Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features   
- Attract top talent 
- Speak on stage  

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yoursel

Founder

On paper, I look self made: 

- Started Kurogo at 20
- Entirely bootstrapped 
- No loan from mum and dad

 But in reality: 

- Parents never questioned me
- Mentors helped when they didn’t have to
- Friends liked my posts before anyone cared
- My first clients took a chance on a kid with no portfolio
- Teammates believed in the vision when it was just an idea

Every “self-made” story has invisible scaffolding: support, belief, opportunity.

Ps. Who's supported you recently?

300+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

Career advice to 18 year olds:

- Work for free to build your network
- Work for someone you admire
- Upskill in your spare time
- Do the apprenticeship
- Learn on the job

Just don’t think you need more knowledge to get started.

Ps. I speak to a lot of very rich people and they admire initiative. Show some.

7 ‘unscalable’ things I did to get from 0 → 1M revenue:

(I still do some of these today)

1. Took proposals at 3am 
2. Worked for free for my first clients
3. Wrote for and managed 20+ clients alone
4. Tailored every project to overdeliver for clients
5. Sent 100s of personalised looms to connections 
6. Shadowed an entrepreneur around London for free
7. Travelled to clients offices to deliver free in person trainings

If you’re just getting started:

Don’t worry about ‘systems’, ‘efficiency’ or ‘balance’
Worry about signing clients, delighting them and gathering xp. 

You can do the fancy stuff later. 

My approach:

Do what no one else will until you have the ability to do what no one else can. 

-- 

With me? Hit repost. You might just help a first-time entrepreneur.

PS. You ever done any of these?

2015: you won by being the best.
Today: you win by being the authority

You can have a great product…

But if no one knows you
If no one sees you as an expert
If no one trusts you

You’ll never get the credit you deserve.

(And there’s no nobility in being your industry’s ‘best kept secret’ btw)

So of course, ensure your product is good.
But please, ensure your presence is too.

How?

Leverage your senior team.

1. Pick your key profiles
2. Position them as industry experts
3. Optimise their profiles
4. Publish consistent thought leadership
5. Align content with wider marketing pushes

Within 1 month: momentum

After 3 months: recognition

Get to 6 months: authority, pipeline, leverage

Your senior team are your no. 1 marketing channel.

Get the exec personal brand blueprint here: https://lnkd.in/e_uXTgUK

Ps. Prediction: SLT will become the most effective marketing channel in 2026

2015: Few channels, trusting consumers, little competition

2025: Many channels, sceptical consumers, lots of competition

The same tired company campaigns that worked in 2015 don’t cut it now.

Consumers see through it.

Instead, they want to consume content from your people instead.

So turn your senior leaders into brand advocates:

1. Build personal positioning strategies that complement company messaging
2. Update their profiles (no more CV profiles!)
3. Publish content weekly (trends, opinions, predictions, stories)

3 steps and you’re ahead of 90% of your competitors.

Each one will reach, engage and build trust with 100,000s of people per month.

(Or you can stick to the 15 likes you’re getting on the company page)

Want to turn your senior team into brand advocates?

Here’s how: https://lnkd.in/e_uXTgUK

Ps. Hubspot nailing it. Anyone else you’ve seen doing this well?

I keep having to remind myself: 

- This is where I dreamt of being 5 years ago
- This is where I should enjoy the journey most 

But that’s tough to balance with ambition. 

So I’m reading this note daily.

(maybe) controversial advice to grads: 

Take the lower salary if the job will teach you more. 

A job that pays £2,000 less now but teaches you 10x more is worth an extra £200,000 over the next 10 years.

LinkedIn Ghostwriter and Personal Brand Strategist

✅Expert Linkedin growth & Writing Help for Entrepreneurs🚀 To make you a THOUGHT LEADER in your NICHE 😎

I'm not a LinkedIn guru.

I don't promise viral posts or overnight fame.

I'm just a founder like you who figured out how to use LinkedIn for actual business results.

It all started...

2021: Everything was falling apart.
Post-dropout. Can't focus. Crying at night.
Tried my first then second but fall badly

2024: Personal Branding hit me 
I saw some of my peers were crushing but I was struggling
Reason? They have personal brand

2025:
→ Top 4% LinkedIn creator worldwide
→ Created the BrandMarkit system
→ Helping founders get real results

The difference?

Then I was chasing
Now I'm attracting

And that's what I do for Founders & CEOs

Most LinkedIn advice fails because they either focus on lead or vanity metrics

The truth: You need BOTH.

→ Engagement builds your authority
→ Leads build your business
→ Together, they build your empire

How "Be A Name" works:

Instead of fake engagement → real relationships
Instead of random content → strategic posts
Instead of hoping for leads → systematic outreach

The outcome: 20+ discovery calls per month + growing authority

Perfect for founders who:

→ Want predictable lead flow
→ Are ready to be the face of their company
→ Don't want to choose between likes OR leads
→ Are tired of LinkedIn advice that doesn't work
→ Want to save 4-5 hours every day spent on linkedin


Ready to scale? Plans start from $597/month.
Choose what fits best for your needs.

Send me "BRAND" to know more.


P.S. I only work with 3 new and serious founders each month.

Manish Kaushik

3 ways founders can use curiosity in LinkedIn posts to make their ICPs read till the end...

First, understand that Curiosity is the backbone of writing, that's why:

- You keep clicking "one more" YouTube video even when you're tired.
- You read tweets that start with "I wasn't going to share this but…"
- You open WhatsApp messages the moment you see the typing .

We all have fallen for this 😅 but now the question is: how can we make others fall for our posts?

(#3 is the one almost no founder/LinkedIn creator uses.)

1. Plant curiosity seeds:

- End each paragraph and segment of your post with tiny hooks.
- Ex: "Then came the twist…" "that's why…" (I used in the 2nd line)
- This teases people about what's coming and makes them curious.

2. Tease the payoff early

- Mention the outcome, not the answer.
- Just like I did with "#3 is the one almost no founder/LinkedIn creator uses."
- Now you're curious to scroll to check out the 3rd point.

3. Make your graphic incomplete on purpose

- Show the "after" but hide the "how."
- Ex: Post a screenshot of your DMs flooding in. Blur out what you actually sent them. Caption: "Here's the exact message..."

Bonus: Use curiosity in your rehook to make readers click "see more"

Ex: "I almost quit LinkedIn last week. Then this happened…"

Now they can't skip your post because they need to close the loop you've opened.


Curious graphic → they stopped scrolling
Curious hook → they clicked "see more"
Curiosity seeds → they read line by line
Payoff tease → they scrolled to find it

I used this exact system on you.

Now use it on your ICP.


P.S. Which one are you testing first? Drop 1, 2, or 3 below 👇

Founders and CEOs, follow me for more posts on winning on LinkedIn.

The Guy Your Competitors Hope You Never Find

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The Battle

Sam G. Winsbury

Manish Kaushik

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Performance ScoreManish Kaushik's LinkedIn Performance

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taplio

The Battle

Sam G. Winsbury

Manish Kaushik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam G. Winsbury's LinkedIn Performance

Performance ScoreManish Kaushik's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam G. Winsbury's LinkedIn Performance