Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.   

But you just don’t seem to have the reputation you deserve.   

You want to be the go-to authority in your industry and become an opportunity magnet.   

That way you could…  

- Generate inbound leads consistently 
- Win clients and customers with ease 
- Attract media features   
- Attract top talent 
- Speak on stage  

The list is endless.   

We help our clients do just that through the power of personal branding, by: 

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:  

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 

Your reputation is your biggest asset.   

Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yoursel

Founder

On paper, I look self made: 

- Started Kurogo at 20
- Entirely bootstrapped 
- No loan from mum and dad

 But in reality: 

- Parents never questioned me
- Mentors helped when they didn’t have to
- Friends liked my posts before anyone cared
- My first clients took a chance on a kid with no portfolio
- Teammates believed in the vision when it was just an idea

Every “self-made” story has invisible scaffolding: support, belief, opportunity.

Ps. Who's supported you recently?

300+ Personal Brands Built | Sky, Entrepreneur, Insider | Founder & CEO Kurogo | We Create Thought Leaders Through Personal Branding

Career advice to 18 year olds:

- Work for free to build your network
- Work for someone you admire
- Upskill in your spare time
- Do the apprenticeship
- Learn on the job

Just don’t think you need more knowledge to get started.

Ps. I speak to a lot of very rich people and they admire initiative. Show some.

7 ‘unscalable’ things I did to get from 0 → 1M revenue:

(I still do some of these today)

1. Took proposals at 3am 
2. Worked for free for my first clients
3. Wrote for and managed 20+ clients alone
4. Tailored every project to overdeliver for clients
5. Sent 100s of personalised looms to connections 
6. Shadowed an entrepreneur around London for free
7. Travelled to clients offices to deliver free in person trainings

If you’re just getting started:

Don’t worry about ‘systems’, ‘efficiency’ or ‘balance’
Worry about signing clients, delighting them and gathering xp. 

You can do the fancy stuff later. 

My approach:

Do what no one else will until you have the ability to do what no one else can. 

-- 

With me? Hit repost. You might just help a first-time entrepreneur.

PS. You ever done any of these?

2015: you won by being the best.
Today: you win by being the authority

You can have a great product…

But if no one knows you
If no one sees you as an expert
If no one trusts you

You’ll never get the credit you deserve.

(And there’s no nobility in being your industry’s ‘best kept secret’ btw)

So of course, ensure your product is good.
But please, ensure your presence is too.

How?

Leverage your senior team.

1. Pick your key profiles
2. Position them as industry experts
3. Optimise their profiles
4. Publish consistent thought leadership
5. Align content with wider marketing pushes

Within 1 month: momentum

After 3 months: recognition

Get to 6 months: authority, pipeline, leverage

Your senior team are your no. 1 marketing channel.

Get the exec personal brand blueprint here: https://lnkd.in/e_uXTgUK

Ps. Prediction: SLT will become the most effective marketing channel in 2026

2015: Few channels, trusting consumers, little competition

2025: Many channels, sceptical consumers, lots of competition

The same tired company campaigns that worked in 2015 don’t cut it now.

Consumers see through it.

Instead, they want to consume content from your people instead.

So turn your senior leaders into brand advocates:

1. Build personal positioning strategies that complement company messaging
2. Update their profiles (no more CV profiles!)
3. Publish content weekly (trends, opinions, predictions, stories)

3 steps and you’re ahead of 90% of your competitors.

Each one will reach, engage and build trust with 100,000s of people per month.

(Or you can stick to the 15 likes you’re getting on the company page)

Want to turn your senior team into brand advocates?

Here’s how: https://lnkd.in/e_uXTgUK

Ps. Hubspot nailing it. Anyone else you’ve seen doing this well?

I keep having to remind myself: 

- This is where I dreamt of being 5 years ago
- This is where I should enjoy the journey most 

But that’s tough to balance with ambition. 

So I’m reading this note daily.

(maybe) controversial advice to grads: 

Take the lower salary if the job will teach you more. 

A job that pays £2,000 less now but teaches you 10x more is worth an extra £200,000 over the next 10 years.

One trusted and skilled creative partner who wants you to succeed. Clients in 🇺🇸 and 🇬🇧. Sharing my valuable lessons and experiences.

