SetSail

SetSail captures, enriches, and interprets sales data across go-to-market teams and their tools. It uses advanced AI to gain deep insights into sales execution so leaders can see every rep activity, know if reps are doing the right behaviors, and drive more revenue.

Lead Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager

Lever

• Managed the go-to-market strategy for all product launches, including positioning, naming, sales enablement, PR, customer communications, webinars, and internal trainings
• Reported directly to the CEO in a company-wide initiative to craft new product positioning and packaging
• Led monthly Demo Day webinars that increased MQLs by over 200% and demo requests by over 500%
• Regularly contributed to the Lever blog, edited Ebooks and case studies, and wrote email and ad copy
• Conducted competitive analysis that I used to brief the Executive Team and create internal reports

Dealpath

• Wrote the foundational messaging documents used by the marketing, sales, and customer success teams
• Created the official product demo and demo script that I used to train and certify the sales team
• Led the go-to-market strategy for all product launches

• Built the Dealpath content library from scratch, consisting of white papers, case studies, and datasheets
• Managed all Dealpath social media, growing followers on Twitter by 519%

Content Marketing Specialist

Darktrace

• Spearheaded the creation of white papers, product datasheets, and email campaigns
• Created demo scripts, technical briefs, product overviews, and competitive analysis for a global sales team
• Founded and managed the Darktrace company blog
• Served as ghostwriter for the Darktrace Executive Team, with 11 bylines placed in industry publications
• Wrote the 2017 Global Threat Report, which garnered press coverage from Forbes and CNN among others

Content Marketing Associate

Road Scholar

• Managed copywriting for print and online media projects, resulting in 162 new travel programs
• Oversaw marketing for the Adventures Afloat product line where I produced 3 catalogues and 17 brochures

Marketing Writer

Brown Daily Herald Inc.

• Published bi-weekly columns in Brown's student newspaper

Columnist

The Borgen Project

• Published 44 SEO-friendly, journalistic articles for the online magazine and blog
• Functioned as a grassroots political organizer and fundraiser

Contributing Writer

I'm the Product Marketing Manager at SetSail where I specialize in sales enablement, content creation, GTM strategy, and messaging. I earned my B.A. in philosophy from Brown University where I served as staff writer and editor for two campus publications.

Sam Hillestad

Colin O'Neill

University of California, Berkeley, Haas School of Business

Curriculum support & guest lecturing: 
- "Sales for Startups" (MBA295T)
- "Salesforce Management & Channel Strategy" (EWMBA266)
- "The Science and Art of Selling" (EWMBA267.2/MBA267.2)
- "Pricing" (EWMBA269-11/MBA269)

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The Battle

Sam Hillestad

Colin O'Neill

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