Nutrabolt

Director of Social Media

•Key stakeholder for America’s #1 fastest growing energy drink, C4 Energy on social media

•Drove C4 Energy social media strategy development and execution, community strategy development and execution, led social reporting, engaged in social listening, and designed social content.

•Drove explosive social growth for C4 Energy including 490K+ total followers gained (+655%) and generated 340M+ social impressions.

•In 2022, I kickstarted C4 Energy TikTok and eclipsed 1.6M likes (+1,947% YTD), gained 226K followers (+510% YTD), and generated 37M views (+5,492% YTD) for the year.

•Played integral role in the identifying and activating of influencers (nano, micro, macro) and creators on social media to supplement branded campaigns and drive overall brand reach. 

•Brought many explosive partnerships and brand partners to life on social media such as WWE, STARBURST, SKITTLES, Kevin Hart, Roman Reigns, Lonzo Ball, and more.

Senior Social Media Manager, Beverage

Senior Social Media Manager

Legion Athletics

•Social media lead for top all-natural sports supplement brand Legion Athletics and Legion Athletics CEO and best-selling author, Mike Matthews. 

•Designed, created, and produced all social media content across Legion Athletics & Mike Matthews social media channels. 

•Curated, optimized, and scheduled 200+ unique social posts per week across 11 social media channels between Legion Athletics & Mike Matthews.

•Drove community love and increased engagement by 56% on Instagram, 51% on Twitter, and website sessions via social by 74%.

National Strength and Conditioning Association (NSCA)

•Social media lead and head photographer for the NSCA, the global leader in strength & conditioning. 

•Drove exponential community growth and increased Instagram following by 78% and Instagram engagement by 217%. 

•Provided ample support for NSCA educational materials (articles, blog, podcast) on social media channels and increased website sessions via social by 1,024% within 3 months. 

•Served as lead photographer and captured content of NSCA events, Division-1 athletes, and tactical athletes. Content was used for marketing collateral, NSCA publications, social content, website content, and more.

Social Media Coordinator & Photographer

Crunch Fitness

•Trained and guided clients to help achieve their health & fitness goals with personalized training programming. 

•Provided expertise to 15+ clients on healthy and sustainable weight loss, proper nutrition, muscle building, and more.

Personal Trainer

SocialSEO Inc

•Went through the SEO training program and became proficient in keyword research, keyword mapping, and more. 

•Assisted team members with silver, gold & platinum sized accounts such as Men’s Health, Gaiam, and several local businesses.

SEO Analyst

CampusProtein.com

•Led channel and content strategy for Campus Protein Twitter account.

•Served as lead community manager and engaged with brand fans to cultivate community, drive engagement, and more. 

•Photographed content for Campus Protein that was distributed and showcased across social channels, website, email, and more.

Marketing Intern

[self-employed]

Provided a wide array of marketing services for several small to large brands within the health & fitness industry. These services included: Social media management, social media marketing, web design, brand positioning, community management, content creation, photography, SEO, and more. 

Clients worked with: RSP Nutrition, Powr3d Supplements, Kore 7 Fitness, Stinkbug Naturals, local gyms, local personal trainers, and more.

Freelance Social Media Marketer & Marketing Consultant

SDC Nutrition

•Social media lead for G6 Sports Nutrition and responsible for social media strategy creation & execution. 

•Designed, created, and produced all social media content across G6 Sports Nutrition social handles 

•Drove exponential Instagram growth upon arrival (726 to 12K followers) within 3 months.

G6 Sports Nutrition Social Media Manager

Assisted with and educated customers on proper health, fitness, and supplementation along with providing a great customer experience.

Sales Associate

Youth Basketball Training

Coached and trained a variety of youth basketball players to instill confidence and further develop their skills on the court.

Youth Basketball Trainer

“So, you scroll through social media all day and make posts?” Nope, not exactly. 

I’m Sam, a Social Media Director, content creator, and brand-builder. I have a knack for creating and delivering superior social media experiences, building highly evangelistic brand communities, and creating a social presence that is a catalyst for brand growth. 