My journey into entrepreneurship and skill-building began when I was 11, growing up in a city of 16,000 people in Northern Europe. Not because someone told me to, but because I was genuinely curious. What began as experiments with side hustles and content creation turned into a lifelong pursuit of learning, serving, and building. Over the last 14+ years, I have taught myself everything I know. Through trial, failure, and relentless improvement.

From creating and editing YouTube videos to even building an online community for thousands around shared interests when I was 14, every step was driven by curiosity and a desire to offer value. Leading and promoting game servers, learning the dynamics of digital platforms, and finding ways to bring people together.

That early start gave me an edge: not just in technical knowledge, but in emotional intelligence, strategic thinking, and the ability to truly understand what people need. I've had the honor to work with clients ranging from emerging startups to 7-8 figure businesses and respected influencers worldwide. I care deeply about helping people and businesses win. Freeing up their time by solving real problems and elevating their online presence.

Besides that, my digital presence has grown steadily over the years. Built not on trends or collaborations, but on consistency, clarity, and care. What started on Instagram has reached over 35,000 followers, with LinkedIn now approaching 20,000 followers. Across platforms, more than 60,000 people are part of this awesome journey. Drawn not just to the content, but to the values and vision behind it.

Today, I'm still building. Still solving. Still sharing what I've learned with others. Alongside client work, I'm laying the foundation for a new global community. A space rooted in service, legacy, and long-term thinking where people don't just grow their businesses, but also become better people.

I have always believed in practical solutions, long-term relationships, and the kind of innovation that starts small, even if it takes more time to achieve. The future? It's still unfolding. But the mission stays the same: to serve, lead, and build something worth passing on. Something that makes our lives better collectively.

If you're curious about the experience my clients have had working with me, feel free to explore the recommendations below. Changing the world. One decision, one person, one legacy at a time.

📍Representing global markets (USA/UK/UAE/Canada), currently living in Europe.

Marty Wallwood

No matter what happens, I will figure it out.

That mindset alone can take us far. Why?

Because our journey will take us through 
many challenges we don't really expect.

We are working on something awesome,

Things are going well and making progress,

Then, surprise! Another challenge appears.

The truth is that we never really know what 
gets in our way when we work on our goals.

We can have a plan and follow our vision,

But we also need to be ready for more,

Those uncertainties that will surprise us.

And that's when our mindset helps us to 
stay calm and start looking for solutions.

And the sooner we can find that solution,

The sooner we can move to the next thing.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Consistency is something we need to win,

But it's also the hardest thing to achieve.

And quite often, we will realize the role it 
plays when we take our first step forward.

We'll understand what consistency takes,

And how hard it can be to stay consistent.

That's also why we need to think about how 
we can make it easier to achieve over time.

And one good way is to start with habits.

Figure out which habits you need to build,

So you can stay consistent and progress.

Sure, those might seem like small steps we 
take, but those steps help us to grow more.

And over time, all those habits will be built,

Helping us to stay consistent and grow.

Keep showing up every single day too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Uncertainty is something that seems scary,

And sometimes, we even want to avoid it.

Because it's easier to stay in our comfort 
zones, where everything is familiar to us.

But we all know growth and good things...

They happen when you leave that zone.

When we experiment and start exploring.

Taking one step after another outside our 
comfort zone while also figuring things out.

Of course, leaving that zone can be difficult.

That's why we must start with small steps.

The more we take them outside that zone, 
the more we get used to exploring things.

Then, our comfort zone keeps expanding.

And we keep learning some great lessons.

So take the step, see what you can learn.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

We will meet new challenges and struggles,

And they can be the best part of our journey.

Because all those challenges and struggles 
come in our way for a reason - to educate.

Every journey offers different challenges,

Because everyone's journey is different,

But everyone has to learn from them all.

Those challenges we meet can often show 
us something we still have to work on more.

They are almost like our mentors telling us:

Hey, here's something you should improve.

And facing challenges is one great way to 
learn some new skills you don't have yet.

Because they could quite often be the skills,

You might need for other challenges later.

Face them, see what those struggles offer.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Everyone wants to experience good days,

But we have to be ready for bad days too.

Because both good and bad days are two 
sides of the same coin, they exist together.

