Sam G. Winsbury

We Create Thought Leaders Through Personal Branding | 150+ Personal Brands Built | Founder & CEO Kurogo

-- DM for Speaking Enquiries --

We turn entrepreneurs into credible thought leaders through personal branding so they can scale their businesses, unlock untapped opportunities and outlast their competition.

If you’re anything like our clients, you’re an expert in your field. One of the best.

But you just don’t seem to have the reputation you deserve.

You want to be the go-to authority in your industry and become an opportunity magnet.

That way you could…

- Generate inbound leads consistently
- Win clients and customers with ease
- Attract media features
- Attract top talent
- Speak on stage

The list is endless.

We help our clients do just that through the power of personal branding, by:

1. Giving them clarity on their brand and positioning them as industry leaders.
2. Blowing up their social profiles and landing them high-profile media features.
3. Helping them convert their new-found reputation into meaningful opportunities and ROI

And having built 300+ personal brands, we’ve got quite good at it, achieving results like these in the process:

🚀 Jack generated 2.5M views and 6 figures in revenue in 90 days with us 
🚀 Joe and Olly generated millions of views and saw a record month
🚀 Guy added 5 figures of pipeline value in a matter of months
🚀 Shan Grew 24,000 followers and landed $200,000 in sales
🚀 Olie added £50K of inbound revenue to his pipeline
🚀 Sue generated over 8.3 million views in 4 months
🚀 Jemma increased her views by 51,347%
🚀 James became an Amazon Best Seller 
🚀 Tom generated 5M views in 3 months 
🚀 Anna doubled her followers in 1 year
🚀 Debbie generated 11M Views

Your reputation is your biggest asset. Take control of it! 

If you want to see how we could help you build your personal brand, shoot me a dm saying ‘Personal Brand’

If you're not quite ready yet, I post daily content on here showing you how to do it yourself.

Founder

The exec: 20+ yrs experience, industry expert, loved by team

Their profile: looks like a CV from when they applied in 2015

And that’s not trivial either…

Weak profiles cost you opportunities every week.

Worse, people go to competitors who aren’t as good as you.

(Yep, just because their profiles signal more authority).

Here’s the thing:

Your ‘Job Role @ Company’ tagline tells me nothing
Your stock photo cover image is losing interest
Your 3rd person outdates bio is costing authority
Your profile isn’t just a CV anymore.

It’s your personal business card, pitch deck, website and sales page all in one.

Want to use this later? Save it!

Personal Brand Advisor To Leading Entrepreneurs & Execs | 350+ Brands Built | Speaker | Sky, Entrepreneur, Insider | Founder & CEO Kurogo

I let slip and admitted it to a potential client: 

You won’t track 90% of the work we do for you.

Sure, you’ll see the 10% everyone on LinkedIn is obsessed with:

→ Increased visibility
→ More engagement 
→ Inbound leads 

But your personal brand is 10x more than that. 

→ Nurturing leads from other channels 
→ Generating leads who’ll convert elsewhere
→ Warming prospects in the sales process
→ Build authority to increase perceived value
→ Creating touchpoints for existing leads 
→ Maintaining confidence from current clients
→ Building your employer brand to attract talent
→ Indoctrinating leads into your way of thinking
→ Attracting future partners or investors 
→ Future proofing your career

We all love the inbound leads. 

But reducing a personal brand to just that is stupid.

If you don’t understand that, I’m afraid you don’t understand the modern buyer.

With me? Or disagree?

We're wrapping up our work with a client. 

One of the ones I’m MOST proud of. In 24 months we: 

→ Generated MILLIONS of views 
→ More than TRIPLED their following
→ Earned them a TOP VOICE award 

More importantly: 

We impacted, inspired and influenced thousands of entrepreneurs. 

So often I’ll be told ‘I love the content she’s posting, she’s amazing’

Pretty cool feeling. 

I take 0 credit for this btw. Everything goes to Megan, Liesha, Varun, Jake, Satwik.

Ps. As I was writing this I also realised how mental it is that we’re able to bring 5 people from all sorts of backgrounds and walks of life to create such incredible results for one of the UKs leading entrepreneurs. Love Kurogo - Personal Branding Agency.

