at trade shows like Foam Expo and interzum has meant that we have also received enquiries from all across the world to use our machines, in an adapted form, in other industries of manufacturing, far beyond beds and mattresses, to serve the automotive, interiors, furniture, industrial and fulfilment and logistics sectors.

As a result, we are introducing AUTOMATE TEK to differentiate the machines that can be made bespoke and modified to your tailored requirements and specifications.

A new offering that will help manufacturers and processors to find our machines and provide a solution that fits their needs, no matter what their industry. We are experts in problem solving and preventative solutions that fit into existing and new production lines to automate and streamline facilities and plant operations and make them more efficient, reducing time wastage, downtime, increasing productivity, capacity and volume of output.

automatetek.co.uk

Marketing

Phoenix Dryers & Engineering

Marketing Support

Plus Importance Project

As the UK’s first registered charity with a focus on the + of LGBT+, we aim to create a world where those who identify fully or partly in the + of LGBT+ experience equal rights, respect and representation.
LGBT+ defined as sexualities, gender identities, relationship orientations and sex characteristics including, but not limited to; POC, asexual, genderfluid, genderqueer, intersex, non-binary, pansexual, polyamorous, queer and neurodiverse, etc.

Our identities are valid and should be recognised, understood and celebrated.

As Marketing Lead, I work with the founder and chair, as well as other trustees and volunteers, and oversee the management and administration of the marketing, brand and awareness of the charity, ensuring we keep to our values, and contribute to our strategic direction.

Marketing Lead

Clothing Collective

Outreach to support organisations across the North West of England to provide them with pre-paid gift cards to distribute to those in need to spend on clothes in charity shops listed with the Charity Retail Association.

We partner with charity shops who accept our gift cards in return for clothing stock held at their shops. We also partner with charities such as food banks and shelters who distribute our gift cards to those people in need to redeem them at one of our ‘charity shop partners’. 

It’s a win-win scenario: those in need get access to warm comfortable clothing in a humane and dignified way, our ‘gift card distributing partners’ are able to support their beneficiaries in an additional way, and our ‘charity shop partners’ are able to turn around more stock from their stores, generating additional revenue for their charity cause.

A helping hand for those in need and those who help them.

clothingcollective.org

Outreach (users and partners)

Rescue Partners

Guidance around marketing, strategy and fundraising, as well as outreach to shelters to be listed (semi-automatically) onto a national directory.

For the shelters, we offer a free to use, national platform, on which to publicise their animals. We've built it to be quick and easy to use, and offer the option to link with their own website and social media - ultimatly reducing the time and effort they spend on trying to keep their online presence updated.

For those looking for their next furry friend our site offers a unique search function, allowing you to look for animals up and down the country whilst offering a range of filters such as age, breed, good with pets, and many more... all to make your search that little bit easier.

We exist to help match animals with their forever homes, as quickly as possible.

www.rescue.partners

Marketing Strategy and Development Advisor

HAPHE

Strategic communication to enhance HAPHE’s public image and reach more individuals in need of mental health support and playing a key role in educating the community and stakeholders about the importance of mental health prevention. Also in anticipation of a film launch involving post-trauma struggles and experiences of university students.

Public Relations Specialist / PR Advisor

Fearless Adventures

Community Member

The Spiritual Arts Foundation

Marketing (strategic) team member

Marketing & Communications💡| Manufacturing👨‍🏭 | Hospitality🎩 | Mental Health🧠 | Media📣 | 🏳️‍🌈 LGBTQ+ Equality & Diversity

"Sometimes it is the people noone imagines anything of who do the things that noone can imagine" ~ Alan Turing

Multi-award-winning marketer with over a decade of cross-industry experience who has been referred for roles and managed a whole spectrum of projects.

A highly-motivated creative professional with extensive experience in many aspects of public relations, communications, media, customer service and strategy, I am constantly focussed to ensuring efficiency, innovation and best utilisation of resources and maximum return on investment (ROI), putting customer experience at the forefront of my thought-processes, and decision-making. 

Ensuring the highest standards in all work undertaken, my excellent communication and interpersonal skills and intuitive approach to communication and collaborative working, along with a friendly, enthusiastic yet approachable personality, have proven effective in establishing strong working relationships with clients, suppliers and colleagues, among other critical stakeholders.

Having undertaken a variety of responsibility- and authority-driven roles, working on contracts and projects of varying scale, my diverse background has spanned a whole decade;  embracing sectors covering construction, legal and FMCG, recruitment, hospitality and leisure, and more recently returning to the manufacturing sector, always ensuring the improvement of processes, maintenance of quality service and product delivery, and adherence to compliance regulations.

I am a true people person with an infectious thirst for continuous improvement, development and empowering others to succeed.

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The Battle

Sam G. Winsbury

Chris O👨‍💼 ~ Serial Networker and Connector of People 🤝

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taplio

The Battle

Sam G. Winsbury

Chris O👨‍💼 ~ Serial Networker and Connector of People 🤝

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam G. Winsbury's LinkedIn Performance

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