And both of them teach us something new.

If every single day we have is always great,

We forget quickly how great they really are,

And then we start taking them for granted.

But sometimes we need those bad days to 
remind ourselves how good we really have it.

And then, we can push through them again,

Learn from them, and enjoy the good ones.

Every single journey has both of them, and 
we all walk through those ups and downs.

They make our journey more interesting,

And remind not to take things for granted.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

But the question you need to ask yourself:

Which one would you like to be to yourself?

Of course, there are moments when you're 
the one who has to push yourself forward.

Who says it's time to get up or take a step.

Who won't give up when facing challenges.

The truth is, finding that balance between 
both sides is something that can work best.

So we know when to celebrate small wins,

And when to push ourselves a little more.

Because that balance between both sides 
helps us to adjust when it's really needed.

By the end of the day, those are our goals,

And nobody else will achieve them for us.

We need to show up for ourselves daily.

So figure out when to be your own friend 
and when to test your current limitations.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Your progress is about the results you get,

Not about the number of hours you work.

Because it's the results that help you to 
achieve the things you have dreamed of.

So we need to change what we focus on:

Instead of just tracking how much we work,

We also need to start counting the results.

Are you completing the tasks that help you 
achieve your goals? Or, just staying busy?

Our goal should be to move forward daily,

Not walking in circles, thinking we're growing.

So it comes down to those priorities we set.

And if we can do some things in 2 focused 
hours, we spend 8 hours on them instead?

Work smart and always measure progress.

Give your energy to the things that matter.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Setbacks and failures exist in every journey,

And we don't always know when they come.

Besides that, predicting the moment those 
setbacks come is a waste of our time as well.

We must spend our time and energy wisely.

So the best thing we can do for ourselves:

Preparing for those setbacks beforehand.

And that preparation begins with our own 
mindset and how we see setbacks today.

You can't always directly control them all,

But you can do something much better:

Control how you respond to all setbacks.

Because your response is something you 
control, and controlling that brings change.

And the changes can be powerful enough,

To change the thing you wanted to change.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Instead of thinking about your perfect plan,

Choose a direction before you take action.

Because that direction becomes your WHY, 
and you will also build everything around it.

From there, you start gaining more clarity.

With every step you decide to take forward.

And keep figuring things out more and more.

Sometimes, we don't start because we think 
we need to know every step, we really don't.

We must start walking and walk far enough,

So we can see what the next step looks like.

So when you find yourself thinking about 
perfection, move your focus to progress.

Don't be afraid to start with what you know.

Adjust as you grow and learn as you go too.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Just because you don't see progress now,

It doesn't mean progress is not happening.

Great things always take time, and we need 
to make sure we are giving them that time.

And also, that we give ourselves the time.

To experiment. To explore. Try new things.

Because that's how you can discover what 
works best and how to achieve your goals.

Everyone's journey is different in its own way,

And what works great for someone else,

Might not always work the best for us.

So every time you find what works, you 
achieve another small and great win.

Those small wins help you to grow more,

Even if you don't see changes right away.

Remember: it's happening, but slowly.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

Have you ever felt this when doing things:

The less you force, the more you achieve?

Because we can fully focus on the things 
that matter when we don't force ourselves.

We often say: "I have to do those things."

But when you say: "I get to do the thing",

And then just take the next step forward,

It seems much easier to achieve all those 
things we wanted or complete our tasks.

That's why our approach often matters.

It's not just about us taking action daily,

But also about how we feel when doing it.

Negative thinking can make it much harder 
for us to achieve goals and complete tasks.

Positive thinking often does the opposite.

So change how you approach your goals.

--

Those are my lessons and experiences, but yours might be different. Feel free to share them with others in the comments below!

If your business needs an updated online presence, you can always send me a DM.

taplio

The Battle

Sam G. Winsbury

Marty Wallwood

Followers

Posts

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Likes

Performance ScoreSam G. Winsbury's LinkedIn Performance

Performance ScoreMarty Wallwood's LinkedIn Performance

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taplio

The Battle

Sam G. Winsbury

Marty Wallwood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam G. Winsbury's LinkedIn Performance

Performance ScoreMarty Wallwood's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam G. Winsbury's LinkedIn Performance