I have been blessed with some incredible opportunities over the past 5+ years and have worked with several leaders in the fitness industry to help bring to life on social media. 

These brands include: 
✔️ C4 Energy 
✔️ Cellucor
✔️ XTEND
✔️ Legion Athletics
✔️ NSCA (National Strength & Conditioning Association)
✔️ & more!

I love what I do. I’m passionate about sports (especially basketball), fitness, strength & conditioning, hiking, and photography. 

I love meeting new people, so feel free to reach out and introduce yourself! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 samwellsyo

Sam Wells

Gissele Alzate

TRUFF

• Manage and increase growth in TRUFF’s online presence across multiple social media platforms, engaging a diverse audience and driving brand loyalty.
• Develop and execute social media strategies that increase brand visibility and user engagement, leading to growth in followers and customer interaction.
• Cultivate a vibrant online community, responding to customer inquiries, managing feedback, and engaging in customer banter
• Create and curate content aligned with TRUFF’s brand identity, ensuring consistency across all channels.
• Collaborate with cross-functional teams to integrate social media initiatives for broader marketing campaigns, enhancing overall brand reach and impact

Social Media/Community Manager

• Actively manage engagement on Social Media Channels and TRUFF community across Facebook, Instagram & Youtube.
• Organize and prepare content from photographers and content creators for review and posting across social media channels.
• Manage day-to-day publishing on all channels, monitor conversation and create replies in line with TRUFF voice and brand identity.
• Write and review compelling copy for social channels
• Develop content ideas for photographers, videographers and social media influencers.
• Monitor and report on KPIs for Account, Page and Subscriber growth.
• Assist in the on-going development of social content and content strategy
• Generate, cultivate, and maintain meaningful relationships with a broad spectrum of influencers across all relevant platforms utilizing TRUFF’s database of influencers.
• Develop influencer-specific strategies to deliver growth
• Outbound influencer outreach for TRUFF seeding and gifting.
• Daily monitoring and reporting of analytics of influencer efforts
• Assist with crisis management, bad reviews, and negative news communications.

Social Media Coordinator

Feedyoursoull, LLC

Focus on captivating individuals who have diverse taste buds and are looking for new food trends on Instagram. It is based on the love and art of food. Feedyoursoull has worked with companies like Taco Bell, Chili's, Daniel Wellington, McDonald's, Arnold Bread, Kellogg's, and more. It has also been featured in Bravo, Refinery29, and Spoon University.

Co-Founder - Social Media Influencer & Content Creator

Liquor Lab

• Researched potential audience and clients to take classes and partner 
• Created content for the website and social media
• Planned classes and events

Intern

Brunch Boys

• Worked across content, marketing, and campaigns to develop organic content to create quality engagement on social platforms (Instagram, Facebook, and Twitter)
• Brainstormed and executed upon unique strategies to drive press and get fans involved in campaigns
• Created content to promote ongoing campaigns, both stand-alone and relevant to the Brunch Boys
• Gave daily insights on what's trending and relevant
• Engaged with followers and moderated comments and direct messages on primarily Facebook

Apprentice House Press

• Worked closely with an author to create a plans book
• Researched competitors to the author, to evaluate the author's strategies
• Created content for social media to engage author across multiple platforms (Instagram, Facebook, Twitter)

Greenwich International Film Festival, INC

• Worked in close concert with leadership in the planning and execution of marketing events 
• Handled vendor and participant inquires in maintenance of emails and blogs

Greenwich Country Day School

• Managed other counselors and responsible for over 20 student campers ages 6 to 12

Head Camp Counselor

High-energy communications professional with experience in content creation, social media management, social media strategizing, community management, market research, advertising and content planning. Proficient in Canva and Sprout Social. Demonstrated ability to create compelling content, work independently and drive results in a team environment. Passionate about delivering value to brands by turning business insights into action.

Ad Age's Social Media and Community Lead of 2024!

taplio

The Battle

Sam Wells

Gissele Alzate

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