Hey I’m Sam – a Social Media Director specialized in the health & fitness industry with nearly 10 years’ experience. 

Throughout my career I have been blessed to work with several leaders in the industry such as C4 Energy, Cellucor, XTEND, Legion Athletics, The National Strength & Conditioning Association, and more.  

One of my biggest learnings is that social media is…bigger than social media. Throughout my career I have had the opportunity to build and execute social-first campaigns and launches, crafted brands’ TOV and overall strategy, built memorable brand experiences at scale, led social campaigns and creatives with some of your favorite athletes and celebrities, launched and brought to life experiential events to the world on social, and so much more. 

More than anything I view myself as a strategist that lives on social and brings all facets of a brand to life through all strategic levers: brand messaging + strategy, content, creative, partnerships, channel strategies, commercial, experiential, and more. 

I love what I do, I love meeting new people so feel free to reach out! 

Email 👉 samwellsmarketing@gmail.com
Instagram 👉 @samwellsyo

Sam Wells

Wanna know the best part about working in Social Media? The fact everyone thinks it’s easy and that they can do your job because they have an Instagram 😅

P.S. it’s not easy

Director, Social & Brand @ Cadence | Ex C4 Energy | Social Media Guy in the Health & Fitness Industry

Do you ever go to make a Social Post and think “oh man this is gonna do numbers”…

And then it doesn’t…do numbers? 😅

Ah yes, that’s my favorite.

LinkedIn would be 10X more entertaining if Social Media Professionals regularly posted content, stunts, and ideas that were not approved by legal…

Could you imagine? 😂

Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

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The Battle

Sam Wells

Jacob Shipley

Followers

Posts

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Performance ScoreSam Wells's LinkedIn Performance

Performance ScoreJacob Shipley's LinkedIn Performance

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taplio

The Battle

Sam Wells

Jacob Shipley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sam Wells's LinkedIn Performance

Performance ScoreJacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSam Wells's LinkedIn Performance