Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

Zoofari Parks, LLC

Collaborated with and lead a team of three to develop and implement social media marketing strategies to increase guest attendance at our Zoofari Park locations by increasing brand awareness, engagement, and community through the use of various social media channels including Facebook, Instagram, and TikTok.

• Gulf Breeze Zoo
- Increased Facebook reach by 456% | (1,146,811)
- Increased Instagram reach by 2,300% | (569,300)
- Increased Facebook Page visits by 158%
- Increased Instagram visits by 142%
- Launched and grew TikTok account to  15,000 followers with just under 300,000 likes

• Virginia Safari Park
- Increased Facebook reach by 65% | (2,229,949)
- Increased Instagram reach by 32,100% | (4,491,923)
- Increased Facebook Page visits by 127%
- Increased Instagram visits by 97%
- Launched and grew TikTok account to  27,000 followers with 1,300,000 likes

• Texas Zoofari Park
- Launched and grew Facebook account to 16,000 followers, reaching over 660,000 accounts, and gaining 225,000 page visits in the first four months 
- Successfully lead social campaign to spark interest and hype around opening weekend at Texas Zoofari Park in Kaufman, resulting in best opening weekend across all parks

Social Media Manager

Innisfree Hotels

• Designed and produced marketing materials such as brochures, flyers, ads, and email templates for our various hotel and restaurant clients, resulting in increased bookings and attendance.

• Developed branding guidelines and templates for multiple hotels and resorts, ensuring brand consistency across all marketing materials.

• Worked closely with the social media team to create eye-catching graphics and animations for Facebook, Instagram, and client websites.

• Managed multiple projects simultaneously, prioritizing tasks and meeting tight deadlines without compromising quality or accuracy.

• Collaborated with copywriters and marketing managers to develop compelling concepts and creative strategies.

• Utilized software such as Adobe Creative Suite to produce high-quality design work for both print and digital placements.

University of West Florida

• Worked with the Pensacola Museum of Art and the College For Performing Arts on the design and production of print and digital content for events in collaboration with the University of West Florida.

• Collaborated in an agency / creative team environment to deliver assets for museum exhibition identities and branded materials.

• Maintained branding guidelines for design elements while keeping an organized log using applications including Trello and Google Drive.

• Deadline-driven environment with multiple projects in a remote position.

Graphic Designer

Portofino Island Resort

Food and Beverage Server

Social Media Manager at Zoofari Parks | Social Media Marketing | Graphic Design | Content Creation

Striving to be the best that I can be in my career and personal endeavors.

taplio

The Battle

Sam Wells

Cory Burke

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