Trust is at an all time low. It’s not your fault. 

It’s government, the media and cowboys. 

But it is your problem. Here’s how to rebuild it: 

1. Position yourself as trustworthy

Easiest way to do this: cold hard proof.
Want to be trusted as a leading consultant?
Tell us how many people you’ve helped. 

Not got cold hard proof? 
Work harder to acquire it… 
Just how the game works.

2. Publish content regularly 

LinkedIn is the no.1 place for business owners. 
People trust companies when senior teams post. 
They’re also willing top pay a premium.

(Can’t cover all of this here, but my other posts do)

Ps. Don’t ignore: YouTube & Reddit.

3. Package your expertise

People trust ‘models’ more than raw ‘information’.
Their perceived value is higher.
More memorable = more trusted.

4. Partner with trust people/publications

Some people are already well trusted.
Collaborate with them on content/products.
You’ll gain trust through the Halo Effect.

5. Activate your people 

People are at the heart of all of this, not logos.

82% of customers trust companies more when execs are active on social media.

--

We’ve build 350+ personal brands now.

The most important thing is this:

It’s not about forging a false impression of yourself. 
It’s about creating a more accurate representation. 

If it’s not backed by a great product and solid proof, it’s pointless. 

Image: Edelman’s Trust Barometer (will link in comments)

I help scaling agency owners reclaim time + double client capacity with operational systems & automated workflows | Automated workflows | Notion Creator | DM ‘Scale’ to get my 2-Minute Scale-Breaker Finder |

In 2022, I started as a content creator and copywriter. 

Back then, I had no idea what a “system” really meant.

I worked in fast-paced agencies where I saw backend chaos first-hand - operations lived in DMs, scattered docs, and 10+ tools.

At the same time, I was creating content, managing clients, handling sales… and tracking deliverables in messy folders. 

It was exhausting. 

And it burned me out.

So, I quit everything.

That’s when I discovered Notion. 

I started building small internal templates, refining them, and testing them in real workflows. 

Soon, I realized what most agency founders overlook:

Backend clarity isn’t a luxury; it’s a lever for real business growth.

Today, I help agency founders double their client capacity and scale smoothly using the Calm Agency Scaling System™, where we:

- Map what’s working
- Fix what’s messy
- Automate what’s repetitive

We respect your current workflows, no “full reset.” 

Just enough automation and targeted fixing of the bottlenecks to help you come out of the backend overwhelm and focus on sales and growth.

Here’s what changes when we work together:

✅ Clients onboard automatically, even while you sleep.

✅ You’re no longer the founder bottleneck.

✅ You get 7+ hours back every week to double your client capacity.

✅ You move from client overwhelm to full visibility.

Because here’s the truth: what carried you through 10 clients won’t carry you through 20. 

Every growth stage demands a backend realignment.

If your operations feel scattered and manual, you’ve likely outgrown your current way of working.

Ready to simplify, systemize, and scale? 

DM me “scale” and let’s map your backend ops together.

Sumanpreet Kaur

Exciting update.

I’ve officially joined the Notion Builders Program.

Which means this:

I can now offer founders and early-stage startups in my network up to 3 months free of Notion Business - with unlimited AI.

If you’re building something meaningful and want your operations to feel clear, centralized, and scalable, this is for you.

Why I’m sharing this:

Most teams don’t struggle because they lack effort or discipline,

They struggle because information lives everywhere.

✘ Docs in one place.
✘ Projects in another.
✘ Decisions lost in DMs.

Notion fixes that by becoming one calm workspace for:

- Docs
- Wikis
- Project management
- Team knowledge
- All company operations
- AI-powered workflows

All connected with full visibility.

If you’re a founder who wants systems that grow with you (not slow you down), you can apply here:

👉 https://lnkd.in/gmWqTK-Q

And if you’re unsure whether Notion Business is right for your stage, feel free to DM me.

Happy to help you think it through.

—
PS: Growth doesn’t have to feel chaotic.

With the right systems, it can feel… steady, calm, and aligned.

Tuesday night, a founder booked a call through my newsletter. His first words were:

“First of all, great emails I receive from you. Do you write them yourself, or does someone help you?”

