SetSail

SetSail captures, enriches, and interprets sales data across go-to-market teams and their tools. It uses advanced AI to gain deep insights into sales execution so leaders can see every rep activity, know if reps are doing the right behaviors, and drive more revenue.

Lead Product Marketing Manager

Senior Product Marketing Manager

Product Marketing Manager

Lever

• Managed the go-to-market strategy for all product launches, including positioning, naming, sales enablement, PR, customer communications, webinars, and internal trainings
• Reported directly to the CEO in a company-wide initiative to craft new product positioning and packaging
• Led monthly Demo Day webinars that increased MQLs by over 200% and demo requests by over 500%
• Regularly contributed to the Lever blog, edited Ebooks and case studies, and wrote email and ad copy
• Conducted competitive analysis that I used to brief the Executive Team and create internal reports

Dealpath

• Wrote the foundational messaging documents used by the marketing, sales, and customer success teams
• Created the official product demo and demo script that I used to train and certify the sales team
• Led the go-to-market strategy for all product launches

• Built the Dealpath content library from scratch, consisting of white papers, case studies, and datasheets
• Managed all Dealpath social media, growing followers on Twitter by 519%

Content Marketing Specialist

Darktrace

• Spearheaded the creation of white papers, product datasheets, and email campaigns
• Created demo scripts, technical briefs, product overviews, and competitive analysis for a global sales team
• Founded and managed the Darktrace company blog
• Served as ghostwriter for the Darktrace Executive Team, with 11 bylines placed in industry publications
• Wrote the 2017 Global Threat Report, which garnered press coverage from Forbes and CNN among others

Content Marketing Associate

Road Scholar

• Managed copywriting for print and online media projects, resulting in 162 new travel programs
• Oversaw marketing for the Adventures Afloat product line where I produced 3 catalogues and 17 brochures

Marketing Writer

Brown Daily Herald Inc.

• Published bi-weekly columns in Brown's student newspaper

Columnist

The Borgen Project

• Published 44 SEO-friendly, journalistic articles for the online magazine and blog
• Functioned as a grassroots political organizer and fundraiser

Contributing Writer

I'm the Product Marketing Manager at SetSail where I specialize in sales enablement, content creation, GTM strategy, and messaging. I earned my B.A. in philosophy from Brown University where I served as staff writer and editor for two campus publications.

Sam Hillestad

Ellucian

Senior Vice President, Specialty Sales

Pavilion

CRO School Completion- October 2023 cohort 

Pavilion is powered by an international community of Sales, Marketing, RevOps, and Customer Success leaders from the world's fastest growing companies.

Executive Member 

BetterUp

Vice President of Sales, North America 

Regional Vice President, West & Canada

SAP Customer Experience

SAP Customer Experience solutions for commerce, marketing, revenue, sales and service are all designed to help organizations create valuable interactions with customers, in any industry, anywhere in the world.

Regional Vice President, Sales- West Region

Selected to join the inaugural cohort of The Leadership Consortium, a first-of-its kind leadership accelerator that unleashes the full potential of participants to lead at senior levels of a global organization. Through a customized mix of participant development and direct company engagement, TLC enables strategic investment in diverse, high-value talent and discontinuous leaps in individual and company performance.

Vice President, SAP SuccessFactors

Senior Account Executive, Strategic Accounts- Retail Industry 

SuccessFactors, An SAP Company

Account Executive working with Large Enterprise organizations. Responsible for end-to-end sales process for SAP HCM and SuccessFactors Cloud HRIS & Payroll, Talent Management, and Workforce Analytics solutions in both new business and existing customer accounts.

Regional Sales Manager

CEB, now Gartner

• Directly managed ten person sales team, responsible for annual goal of products and services for Human Resources and Supply Chain executives in high growth mid-market accounts
• Participated in global Revenue Operating Committee, the senior sales leadership team responsible for regional growth and alignment strategy, talent management initiatives, and service and renewal strategy. 

S e l e c t e d  A c h i e v e m e n t s
- Increased revenue growth of product portfolio by 26% in 2011, and ~30% growth in 2012.
- Led the Mid-Market business unit in Chicago regional office growing from 3 to 45 employees, and $0 to $15 million in 4 years.

Senior Director, Sales

Director

Marketing Associate

Combining a compassionate and authentic leadership style with a results-driven approach, I’ve led teams to exceed revenue results while maintaining a positive and empowering work culture. I believe in leading by example, with honesty, integrity, and transparency. 

Through adopting modern sales methodologies, new technologies and employing a data-driven approach to decision-making, I seek to measure and evaluate the effectiveness of an overall sales strategy, continually making adjustments as needed to optimize performance to ultimately drive revenue growth.

taplio

The Battle

Sam Hillestad

Preeya Voss

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