SetSail

SetSail captures, enriches, and interprets sales data across go-to-market teams and their tools. It uses advanced AI to gain deep insights into sales execution so leaders can see every rep activity, know if reps are doing the right behaviors, and drive more revenue.

Lead Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager

Lever

• Managed the go-to-market strategy for all product launches, including positioning, naming, sales enablement, PR, customer communications, webinars, and internal trainings
• Reported directly to the CEO in a company-wide initiative to craft new product positioning and packaging
• Led monthly Demo Day webinars that increased MQLs by over 200% and demo requests by over 500%
• Regularly contributed to the Lever blog, edited Ebooks and case studies, and wrote email and ad copy
• Conducted competitive analysis that I used to brief the Executive Team and create internal reports

Dealpath

• Wrote the foundational messaging documents used by the marketing, sales, and customer success teams
• Created the official product demo and demo script that I used to train and certify the sales team
• Led the go-to-market strategy for all product launches

• Built the Dealpath content library from scratch, consisting of white papers, case studies, and datasheets
• Managed all Dealpath social media, growing followers on Twitter by 519%

Content Marketing Specialist

Darktrace

• Spearheaded the creation of white papers, product datasheets, and email campaigns
• Created demo scripts, technical briefs, product overviews, and competitive analysis for a global sales team
• Founded and managed the Darktrace company blog
• Served as ghostwriter for the Darktrace Executive Team, with 11 bylines placed in industry publications
• Wrote the 2017 Global Threat Report, which garnered press coverage from Forbes and CNN among others

Content Marketing Associate

Road Scholar

• Managed copywriting for print and online media projects, resulting in 162 new travel programs
• Oversaw marketing for the Adventures Afloat product line where I produced 3 catalogues and 17 brochures

Marketing Writer

Brown Daily Herald Inc.

• Published bi-weekly columns in Brown's student newspaper

Columnist

The Borgen Project

• Published 44 SEO-friendly, journalistic articles for the online magazine and blog
• Functioned as a grassroots political organizer and fundraiser

Contributing Writer

I'm the Product Marketing Manager at SetSail where I specialize in sales enablement, content creation, GTM strategy, and messaging. I earned my B.A. in philosophy from Brown University where I served as staff writer and editor for two campus publications.

Sam Hillestad

Gartner

Gartner is a Fortune 500 organization that is the world’s leading information technology research and advisory company. We deliver actionable data and insight to help our clients in all industries make the right decisions, every day. With over 15,000 critical partners in over 100 countries, we are the valuable partner to the world's most innovative organizations.

Sr. National Account Executive 

National Account Executive, Global Exhibitor Sales

My objective is to help business owners run their organization as efficiently as possible; provide guidance and recommendations on how to generate revenue, increase employee engagement, mitigate risk, control cost, reduce their administrative burden, and boost productivity; all while helping to navigate through the ever changing landscape of compliance and regulations.

Consultant/Comprehensive Services District Manager

Konica Minolta Business Solutions U.S.A., Inc.

FY 2016:

Generated $1,688,770.02 in Total Revenue for 2016 FY.

Sent 1 Named Account Executive to Presidents Club with them finishing over 115% of YTD plan.

FY 2015:

Generated $1,481,896.46 in Total Revenue for 2nd-4th quarters of 2015 FY.

Sent 2 Named Account Executives to Presidents Club with both finishing over 115% of YTD plan.

Corporate Sales Manager

Information Technology & Services

FY 2015:

Generated $142,598 in total revenue for 1st quarter of 2015 FY (95%).

Senior Account Executive - Financial Specialist

Information Technology & Services

FY 2014:

Generated $724,291.42 in total revenue and finished at 151% of quota for the 2014 FY.

Cultivated 90% of total revenue in New Business.

Finished as the #1 overall selling Named Account Executive - Financial Specialist in the country.

Received invitation to KM 2015 President's Club Trip.


FY 2013:

Generated $426,610.05 in total revenue for the 2013 FY.

Cultivated 40% of total revenue in New Business.

Named Account Executive - Financial Specialist

Information Technology & Services

FY 2012:

Generated $394,315.50 in total revenue and finished at 132% of quota for the 2012 FY.

Cultivated 38% of total revenue in New Business.

Finished as the #4 overall selling Account Executive in the country.

Received invitation to KM 2013 President's Club Trip.

Account Executive

S. Groner Associates, Inc.

Social Marketing, Community Relations and Outreach, Media Relations, Partnership Acquisition, Online Outreach, Advertising

Senior Project Coordinator

Project Coordinator

Intern

I serve as a National Account Executive, Global Exhibitor Sales for Gartner. Gartner is a Fortune 500 organization that is the world’s leading information technology research and advisory company. We deliver actionable data and insight to help our clients in all industries make the right decisions, every day. With over 15,000 critical partners in over 100 countries, we are the valuable partner to the world's most innovative organizations. 

My objective is to help businesses meet their targeted Sales and Marketing goals by positioning their company brand and solutions in front of the "Who's Who" of the world's Fortune 1000 top C-Suite Executives. Gartner conferences are where the bridge lies based on not only the elite and engaged profile of the attendees, but also due to the rich content that is shared to help businesses solve challenges and become leaders in innovation.

I come from an extensive background of Sales/Marketing/Public Relations and have taken advantage of valuable career experiences that have allowed me to not only become a major asset to Gartner, but more importantly, to please and meet the needs of my clients at an exceptionally high level.

taplio

The Battle

Sam Hillestad

Codi Harris

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