The call itself was a system audit, intentionally designed to do two things:

▴ Listen to their challenges across agency systems and operations.
▴ Identify the top 3 bottlenecks to solve first.

He walked me through his current setup in Notion and spoke openly about the messy backend.

By the end of the call, we had exactly what we needed:

The three most pressing problems to solve first, so everything else can compound from there.

Just before we wrapped up, he came back to the same point:

“And I don’t just say it. I truly mean it. I get a lot of emails. That’s great work.”

This matters more than compliments.

Because this founder is busy scaling his agency, his inbox is always full.

When someone remembers the value you share, it is a clear green signal.

A signal that the direction is right and the depth in the newsletters is landing.

Solving growth challenges for founders through my content, systems, and automated workflows is my favorite part of what I do 💜

Ever notice how scaling your agency adds more people… but not more clarity?

Inside fast-growing agencies, I see the same pattern:

The moment things get heavy, the first thought is:

“Maybe just one more hire will fix it.”

➛ A project manager to track updates.
➛ An assistant to finish the manual work.
➛ Another person is spending time pasting links for client deliveries.

It feels logical.

More hands = lighter weight. Right?

But here’s what really happens:

➛ You’re still in long check-ins just to confirm what’s done.
➛ You’re still searching across Slack, email, and Drive to find the files.
➛ And you’re still the one your team relies on for every small update before moving forward.

It turns out the fix isn’t hiring more people.

It is building visibility.

I solve this with a simple Team Flow System:

→ Every team member has one dedicated page to see their tasks, priorities, files, and next steps. 
→ Every task holds its links, notes, and context. 
→ The founder sees all team assignments and progress in one master dashboard.

Both the employee workspace and the founder’s master view stay in sync. 
When something is updated in one place, it updates everywhere automatically.

So updates don’t require meetings, and the team starts moving faster without depending on you.

This level of visibility doesn’t just give you time back, it gives you breathing room to relax, think, and lead.

—
📌 P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s slowing down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

Instead of sending more DMs, I made 3 small changes in my CRM and booked 2 calls in under a week:

1. Automated follow-up reminders

We often assume leads go cold because they’re unfit.

But in reality, they go cold because humans forget.

Automated reminders helped maintain consistency in messaging. And then, the number of the lost leads dropped instantly.

2. Lead qualification with BANT scoring

Not every lead deserves your time.

I added a simple score based on:

– Budget 
– Authority 
– Need
– Timeline

Unfit leads got filtered early. 

My energy went only to high-intent conversations.

3. Centralized client information

No more digging through DMs.

No more playing catch-up.

Every detail, from conversations to objections and client details, lives in one place.

So, I get what I need in seconds and move fast.

Ultimately, your results are only as strong as the systems supporting them.

So before you send another DM, 
fix what’s leaking behind the scenes.

Improve your systems.

And let ease surprise you.


----------------
This CRM was built in Notion.

If you’re a founder looking to replace 4+ tools with one centralized backend system, you can join the Notion Business plan + unlimited Notion AI free for 3 months, without a credit card:
 https://lnkd.in/gmWqTK-Q

If you add automation to scattered systems, you automate chaos at scale.

I learned this the hard way.

Now, whenever a founder tells me:

“I just want to automate the manual stuff across tools.”

I ask them a few questions:

➙ What if 2-3 tools in your workflow aren’t even needed?

➙ What if the same work happening across multiple apps can be centralized in one place?

➙ What if a 5-step process can be reduced to 2?

Before you automate anything, the first step is always to clean the chaos.

- Get clarity on where your workflow is breaking.
- Remove what’s unnecessary.
- Centralize what’s scattered.

Then, you observe what’s left, and automating it becomes surprisingly easy.

My rule of thumb:

→ Clean first. 
→ Centralize next.
→ Automate last.

And don’t try to fix everything at once. Here’s the approach I follow with founders:

Start by prioritizing the top 3 bottlenecks.

The ones stealing the most time and energy every week.

Fix those.

Create a compound effect from there - just by cleaning (not by automating).

Because no matter how advanced the tools we have, simplicity still wins.

—
📌P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s breaking down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

Most founders think check-ins, DM updates, and repeated manual work are just part of the routine.

But they’re the fastest way to burn energy without realizing it.

After 4+ years working inside agencies, I’ve seen this pattern up close:

Small gaps in daily systems don’t stay small.

They amplify as the client and team size grow.

And then, everything feels heavy for the founder as the business grows.

That’s why closing these gaps early matters.

Here are 3 quick wins to close common system gaps and give you hours and mental space back this week:

1. 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐜𝐡𝐞𝐜𝐤-𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐭𝐞𝐚𝐦 𝐦𝐞𝐦𝐛𝐞𝐫𝐬?

If you’re confirming with your team what’s done or pending for every new client onboarding, stop asking.

Every check-in distracts you from the strategy and business growth work.

Create a repeatable onboarding checklist.

One place. One view.

Everyone sees progress without asking each other.

2. 𝐂𝐨𝐧𝐬𝐭𝐚𝐧𝐭𝐥𝐲 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐟𝐢𝐥𝐞 𝐥𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐩𝐚𝐬𝐬𝐰𝐨𝐫𝐝𝐬?

If files live across chats, emails, and random folders, your team will always interrupt you.

Create a simple, shared file system.

One structure your team already knows how to use.

Less searching.
Fewer pings.
More focus on the actual work.

3. 𝐍𝐞𝐰 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐚𝐬𝐤𝐢𝐧𝐠 𝐭𝐨𝐨 𝐦𝐚𝐧𝐲 𝐜𝐥𝐚𝐫𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬?

Here’s one rule that instantly improves client experience:

The “One Link” Client Rule.

Every client gets one link that holds everything:

▲ Updates
▲ Deliverables
▲ Approvals
▲ Files

If a client needs more than one link, the friction lands back on you.

And friction drains your energy every week.

Start small.

Fix one gap this week.

Which one are you implementing first?

—

📌P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s breaking down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

- I got fired 2X before getting an aligned job.

- My 80+ Medium stories flopped before the viral ones.

- I sent newsletters to a silent email list for an entire year before founders started booking calls from there.

Before any breakthroughs, there was a phase of repeating the same work.

I showed up daily and did what was planned, even when it all felt pointless.

But that was worth it.

Because showing up when nothing happens is monotonous, but that’s where progress is actually happening.

It’s unseen and unrewarded at first.

Show up today for tomorrow’s outcomes. You got this ✌🏽

Founders don’t burn out because they do too much. They burn out because they repeat themselves everywhere.

Inside growing agencies, it shows up like this:

𝐓𝐞𝐚𝐦

– Assigning the same tasks manually.
– Explaining the same handoffs.
– Sitting in check-ins just to confirm progress.

𝐂𝐥𝐢𝐞𝐧𝐭𝐬

– Recreating onboarding every time.
– Sending the same deliverables manually again and again

𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬

– Tracking, reporting, and fulfillment built from scratch.
– No visibility unless you personally check.

Each action seems small.

But together, they quietly drain hours every week and exhaust you.

Here’s how I approach fixing this with founders:

– 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮 𝐫𝐞𝐩𝐞𝐚𝐭
Onboarding, deliverables, task updates, team handoffs

– 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐢𝐳𝐞 𝐭𝐞𝐚𝐦 𝐰𝐨𝐫𝐤𝐟𝐥𝐨𝐰𝐬
One clear flow your team follows every time

– 𝐂𝐞𝐧𝐭𝐫𝐚𝐥𝐢𝐳𝐞 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠 𝐚𝐧𝐝 𝐫𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠
So visibility replaces check-ins

What changes when this is in place?

⮞ You stop reminding your team.
⮞ Your team moves without waiting for you.
⮞ Clients get a smoother experience without extra effort from you.

And you get time and focus back to focus on growth.

Work still exists.
But it stops looping back to you.

That’s when growth starts feeling lighter for you.

You consistently show up without burning out.

—

📌P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s breaking down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

If your clients live across Slack, Drive, email, and DMs, this will feel familiar.

Most client chaos exists for one reason:

There’s no single place where everything for a client lives.

As agencies grow, founders think the mess comes from having more clients and team members, but in reality, it comes from scattered systems.

- Updates in Slack.
- Files in Drive.
- Approvals in email.
- Requests in DMs.

So founders have to stay more active in Slack than in actual business work, while:

Opening threads.
Searching for files.
Answering ‘any update?’ before they’ve even had coffee.

All because visibility is missing for your clients.

And the fix isn’t another tool. It’s a simple rule:

𝐎𝐧𝐞 𝐩𝐚𝐠𝐞 = 𝐨𝐧𝐞 𝐜𝐥𝐢𝐞𝐧𝐭.

Each client gets:

- One dedicated dashboard.
- One link to share.
- One source of truth.

Inside that one page:

→KPIs make the progress visible.
→ Deliverables are present for review.
→ Files don’t get lost.
→ New requests from the team and client are assigned in one place.

When everything related to a client lives in one space, something interesting happens:

→ Complexity collapses.
→ Back-and-forth communication reduces.
→ And the founder gets time, focus, and peace back.

This is why I always say:

Scalability doesn’t start with automation.

It starts with structure.

Automation only works when there’s a clear system underneath it.

This “one client, one dashboard” idea is the foundation behind the client portal systems I build for agencies.

To give founders and clients clarity, calm, and time back.

If your client management consumes more time as you grow, that’s usually a signal to build a better structure rather than hire more people.

—
📌 P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s slowing down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

It’s Monday morning.

10 people on Zoom.

45 minutes later… nothing new is done.

Just updates. No outcomes.

As clients and team size increase, a founder’s calendar becomes full, but the real progress slows down.

That’s the real cost of check-in meetings - that exhausts everyone and drags growth.

And these meetings don’t fix the problem.

When the real issue is visibility.

No clear view of:

▸ Who’s working on what
▸ What’s blocked
▸ What’s actually moving

The real fix?

Replace check-ins with dashboards.

To remove this gap, this is how I design a Team Flow System for scaling teams:

Each team member gets one personal view.

One place where they see:

▸ their tasks.
▸ their projects.
▸ priorities, status, and deadlines.
▸ all links and notes inside the task.

They open one page and know exactly what to do next.

The founder gets one master view.

A single dashboard that shows:

▸ Work across all team members.
▸ What’s pending, in progress, or ready
▸ What needs attention, instantly

All team spaces sync automatically with the master view.

That ends back-and-forth communication just to get updates.

So instead of:
10 people → 45 minutes → zero progress

You get:

Clear ownership.
Visible progress.
Fast execution.

Meetings stop being about updates; they become about decisions.

If your calendar is full but progress feels slow,

It’s not a people problem, it’s a visibility problem.

And that’s easily fixable.

—

📌P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s breaking down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

 Workflow 

Founder A:

November: Built 1 automation.
Now: Editing it every month.
Wasting hours and energy.

Founder B:

November: Built 1 automation.
Never touched it again.
This automation has been running for the past 2 years.

Founder A didn’t build the wrong automation.
They built automation without a growth lens.

After seeing this pattern again and again, I follow one rule before touching any workflow:

Don’t build automation for today. Build scalable automation for tomorrow.

Here’s what I mean:

Scalable automations work for 10 clients today and for 30 clients tomorrow without a single patch or rebuild.

Recently, I automated admin tasks in content operations for an agency.

Now, every time they onboard a new client, automation starts working instantly, just by adding the required client’s links to a Google Sheet.

Here’s how to decide:

💡 If it’s client-related → and new clients join every month → build scalable automation.
💡 If it’s internal work → and the setup won’t change → build a simple one-time automation.

Most people build fast automations for now.

But strong systems are built to keep working long after you’ve set them up.
That’s the difference between automations you maintain… and systems that maintain themselves.

—
📌 P.S. Most founders don’t realize what’s really stealing their time.

In 2 minutes, you’ll see exactly what’s slowing down on the backend.

DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

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Sam G. Winsbury

Sumanpreet Kaur

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taplio

The Battle

Sam G. Winsbury

Sumanpreet Kaur

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam G. Winsbury's LinkedIn Performance

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